Sefton Carers Centre

What Sefton Carers Centre does

Sefton Carers Centre is a registered charity (No: 1050808) and company limited by guarantee operating across the metropolitan borough of Sefton in Merseyside, England. The organisation supports unpaid carers across all age groups, from age 5 through adulthood, serving four primary segments: Adult Carers, Young Carers (5-15), Young Adult Carers (15-25), and Parent Carers. Since Mo Kundi became Chair of Trustees in 2014, the Centre has supported over 12,500 unpaid carers, against a Census-identified pool of 29,000 unpaid carers in Sefton. The organisation is led by CEO Vicky Keeley, employs 36 staff, and operates from a headquarters in Waterloo (Liverpool) and an appointment-only site in Southport.

The service portfolio spans statutory assessments (carers assessments completed on behalf of Sefton Council), welfare benefits advice, emergency planning and emergency cards, Direct Payments and Personal Health Budget processing, payroll services for direct payment recipients, hospital discharge support, and the Living Well Sefton health programme. Specialist offerings include dedicated young carers and young adult carers teams, a young carers library, residential respite trips, and parent-carer support. Digital infrastructure includes Beam's Magic Notes AI tool for meeting transcription and summarisation, Beam's automated phone and website service for out-of-hours enquiry handling, and the Carers UK Digital Resource platform for e-learning. Additional offerings include 999ReUnite non-tracking wristbands, a Positive Paint environmentally friendly paint-resale initiative, and meeting room hire.

The business model is non-profit and grant-funded. Core services for carers are free; revenue derives primarily from charitable grants and donations (Tesco Stronger Starts, Groundwork UK, Southport Recovery, and trust/foundation grants), supplemented by statutory delivery fees for council-commissioned work (carers assessments, Direct Payments, Personal Health Budgets) and modest commercial income from room hire (£35/hour Board Room, £40/hour Norcott Room) and Positive Paint sales. The Centre acts as a data processor for Sefton Metropolitan Borough Council and Cheshire & Merseyside ICB, positioning the organisation as a key operational partner for the local statutory care infrastructure.

Name

Sefton Carers Centre

Legal name

Sefton Carers Centre

Website

https://sefton-carers.org.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Sefton Carers Centre is a UK registered charity supporting 12,500+ unpaid carers of all ages across Sefton, Merseyside. It delivers carers assessments, welfare benefits advice, direct payments support, digital and AI-assisted services, and respite via statutory and charity partnerships.

Ownership category

akta.pro rank

Headquarters

HQ city

Liverpool

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Grants and Donations: Charitable funding from trusts, foundations and public donations to support core services for unpaid carers.
2. Positive Paint Initiative: Environmentally friendly paint resale program where 100% of net income supports the Centre's services.
3. Room Hire: Hiring out board room and norcott room to external parties for meetings and events.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Sefton Carers Centre is a registered charity that provides a comprehensive suite of free support services to unpaid carers living in Sefton, Merseyside. Its core offerings include Carers Assessments, welfare benefits advice, Direct Payments and payroll administration, an emergency card and plan, 999ReUnite wristbands, hospital discharge support, and specialised programmes for Young Carers (5-15), Young Adult Carers (15-25), and Parent Carers. Revenue-generating ancillary offerings include the Positive Paint paint-resale initiative and paid meeting-room hire.

Product overview

Sefton Carers Centre operates as a charitable organisation providing a comprehensive suite of support services for unpaid carers across Sefton, UK. The portfolio includes core carer support services (assessments, emergency planning, welfare benefits advice, hospital discharge support), specialised services for Young Carers (5-15 years) and Young Adult Carers (15-25 years), and Parent Carer Support. The Direct Payments Service is a significant offering, providing payroll management and pre-paid card administration for those managing care budgets. Digital and AI-enhanced services include the Carers UK Digital Resource Platform and Magic Notes by Beam for meeting documentation. Additional services include respite activities, a library program, room hire, the Positive Paint recycling initiative, and volunteering opportunities. The centre also coordinates annual events like Carers Week.

Differentiator

Problem solved

Functional benefit

Products and services

• Carer Support Services

Quantifiable outcome

• Over 12,500 unpaid carers supported

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability4 records

Feature1 record

Partnerships

19 partnerships are on record, tiered core and minor.

• Carers UKcoreStrategic or Co-development PartnerPartnership to provide Carers UK Digital Resource platform offering e-learning courses, guides, videos and specialist resources for carers. Sefton carers can access the platform using access code 'Sefton'.
• Alzheimer's SocietyminorGTM or Marketing PartnerCollaboration on Dementia Fish and Chips events at Silcock's Embassy Restaurant, Southport, providing social activities for carers and those they care for living with dementia.
• CarefreeminorGTM or Marketing PartnerPartnership to offer free hotel breaks for unpaid carers, transforming vacant hotel rooms into respite breaks. The cared-for person cannot attend but carers may bring a companion.
• Tesco Stronger StartsminorGTM or Marketing PartnerGrant funding for young carer self-care packages project, resulting from Tesco shoppers voting for Sefton Carers Centre at the Formby Superstore.
• Groundwork UKminorGTM or Marketing PartnerCo-funder with Tesco Stronger Starts for young carer self-care packages project.
• Southport RecoveryminorGTM or Marketing PartnerGrant funding for fully funded day trip to Chester Zoo for 35 young carers.
• Magic Notes by BeamcoreTechnology or IntegrationAI tool used by Sefton Carers Centre staff to record and transcribe carer discussions and meeting notes. Carers are informed when Magic Notes is being used and can object.
• Marine Football ClubminorGTM or Marketing PartnerClub Chairman provided tours and football history to carers during a visit to Marine FC.
• Southport CollegeminorGTM or Marketing PartnerHosted free pamper sessions for carers including mini facials, manicures, hair styling and conditioning treatments.
• BarclaysminorGTM or Marketing PartnerCommunity Engagement Ambassador delivered fraud awareness talk to carers at coffee morning event.
• Sefton Metropolitan Borough CouncilcoreStrategic or Co-development PartnerSefton Carers Centre completes Carers Assessments on behalf of Sefton Council and shares resulting Support Plans. Also acts as data processor for Direct Payments service.
• Cheshire & Merseyside Integrated Care Board (ICB)coreStrategic or Co-development PartnerSefton Carers Centre acts as data processor for Personal Health Budget services on behalf of the ICB.
• Post Office LimitedminorImplementation/ SI/ Consulting PartnerShared with for financial payment administration purposes for Direct Payment clients. Sub processors include Fujitsu, Ingenico, Zunoma, Amazon Web Services.
• IRIS (Staffology Payroll)coreTechnology or IntegrationPayroll software tool used through online secure portal for Direct Payment client payroll services.
• PFS (Prepaid Financial Services)coreTechnology or IntegrationPre-paid card services provider for Direct Payment and Personal Health Budget clients.
• Sefton AdvocacyminorGTM or Marketing PartnerListed as third-party organization with whom personal data may be shared for service delivery purposes.
• Merseyside PoliceminorGTM or Marketing PartnerCyber Choices programme delivered to Parent Carers during Carers Week providing online safety advice and guidance.
• Living Well Bus / CWP NHS TrustminorGTM or Marketing PartnerRoutine health checks offered at Carers Week events and throughout the year for carers.
• Crosby Hall Education Trust (CHET)minorGTM or Marketing Partner3-day residential trip venue for 21 young carers with activities including rock climbing, abseiling and archery.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Age UK: Large national charity supporting older people with advice, wellbeing and local services. Broad incumbent because it overlaps with Sefton's older-adult carer segment but operates across the wider older-persons agenda rather than the unpaid-carer niche.

Direct peers

• Carers UK: National UK charity dedicated to unpaid carers, providing policy advocacy, e-learning and specialist resources. Direct peer because Sefton Carers Centre holds a Core partnership with Carers UK to deliver the Carers UK Digital Resource platform locally.
• Liverpool Carers Centre: Local carers centre covering Liverpool, offering similar advice, assessments, and support services. Direct peer due to adjacent Merseyside geography, overlapping beneficiary demographics and comparable service portfolio.
• Crossroads Care: UK-wide network providing respite breaks and carer support services. Direct peer because it competes for the same unpaid-carer respite and short-breaks commissioning budgets, including the free hotel breaks model Sefton accesses via Carefree.
• Carers Leeds: Local charity supporting unpaid carers in Leeds with information, training, breaks and wellbeing services. Direct peer due to near-identical borough-level operating model and service mix.
• Wirral Carers Centre: Local charity providing advice, information and support to unpaid carers across all ages in Wirral. Direct peer due to parallel borough-level operating model within the wider Merseyside region.
• Carers Trust: UK-wide network of local carers centres and young carer services offering advice, breaks and training. Direct peer as it represents the umbrella model of network-affiliated local carers charities that Sefton could either join or be benchmarked against.

Emerging players

• Alzheimer's Society: National charity supporting people affected by dementia, including carer-facing programmes. Emerging player because Alzheimer's Society is a Sefton partner today but also a potential collaborator/competitor for dementia-carer commissioning.

Market position

Strengths1 record

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sefton-carers-centre

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sefton Carers Centre