新希望集团有限公司

What 新希望集团有限公司 does

New Hope Group Co., Ltd. (新希望集团有限公司) is a privately held Chinese agricultural and food conglomerate founded in 1982 by Liu Yonghao and his three brothers in Chengdu, Sichuan, with global operations spanning 36 countries. The group operates an integrated value chain covering feed production (world's largest with 29.74 million tons sold in 2025), pig farming and slaughter (17.55 million pigs in 2025), dairy products (New Hope Dairy, 002946.SZ), food processing (Meihao Food), cold chain logistics (Xianshenghuo platform serving 1.3 million+ stores), real estate (New Hope Real Estate, TOP30 in China), property services (New Hope Services, 3658.HK, TOP15), specialty chemicals (Huarong Chemical, 301256.SZ), and fintech (co-founder of Xinwang Bank with Xiaomi). The company reaches farmers through the 'company + farmer' cooperative model (3,400+ contract farmers across 21 provinces) and consumers through retail partnerships with Sam's Club, Hema, and Yonghui.

The company's technological foundation includes the self-developed Pig 60K high-density SNP chip (99%+ accuracy at ~70% lower cost than imported chips), the HongTong NHF feed formula system deployed across all 148 factories, AIoT pig estimation and health monitoring systems, the AI veterinary assistant 'Pig Xiaoxin', and proprietary cold chain logistics AI (reducing dispatch time from 4 hours to 10 minutes). Core operating subsidiary New Hope Liuhe (SZ.000876) is publicly listed and reported 1,069 billion yuan in 2025 sales with 1,142 billion yuan in total assets; the listed subsidiary recorded 2,300+ billion yuan in group revenue and was ranked 480th on the 2026 Fortune Global 500 (sixth consecutive year).

Revenue mechanics are diversified across multiple segments: feed and pig farming operate on volume-based B2B sales to farmers and enterprises; dairy and food products are sold through retail chains, e-commerce, and food service; cold chain generates transaction fees from logistics services; real estate generates one-time property sales; property services generate recurring subscription fees; fintech generates transaction fees from supply chain finance (829 billion yuan in cumulative loans to 22.26 million farmers and SMEs). The company has undergone significant restructuring since 2023, divesting non-core assets (poultry stake sold to COFCO, food processing business transfer, Minsheng Insurance divestiture) to achieve turnaround from loss to profit in 2024. Leadership transitioned in 2025 when Liu Yonghao stepped down from listed entity board, with daughter Liu Chang assuming full control.

Name

新希望集团有限公司

Legal name

新希望集团有限公司

Website

https://newhopegroup.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

51–100 employees

Short description

New Hope Group is a privately held Chinese agricultural and food conglomerate founded in 1982, operating an integrated value chain from feed production (world's largest, 29.74 million tons in 2025) and pig farming to dairy, cold chain logistics, and real estate across 36 countries, serving 3,400+ contract farmers, major retailers, and 1.3 million+ cold chain stores.

Ownership category

akta.pro rank

Product category

Agricultural and Food Products

NAICS

Animal Food Manufacturing (3111), Animal Slaughtering and Processing (3116), Poultry Processing (311615), Animal Production and Aquaculture (112), Food Manufacturing (311)

SIC

Agricultural Prod-Livestock & Animal Specialties (200), Food And Kindred Products (2000), Sausages & Other Prepared Meat Products (2013), Poultry Slaughtering And Processing (2015), Agricultural Services (700)

akta.pro primary industry

Livestock & Poultry Nutrition (Feed & Premixes) (HLAMAHAD)

akta.pro secondary industries

Manufacturing, Private Label & Co-Manufacturing for Animal Diets (HLAMAHAO), Animal Nutrition & Feeding Support Services (On-Farm Feeding, Feed Management) (AFAEALAJ)

Keywords

• Animal feed production
• Pig farming and breeding
• Dairy and food processing
• Cold chain logistics
• Agricultural technology

Headquarters

HQ city

成都市, 四川省

HQ country

China

HQ region

Asia

Offices29 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. 饲料业务 (Feed Business): Feed production and sales, including pig feed, poultry feed, aquatic feed, and premixed feed. New Hope is the world's largest feed producer with 2,974万吨 feed sales in 2025. Feed is sold directly to farmers, breeding enterprises, and through the company's own breeding operations.
2. 生猪养殖 (Pig Farming): Pig breeding and slaughter operations through New Hope Liuhe (SZ.000876). In 2025, pig slaughter reached 1,755万头. Revenue primarily from pig sales, with company also providing breeding services to contract farmers through the 'company + farmer' model.
3. 乳制品 (Dairy Products): New Hope Dairy (stock code: 002946) produces and sells dairy products including fresh milk, yogurt, and functional dairy. 2022 revenue reached 100.06亿元, officially entering the '百亿乳企俱乐部'. Products sold through retail chains, convenience stores, and e-commerce.
4. 食品加工 (Food Processing): Processed food products including hot pot ingredients, Chinese food ingredients, BBQ ingredients, snacks, and ham products under brands like 美好食品. Products distributed through retail channels, food service operators, and e-commerce platforms.
5. 鲜生活冷链 (Xianshenghuo Cold Chain): Cold chain logistics services for the food industry. Platform manages 400,000+ cold chain vehicles, serves 130万+ stores, delivers 10万+ orders daily. Revenue from logistics service fees and platform services.
6. 金融科技 (FinTech): Industrial finance and financial technology services including supply chain finance for farmers and SME agribusinesses. 新网银行 (digital bank) and financial technology services. Has provided financing to 22.26万户 farmers and agricultural SMEs with total loans of ~829亿元.
7. 房地产 (Real Estate): New Hope Real Estate develops mid-to-high-end residential properties in new first-tier and strong second-tier cities. Revenue from property sales. Developed 200+ projects across 15 city clusters totaling 33 million+ sqm.
8. 城乡服务 (Urban-Rural Services): Property management and community services through New Hope Services (3658.HK), ranked TOP15 among Chinese property companies. Services cover property management, commercial operations, and lifestyle services across 30+ cities serving 250+ projects.
9. 化工资源 (Chemical Resources): Chemical manufacturing including high-purity potassium hydroxide through Huarong Chemical (301256.SZ), phosphate feed, mining operations with 45 million tons of phosphorus reserves. Also includes electronic materials development.

Go-to-market motion3 records

Distribution channels8 records

Marketing channels8 records

Core offering

New Hope Group operates a fully integrated agricultural and food value chain, producing animal feed (world's largest producer at 29.74 million tons in 2025), pig farming and slaughter (17.55 million heads), dairy products (New Hope Dairy), processed foods (Meihao brand), cold chain logistics (Xianshenghuo), real estate development (New Hope Real Estate, D10 series), property services (New Hope Services), specialty chemicals (Huarong Chemical), and digital banking (Xinwang Bank). The group serves farmers, enterprise customers, and end consumers across China and 36 overseas countries, leveraging proprietary technology in genomic breeding, AI-driven smart farming, and supply chain platforms.

Differentiator

Problem solved

Functional benefit

Brands

• D10: High-end residential product line with multiple award-winning projects including D10 Tianfu (Chengdu), D10 Tianji (Chongqing), D10 Tianyuan (Wuhan), D10 Tianyu (Shenyang) — all recognized nationally for design and delivery quality
• 鲜生活 (Fresh Life)
• 24小时鲜奶 (24-Hour Fresh Milk)
• 新希望服务 (New Hope Services)
• 鲜生活冷链
• 有言有味
• 华融化学 (Huarong Chemical)
• 草根知本 (Grass Roots Ben)

Products and services

• Animal Feed Products (饲料业务) World's largest feed producer with 29.74 million tons in feed sales across 2025. Produces pig feed, poultry feed, aquatic feed, and premixed feed sold directly to farmers, breeding enterprises, and through the company's own contract farming operations. Covers 148 feed factories nationwide with proprietary HongTong NHF formula system.
• Pig Farming and Slaughter (生猪养殖) Pig breeding and slaughter operations through New Hope Liuhe (SZ.000876), the largest entity in the group. In 2025, pig slaughter reached 17.55 million heads. Serves contract farmers through the 'company + farmer' model across 21 provinces, providing breeding services, feed, technical support, and guaranteed purchase.
• Fresh Dairy Products (乳制品) New Hope Dairy (stock code: 002946) produces and sells fresh milk, yogurt, and functional dairy products including the '24-Hour Fresh Milk' premium line. Products are sold through retail chains, convenience stores, and e-commerce with focus on 24-hour farm-to-shelf freshness. Operates 50 controlled subsidiaries, 15 brands, 17 processing factories, and 12 self-owned farms.
• Processed Food Products - Meihao (美好食品) Sichuan-based processed food products including hot pot ingredients, Chinese food ingredients, BBQ ingredients, snacks, and ham products under the Meihao (美好食品) brand. Includes the 'Youyan Youwei' (有言有味) flavoring/condiment sub-brand featuring products like tree tomato hotpot base, achieving annual sales of 200-300 million yuan at Sam's Club alone.
• Xianshenghuo Cold Chain Logistics (鲜生活冷链) Cold chain logistics platform managing 400,000+ vehicles serving 1.3 million+ stores across 31 provinces and 2,800 districts/counties. Delivers 100,000+ orders daily with 11 million+ sqm storage capacity. Revenue from logistics service fees and platform services, with proprietary AI/IoT dispatch system reducing delivery time from 4 hours to 10 minutes.
• Residential Real Estate - D10 Series (新希望地产) Mid-to-high-end residential property development through New Hope Real Estate, featuring the award-winning D10 product line including D10 Tianfu (Chengdu), D10 Tianji (Chongqing), D10 Tianyuan (Wuhan), and D10 Tianyu (Shenyang). Has developed 200+ projects across 15 city clusters totaling 33 million+ sqm, focused on new first-tier and strong second-tier cities.
• Property Management Services (新希望服务) Property management, commercial asset operations, and lifestyle/community services through New Hope Services (3658.HK), serving residential communities and commercial buildings across 30+ Chinese cities. Cumulative service covers 250+ projects and 4+ million households.
• Specialty Chemicals - Huarong Chemical (华融化学) Chemical manufacturing including high-purity potassium hydroxide and electronic-grade chemicals through Huarong Chemical (301256.SZ). Products applied in 12-inch large silicon wafer production with domestic market share leadership. Also includes phosphate feed mineral operations and mining (45 million tons phosphorus reserves, Guizhou coal resources).
• Xinwang Bank Digital Banking (新网银行) Digital banking and inclusive financial services co-founded with Xiaomi and Hongqi Chain in 2016. Provides supply chain finance to farmers and SMEs, serving 222,600 farmer and SME borrowers with total loans of 82.9 billion yuan. Offers working capital, small loans, and digital financial services through technology-enabled platform.
• Grass Root Ben Consumer Investment Platform (草根知本) Consumer-facing investment and operations platform with six major tracks: dairy, cold chain logistics, condiments, snacks, nutrition supplements, and pet food. Operates through a partner company network with 200+ partner companies, having incubated 2 innovative billion-yuan unicorn enterprises and 3 companies exceeding 3 billion yuan in valuation.

Quantifiable outcome

• Feed conversion rate improvement: pig feed conversion rate improved from 14.5 yuan/kg to 12.2 yuan/kg through smart farming
• +7 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature8 records

Scale indicators66 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Charoen Pokphand Group (CP Group): Thai-headquartered agribusiness conglomerate with feed, livestock, and food operations across Asia. CP Group is the closest international analog as a vertically integrated ag platform with global emerging-market footprint comparable to New Hope's model.
• COFCO Group: China's largest state-owned food and agribusiness conglomerate covering grains, oilseeds, feed, meat, and dairy. New Hope acquired COFCO's 51% stake in poultry value chain in 2023; directly comparable as China's other major integrated ag platform.
• WH Group: World's largest pork company (owns Smithfield) with integrated operations from breeding to processed meat. Comparable on global pork value chain and meat processing capabilities, though with US-centric operations.
• Guangdong Haid Group: One of China's largest animal feed manufacturers with strong R&D in aquaculture and livestock feed. Direct competitor in the feed manufacturing space and comparable on technology investment in animal nutrition.
• Wens Foodstuff Group: China's largest pig producer using the 'company + farmer' model similar to New Hope Liuhe. Directly comparable on pig farming scale, contract farmer network, and integrated feed-to-pork operations within China.
• Muyuan Foods: China's largest pig farming company by headcount with vertically integrated operations from breeding to slaughter. Highly comparable on swine genetics, large-scale farming operations, and feed-to-pork integration in China.
• Beijing Dabeinong Technology Group (DBN): Major Chinese animal nutrition and feed company with proprietary breeding technology (similar to New Hope's SNP chip development). Comparable on animal feed, pig genetics, and ag-biotech investments in China.

Broad incumbents

• Cargill: Global agribusiness giant with feed, animal nutrition, and food ingredients businesses. Comparable as a broad incumbent in animal feed and protein value chains, though Cargill is privately held and significantly more diversified geographically.
• Tyson Foods: US-headquartered protein company covering beef, chicken, and prepared foods. Comparable as a vertically integrated protein producer with branded consumer products, though focused on US market.

Regional players

• Yili Group: China's largest dairy company and direct competitor to New Hope Dairy. Comparable on dairy manufacturing, cold chain distribution, and consumer brand building in Chinese fresh dairy market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat8 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/%E6%96%B0%E5%B8%8C%E6%9C%9B%E9%9B%86%E5%9B%A2%E6%9C%89%E9%99%90%E5%85%AC%E5%8F%B8

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 新希望集团有限公司