New Start, Housing and Social Care Provider

Name

New Start, Housing and Social Care Provider

Legal name

New Start

Website

https://newstarthomes.org.uk

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Social Housing and Care Services

NAICS

Child and Youth Services (62411), Child and Youth Services (624110), Individual and Family Services (6241)

SIC

Services-Social Services (8300), Services-Child Day Care Services (8351)

akta.pro primary industry

Youth Housing, Foster Care & Wraparound Support (Education-Linked) Nonprofits (BPAGADAO)

akta.pro secondary industries

Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL), Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

Keywords

• Supported housing services
• Homeless accommodation
• Residential childcare
• Substance misuse recovery
• Social care provider

Headquarters

HQ city

Liverpool

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Government Commissioned Contracts: New Start operates primarily as a commissioned service provider to local government. Services are funded through contracts with Liverpool City Council, Sefton Borough Council, and other statutory bodies. The organization was awarded a 5-year contract by Liverpool City Council in 2022 to deliver homeless provisions.
2. Social Enterprise Housing and Support Services: Not-for-profit organization providing residential and supported accommodation services. Any financial surplus is reinvested into the development of activities and services.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

New Start is a not-for-profit social enterprise providing residential and supported accommodation services for vulnerable men, women, children, and young people across Merseyside. The organisation operates two main divisions: Adult Services (offering housing and recovery support for homeless adults, those with mental health needs, refugees, and substance misuse issues through nearly 350 units of accommodation across 11 programmes) and Residential Childcare (three OFSTED-registered therapeutic children's homes for young people aged 10-18). All services operate within Psychologically Informed Environments using the Cognitive Analytic Therapy framework.

Product overview

New Start is a not-for-profit social care and housing provider established in 1997, offering two main service divisions: Adult Services (providing supported housing and accommodation for vulnerable adults and families) and Residential Childcare (therapeutic residential care for children and young people aged 10-18). The adult services portfolio includes 10 distinct accommodation and support programs (Anfield Road Project, Belmont Drive Project, Community Housing Scheme, Dispersed Service, Women's Recovery Service, Leicester Street, Leyland Road, New Roots Refugee Project, Prospect Lodge, RISE Recovery Step-Down Service, and The Harmony Project) with capacity for nearly 350 units. The childcare division operates three OFSTED-registered residential homes (Brook Cottage, Harrow House, Spencer House). Supporting services include Estate Management (maintenance) and Learning and Development (apprenticeships). All adult services operate within Psychologically Informed Environments (PIE) using Cognitive Analytic Therapy (CAT).

Differentiator

Problem solved

Functional benefit

Brands

• New Start Childcare: Therapeutic residential childcare services for children and young people aged 10-18 years, established in March 2010. All services are OFSTED registered with a therapeutic approach providing safe, secure and stable homes.

Products and services

• Anfield Road Project A 24-hour staffed supported living service providing 8 en-suite studios for people with enduring mental health problems, with shared kitchen facilities and communal areas to encourage socialisation and independence.
• Belmont Drive Project Temporary accommodation and support service offering 11 self-contained furnished 1-bedroom starter flats for single homeless people identified as high risk/high need with chaotic lifestyle choices.
• Community Housing Scheme Initiative developed in partnership with landlords and property agents to help vulnerable adults and families access quality housing within Liverpool's private landlord sector, with capacity for more than 80 individuals and families.
• Dispersed Service Supported housing project delivered in partnership with Liverpool Accommodation Based Services Consortium (LABSC) providing low-level visiting support in dispersed accommodation for vulnerable individuals moving toward independent living.
• Women's Recovery Service (Harm Reduction) Female-only harm reduction service providing accommodation and support for women facing multiple disadvantages, focusing on women's expressed needs through a trauma-informed care approach using Cognitive Analytic Therapy.
• Leicester Street Newly refurbished specialist mixed gender hostel provision in Southport town centre with 16 renovated rooms featuring en-suite facilities, communal areas, and 4 emergency pods for overnight use.
• Leyland Road Commissioned specialist mixed gender hostel providing 13 units of self-contained furnished accommodation plus 6 complex needs beds for males 18+, with 24-hour on-site support and a sit-up emergency overnight provision.
• New Roots Refugee Project Homelessness prevention and resettlement project established in 2013 for refugees granted Leave to Remain, assisting with integration, accommodation, and overcoming cultural or language barriers.
• Prospect Lodge Temporary accommodation and 24-hour support service for homeless individuals aged 18-65, providing 16 en-suited units (13 generic, 3 for complex needs) for up to 6 months.
• RISE Recovery Step-Down Service 21-unit abstinence-focused post-treatment care and support service operating 24/7, delivering recovery through Relational Approach to Recovery (RAR), Cognitive Analytic Therapy, and partnership with Liverpool & Sefton YMCA.
• The Harmony Project Short-term recovery service established in 2008 offering two elements: Abstinence Housing (alcohol and drug-free living environments) and Harm Reduction Service (accommodation with visiting support for harm reduction programme participants).
• Brook Cottage OFSTED-registered residential children's home operational since 2010, providing care and accommodation for up to 4 children or young people aged 10-18 with emotional/behavioural difficulties, learning difficulties, or mental health issues.
• Harrow House Solo residential placement for a young person aged 10-17 with complex and high-level needs resulting from abuse and/or exploitation, offering respite services and in-house psychotherapist support.
• Spencer House Full-time care and accommodation for up to 4 children or young people aged 11-18 with emotional/behavioural difficulties, learning disabilities, and mental health issues, using trauma-informed care and cognitive behavioural therapy.
• Learning and Development (Apprenticeships) Apprenticeship and training services delivering qualifications including Adult Care Worker Level 2-5, Children Young People and Families Practitioner/Manager Level 4-5, with tailored pathways and 12-week progress reviews.
• Estate Management In-house maintenance and repair department ensuring building quality and accessibility requirements, providing rapid response service for all property maintenance needs.

Quantifiable outcome

• Over 440 vulnerable individuals served across Merseyside through diverse range of homelessness projects
• +4 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core, supporting and minor.

• Sefton Supported Housing Group (SSHG)coreStrategic or Co-development Partner · 1 January 2021Consortium of four Sefton-based organisations including Bosco Society Ltd (lead), Venus, Excel Housing, and New Start. Won 5-year contract from Sefton Borough Council to deliver supported housing with 39 hostel places, 31 dispersed tenancies, and Sit-Up Service for up to 15 individuals.
• Liverpool & Sefton YMCAcoreStrategic or Co-development PartnerCore component of Liverpool funded RISE substance and alcohol misuse recovery pathway. YMCA leads the successful consortia partners including New Start, Local Solutions, NACRO, North West Property Custodians, Nugent Care and Plus Dane.
• CRISIS Skylight MerseysidesupportingImplementation/ SI/ Consulting PartnerDelivers pre-tenancy-tenancy readiness accredited courses at RISE Recovery Service, readying those who wish to live independently with practical skills needed to maintain independent living.
• Eduk8 and VSS TrainingsupportingImplementation/ SI/ Consulting PartnerAccredited training providers delivering on-site access to pre-employment opportunities in fields as diverse as health and social care through to accredited construction qualifications.
• Healing SpacessupportingImplementation/ SI/ Consulting PartnerDelivers yoga and meditation sessions at RISE Recovery Service for the physical, emotional and psychological wellbeing of those accessing the service.
• We Are With You (Liverpool)supportingImplementation/ SI/ Consulting PartnerLiverpool's community substance misuse treatment provider delivers their 'first steps' programme on-site at RISE Recovery Service addressing wellbeing within recovery.
• Liverpool Accommodation Based Services Consortium (LABSC)coreStrategic or Co-development PartnerNew Start's Dispersed Service is delivered as part of work with LABSC, a consortium of Liverpool based housing support providers.
• Liverpool HeartbeatminorGTM or Marketing PartnerCharitable partnership providing access to charity events and causes. New Start sponsors events and staff participate in fundraising activities including 10k races.
• Jelli StudiosminorGTM or Marketing PartnerNew Start sponsored Team England and Jelli Studio team members for Dance World Cup competition. Jennifer Ellison's studio provides elite dance and musical theatre training.
• Birkenhead YMCAminorOthersBoard member Mhairi Doyle also serves as Board Member at Birkenhead YMCA, creating governance-level connections.
• Routes OutminorOthersBoard member Mhairi Doyle was awarded MBE for services to Social Inclusion, especially her work with Street Sex Workers in Liverpool with Routes Out organization.

Scale indicators10 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• NACRO: National charity focused on housing, education, and justice services; named partner of New Start in both RISE and LABSC consortia. Directly comparable as a provider of supported accommodation and recovery pathways for vulnerable and ex-offender populations under government contracts.
• Plus Dane Housing: Cheshire-based housing association and listed consortium partner of New Start within the Liverpool Accommodation Based Services Consortium (LABSC). Provides supported housing, homelessness, and independent-living services for vulnerable adults in the North West on a comparable commissioned-revenue model.
• Whitechapel Centre: Liverpool-based charity providing supported housing, homelessness prevention, and recovery services to vulnerable adults across Merseyside. Directly comparable as a same-region, same-segment non-profit housing provider competing for overlapping local-authority contracts.
• Local Solutions: Merseyside-based charity delivering homelessness, refugee support, and community services; listed partner of New Start in the RISE consortium. Comparable as a regional non-profit delivering commissioned housing and social support services to overlapping beneficiary cohorts.
• BOSCO Society: Sefton-based charity and lead partner of the Sefton Supported Housing Group (SSHG) consortium alongside New Start. Directly comparable as a small non-profit housing provider winning multi-year Sefton Borough Council contracts for homeless accommodation.
• YMCA Liverpool & Sefton: Lead partner of the RISE Recovery consortium in which New Start delivers services; also leads LABSC. Directly comparable as a non-profit housing and supported-accommodation provider in the same Merseyside footprint, working alongside New Start in shared tenders.
• Nugent Care: Merseyside-based charity providing children's residential care, fostering, and family support; named partner of New Start in the RISE consortium. Comparable as a North West non-profit operating OFSTED-regulated children's homes and supported accommodation under local-authority contracts.

Broad incumbents

• Home Group: One of the UK's largest housing associations operating supported housing, mental health, and homelessness services nationally. Comparable as an established incumbent with overlapping service lines and government commissioning relationships, though operating at significantly greater scale and geographic breadth.
• Centrepoint: National UK charity providing supported housing and services for young people experiencing homelessness. Comparable in mission and therapeutic support model, particularly to New Start's residential childcare and youth-facing services, though operating at national scale.
• St Mungo's: Major national charity providing homelessness and recovery housing services across London and the South West. Comparable as a large-scale commissioned provider using psychologically and trauma-informed approaches with vulnerable adults, representing a credible competitor in re-tendering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/newstarthq
• LinkedInlinkedin.com/company/new-start-housing-and-support-merseyside

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Start, Housing and Social Care Provider