Northumberland Gazette

What Northumberland Gazette does

Northumberland Gazette is a UK regional newspaper founded in 1854, publishing local news, sport, and lifestyle content for readers across Northumberland and North Tyneside. It operates as a subsidiary of Iconic Media Group Ltd alongside sister titles Berwick Advertiser, News Guardian, News Post Leader, and Morpeth Herald, forming a multi-brand regional news portfolio. The masthead emphasizes continuity of trusted local reporting ("News you can trust since 1854") and positions itself as the principal dedicated news outlet for the geography it serves.

The publication runs a digital news website, a dedicated video product (Northumberland Gazette Video), public-notice and obituary announcement services, and a recruitment jobs board integrated with Jobstoday. The technology stack is standard CMS-based web publishing with no disclosed proprietary platform, public APIs, or differentiated technical infrastructure. Content is augmented through a syndication arrangement with NationalWorld, extending the editorial reach without proportionate in-house production cost.

Monetization combines digital subscriptions, display advertising, classified recruitment advertising, and transactional fees from public notices / obituary placements. The customer base is a long tail of local readers (subscribers and casual visitors) and local advertisers across Northumberland and North Tyneside, with revenue diversification across editorial, recruitment, notices, and video verticals. The unit operates with a small team (11-50 employees disclosed at the group level) and has no disclosed leadership team, funding events, acquisitions, or audited financials in the available data.

Name

Northumberland Gazette

Legal name

Iconic Media Group Ltd.

Website

https://northumberlandgazette.co.uk

Company type

Private

Founded year

1854

Operating status

Operating

Headcount range

11–50 employees

Short description

Northumberland Gazette is a UK regional newspaper, founded 1854, serving Northumberland and North Tyneside. Within Iconic Media Group's multi-brand portfolio, it delivers digital news, video, public notices, obituaries, and recruitment listings via subscription and advertising.

Ownership category

akta.pro rank

Product category

Local News Publication

NAICS

Newspaper Publishers (513110), Newspaper Publishers (51311)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

Keywords

• Local news publication
• Regional newspaper
• Digital news subscriptions
• Community news coverage
• Print newspaper

Headquarters

HQ city

Sunderland

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital and Print Subscriptions: The newspaper generates revenue through subscription offerings including digital-only access, print subscriptions, and an ad-lite subscription option that provides 70% fewer ads. Subscriptions are available through the website with various membership tiers.
2. Advertising: Revenue generated from display advertising, sponsored content, and promotional features throughout the website and publication. The site includes dedicated advertising sections and partner advertisements.

Pricing tiers

Distribution channels3 records

Marketing channels4 records

Core offering

The Northumberland Gazette publishes local and regional news for Northumberland and North Tyneside across digital and print channels. It offers a digital news website with sections covering news, sport, business, health, crime, politics, education, traffic and travel, and lifestyle content. The publication is supported by paid subscription tiers (including an ad-lite option) and advertising revenue.

Product overview

Northumberland Gazette operates as a traditional digital news publication offering a unified news website platform. The core offering is the digital news website providing local and regional coverage across news, sport, lifestyle, crime, education, and community topics. The company has been publishing since 1854 and is now part of Iconic Media Group. Supplementary offerings include subscription-based ad-lite access, video content through Northumberland Gazette Video, public notices, obituary/celebration announcements, and integrated job listings. The site aggregates content from local correspondents and syndicated partner sources including NationalWorld.

Differentiator

Problem solved

Functional benefit

Products and services

• Northumberland Gazette Digital News Website The primary digital news platform providing local and regional news coverage for Northumberland and surrounding areas, featuring news articles, video content, and multimedia storytelling across categories including news, sport, lifestyle, and community.
• Subscription Services

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Iconic Media Group LtdparentOthersThe Northumberland Gazette is owned and operated by Iconic Media Group Ltd, a media company registered in England and Wales (company number 11499982). The parent company provides corporate oversight and branding.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• News Post Leader: Sister publication within Iconic Media Group covering the Blyth area of Northumberland. Direct peer as it operates an identical local news model serving an adjacent geographic segment of the same parent group.
• Morpeth Herald: Sister publication within Iconic Media Group covering Morpeth in Northumberland. Direct peer with the same operating model, subscription and advertising stack, and shared ownership under Iconic Media Group.
• News Guardian: Sister publication within Iconic Media Group covering Whitley Bay and North Tyneside. Direct peer operating the same digital-plus-print local newspaper model under shared ownership.
• Berwick Advertiser: Sister publication within Iconic Media Group covering the Berwick-upon-Tweed area. Direct peer with identical product offering, audience profile, and revenue model.
• The Journal (Newcastle): Reach plc-owned regional news outlet covering Newcastle and the wider North East. Direct peer in regional North East English local news with overlapping geographic and audience coverage, digital subscriptions, and display advertising.
• Sunderland Echo: Reach plc-owned regional news outlet serving Sunderland and surrounding areas. Direct peer operating a similar local-news subscription and advertising model in an adjacent North East market.
• Kent Online: KM Group-owned regional news platform serving Kent. Direct peer in UK regional digital local news with subscription, advertising, and community coverage.

Broad incumbents

• Yorkshire Post: National World-owned regional newspaper serving Yorkshire with a digital-first local news model. Comparable as a UK regional broadsheet peer with overlapping business model, though serving a different region.
• Eastern Daily Press: Archant/Newsquest-owned regional newspaper serving Norfolk. Comparable as an established UK regional newspaper with subscription and advertising revenue, though in a different geography.

Others

• NationalWorld: National-level digital news platform operated by National World (former JPIMedia) and content syndication partner of Northumberland Gazette. Related as a parent-level platform and syndication counterpart rather than a local-market competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/nlandgazette
• Xx.com/alnwickgazette
• LinkedInlinkedin.com/company/northumberland-gazette

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Northumberland Gazette