New Generations
New Generations is a religious nonprofit that trains ordinary people to catalyze Disciple Making Movements (DMM) among unreached people groups globally using its Discovery Bible Study methodology, distributing printed and audio Bibles in 55 languages and partnering with major mission organizations.
- Company typePrivate
- Founded2018
- HeadquartersLos Altos, CA, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What New Generations does
New Generations is a private religious nonprofit organization headquartered in Los Altos, CA (with a mail/donation address in Wheaton, IL) that catalyzes Disciple Making Movements (DMM) among unreached people groups globally. Founded in July 2018 after spinning off from Cityteam Ministries, the organization trains and equips ordinary people to make disciples who make disciples through a simple, reproducible methodology called Discovery Bible Study (DBS), in which small groups study Scripture using three core questions: what does the passage say, what does it mean, and what will I do. The organization reports over 3.1 million new followers of Christ across its movements, 18,851 churches planted, and engagement with 229 people groups, with documented activity in at least 10 countries across Africa, South Asia, and North America.
The organization's core programmatic offerings include DMM training and coaching, the DBS methodology, Scripture distribution (14,000 printed Bibles and 13,500 audio Bibles in 55 languages), the published book 'The Kingdom Unleashed,' and compassion initiatives such as 'Garden in a Bag' that provide community access in restricted regions. The organization has built a partner ecosystem of more than a dozen major mission and ministry organizations including Cityteam International, CAPRO (Calvary Ministries), Beyond, MANI/CMF Inc., CURE International, Frontiers, YWAM, Missio Nexus, and the International Missions Board of the Southern Baptist Convention, which embed New Generations' DMM framework into their own church-planting and disciple-making operations.
New Generations operates as a donation-funded nonprofit with no products or services sold for monetary compensation. Revenue is generated through individual donations, church contributions, and corporate sponsorships (with Swanson Christian Products named as a featured sponsor supporting movements in the Ivory Coast and ministry among street kids in Abidjan). Go-to-market is community-led and grassroots, leveraging digital channels (website, social media on Facebook, Instagram, and X, video content, email) and physical distribution through partner organizations to drive engagement, donations, and field deployment of resources.
New Generations firmographics
Firmographics- Name
- New Generations
- Legal name
- New Generations
- Website
- https://newgenerations.org
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- New Generations is a religious nonprofit that trains ordinary people to catalyze Disciple Making Movements (DMM) among unreached people groups globally using its Discovery Bible Study methodology, distributing printed and audio Bibles in 55 languages and partnering with major mission organizations.
- Ownership category
- akta.pro rank
New Generations industry classification
Industry- Product category
- Religious Ministry Services
- NAICS
- Religious Organizations (8131), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Other Grantmaking and Giving Services (813219)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Faith-Based Education & Formation (Seminaries, Religious Schools, Catechesis) (BPAGAJAD)
- akta.pro secondary industries
- Spirituality & Personal Growth Publishing (Mindfulness, Contemplative, New Age) (MPAJAHAH), Online/Hybrid Lifelong Learning Platforms & Open Enrollment Programs (EDAAAEAL)
Keywords
Where New Generations is headquartered
LocationHeadquarters
- HQ city
- Los Altos, CA
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
New Generations business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Donations and Charitable Contributions: New Generations operates as a nonprofit organization funded primarily through donations from individuals, churches, and organizations who support the Great Commission. The organization receives contributions through its website donation portal and mail donations to its Wheaton, IL office.
- Sponsorships: Featured sponsors like Swanson Christian Products provide financial support specifically for Disciple Making Movements in designated regions (e.g., Ivory Coast) and ministry among specific populations (e.g., street kids in Abidjan).
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
New Generations product offering
Product offeringCore offering
New Generations is a religious nonprofit that catalyzes Disciple Making Movements (DMM) by training and coaching ordinary people worldwide to lead Discovery Bible Study (DBS) groups and plant self-replicating churches among unreached people groups. The organization also distributes printed and audio Bibles in 55 languages, publishes resources such as the book "The Kingdom Unleashed," and runs compassion programs (e.g., Garden in a Bag) to open community access. Its core programmatic offering is the DMM training and coaching, with DBS as the central methodology.
Product overview
New Generations operates as a ministry organization offering Disciple Making Movements (DMM) training and coaching as its core programmatic offering. The central methodology is the Discovery Bible Study (DBS) process, which serves as the engine for catalyzing movements of disciples making disciples. The organization distributes printed and audio Bibles in 55 languages, publishes the book 'The Kingdom Unleashed' documenting DMM principles, and implements compassionate programs like 'Garden in a Bag' to open community access for gospel advancement. These products and programs work together: DMM training equips leaders, DBS provides the reproducible study method, resources (Bibles, books) sustain ongoing learning, and compassion initiatives build trust and access into resistant communities.
Differentiator
Problem solved
Functional benefit
Products and services
- Disciple Making Movements (DMM) Training A training and coaching program that equips ordinary people to catalyze disciple-making movements where disciples make disciples and churches plant churches through simple, sustainable, and scalable methods. Targeted at church planters, missions leaders, and movement catalysts globally.
- Discovery Bible Study (DBS) A simple Bible study methodology where spiritually interested people meet to study Scripture by asking four questions: What does the passage say? What does it mean? What will I do? Who can I tell? Designed to drive obedience-based discipleship and reproducible small group formation.
- The Kingdom Unleashed (Book)
- Printed Bibles Distribution Distribution of printed Bibles in local languages to equip new believers and movement catalysts in their discipleship journey. 14,000 printed Bibles distributed in 55 languages.
- Audio Bibles Distribution Distribution of audio Bibles in local languages to support disciple-making in communities where printed materials may be inaccessible or where oral learners benefit from audio Scripture. 13,500 audio Bibles distributed in 55 languages.
- Garden in a Bag A sustainable, transportable garden program providing nutritious vegetables to families and equipping disciple makers to care for widows and orphans in their communities while opening access for gospel advancement.
Quantifiable outcome
- 3.1 million+ new followers of Christ through movements
- +3 more outcomes
Companies that use New Generations
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
New Generations technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
New Generations partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Cityteam InternationalcoreNew Generations originated as a division of Cityteam Ministries and spun off as an independent organization in July 2018. Continued partnership in Disciple Making Movements globally, including East Africa where Cityteam has planted over 7,122 churches.
- CURE InternationalminorPresident & CEO Justin Narducci provides endorsement of New Generations' work in mobilizing Kingdom workers for unreached people groups.
- FrontiersminorCOO Matt Nutter endorses New Generations' focus on obedience-based discipleship and transformation of communities, people groups, and nations.
- CAPRO (Calvary Ministries)coreCAPRO invited New Generations to train their church planters in DMM strategy and all CAPRO leaders, focusing on unreached Muslim people groups.
- Team ExpansionminorPresident Doug Lucas describes New Generations as igniting a fire sweeping through organizations, churches, and unreached peoples worldwide.
- YWAM InternationalminorGeorge Bailey from YWAM International Frontier Missions Leadership Team recognizes New Generations as faithful stewards expanding their small beginnings.
- BeyondcoreVP Stan Parks states New Generations has been one of the global leaders in catalyzing Disciple Making Movements. President Kent Parks cites New Generations as leading pioneer in DMM strategy application.
- Missio NexusminorPresident Ted Esler, PhD recognizes New Generations as having led the way in adopting strategies that lead to movements.
- International Missions Board – Southern BaptistminorDirector of Global Research Jim Haney documents clear evidence of obedience-based discipleship training through Discovery Bible Study methodology.
- CMF Inc. / MANIcoreInternational Director Reuben Ezemadu states MANI has embraced the DMM strategy as an appropriate approach for Africa's unreached people groups.
- World Missions and EvangelismminorPresident David Parish credits New Generations as a valued mentor in pursuing DMM strategy in Latin America.
Scale indicators12 records
Recent moves7 records
Expansion highlights10 records
New Generations competitors and assessment
Company assessmentBroad incumbents
- International Mission Board (SBC): The IMB is one of the largest Protestant mission-sending organizations globally and has documented evidence of obedience-based discipleship through DBS. As a broader incumbent that has integrated DMM components, it is a strategic peer in scale and donor overlap.
- YWAM (Youth With A Mission): YWAM is a large global missions movement with presence in over 180 countries. While much broader in scope than New Generations, it serves a similar audience of young missionary workers, uses training-based mobilization, and has formally endorsed New Generations' DMM approach.
Direct peers
- Frontiers: Frontiers is a global missionary organization focused on unreached people groups, particularly among Muslims. Its COO publicly endorses New Generations and its field approach aligns closely with DMM philosophy, making it a directly comparable peer in target audience and methodology.
- Team Expansion: Team Expansion is a church-planting mission agency that publicly endorses New Generations. Both organizations focus on multiplying disciples and churches among unreached peoples, sharing target audience and movement-oriented methodology.
- Cityteam Ministries: Cityteam is the parent organization from which New Generations spun off in 2018. It operates similar church-planting and discipleship programs globally and remains a core partner, making it the most directly comparable peer in mission model, donor base, and field geography.
- Beyond (formerly Beyond Associated Ministries): Beyond is a global catalyst for Disciple Making Movements, with leadership publicly endorsing New Generations as a pioneer in DMM strategy. The two organizations operate in overlapping geographies and share the same methodological core (DBS and obedience-based discipleship).
- CAPRO (Calvary Ministries): CAPRO focuses on reaching unreached people groups, especially in West Africa. It has formally adopted New Generations' DMM training for its own church planters, making it a direct peer in target segment and methodology.
- CMF International / MANI Movement: CMF/MANI is focused on missions in Africa and has formally adopted DMM as its primary strategy for reaching unreached people groups. It works in close partnership with New Generations in training and field implementation, making it a direct operational peer.
Others
- CURE International: CURE International is a faith-based nonprofit that operates children's hospitals in developing countries. While not a direct DMM peer, its president publicly endorses New Generations and the organizations intersect through shared faith-based networks and unreached-region presence.
Regional players
- Missio Nexus: Missio Nexus is a North American association of mission agencies whose president publicly endorses New Generations. It is a comparable peer as a mission-network convener and a thought-leader in adopting DMM-oriented strategies.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
New Generations social profiles
Digital presenceNew Generations financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Generations leadership team
Management profileNumber of profiles
Profiles1 record
New Generations funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Generations M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Generations
What does New Generations do?
New Generations is a religious nonprofit that catalyzes Disciple Making Movements (DMM) by training and coaching ordinary people worldwide to lead Discovery Bible Study (DBS) groups and plant self-replicating churches among unreached people groups. The organization also distributes printed and audio Bibles in 55 languages, publishes resources such as the book "The Kingdom Unleashed," and runs compassion programs (e.g., Garden in a Bag) to open community access. Its core programmatic offering is the DMM training and coaching, with DBS as the central methodology.
Is New Generations a public or private company?
New Generations is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was New Generations founded?
New Generations was founded in 2018. It employs 101 to 250 people.
Where is New Generations based?
New Generations is headquartered in Los Altos, CA, United States, in the North America region.
How does New Generations make money?
Two revenue lines are on record. Donations and Charitable Contributions are the primary driver. The others are sponsorships.
Who are New Generations's main competitors?
Broad incumbents on record are International Mission Board (SBC) and YWAM (Youth With A Mission). Direct peers are Frontiers, Team Expansion, Cityteam Ministries, Beyond (formerly Beyond Associated Ministries), CAPRO (Calvary Ministries) and CMF International / MANI Movement. CURE International is listed as an others. Missio Nexus is listed as a regional player.
Does New Generations have an API?
No public API is recorded for New Generations.
What industry is New Generations in?
New Generations's product category is Religious Ministry Services. Its primary akta.pro industry code is BPAGAJAD, Faith-Based Education & Formation (Seminaries, Religious Schools, Catechesis), with a secondary code of MPAJAHAH, Spirituality & Personal Growth Publishing (Mindfulness, Contemplative, New Age). Its NAICS code is 8131 and its SIC code is 8600.