NEWORDER
NEWORDER is a South Africa-founded tactical cyber security firm delivering human-driven offensive security services — penetration testing, red team operations, CTEM/EASM, and embedded executive cyber risk management — to enterprise clients across Africa, Europe, and the Middle East.
- Company typePrivate
- Founded2012
- HeadquartersPretoria, South Africa
- Headcount11–50
- GTM typeB2B
- OfferingServices
What NEWORDER does
NEWORDER is a tactical cyber security services firm founded in 2012 in South Africa, with operational headquarters in Pretoria and a global headquarters in Isle of Man. The company delivers human-driven offensive security services — penetration testing, red team operations, CTEM/EASM, OSINT/Dark Web intelligence, application security testing, and corporate cyber threat assessments — to enterprise clients in financial services, healthcare, government/critical infrastructure, telecommunications, and energy. Its embedded executive cyber risk management offering, Tactical Cyber Command, is positioned as a substitute for a fractional CISO.
The firm's technical approach is anchored on a proprietary methodology called Adversary Path Engineering, complemented by integrations with commercial security platforms including Qualys, ZeroFox, SecurityHQ, Rapid7, and ThreatNG. It also operates a Cyber Warfare Center for managed detection and response. Service delivery is backed by ISO/IEC 27001:2022 and ISO 9001:2015 certifications, and the stated operational footprint spans three continents — Africa, Europe, and the Middle East.
NEWORDER generates revenue primarily through project-based professional services engagements (penetration tests, red team operations, threat assessments) and recurring managed security subscriptions, including an entry-level Tactical Cyber Risk Review priced at $149.99/month. Distribution is being broadened through a Tactical Partner Programme and an ecosystem of adjacent lifestyle brands (Hacker Fuel, HAXED, 4EverFMX, ExtremeX). The firm reports approximately 22 employees and 25 years of operational experience within its leadership.
NEWORDER firmographics
Firmographics- Name
- NEWORDER
- Legal name
- NEWORDER CONSULTING (PTY) LTD
- Website
- https://newordergroup.net
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NEWORDER is a South Africa-founded tactical cyber security firm delivering human-driven offensive security services — penetration testing, red team operations, CTEM/EASM, and embedded executive cyber risk management — to enterprise clients across Africa, Europe, and the Middle East.
- Ownership category
- akta.pro rank
NEWORDER industry classification
Industry- Product category
- Cybersecurity Services
- NAICS
- Other Computer Related Services (541519), Computer Systems Design Services (541512)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Cybersecurity Architecture & Security Integration (BPAEAAAL)
- akta.pro secondary industries
- Managed Detection & Response (MDR) & SOC Services (HDADAGAG), Attack Surface Management (EASM/CAASM) (HDADAHAC), Endpoint Security Managed Services (EDR/XDR) (BPAEADAH)
Keywords
Where NEWORDER is headquartered
LocationHeadquarters
- HQ city
- Pretoria
- HQ country
- South Africa
- HQ region
- Africa
Offices2 records
Markets served
NEWORDER business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Penetration Testing Services: Human-driven penetration testing across infrastructure, web applications, APIs, cloud, mobile, and wireless environments. Delivered as project-based professional services with manual-first methodology.
- Red Team Operations: Full adversary simulation engagements mapped to MITRE ATT&CK framework. simulate advanced threat scenarios and test entire defensive posture.
- CIS Controls Gap Assessment and Implementation: Gap assessments against CIS Controls v8.1 framework with hands-on implementation services. Structured waves with validation at every stage.
- EASM and CTEM Managed Services: Continuous External Attack Surface Management combined with Continuous Threat Exposure Management delivered as ongoing managed service subscription.
- Tactical Cyber Command: Embedded executive cyber risk management providing board-level strategy with integrated operational execution. Operates as ongoing engagement replacing traditional CISO function.
- Hacker Fuel Energy Products: Energy drink product line sold through Slayer Energy e-commerce platform. Targets cyber professionals, gamers, and adrenaline enthusiasts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Tactical Cyber Risk Review subscription |
| Other | Multi-year contract | Tactical Cyber Command (vs full-time CISO) |
| Other | Pay-as-you-go | Penetration Testing and Red Team engagements |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
NEWORDER product offering
Product offeringCore offering
NEWORDER delivers human-driven tactical offensive cyber security services, including penetration testing, red team operations, continuous threat exposure management (CTEM/EASM), attack surface monitoring, OSINT and dark-web intelligence, application security testing, corporate cyber threat assessments, CIS Top-18 Controls adoption, and AI security advisory. The firm also operates a 24/7 Cyber Warfare Center for continuous monitoring and offers embedded executive cyber risk management through its Tactical Cyber Command subscription model.
Product overview
NEWORDER is a specialist tactical cyber security company offering a portfolio of offensive security services across Africa, Europe, and the Middle East. The core offering consists of human-driven penetration testing (infrastructure, web app, API, cloud), Red Team Operations (MITRE ATT&CK mapped adversary simulation), CTEM/EASM (continuous exposure management), OSINT/Dark Web Intelligence, Application Security Testing (SAST/DAST), Corporate Cyber Threat Assessments, CIS Top-18 Controls implementation, AI Security, and 24/7 Cyber Warfare Center managed detection and response. Executive Cyber Risk Management is delivered through the Tactical Cyber Command model, an embedded leadership function that replaces traditional vCISO services. The company also operates a lifestyle brand ecosystem including Hacker Fuel energy drink, HAXED offensive apparel, 4EverFMX (freestyle motocross), and ExtremeX (extreme sports events). The Tactical Cyber Risk Review serves as an entry-level assessment product.
Differentiator
Problem solved
Functional benefit
Brands
- Hacker Fuel: Energy drink engineered for cyber security professionals, gamers, and adrenaline enthusiasts. High caffeine, B vitamins, no added sugar.
- HAXED
- 4EverFMX
- ExtremeX
Products and services
- Penetration Testing Services Human-driven penetration testing engagements that emulate adversary tactics against enterprise environments to identify exploitable vulnerabilities. Targeted at enterprise and mid-market organizations seeking validation of their security posture.
Quantifiable outcome
- Board-ready tactical intelligence delivered in days, not months
- +3 more outcomes
Companies that use NEWORDER
Customer profileSegments6 records
Ideal customer profiles2 records
NEWORDER technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature4 records
NEWORDER partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- QualyscoreQualys VMDR with TruRisk provides vulnerability prioritisation based on real-world risk. Partnership supports vulnerability management and cyber risk prioritisation capabilities within NEWORDER's tactical methodology.
- ZeroFoxcoreZeroFox platform provides external threat intelligence and digital risk protection. Supports dark web monitoring, credential exposure detection, and brand protection services.
- SecurityHQcoreSecurityHQ provides 24/7 Managed Detection and Response and Security Operations Centre services. Partnership delivers tactical SOC operations and incident response capabilities.
- Rapid7coreRapid7 provides vulnerability management and threat detection capabilities. Partnership supports penetration testing and exposure management operations.
- ThreatNGcoreThreatNG provides External Attack Surface Management and Digital Risk Protection capabilities. Supports continuous discovery and exposure reduction for NEWORDER clients.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
NEWORDER competitors and assessment
Company assessmentDirect peers
- Bishop Fox: US-based offensive security firm specializing in penetration testing, red teaming, and attack surface management; comparable in boutique positioning and human-driven methodology to NEWORDER.
- Coalfire: Cyber risk advisory firm delivering penetration testing, red team, and compliance services to enterprise and regulated industries; overlaps heavily with NEWORDER's Corporate Assessments and CIS Controls practice.
- NCC Group: UK-listed cyber security and resilience firm with a global footprint offering managed detection and response, penetration testing, and red team services — direct competitor to NEWORDER across enterprise EMEA accounts.
Broad incumbents
- Orange Cyberdefense: European-headquartered MSSP and cyber security services provider with managed SOC, threat intelligence, and offensive security offerings — direct EMEA competitor with deeper regional scale.
- CrowdStrike Services: CrowdStrike's services arm bundles proactive services, red team, and MDR alongside its Falcon platform; competes with NEWORDER for enterprise security services wallet.
- Mandiant (Google Cloud): Now part of Google Cloud, Mandiant is a leader in incident response, threat intelligence, and red team operations; competes with NEWORDER at the high end of enterprise and government mandates.
- Trustwave: Global MSSP offering managed detection and response, penetration testing, and security consulting; a broader incumbent competing for the same enterprise security budget as NEWORDER.
Regional players
- WithSecure (formerly F-Secure): European cyber security vendor with managed detection, attack surface management, and consulting services; comparable in its EMEA-centric delivery model and mid-market enterprise focus.
Emerging players
- SenseOn: UK-based autonomous cyber defense and MDR provider; emerging European competitor with overlap in continuous threat exposure management and managed detection services.
- Secured Communications: Boutique cyber security and vCISO services firm offering managed security leadership and consulting; comparable in its Tactical Cyber Command-style executive cyber risk positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
NEWORDER social profiles
Digital presenceNEWORDER compliance and trust
Trust signalCompliance4 records
NEWORDER financial estimates
Financial estimateRevenue estimate
Valuation estimate
NEWORDER leadership team
Management profileNumber of profiles
Profiles1 record
NEWORDER funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NEWORDER M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NEWORDER
What does NEWORDER do?
NEWORDER delivers human-driven tactical offensive cyber security services, including penetration testing, red team operations, continuous threat exposure management (CTEM/EASM), attack surface monitoring, OSINT and dark-web intelligence, application security testing, corporate cyber threat assessments, CIS Top-18 Controls adoption, and AI security advisory. The firm also operates a 24/7 Cyber Warfare Center for continuous monitoring and offers embedded executive cyber risk management through its Tactical Cyber Command subscription model.
Is NEWORDER a public or private company?
NEWORDER is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NEWORDER founded?
NEWORDER was founded in 2012. It employs 11 to 50 people.
Where is NEWORDER based?
NEWORDER is headquartered in Pretoria, South Africa, in the Africa region.
How does NEWORDER make money?
Six revenue lines are on record. Penetration Testing Services are the primary driver. The others are red Team Operations, CIS Controls Gap Assessment and Implementation, EASM and CTEM Managed Services, tactical Cyber Command and hacker Fuel Energy Products.
Who are NEWORDER's main competitors?
Direct peers on record are Bishop Fox, Coalfire and NCC Group. Broad incumbents are Orange Cyberdefense, CrowdStrike Services, Mandiant (Google Cloud) and Trustwave. WithSecure (formerly F-Secure) is listed as a regional player. Emerging players are SenseOn and Secured Communications.
Does NEWORDER have an API?
No public API is recorded for NEWORDER.
What industry is NEWORDER in?
NEWORDER's product category is Cybersecurity Services. Its primary akta.pro industry code is BPAEAAAL, Cybersecurity Architecture & Security Integration, with a secondary code of HDADAGAG, Managed Detection & Response (MDR) & SOC Services. Its NAICS code is 541519 and its SIC code is 7373.