New View Roofing

What New View Roofing does

New View Roofing is a veteran-owned, family-operated roofing contractor founded in 2013 and headquartered in Dallas, Texas, with a 19-person team. The company provides installation, repair, replacement, and maintenance services for residential, commercial, and industrial properties across the North Dallas-Fort Worth Metroplex (22+ Texas cities) and select out-of-state markets including Austin, Cleveland OH, Delray Beach FL, and Stillwater OK.

The core offering spans a broad roofing material portfolio — asphalt shingles (including 3-tab, 30-year, and Class 3/4 impact-resistant), metal, clay and concrete tile, slate, and flat-roof systems (EPDM, TPO, PVC) — backed by specialized services in storm damage restoration (hail, wind, tree damage), emergency leak repair, roof coatings, leak detection, roof coping, and roof ventilation. As a Certified GAF Master Elite Contractor (top 3% nationally), the company accesses premium GAF materials such as Timberline Designer Shingles and Lifetime Roofing Systems and is authorized to offer the highest warranty tiers including Golden Pledge. Cross-sell exterior services — gutters, fencing, window installation, siding, and decks — extend the residential ticket.

The business operates as a direct-to-consumer service contractor with no resellers or channel partners. Customer acquisition runs through free 24-hour roof inspections, the company website, phone, in-person field sales, and a content-marketing engine (blog, Instagram, Facebook, YouTube) supported by city-level local SEO. Pricing is quote-based and project-specific; financing is offered through third-party partners Enhancify and Hearth. Revenue is primarily one-time per project, with an emerging recurring-revenue layer from roof maintenance programs targeting commercial and residential customers.

Name

New View Roofing

Legal name

New View Roofing

Website

https://newviewroofing.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

New View Roofing is a veteran-owned Dallas roofing contractor providing residential, commercial, and industrial installation, repair, replacement, and maintenance services across the DFW Metroplex and select out-of-state markets, operating as a GAF Master Elite Contractor.

Ownership category

akta.pro rank

Product category

Roofing Services

NAICS

Roofing Contractors (23816), Residential Remodelers (236118)

SIC

General Bldg Contractors - Residential Bldgs (1520), Asphalt Paving & Roofing Materials (2950)

akta.pro primary industry

Roof Installation & Replacement (HSAPAKAA)

akta.pro secondary industries

Metal Roofing Systems (IMADAFAB), Slate Roofing (IMADAFAD), Soffit, Fascia & Eaves Repair/Replacement (HSAPAKAH)

Keywords

• Residential roofing services
• Commercial roofing installation
• Roof repair services
• Storm damage restoration
• Gutter installation services

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Roofing Installation and Replacement: One-time revenue from complete roof installation and replacement services for residential, commercial, and industrial properties. Revenue varies by roof size, material selection, and project complexity.
2. Roof Repair Services: Revenue from repair services including shingle repair, flashing repair, leak detection, emergency repairs, and storm damage repairs. These are typically smaller, more frequent transactions.
3. Roof Maintenance Programs: Ongoing maintenance programs for commercial and residential properties that provide recurring revenue through scheduled inspections and preventive maintenance.
4. Exterior Services: Additional services including gutters, fencing, decks, siding, and window installation that provide cross-sell and upsell opportunities alongside core roofing services.
5. Roof Coatings: Commercial and industrial roof coating services that extend roof lifespan and provide waterproofing, offered as an alternative to full replacement.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

New View Roofing is a veteran-owned, family-operated roofing contractor that installs, repairs, and replaces residential, commercial, and industrial roofs across multiple roofing material systems (asphalt shingles, metal, tile, slate, EPDM, TPO, PVC, flat). The company complements roofing with storm damage restoration, emergency leak repair, roof inspections, commercial roof coatings and maintenance programs, and exterior services including gutters, fencing, windows, and roof ventilation.

Product overview

New View Roofing is a veteran-owned, family-operated roofing contractor offering a unified suite of residential, commercial, and industrial roofing services throughout the Dallas-Fort Worth Metroplex. The company's core offering centers on roof installation, repair, replacement, and maintenance, supported by a comprehensive portfolio of roofing material products including Asphalt Shingle Roofing (3-tab, 30-year, impact-resistant, and designer shingles), Metal Roofing, Tile Roofing (clay and ceramic), Flat Roofing, EPDM, TPO, and PVC membranes for commercial applications, plus Slate and Concrete tile options. The service layer encompasses Storm Damage Repair (hail, wind, and tree damage), Roof Inspections (free annual and home buyer/seller specialized inspections), Emergency Leak Repair, Gutters, Fence Installation, Window Services, and Roof Ventilation. As a GAF Master Elite Contractor (top 3% nationally), the company also offers GAF warranty options and handles permit acquisition for roof replacements. The company primarily serves residential homeowners and commercial/industrial property owners across multiple Texas cities.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Roofing Full-scale residential roofing services including roof replacement, repair, installation, and maintenance for single-family and multi-family homes in the Dallas-Fort Worth area.
• Commercial & Industrial Roofing Full-scale commercial and industrial roofing services including roof replacement, coatings, maintenance programs, leak detection, and roof coping for business and industrial properties.
• Roof Repair General roof repair services including shingle repair, flashing repair, leak detection, and remediation of storm damage for residential and commercial properties.
• Roof Replacement Complete roof replacement services for residential and commercial properties when roofs are beyond repair or at end of lifespan.
• Roof Inspection Free annual roof inspections performed by trained professionals to assess roof condition, identify damage, and recommend next steps for residential and commercial customers.
• Emergency Roof Leak Repair Emergency repair services for active roof leaks and urgent roofing issues, designed to prevent further damage to residential and commercial properties.
• Storm Damage Repair Storm damage restoration services including hail damage repair, wind damage repair, and damage caused by falling trees, with documentation support for insurance claims.
• Hail Damage Roof Repair Specialized repair service for roofs damaged by hail, including granule loss, cracked shingles, and weakened seals.
• Commercial & Industrial Roof Coatings Roof coating applications that extend roof life, improve energy efficiency, and provide waterproofing for commercial and industrial buildings as an alternative to full replacement.
• Roof Maintenance Programs Ongoing roof maintenance programs for commercial and residential customers providing recurring scheduled inspections and preventive maintenance to extend roof lifespan.
• Leak Detection & Waterproofing Professional leak detection services and waterproofing solutions to identify and address water intrusion in commercial and industrial roofing systems.
• Multi-Family Repair & Replacement Roof repair and replacement services for multi-family residential properties in the Dallas-Fort Worth area.
• Roof Inspections for Home Buyers & Sellers Specialized roof inspections for real estate transactions, providing detailed assessments for home buyers and sellers.
• Roof Coping Roof coping installation for commercial and industrial buildings to protect and seal roof edges.
• Gutters Gutter installation and repair services including seamless gutters to channel water away from foundations, sold as a complement to roofing projects.
• Fence Installation Fence installation and replacement services offered as part of the company's exterior renovation line.
• Window Installation and Repair Window installation and repair services for residential properties.
• Roof Ventilation Roof ventilation system installation to regulate attic temperature and moisture, prolonging roof lifespan for residential and commercial properties.

Quantifiable outcome

• Top 3% of roofing companies nationally through GAF Master Elite certification

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• GAFcoreTechnology or IntegrationNew View Roofing is a Certified GAF Master Elite Contractor, which means they have met strict business standards set by GAF and undergo regular training and recertification. This partnership provides access to GAF's premium roofing materials including Timberline Designer Shingles and Lifetime Roofing Systems, as well as the highest warranty options available. Master Elite status indicates top 3% nationwide ranking.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Tecta America: Large national commercial roofing contractor offering installation, repair, and maintenance across TPO, EPDM, PVC, and metal systems. Broadly comparable on the commercial/industrial side of New View Roofing's business, but at materially greater scale.
• Power Home Remodeling: National exterior home remodeling company offering roofing, siding, windows, and gutters with a direct-sales field model. Comparable in cross-sell across exterior categories and direct-to-homeowner GTM, though broader in product scope.
• Roofing Corp of America: Multi-brand consolidator of regional roofing contractors across the US, offering residential and commercial services. Compares to New View Roofing on service mix, though at much greater scale and with a roll-up ownership model.

Direct peers

• Bone Dry Roofing: Multi-location residential and commercial roofing contractor with GAF Master Elite certification across several Midwest and Southern markets. Highly comparable in business model, certification tier, service mix, and direct-to-consumer GTM as New View Roofing.
• Long Roofing: Regional roofing contractor serving the Mid-Atlantic and Southeast with residential roof replacement, repair, and exterior services. Direct peer in residential roofing focus, multi-market footprint, and complementary offerings (gutters, siding, windows).
• Klaus Roofing Systems: Network of GAF Master Elite-certified roofing contractors operating under a unified brand with standardized residential services, materials, and warranty offerings. Direct comparable to New View Roofing in certification positioning and residential service model.
• Mr. Roof: National residential roofing contractor focused on asphalt shingle replacement, storm damage repair, and insurance claim support. Closely comparable to New View Roofing in customer segment (residential homeowners), service mix, and storm-damage-driven acquisition motion.

Regional players

• Troutt Roofing: Texas-based roofing contractor offering residential and commercial roof replacement, repair, and storm restoration. Regional peer operating in overlapping Texas geography with comparable service mix.
• Alpha Roofing: DFW-area residential and commercial roofing contractor with overlapping service territory to New View Roofing. Direct regional competitor for storm damage, replacement, and repair work in the same North Texas markets.

Others

• Hearth (Financing/Lead Platform): Home improvement financing and lead-generation platform on which New View Roofing is listed as a partner contractor. Ecosystem/adjacent rather than direct competitor, but relevant context for customer acquisition and project financing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@newviewroofing
• Facebookfacebook.com/newviewroof
• Instagraminstagram.com/newviewroofing
• LinkedInlinkedin.com/company/new-view-roofing

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New View Roofing