Property Point

What Property Point does

Property Point, operating the consumer-facing portal NewProjectsOnline.com, is a privately-held Indian real estate listing platform founded in 2004 and headquartered in Seawoods West, Navi Mumbai, Maharashtra. The platform catalogs new-launch residential and commercial projects across five major Indian markets — Mumbai, Navi Mumbai, Thane, Pune and Bangalore — and claims 1,400+ RERA-approved properties drawn from 200+ builders including Godrej Properties, L&T Realty, Kalpataru Group, Runwal Group and Sunteck Realty. Its core product surfaces property search by city, BHK type and budget band, with pricing tiers ranging from under ₹50 Lakhs to ₹2 Crore+ covering budget to luxury segments. Recent project additions such as Dream Avalon Kalyan (Kalyan West), Dream Haven Kharghar (Upper Kharghar) and Kashi Nirmal Heights (Varanasi) suggest incremental geographic and micro-market expansion.

Underlying the portal is a web-based architecture with property-search filters, a dedicated commercial-projects experience, and a suite of buyer-decision calculators (Home Loan EMI, Stamp Duty, Affordability, Property Tax, Rental Yield) optimized primarily for Maharashtra/Navi Mumbai tax regimes. Content services include an 88-article Realty Blog and a structured Knowledge Hub covering Commercial Real Estate, Home Buying Guide, Home Loans, Legal & RERA, Location Insights, Market Trends and Property Investment categories. The technology stack is conventional web-based listing portal tooling; no native mobile app, API, SDK or AI/ML components are disclosed in the input data.

The business model is brokerage-free lead generation for developers, monetized via listing fees and buyer referrals to 200+ partner builders. GTM is sales-led and direct-to-consumer, blending self-serve website search, WhatsApp inquiry, phone consultation and email-based expert advisory, with SEO-driven content (blogs, calculators) feeding top-of-funnel demand. The customer base is described as 10,000+ buyers across SMB budget-home seekers, mid-market real estate investors and enterprise/NRI buyers, with free site visit assistance as a conversion mechanism.

Name

Property Point

Legal name

NewProjectsOnline.com

Website

https://newprojectsonline.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Property Point (NewProjectsOnline.com) is a Navi Mumbai-headquartered Indian real estate portal founded in 2004 that lists 1,400+ RERA-approved new-launch residential and commercial projects from 200+ builders across Mumbai, Navi Mumbai, Thane, Pune and Bangalore for individual home buyers, investors and NRI purchasers on a zero-brokerage, direct-builder-pricing model.

Ownership category

akta.pro rank

Product category

Online Real Estate Listings Marketplace

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

New Construction & Builder Sales (BPAJAAAB)

akta.pro secondary industries

New Development & Project Marketing (Pre-Construction Sales) (FSAEAJAE), Land & Development Site Brokerage (BPAJABAG)

Keywords

• Online real estate portal
• New launch properties
• RERA approved listings
• Zero brokerage marketplace
• Builder direct pricing

Headquarters

HQ city

Navi Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Technology or R&D, Personnel, Operations

Revenue model

1. Builder/Developer Listings: Real estate developers and builders list their projects on the platform to reach potential buyers. The platform connects developers directly with end-users, eliminating intermediary brokerage costs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Property Point (operating as NewProjectsOnline.com) is an online real estate listing marketplace that aggregates 1,400+ RERA-approved new launch residential and commercial projects from 200+ builders across Mumbai, Navi Mumbai, Thane, Pune, and Bangalore. The platform connects individual property buyers directly with developers under a zero-brokerage model, supported by property financial calculators (EMI, stamp duty, affordability, property tax, rental yield) and a realty news/knowledge blog. Builders pay transaction-based fees for listing and lead generation services.

Product overview

NewProjectsOnline.com is a real estate portal offering new launch residential and commercial property listings across Navi Mumbai, Mumbai, Thane, Pune, and Bangalore. The platform operates as a directory/listings service connecting property seekers with 1400+ RERA-approved projects from 200+ trusted builders. Its product portfolio includes: (1) Property Listings (core product) covering new launch residential and commercial projects filtered by city, BHK type, budget, and builder; (2) Financial Planning Tools including Home Loan EMI Calculator, Stamp Duty Calculator, Affordability Calculator, Property Tax Calculator, and Rental Yield Calculator specifically optimized for Navi Mumbai properties; and (3) Content Services including Realty Blog and Knowledge Hub with 88+ articles on real estate investment, market trends, and buying guides. The platform emphasizes zero brokerage and direct builder pricing with free site visit assistance.

Differentiator

Problem solved

Functional benefit

Products and services

• New Launch Residential Properties Listings

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• RERA (Real Estate Regulatory Authority)coreStrategic or Co-development PartnerAll projects listed are RERA-registered and verified. The platform displays RERA registration numbers and ensures compliance with Real Estate Regulation Act 2016 requirements.
• 200+ Trusted BuilderscoreStrategic or Co-development PartnerPartnerships with major developers including Godrej Properties, L&T Realty, Kalpataru Group, Runwal Group, Sunteck Realty, and 195+ other builders for project listings.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• MagicBricks: One of India's largest real estate portals with extensive new project and resale listings across MMR, Pune, Bangalore and beyond. Directly comparable as a builder-direct listings platform competing for the same home-buyer demand.
• NoBroker: Indian zero-brokerage real estate platform that pioneered the no-intermediary model NewProjectsOnline.com also uses. Directly comparable on value proposition, and substantially better funded with proprietary technology and mobile apps.
• PropTiger (REA Group): Online residential property brokerage and listings platform owned by REA Group, focused on new-launch primary sales across Indian metros. Comparable in targeting the same new-builder-buyer intersection with broker-assisted online sales.
• Square Yards: Indian real estate technology platform covering new project listings, brokerage and mortgage services with international reach. Overlaps directly with NewProjectsOnline on new-launch residential and commercial listings in Indian metros.
• 99acres: India-focused real estate classifieds platform owned by InfoEdge, covering new builder projects, resale and rentals. Directly competes in new-launch property discovery across the same Mumbai/Pune/Bangalore markets.
• CommonFloor (now part of MagicBricks): Indian apartment-focused property portal that was acquired by MagicBricks. Historically focused on new project listings and community discovery in Indian cities, overlapping with NewProjectsOnline's residential launch focus.
• Makaan.com: Indian property portal (part of Elara Technologies/PropTiger group) covering new projects and resale across metros. Comparable new-launch listings portal competing for builder partnerships and buyer leads in MMR and Bangalore.
• Housing.com: Leading Indian online real estate listing platform covering new launch projects, resale and rentals. Directly competes with NewProjectsOnline.com for builder listings and home-buyer traffic across major Indian cities, with significantly greater scale, VC backing, and mobile app presence.
• RoofandFloor (Housing.com): Housing.com's dedicated new-launch residential platform focused exclusively on new builder projects in Indian cities. Closest pure-play competitor to NewProjectsOnline's new-launch, RERA-verified positioning.

Broad incumbents

• Zillow: US-based broad real estate marketplace with extensive listings, technology and consumer brand. Not a direct geographic competitor but a global incumbent whose product model (builder-direct new construction listings, buyer calculators, content) closely mirrors NewProjectsOnline's feature set.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/propertypointnm

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Property Point