News Post Leader

What News Post Leader does

News Post Leader is a local news topic hub serving the Blyth area of Northumberland, North East England, operating as a section within the Northumberland Gazette digital platform. It publishes continuously updated coverage across local news, crime, politics, health, traffic, sport (including Blyth Spartans and Berwick Bandits), lifestyle, and community events, distributing content via the responsive northumberlandgazette.co.uk website, print newspaper editions of the Northumberland Gazette, and syndicated partner sites including NationalWorld.com and 3addedminutes.com.

The underlying platform is a standard digital news publishing environment with integrated affiliate commerce sections (Recommended/deals, fashion, home and garden) linking to retailers such as Amazon, Boots, and LookFantastic. The publication operates an ad-lite subscription tier offering 70% fewer ads, paired with display advertising, sponsored/affiliate content, and local advertising channels including public notices, family announcements, and recruitment listings through partners such as Connect Local and JobsToday. It is part of the wider Iconic Media Group Ltd. portfolio (registered in England & Wales, company number 11499982), which also controls the Berwick Advertiser, News Guardian, and Morpeth Herald.

The customer base is geographically concentrated in Northumberland, with primary readership among local residents seeking community information and a secondary audience of local SMBs and advertisers using the platform for regional reach. No technology product, software platform, app, API, or proprietary AI/ML capability is offered; the company is a content publisher rather than a technology company, and its value is anchored in a 1854-established regional brand, IPSO membership, and editorial coverage of the Blyth/Northumberland catchment.

Name

News Post Leader

Legal name

Iconic Media Group Ltd.

Website

https://newspostleader.co.uk

Company type

Private

Founded year

1854

Operating status

Operating

Headcount range

11–50 employees

Short description

News Post Leader is a local digital and print news publication serving Blyth and Northumberland in North East England, operating within the Northumberland Gazette platform under Iconic Media Group Ltd., monetized through subscriptions, advertising, and affiliate commerce.

Ownership category

akta.pro rank

Product category

Local Digital News

NAICS

Newspaper Publishers (513110)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

Keywords

• Local news publishing
• Digital news media
• Regional journalism
• Affiliate commerce content
• Digital subscriptions

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Digital Subscriptions: Ad-lite subscription model offering 70% fewer ads while viewing news content. Premium digital access with reduced advertising load.
2. Advertising: Display advertising and sponsored content including affiliate product recommendations, marketplace listings, and branded advertorials.
3. Affiliate Commerce: Product recommendation sections featuring deals, fashion, home and garden content with affiliate links to retailers like Amazon, Boots, and others.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

News Post Leader is a local news topic/section within the Northumberland Gazette website that publishes local news, crime, sports, lifestyle, and community content for the Blyth area of Northumberland, UK. The publication monetizes content through ad-lite digital subscriptions, display advertising, sponsored/affiliate product recommendations, and partnerships with retailers such as Amazon and Boots.

Product overview

News Post Leader is a local news topic/section within the Northumberland Gazette website, serving the Blyth area of Northumberland, UK. It provides local news coverage including people, traffic, crime, politics, health, and sports. This is a content publishing platform, not a technology product company.

Differentiator

Problem solved

Functional benefit

Brands

• News Post Leader: Local news coverage topic for Blyth area within Northumberland Gazette website

Products and services

• News Post Leader Local News Section Digital news publication covering Blyth-area local news, crime, politics, health, traffic, weather, education, sport, lifestyle, and community events for Northumberland residents.
• Ad-Lite Digital Subscription Recurring monthly digital subscription that provides subscribers with the same local news content while reducing the advertising load by approximately 70%.
• Print Newspaper Distribution Physical print editions of the Northumberland Gazette distributed to local Northumberland readers, covering regional news and community content.
• Display Advertising and Sponsorship Advertising placements sold to local businesses including display ads, sponsored editorial, and marketplace listings across digital and print platforms.
• Newsletter Subscription Email newsletter distribution delivering Northumberland news, updates, and recommended product deals to opted-in subscribers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Northumberland Gazette: The parent publication under which News Post Leader operates as a topic/section. Both serve the same Northumberland region with local news and share the same Iconic Media Group ownership, content syndication, and advertising infrastructure.
• Berwick Advertiser: A sister publication under Iconic Media Group covering Berwick-upon-Tweed. Operates with the same business model (digital news, affiliate commerce, subscriptions) and serves an adjacent local market in Northumberland.
• News Guardian: A sister publication under Iconic Media Group covering Whitley Bay and North Tyneside. Shares the same digital platform, content themes, and revenue streams as News Post Leader, serving neighbouring communities in the same region.
• Morpeth Herald: A sister publication under Iconic Media Group covering Morpeth and surrounding areas. Operates an identical local news + affiliate commerce + subscription model within Northumberland, making it a direct competitor for the same reader base and advertisers.
• NationalWorld: A national digital news publisher that syndicates News Post Leader/Northumberland Gazette content. Operates a similar digital-first news model with affiliate commerce integration and overlaps with News Post Leader's content distribution and audience.

Broad incumbents

• Reach plc: The largest UK regional news publisher, operating titles like ChronicleLive, WalesOnline, and multiple local papers. Competes broadly with News Post Leader for digital advertising and reader attention across the North East, with significantly greater scale and resources.
• Newsquest: One of the UK's largest regional news publishers, owning titles such as The Northern Echo, Yorkshire Post, and The Bolton News. Competes with News Post Leader for local advertising in the North East and operates a similar digital subscription + advertising model.
• Iliffe Media: A UK family-owned regional media company operating local newspapers and digital news sites across multiple regions. Comparable business model combining local news publishing with digital subscriptions and advertising, though operating in non-overlapping geographies.

Regional players

• The Northern Echo: A long-established regional newspaper covering North East England, owned by Newsquest. Competes with News Post Leader for digital readers and advertisers in overlapping geographic markets across the North East.
• ChronicleLive: The Newcastle Chronicle's digital edition, owned by Reach plc. It is the dominant regional news outlet covering North East England and competes with News Post Leader for both readership and local advertising budgets in the broader region.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/news-post-leader

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about News Post Leader