HG Higher Grounds Roastery and Cafe

What HG Higher Grounds Roastery and Cafe does

HG Higher Grounds Roastery and Cafe is a family-owned, locally operated cafe business headquartered in Arizona with two physical storefronts: a full-service Mesa cafe at 354 N Country Club Drive (offering house-roasted coffee, breakfast, lunch, and baked goods) and a smaller Apache Junction 'roast room and coffee bar' operating inside the Superstition Ranch Farmers Market at 7 N 114th St. The Mesa location serves as the flagship with dine-in service, while Apache Junction functions primarily as a coffee-and-bakery takeaway point and the on-site roasting facility. A third original Gilbert location at 2556 S Val Vista Drive operated for 11 years before closing, indicating recent footprint consolidation rather than net expansion.

The company's core offering revolves around on-site coffee roasting and in-house food preparation, which the business identifies as its primary differentiator versus cafes serving pre-roasted coffee. Beyond in-cafe sales, revenue is generated through retail coffee-by-the-pound sales, catering services (with delivery, setup, and cleanup plus dietary specialty options), direct online ordering via SpotOn (Mesa) and Square (Apache Junction), and four third-party delivery platforms (UberEats, GrubHub, DoorDash, PostMates), with catering additionally listed on the EZ Cater marketplace. Marketing relies on organic social (Facebook, Instagram), a MailChimp newsletter, and the company website, which is operated by third-party partner Studio Fortis.

The business serves two primary customer segments: individual local consumers seeking fresh-roasted coffee and homemade breakfast/lunch fare, and local businesses in the Gilbert/Mesa/Tempe corridor needing catering. Founder and General Manager Dianna Cameron leads operations with her family. There is no outside investment, no parent company, and no disclosed revenue or headcount figures; the legal entity is registered in Arizona and the company states GDPR compliance in its privacy policy.

Name

HG Higher Grounds Roastery and Cafe

Legal name

Higher Grounds Roastery and Cafe

Website

https://hgroastery.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

HG Higher Grounds Roastery and Cafe is a family-owned Arizona cafe operating two locations (Mesa and Apache Junction) that sells house-roasted coffee, breakfast, lunch, and bakery items to local consumers and small businesses via in-store, delivery, and catering channels.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roastery and Cafe

NAICS

Restaurants and Other Eating Places (72251), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)

akta.pro secondary industries

Independent Neighborhood Cafes (THAFADAC), Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA)

Keywords

• Specialty coffee roastery
• Cafe and coffee shop
• Breakfast and lunch catering
• In-house coffee roasting
• Local food service

Headquarters

HQ city

Gilbert

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Cafe Sales: In-store sales of freshly roasted coffee, breakfast items, lunch fare, and baked goods to walk-in customers. The Mesa location operates as a full-service cafe with food and coffee.
2. Delivery Sales: Delivery orders placed through third-party apps (UberEats, GrubHub, DoorDash, PostMates) and direct online ordering. Delivery to businesses and residents within 2 miles for a fee, with prepaid card transactions.
3. Catering Services: Custom catering for events including delivery, set up, and clean up. Services breakfast, snacks, lunch, and dinner. Dietary specialty options available including vegetarian, organic, vegan, and gluten-free.
4. Coffee by the Pound: Retail sales of whole bean coffee for at-home brewing, sold at the Mesa location.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

HG Higher Grounds Roastery and Cafe operates two family-owned cafes in the Phoenix metro area (Mesa and Apache Junction, AZ) where it roasts coffee on-site and serves breakfast, lunch, and bakery items. The Mesa location operates as a full-service cafe with food and coffee, while the Apache Junction location functions as a roast room and coffee bar inside the Superstition Ranch Farmers Market. The business also offers event catering with delivery, setup, and cleanup, and sells freshly roasted whole bean coffee by the pound.

Product overview

HG Higher Grounds Roastery and Cafe is a single-shop, family-owned cafe with two Arizona locations. The Mesa location serves as the primary cafe offering house-roasted coffee alongside breakfast and lunch fare, while the Apache Junction location operates as the dedicated roast room and coffee bar within Superstition Ranch Farmers Market. Additional offerings include catering services with delivery, setup, and cleanup for events, delivery to nearby businesses and residents, and freshly roasted coffee sold by the pound. The company integrates with multiple third-party food delivery platforms (Uber Eats, GrubHub, DoorDash, PostMates) and online ordering systems (SpotOn, Square) to facilitate customer orders.

Differentiator

Problem solved

Functional benefit

Products and services

• HG (Higher Grounds) Coffee and Cafe - Mesa The primary Mesa, Arizona cafe offering house-roasted coffee, pastries, sandwiches, breakfast, and lunch fare in a casual industrial-chic setting. Open Tues-Fri 7am-1pm and Sat-Sun 7am-2pm.
• HG Coffee - Apache Junction Secondary location inside the Superstition Ranch Farmers Market serving freshly roasted coffee and small bakery items. Functions as the roast room and coffee bar. No hot food or WiFi. Open Tues-Fri 7am-10am and Sat 6:30am-12pm.
• HG Catering Services Full-service catering offering delivery, set up, and clean up for breakfast, snacks, lunch, and dinner events. Includes dietary specialty options such as vegetarian, organic, vegan, and gluten-free choices. Available to businesses in Gilbert, Mesa, Tempe, and surrounding Arizona areas.
• House-Roasted Coffee (by the pound) Freshly roasted whole bean coffee sold by the pound for at-home brewing. Roasted on-site at the Apache Junction roast room and sold at the Mesa cafe location.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature1 record

Partnerships

Seven partnerships are on record, tiered minor and core.

• UberEatsminorChannel Partner/ Reseller/ DistributorThird-party food delivery platform partnership. HG offers delivery through UberEats for the Mesa location. Delivery fees apply and are charged to the customer.
• GrubHubminorChannel Partner/ Reseller/ DistributorThird-party food delivery platform partnership. HG offers delivery through GrubHub for the Mesa location.
• DoorDashminorChannel Partner/ Reseller/ DistributorThird-party food delivery platform partnership. HG offers delivery through DoorDash for the Mesa location.
• PostMatesminorChannel Partner/ Reseller/ DistributorThird-party food delivery platform partnership. HG offers delivery through PostMates for the Mesa location.
• Superstition Ranch Farmers MarketcoreChannel Partner/ Reseller/ DistributorThe Apache Junction HG Coffee location operates inside the Superstition Ranch Farmers Market. This provides foot traffic from market visitors and positions HG as part of the local farmers market community.
• EZ CaterminorChannel Partner/ Reseller/ DistributorThird-party catering marketplace platform. HG is listed on EZ Cater for corporate and event catering orders.
• Studio FortisminorImplementation/ SI/ Consulting PartnerWebsite development and operation partner. Studio Fortis operates and maintains the HG Higher Grounds website.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Emerging players

• Jobot Coffee: Independent Phoenix-metro specialty coffee shop and roaster with a focus on quality single-origin offerings. Comparable as a smaller-scale Arizona-based specialty coffee operator with overlapping positioning to HG.

Direct peers

• Intelligentsia Coffee: Pioneering third-wave roaster operating cafes alongside wholesale distribution and direct-trade sourcing programs. Directly comparable specialty-roastery-cafe business model.
• Stumptown Coffee Roasters: Nationally recognized third-wave roaster operating roastery cafes with direct-to-consumer coffee subscriptions and foodservice. Directly comparable business model combining in-house roasting with cafe retail and wholesale.
• Verve Coffee Roasters: California-based specialty roaster with multiple roastery-cafe locations, retail whole-bean sales, and a focus on direct-trade sourcing. Comparable as a multi-location roastery-cafe competing in the third-wave segment.
• Blue Bottle Coffee: Specialty roaster and cafe operator known for freshness-forward positioning and in-house roasting. Directly comparable in core operating model and product mix to HG's roastery-cafe concept.
• Cartel Coffee Lab: Tempe, Arizona-based specialty roaster operating roastery-cafes with in-house roasting and direct-to-consumer whole-bean sales. Closest geographic and operational peer to HG within the Phoenix metro.
• Press Coffee: Phoenix-based specialty coffee roaster and cafe operator with multiple Valley locations and wholesale distribution. Directly comparable as an Arizona-domiciled roastery-cafe competing for the same East Valley specialty coffee customer.

Broad incumbents

• Peet's Coffee: Established specialty-adjacent coffee roaster and cafe operator with growing Arizona footprint. Comparable as a larger incumbent competing in the same category with broader resources and brand recognition.
• Starbucks: Global coffee chain with multiple locations across the Phoenix metro including Mesa and Apache Junction. Overlaps with HG on core product category (coffee, light food) though serving a fundamentally different customer segment via scale and convenience.
• Dutch Bros Coffee: Large regional drive-thru coffee chain with deep penetration across Arizona including Mesa and Apache Junction. Comparable as a competing coffee operator in HG's exact trade area, though positioned at a much broader, value-oriented end of the market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hgroastery
• Instagraminstagram.com/hgcoffee_cafe
• Xx.com/hgroastery
• LinkedInlinkedin.com/company/hgcoffeeaz

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HG Higher Grounds Roastery and Cafe