New Life Stories

What New Life Stories does

New Life Stories Limited is a Singapore-registered charitable non-profit organisation founded in 2014 that supports children of incarcerated parents in Singapore. Its core offering is the Family Strengthening Programme (FSP), a family-centred, trauma-informed and systemic methodology delivered through three components: Befriending (trained volunteer "Learning Friends" providing weekly literacy support and mentorship to children), In Care (parenting workshops and support for incarcerated parents delivered inside prison facilities), and Family Care (support for primary caregivers, often grandparents or extended family, to stabilise the home environment). Adjacent programmes include Mama's Bae (targeting incarcerated pregnant and postpartum mothers) and First Contact, an upstream pilot launched in 2026 that intervenes within the first 24 hours after an arrest to stabilise affected families.

The organisation operates without any proprietary technology platform; its work is grounded in human-powered, trauma-informed systemic practice methodology, with beneficiary outcomes (literacy gains, family resilience) tracked through annual reports published continuously from FY2017 through FY2025. In FY2025 the FSP supported approximately 160 families. The 22-person staff is supplemented by a network of trained volunteers who deliver the bulk of front-line befriending hours.

The business model is purely philanthropic. New Life Stories does not charge beneficiaries. Revenue is derived from three streams: individual donations (PayNow, bank transfer, cheque, and Giving.sg, with tax deductibility for donations above SGD 50), corporate partnerships (event sponsorship, employee giving programmes, matching gifts, with named partners including Woh Hup), and government/institutional funding (notably Singapore Prison Service and the National Council of Social Service). Institutional partnerships are central to operations: Singapore Prison Service provides prison access for the In Care component and referral pathways; NCSS confers sectoral recognition; and Yellow Ribbon Singapore supports reintegration work. The organisation is headquartered at 64 Kallang Bahru, Singapore, and operates exclusively within Singapore.

Name

New Life Stories

Legal name

New Life Stories Limited

Website

https://newlifestories.org.sg

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

New Life Stories is a Singapore-based non-profit founded in 2014 that supports children of incarcerated parents through its Family Strengthening Programme, providing befriending, literacy, and family care services funded by donations, corporate partnerships, and government grants.

Ownership category

akta.pro rank

Product category

Social Services for Children of Incarcerated Parents

NAICS

Other Individual and Family Services (624190), Child and Youth Services (62411), Social Assistance (624)

SIC

Services-Social Services (8300)

akta.pro primary industry

Family & Parenting Support Services (BPAGAEAC)

akta.pro secondary industries

Family Resource Centers & Wraparound Support Services (EDACALAH), Trauma-Informed & Resilience-Building Programs (Early Childhood) (EDACAOAD)

Keywords

• Family social services
• Incarcerated family support
• Child welfare programmes
• Trauma-informed care
• Volunteer mentoring services

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales, Infrastructure

Revenue model

1. Donations - Individual: Individual donations via PayNow, bank transfer, cheque, and Giving.sg platform. Monetary donations above SGD50 are entitled to tax deduction in Singapore.
2. Corporate Partnerships: Corporate sponsorships including event sponsorship, employee giving programmes (payroll giving), and portion of proceeds donations. Companies can match employee donations and incorporate giving into their corporate culture.
3. Government/Institutional Funding: Support from government entities including Singapore Prison Service and National Council of Social Service (NCSS), which is Singapore's central coordinating body for social service agencies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

New Life Stories is a Singapore-based non-profit social services organisation that supports children of incarcerated parents and their families through the Family Strengthening Programme (FSP), delivered across three components: Befriending (trained volunteer "Learning Friends" providing weekly literacy support and mentorship to children), In Care (parenting workshops for incarcerated parents), and Family Care (caregiver support). Complementary offerings include the Mama's Bae programme for incarcerated pregnant and postpartum mothers and the First Contact upstream pilot launched in 2026 for early intervention at the point of arrest.

Product overview

New Life Stories is a non-profit organization offering a portfolio of social service programmes focused on supporting children of incarcerated parents in Singapore. The core offering is the Family Strengthening Programme (FSP), a family-centred, trauma-informed and systemic approach delivered through three components: Befriending (volunteer-based literacy and mentorship support for children), In Care (parenting workshops for incarcerated parents), and Family Care (support for caregivers). Additional programmes include Mama's Bae (support for pregnant and postpartum incarcerated mothers) and First Contact (an upstream pilot launched in 2026 for early intervention at the point of arrest). The programmes work across prevention, strengthening, and reintegration support.

Differentiator

Problem solved

Functional benefit

Products and services

• Family Strengthening Programme (FSP) The core programme developed over more than five years, grounded in a family-centred, trauma-informed and systemic approach. Delivered through three key areas: Befriending (pairs children with trained volunteer "Learning Friends" for consistent weekly support), In Care (supports incarcerated parents through parenting workshops), and Family Care (works with caregivers to strengthen the home environment). For children of incarcerated parents, their caregivers, and incarcerated/formerly incarcerated parents in Singapore.
• Mama's Bae Supports incarcerated pregnant and postpartum mothers during a critical window that shapes both maternal well-being and a child's start in life. Grounded in a trauma-informed and relational approach, the programme provides consistent support from pregnancy through reintegration, helping mothers cope with separation, rebuild confidence, and reconnect with their children.
• First Contact An upstream pilot launched in 2026, designed to support families at the point of arrest when disruption and uncertainty are at their highest. Families are referred within the first 24 hours and receive early support to stabilise their situation, navigate immediate needs, and reduce the impact on children.

Quantifiable outcome

• Families demonstrated significant improvement in family resilience
• +2 more outcomes

Segments3 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core, major and supporting.

• Singapore Prison Service (SPS)coreStrategic or Co-development PartnerSingapore Prison Service is a key institutional partner supporting New Life Stories' work with incarcerated parents and their children. The partnership enables the In Care programme component, prison visit facilitation for family bonding, and systemic coordination to support families from incarceration through reintegration.
• National Council of Social Service (NCSS)coreStrategic or Co-development PartnerNCSS is Singapore's central coordinating body for social service agencies. As a member organization, New Life Stories receives support, coordination, and recognition through NCSS, which helps set standards and frameworks for social service delivery in Singapore.
• Yellow Ribbon SingaporemajorStrategic or Co-development PartnerYellow Ribbon Singapore is a rehabilitation and reintegration agency that works with formerly incarcerated individuals. Partnership supports New Life Stories' work in helping families navigate the reintegration process and reducing recidivism.
• Woh HupsupportingGTM or Marketing PartnerCorporate partner that supports New Life Stories' mission through donations and/or employee engagement programmes, helping to fund the organization's Family Strengthening Programme.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Babes Pregnancy Crisis Support: Singapore charity supporting pregnant women facing crisis, including incarcerated pregnant mothers. Directly comparable to New Life Stories' Mama's Bae programme in serving a narrow, high-acuity maternal sub-segment with trauma-informed relational support.
• Big Love Child Protection Specialist Centre: Singapore nonprofit providing child protection, trauma-informed care, and family support services. Comparable as a specialised Singapore organisation working with vulnerable children and families using trauma-informed, relationship-based approaches.

Broad incumbents

• Care Corner Singapore: Singapore social service agency providing family support, counselling, and community-based programmes. Comparable as a broad incumbent serving similar low-income and vulnerable families in Singapore.
• TOUCH Community Services: Large multi-service Singapore social service agency offering family support, youth programmes, and rehabilitation services. Comparable as a broad incumbent operating in overlapping family and at-risk-youth segments across Singapore.
• Methodist Welfare Services: Multi-service Singapore social welfare organisation spanning family, children, elderly, and disability services. Comparable as a broad incumbent with overlapping family-strengthening and community-based intervention work.
• Fei Yue Community Services: Major Singapore social service organisation operating across family services, youth, counselling, and community programmes. Comparable as a broad incumbent competing for similar NCSS funding and corporate partnership dollars.
• Singapore Children's Society: Established Singapore charity providing a wide range of children's services including counselling, youth intervention, and family support. Comparable as a broad incumbent serving vulnerable children in Singapore, though without New Life Stories' incarceration-specific focus.
• Beyond Social Services: Singapore charity focused on children and youth from low-income and vulnerable backgrounds. Comparable as a broad incumbent operating in the same beneficiary ecosystem through community-based youth and family programmes.

Direct peers

• Prison Fellowship Singapore: Singapore nonprofit serving prisoners, ex-offenders, and their families through mentoring, aftercare, and family support. Closely comparable in mission, beneficiary profile, and volunteer-driven delivery model for incarceration-affected families.
• Yellow Ribbon Singapore: Singapore's lead rehabilitation and reintegration agency for ex-offenders. Directly comparable as it addresses the same incarceration-affected ecosystem and is already an active partner of New Life Stories in supporting families through reintegration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/new-life-stories_

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Life Stories