New Sami srl

What New Sami srl does

New Sami S.r.l. is a privately held Italian limited liability company headquartered in Sant'Anastasia, in the Naples province of Campania. The company operates as the exclusive distributor (concessionario esclusivo) for Yale and Carer forklift brands in the Campania region, functioning as a regional node within the broader Unicar SpA dealer network, which has held the official Yale dealership for Italy since 1992 and added the Hyster brand in May 2024. New Sami carries the full Yale material handling portfolio — electric counterbalanced forklifts (3-wheel ERP series from 1,250kg, 4-wheel ERC/ERP series up to 5,500kg), reach trucks, order pickers, trilateral narrow-aisle trucks, pallet trucks, stackers, towing tractors, internal combustion models (2,000-9,000kg), and heavy-duty units up to 16,000kg — alongside Carer's high-capacity electric forklifts and Yale Robotics automated solutions.

The company monetizes through three streams: one-time equipment sales of new Yale/Carer forklifts, recurring rental contracts (noleggio) for temporary or peak-load needs, and ongoing after-sales service including preventive and corrective maintenance, spare parts, and remote monitoring. Pricing is quote-based and not publicly disclosed. Customers span industrial manufacturing, logistics and 3PL, food processing, large retail (GDO), metallurgical, and live events; a notable specialized use case is concert logistics at Stadio Maradona di Napoli, where New Sami deployed a 15-unit Yale fleet for stage and structure movement for major touring artists.

As part of the Unicar network — which operates 7 direct branches, 38-40 dealers, and 200+ qualified technicians across Italy — New Sami benefits from national multi-brand service reach, capital-light distribution economics, and exclusive territorial protection in Campania. The company's competitive positioning rests on Yale's brand equity (150+ years), proprietary safety and productivity features (DSS, Yale Reliant, Smart Lift), and the Unicar network's service depth rather than any proprietary technology developed in-house.

Name

New Sami srl

Legal name

New Sami S.r.l.

Website

https://newsamisrl.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

New Sami S.r.l. is an Italian exclusive dealer for Yale and Carer forklifts in the Campania region, selling, renting, and servicing material handling equipment for industrial, logistics, food, retail, and live event customers through the Unicar dealer network.

Ownership category

akta.pro rank

Product category

Material Handling Equipment Distribution

NAICS

Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537), Wholesale-Industrial Machinery & Equipment (5084), Services-Equipment Rental & Leasing, Nec (7359)

akta.pro primary industry

Workshop Tools, Equipment & Lift Systems Distribution (TLAKAOAM)

akta.pro secondary industry

Bulk Material Handling Systems (Belt Conveyors, Feeders, Stackers, Reclaimers) (IMAHABAH)

Keywords

• Forklift distribution
• Material handling equipment
• Warehouse forklift sales
• Forklift rental services
• Industrial equipment service

Headquarters

HQ city

Sant'Anastasia, Campania

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Forklift Sales: Sale of new Yale and Carer forklifts including electric 3-wheel, electric 4-wheel, internal combustion, reach trucks, order pickers, transpallet, stackers, tractors, and heavy-duty equipment (up to 16,000 kg capacity).
2. Equipment Rental (Noleggio): Flexible rental solutions for forklifts and handling equipment, ideal for managing production peaks or temporary projects without compromising performance.
3. After-Sales Service and Maintenance: Technical assistance, maintenance, spare parts supply, and remote monitoring services for forklifts.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

New Sami S.r.l. is the exclusive distributor in Campania, Italy for Yale and Carer forklift brands, selling new electric and internal-combustion material handling equipment (counterbalanced trucks, reach trucks, order pickers, pallet trucks, stackers, towing tractors, heavy-duty units up to 16 tonnes) plus Yale robotic warehouse automation. The company also provides flexible rental (noleggio) of forklifts and a full after-sales service offering including preventive/corrective maintenance, spare parts supply, and remote fleet monitoring, leveraging the national Unicar SpA service network.

Product overview

New Sami S.r.l. is an exclusive dealer for Yale and Carer forklift trucks and material handling equipment in Campania, Italy. The product portfolio consists of distributed brands (Yale and Carer forklifts) complemented by rental and technical assistance services. The Yale lineup includes electric 3-wheel and 4-wheel counterbalanced forklifts (ERP, ERC series), reach trucks (MR series), order pickers (MO series), trilateral trucks for narrow aisles (MTC series), low-lift pallet trucks (MP series), stackers (MSC series), towing tractors (MO/MT series), internal combustion forklifts (GP/GDP/GLP series from 2-9 tonnes), and heavy-duty models up to 16 tonnes. The portfolio also includes robotic solutions for warehouse automation. Services include flexible rental options and comprehensive maintenance/technical support.

Differentiator

Problem solved

Functional benefit

Products and services

• Yale Forklift Trucks (full distributed range) Complete Yale range of electric (3-wheel and 4-wheel counterbalanced) and internal-combustion forklifts, warehouse trucks (reach, order pickers, trilateral, pallet trucks, stackers, towing tractors) and robotic solutions, offered as the exclusive distributor for enterprise and mid-market buyers in Campania.
• Carer Forklift Trucks Italian-made electric forklifts and material handling equipment, including heavy-duty high-capacity models up to 25 tonnes, sold as the exclusive Carer distributor for Campania.
• Yale Robotics Robotic warehouse automation solutions for autonomous picking, pallet transport, unloading and truck movement, targeted at labor-cost reduction and workflow optimization for enterprise logistics and distribution customers.
• Forklift Rental Services (Noleggio) Flexible forklift and material-handling rental service with customizable contracts tailored to operational needs, ideal for production peaks, temporary projects or specialized deployments such as event logistics.
• Maintenance and Technical Assistance Preventive and corrective maintenance, spare-parts supply, remote fleet monitoring and multi-brand technical assistance for forklifts and material handling equipment, with rapid intervention service leveraging the Unicar national service network.

Quantifiable outcome

• Cycle time reduction of 25% with Yale Smart Lift function
• +2 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• HystercoreChannel Partner/ Reseller/ Distributor · 1 May 2024Hyster is a major forklift brand alongside Yale, both under Hyster-Yale Group. Unicar became the exclusive dealer for Hyster in Italy starting May 2024. New Sami distributes Hyster products through the Unicar network for Campania.
• Unicar SpAcoreChannel Partner/ Reseller/ DistributorNew Sami operates as an exclusive concessionario (exclusive dealer) for Unicar SpA, which is the exclusive dealer for Yale Lift Truck Technologies and Hyster in Italy. New Sami holds exclusive rights to distribute Yale and Carer products in the Campania region.
• Yale Lift Truck TechnologiescoreChannel Partner/ Reseller/ DistributorYale is a leading global forklift manufacturer owned by Hyster-Yale Group. New Sami distributes Yale forklifts as the exclusive dealer for Campania, Italy.
• CarercoreChannel Partner/ Reseller/ DistributorCarer is a world leader in high-capacity electric forklift production, acquired by Hyster-Yale Group in 2013. New Sami distributes Carer products as the exclusive dealer for Campania.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Hyster-Yale Group: Global parent of Yale, Hyster, and Carer — the three brands New Sami distributes. Relevant as a broad incumbent whose channel strategy, product roadmap, and direct-sales motions directly shape New Sami's economics and competitive positioning.

Direct peers

• Toyota Material Handling Italia: Italian subsidiary of the global forklift volume leader (Toyota Industries). Directly comparable distribution/dealer-rental-service model covering forklift sales, rental, and after-sales for the Italian market, and the principal premium competitor to Yale/Carer/Hyster on Italian industrial customers.
• Cesab Carrelli Elevatori: Italy-headquartered forklift brand owned by Toyota Industries. Closely comparable as an Italian premium-brand competitor in counterbalance and warehouse trucks, with overlapping dealer-network economics in the Italian market.
• Crown Lift Trucks Italia: Italian operations of Crown Equipment, a U.S. premium forklift brand with particular strength in warehouse trucks and electric lift equipment. Directly comparable premium-segment competitor serving the same Italian 3PL, retail, and distribution customers targeted by New Sami.
• Jungheinrich Italiana: Italian subsidiary of Jungheinrich, a major German intralogistics specialist. Comparable as a premium forklift/warehouse-truck distributor with strong presence in 3PL, retail, and food/beverage verticals — segments New Sami explicitly targets.
• Linde Material Handling Italia: Italian operations of Linde (Kion Group), one of the top premium industrial truck brands. Competes head-to-head against New Sami's Yale line on counterbalance forklifts and warehouse equipment, with a comparable national dealer/rental/service model in Italy.
• Doosan Industrial Vehicle Europe: European operations of Doosan's industrial vehicle business (now part of Bobcat/Doosan group) distributing IC and electric forklifts. Comparable as a global forklift brand with a dealer-led distribution model in Italy targeting the same mid/premium tier industrial and logistics customers.
• STILL Italia: Italian subsidiary of STILL (Kion Group), a premium German forklift and intralogistics brand. Operates a similar sales-rental-service distribution model in Italy and is a direct competitor in counterbalance and warehouse equipment segments where New Sami competes.
• Komatsu Forklift Italia: European operations of Komatsu's material handling division offering forklifts and warehouse equipment. Comparable premium-brand competitor with multi-country dealer network serving overlapping Italian logistics and industrial customers.

Regional players

• Manitou Italia: Italian subsidiary of France-based Manitou, specializing in rough-terrain and telehandler/warehouse equipment distribution. Comparable as an Italy-based industrial-equipment dealer with similar capital-sales plus rental-plus-service model, though more oriented toward construction/agriculture than indoor forklift markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/new-sami-srl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Sami srl