Newlands House Gallery

What Newlands House Gallery does

Newlands House Gallery is a privately held, single-venue contemporary art gallery operating from a Grade II-listed 18th century Georgian townhouse in Petworth, West Sussex, UK. Founded in 2019 and opened in March 2020, the gallery occupies 7,500 square feet across 12 rooms and presents rotating exhibitions of 20th and 21st century modern and contemporary art, photography, and design. Since its inaugural 'Helmut Newton 100' show, it has staged exhibitions featuring internationally recognized artists including Joan Miró, Ron Arad, Sean Scully, Frank Auerbach, Lee Miller, Eve Arnold, Andy Warhol, Leonora Carrington, and Paula Rego, with programming curated by Artistic Directors Simon de Pury and Maya Binkin alongside Director Dr Loucia Manopoulou.

The gallery operates a hybrid revenue model across five streams: (1) exhibition ticket sales (£14.50 adult, £7.25 concessions, £30 family ticket); (2) an annual Art Pass subscription membership (£99/year standard, £45/year for ages 18-30) granting unlimited exhibition access and a 10% café discount; (3) an on-site retail shop selling catalogues, prints, and limited editions ranging from £4.50 postcards to £3,600 art prints; (4) an on-site HG Café operated by The Hungry Guest concession partner; and (5) a curated events and workshops programme including artist talks, film screenings, and wine tastings. Distribution is direct-to-consumer through physical visits plus online ticketing via TicketTailor and an e-commerce shop.

The gallery has secured strategic content partnerships with the Leonora Carrington Consejo (exclusive UK/Europe/Switzerland rights), Hayward Gallery Touring / Southbank Centre (for the 2026 Paula Rego exhibition), and the National Art Pass discount network. The technology stack is conventional: a WordPress website, TicketTailor for ticketing, and standard e-commerce infrastructure, with no proprietary AI/ML capabilities. The gallery is independently owned with no disclosed institutional investors, parent company, or external funding rounds.

Name

Newlands House Gallery

Legal name

Newlands House Gallery Ltd.

Website

https://newlandshouse.gallery

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Newlands House Gallery operates a single-venue contemporary art gallery in a Grade II-listed Georgian townhouse in Petworth, West Sussex, UK, presenting rotating exhibitions of blue-chip 20th and 21st century artists. It serves regional art enthusiasts, families, students, and tourists via tickets, an Art Pass membership, shop, café, and events.

Ownership category

akta.pro rank

Product category

Art Gallery

NAICS

Museums (71211), Museums (712110)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)

akta.pro secondary industries

Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG), Museum, Zoo & Attraction Gift Shops (CRALAJAG), Specialty & Historic Venues (Landmarks, Estates) (THAHAAAK)

Keywords

• Contemporary art gallery
• Art exhibitions
• Gallery membership
• Art merchandise retail
• Cultural events programming

Headquarters

HQ city

Petworth

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Supply Chain

Revenue model

1. Exhibition Tickets: Revenue from admission tickets to exhibitions. General admission is £14.50 for adults, with discounted rates for students, NHS staff, and children aged 10-16. Children under 10 enter free. Family tickets available at £30.
2. Art Pass Membership: Annual membership offering free unlimited access to all exhibitions, one guest permit, and 10% discount at the HG Café. Standard Art Pass priced at £99/year; Young Member Art Pass (18-30 years) at £45/year.
3. Shop Sales: Retail revenue from art-related products including exhibition catalogues, books, postcards, prints, and limited edition artworks. Items range from £4.50 (postcards) to £3,600 (art prints).
4. HG Café: On-site café serving breakfast, lunch, light bites, and drinks. Art Pass members receive 10% discount. Open Wednesday to Saturday 9am-5pm and Sunday 10am-4pm.
5. Events and Workshops: Revenue from ticketed events including film screenings, artist talks, workshops, and wine tastings. Examples include 'Paula Rego: Secrets & Stories screening' at £25 per person including exhibition access.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Newlands House Gallery operates a single physical exhibition venue in a Grade II-listed Georgian townhouse in Petworth, West Sussex, presenting rotating ticketed exhibitions of modern and contemporary art, photography, and design featuring internationally renowned 20th and 21st century artists. It monetises visitor footfall through exhibition ticket sales, an annual Art Pass membership scheme, an on-site HG Café, a retail shop selling catalogues and art-related merchandise, and a programme of ticketed talks, workshops, and special events.

Product overview

Newlands House Gallery operates as a physical art gallery and online retail platform. The core offering consists of rotating exhibitions of modern and contemporary art within a restored Georgian townhouse in Petworth, West Sussex. Supporting products include an annual Art Pass membership (£99) granting free exhibition access and café discounts; a Young Member Art Pass for ages 18-30 (£45); the HG Café serving food and beverages; and a Gallery Shop selling exhibition catalogues, art books, prints, postcards, and limited edition artworks. The Artist in Focus program showcases contemporary artists in the shop, café, and garden areas. A events and talks program complements the exhibition schedule with curated talks, screenings, and workshops.

Differentiator

Problem solved

Functional benefit

Brands

• HG Café: On-site café serving breakfast, lunch, light bites, and drinks including Sussex wines. Located in the tranquil walled garden of Newlands House Gallery.

Products and services

• Exhibition Admissions

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Hayward Gallery Touring / Southbank CentrecoreStrategic or Co-development Partner · 22 May 2026Partnership with Hayward Gallery Touring for the 'Paula Rego: Visions of English Literature' exhibition. Developed by Hayward Gallery Touring and presented at Newlands House Gallery.
• National Art PassminorChannel Partner/ Reseller/ Distributor · 15 August 2024National Art Pass holders can enjoy discounted entry to Newlands House Gallery exhibitions. Partnership expands reach to National Art Pass member base.
• Leonora Carrington Consejo and rossogranadacoreStrategic or Co-development Partner · 12 July 2024Exclusive partnership for Leonora Carrington works in the UK, Europe and Switzerland. The exhibition 'Leonora Carrington: Rebel Visionary' was made possible with the support of the Leonora Carrington Consejo and rossogranada.
• HG Café (The Hungry Guest)coreOthers · 1 March 2020On-site café operated by The Hungry Guest, providing food and beverage services to gallery visitors. Open Wednesday to Saturday 9am-5pm and Sunday 10am-4pm. Art Pass members receive 10% discount.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Gagosian: World's largest global commercial gallery network with an extensive international exhibition programme of blue-chip modern and contemporary artists. Comparable in artist-tier and exhibition content, though operating at vastly greater scale across multiple global locations.

Direct peers

• Hauser & Wirth: Global commercial gallery representing major modern and contemporary artists with multiple international locations. Directly comparable as a commercial gallery showing blue-chip 20th/21st-century artists in distinctive architectural settings, though at substantially greater scale than Newlands House Gallery.
• David Zwirner: Leading global contemporary art gallery representing major living artists and estates. Comparable as a commercial gallery securing high-profile exhibitions of blue-chip modern and contemporary artists, though operating at significantly larger scale.
• White Cube: London-headquartered contemporary art gallery with multiple UK and international sites, showing internationally renowned modern and contemporary artists. Comparable in programming tier (major estates and living artists) and commercial gallery business model.
• Pallant House Gallery: Chichester-based gallery (also in West Sussex) focused on modern British art with a ticketed exhibition programme, membership scheme, and shop. Closest regional peer given geographic proximity in Sussex, comparable visitor-based commercial/mixed model.
• Victoria Miro: London commercial gallery representing major contemporary artists. Comparable as a commercial gallery showing internationally renowned artists, though with a London primary location versus Newlands' Petworth setting.

Regional players

• The Hepworth Wakefield: Regional gallery in Yorkshire showing modern and contemporary art in a purpose-built venue. Comparable in showing blue-chip 20th-century British and international artists in a purpose-designed setting and operating ticketed exhibitions plus retail/café adjacency.
• Towner Eastbourne: Free-to-enter regional art gallery on the South Coast showing modern and contemporary British artists, with paid exhibitions programme. Comparable as a regional UK venue drawing visitors via curated exhibitions, though operating as a non-profit rather than commercial gallery.
• Hastings Contemporary: South Coast contemporary art gallery (formerly Jerwood Gallery) showing modern and contemporary artists in a ticketed exhibition model. Comparable regional positioning and visitor-driven revenue structure on the UK South Coast.

Emerging players

• The Gallery of Everything: Independent London commercial gallery showing modern and contemporary work including outsider and self-taught art. Comparable as a smaller independent commercial gallery with ticketed exhibitions and a curated visitor experience, though focused on a more niche programming niche.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCeanuW44OVZw1CUCFG1rtjw
• LinkedInlinkedin.com/company/newlands-house-gallery

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Newlands House Gallery