Reiwa Travel, Inc.（株式会社令和トラベル）

What Reiwa Travel, Inc.（株式会社令和トラベル） does

Reiwa Travel, Inc. (株式会社令和トラベル) is a Tokyo-based digital travel platform founded in April 2021 that operates the NEWT (ニュート) brand, offering packaged international and domestic tours, hotel reservations, and travel guides to Japanese consumers across 50+ countries spanning Asia, Europe, Oceania, North America, Latin America, the Middle East, and Africa. The platform's core product is the NEWT package tour, which combines flights and hotels into a single offering with fuel costs included, supported by a lowest-price guarantee, 24/7 Japanese-language customer service, and cancellation protection up to ¥100,000 per person. Around this core, NEWT operates supplementary services including the NEWT Points loyalty program (up to 5% back), the NEWT Travel Concierge chat service for custom itineraries, a VIP travel consultation offering, and gamified promotions such as Tabi Gacha.

The platform is built on a Next.js-based web application with native iOS and Android mobile apps, including mobile features like passport scanning, a 2-day price-lock function (Price Keep), and itinerary sharing. The platform aggregates 100,000+ tour packages and 700,000+ hotel properties globally through direct partnerships with major carriers (ANA, United Airlines, Aeromexico, American Airlines, Peach, JIN AIR, Cathay Pacific, Cebu Pacific, Eastar Jet) and hotel chains (Hyatt, Shangri-La, Novotel, Hotel Gracery, Crown Park Hotel, JPARK Island Resort). The company is a registered Type I Travel Agency (license #2123) with the Japan Tourism Agency and a JATA regular member.

Reiwa Travel generates revenue primarily through transaction fees on tour and hotel bookings, with pricing ranging from ¥14,800 for budget Asian destinations to ¥500,000+ for luxury Mexican all-inclusive packages. Marketing channels include paid and organic social (LINE, X, Instagram, TikTok, YouTube), content marketing through NEWT Mag, influencer/ambassador partnerships (notably Kaoru Mitoma), and earned media across major Japanese outlets. The company is privately held, headquartered in Shibuya, Tokyo, with 48 employees, and is recognized in the Nikkei NEXT Unicorn ranking (39th position) and Deloitte Technology Fast 50 Japan 2025 (rank 6), with #1 rankings in Japan for overseas travel package volume and travel app satisfaction per App-Rev surveys.

Name

Reiwa Travel, Inc.（株式会社令和トラベル）

Legal name

株式会社 令和トラベル

Website

https://newt.net

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Reiwa Travel, Inc. operates NEWT, a digital-first Japanese travel booking platform offering packaged international and domestic tours, hotel reservations, and 24/7 Japanese-language support to Japanese consumers across 50+ countries.

Ownership category

akta.pro rank

Product category

Online Travel Agency

NAICS

Tour Operators (561520), Travel Agencies (561510)

SIC

Transportation Services (4700)

akta.pro primary industry

Lodging Booking & Accommodation Management (HSACAKAC)

akta.pro secondary industries

Online Booking Tools (OBT) & Corporate Booking UX (THALAGAD), Island, Beach & Resort Travel Agencies (THAKAFAL)

Keywords

• Online travel booking
• Package tour reservations
• Hotel booking platform
• Travel agency services
• Flight hotel bundles

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Package Tours (Tour + Hotel): NEWT generates revenue through packaged tour bookings that combine flights and hotels, offered at competitive prices with fuel costs included. The platform serves as an intermediary between travelers and travel suppliers (airlines, hotels).
2. Hotel Bookings: Standalone hotel reservation services offering over 700,000 properties globally
3. NEWT Points Redemption: Points program where members earn up to 5% back on bookings, which can be redeemed for future travel purchases

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Reiwa Travel operates the NEWT (ニュート) digital travel booking platform, which sells overseas and domestic package tours (flight + hotel bundles with fuel included) and standalone hotel reservations to Japanese consumers. The platform combines a Next.js web application and iOS/Android mobile apps, supported by 24/7 Japanese-language customer service, a chat-based travel concierge for custom itineraries, and a loyalty points program offering up to 5% back on bookings.

Product overview

NEWT is a unified digital travel platform operated by Reiwa Travel, Inc. that consolidates overseas tours, domestic tours, and hotel bookings into a single online service. The core offering is the NEWT package tour product, which combines flights and hotels with燃油込み (fuel-included) pricing. Around this core, NEWT offers several supplementary services: the NEWTポイント loyalty program for rewards (up to 5% earn rate), the NEWT app featuring NEWTトラベルコンシェルジュ for live travel consultation and trip customization, and VIP travel advisory services. Specialized sub-products like NEWT BESPORK and NEWT Wonder provide themed tour offerings. The platform differentiates through features like 24-hour Japanese-language support, lowest-price guarantees, and cancellation protection up to ¥100,000 per person.

Differentiator

Problem solved

Functional benefit

Brands

• NEWT BESPORK: A tour product line featured on the platform
• NEWT Wonder
• NEWT（ニュート）かしこい、おトク、旅行アプリ

Products and services

• NEWT Overseas Tour Packages Pre-packaged overseas tours combining round-trip flights and hotel accommodations with fuel costs included. Covers destinations across Asia, Europe, Oceania, North America, Latin America, the Middle East, and Africa. Targeted at Japanese individual consumers seeking competitively priced international travel.
• NEWT Hotel Reservations Standalone hotel booking service offering access to 700,000+ properties worldwide, available to Japanese travelers as either a complement to tour packages or as an independent reservation.
• NEWT Travel Concierge Chat-based consultation service in Japanese for personalized trip planning and custom itineraries beyond standard package offerings. Designed for travelers needing complex or bespoke arrangements.
• VIP Travel Consultation Premium consultation service for high-end or customized travel arrangements that fall outside standard package offerings, targeting travelers seeking bespoke luxury itineraries.

Quantifiable outcome

• Travel app satisfaction ranking: No.1 in Japan (App-Rev, June 2025)
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered core and minor.

• ANA（全日本空輸）coreChannel Partner/ Reseller/ DistributorPartnership with Japan's largest airline for flight + hotel package offerings. ANA operates routes from Tokyo (Haneda/Narita), Chubu, Kansai, and Fukuoka airports to international destinations.
• United AirlinescoreChannel Partner/ Reseller/ DistributorMajor international airline partner offering joint tour packages for routes connecting Japan to Americas and Europe.
• アエロメヒコ航空 (Aeromexico)coreChannel Partner/ Reseller/ DistributorMexico's flag carrier providing direct routes from Narita to Mexico City and Cancun for NEWT's Mexico tour packages.
• アメリカン航空 (American Airlines)coreChannel Partner/ Reseller/ DistributorOneworld alliance member providing connecting flights from Haneda to Mexico via US hubs.
• Peach AviationminorChannel Partner/ Reseller/ DistributorJapanese low-cost carrier for domestic and regional international routes.
• JIN AIRminorChannel Partner/ Reseller/ DistributorKorean low-cost airline for routes between Japan and Korea.
• Cathay PacificminorChannel Partner/ Reseller/ DistributorHong Kong-based carrier for routes via Hong Kong to various Asian destinations.
• Hyatt Hotels & ResortscoreChannel Partner/ Reseller/ DistributorFeatured luxury hotel brand including properties like Hyatt Ziva Cancun and Hyatt Zilara Cancun for all-inclusive resort packages.
• Shangri-La Hotels & ResortscoreChannel Partner/ Reseller/ DistributorLuxury hotel brand partner for premium tour packages across Asia-Pacific destinations.
• Novotel (Accor Group)coreChannel Partner/ Reseller/ DistributorMid-to-upscale hotel brand partner offering standardized accommodations for tour packages.
• Hotel GraceryminorChannel Partner/ Reseller/ DistributorFujita Kanko hotel brand featured in NEWT hotel inventory.
• Crown Park HotelminorChannel Partner/ Reseller/ DistributorHotel partner listed in NEWT's international hotel inventory.
• JPARK Island Resort & Waterpark CebuminorChannel Partner/ Reseller/ DistributorPhilippines resort partner offering family-friendly beach resort packages.
• Cebu PacificminorChannel Partner/ Reseller/ DistributorPhilippine low-cost carrier for routes to Philippines destinations.
• Eastar JetminorChannel Partner/ Reseller/ DistributorKorean low-cost airline for regional routes.

Scale indicators6 records

Recent moves6 records

Expansion highlights8 records

Broad incumbents

• Agoda: Asia-focused OTA with strong hotel inventory across APAC. Comparable to NEWT on Asia-Pacific hotel distribution and digital booking model, though it does not specialize in packaged tours or the Japanese consumer segment.
• Booking Holdings (Booking.com): Global OTA leader, hotel-centric, serving leisure travelers worldwide. Comparable to NEWT as a digital booking platform with global hotel inventory, though serving inbound rather than outbound travelers and with broader geographic scope.
• Expedia Group: Global OTA offering flights, hotels, packages, and activities with significant Japan presence. Comparable to NEWT on package tour distribution model and digital-first booking experience, though much broader geographically and operationally.
• JTB Corp. Japan's largest legacy travel agency offering end-to-end travel services including corporate travel, MICE, and retail packages. Comparable as the dominant incumbent in the same Japanese travel market, but operates across a far broader portfolio than NEWT's online-only package focus.

Regional players

• Traveloka: Leading Southeast Asia OTA offering flights, hotels, and tour packages across the region. Comparable to NEWT on digital-first OTA business model and Asia destination focus, though primarily serving SE Asian rather than Japanese consumers.

Emerging players

• Klook: Asia-based digital travel platform specializing in tours, activities, and attraction tickets. Comparable to NEWT on digital-first travel booking experience and Asia destination focus, though Klook targets inbound experiences rather than outbound tour packages.

Direct peers

• H.I.S. Co., Ltd. Major Japanese travel agency with strong online presence and a deep catalog of overseas tour packages. Closely comparable to NEWT on product (package tours, flights, hotels) and target market (Japanese outbound consumers), though with a much larger retail footprint.
• Rakuten Travel: Japan's largest domestic OTA, offering package tours and hotel bookings integrated with Rakuten Points. Directly comparable to NEWT in target customer (Japanese outbound travelers), product mix (flight + hotel packages), and digital booking model.
• Trip.com Group: Asia-headquartered global OTA with strong outbound travel offerings and tour packages. Comparable to NEWT on Asia-Pacific tour package distribution model and digital self-serve booking experience for Asian consumers.
• Jalan (Recruit Co., Ltd.): Recruit-operated Japanese OTA focused on domestic and overseas travel packages and hotel reservations. Directly comparable to NEWT in serving Japanese consumers booking tour packages and hotels via a digital-first experience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/newt_travel
• YouTubeyoutube.com/channel/UCdM6a4_8TQCR03ShAGU8CyQ?openExternalBrowser=1
• Instagraminstagram.com/newt_guide/?hl=ja&openExternalBrowser=1
• TikToktiktok.com/@newt_travel?openExternalBrowser=1
• LinkedInlinkedin.com/company/reiwatravel

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reiwa Travel, Inc.（株式会社令和トラベル）