New Village Arts

What New Village Arts does

New Village Arts (NVA) is a 501(c)(3) nonprofit professional theatre company founded in 2001 in Carlsbad, California, by graduates of the Actors Studio Drama School at The New School. It operates a multi-venue campus designated by the City of Carlsbad as the Village's permanent cultural home, comprising the 100-seat Conrad Prebys Theatre (Ray Charles Stage), the 141-capacity White Family Next Stage, and the Sahm Foundation Arts Education Center. Programming spans mainstage productions, new-work development, comedy, education, and community-outreach initiatives, drawing 30,000+ annual visitors with a documented equity commitment of 35% BIPOC representation across productions since 2017.

The organization serves a diversified audience of theatre subscribers, single-ticket buyers, group sales (up to 90), arts-education students, and targeted community segments including neurodiverse individuals (Monday Night Live!) and wellness-focused participants (Feeling Good Program). Revenue is generated through ticket sales, season subscriptions priced $108–$342, group and corporate bookings, donations and foundation grants (Ray Charles Foundation, Sahm Family Foundation), corporate sponsorships (Artist Advocate tiers $500–$15,000), education classes, venue rentals, and gift certificates. The organization is led by Artistic Director Kristianne Kurner (final season 2026–2027) and is governed as a community-supported nonprofit with 50+ employees and a ~$1.6M annual operating budget, currently approaching its 25th anniversary season.

Strategic positioning emphasizes inclusive programming, co-productions with peer organizations (Diversionary Theatre, TuYo Theatre, Penguin Random House), and artist-development pipelines (Dea Hurston Fellowship, Phifer-Collins Fellowship). Recognitions include Kindness Certified, Candid Transparency Seal, San Diego Theatre Critics Circle Awards, and KPBS Awards. NVA's revenue model is typical of mid-sized regional nonprofit theatres: earned income covers a portion of costs, with the balance funded by donations, grants, and sponsorships that carry moderate concentration risk given the prominence of a small number of foundation partners.

Name

New Village Arts

Legal name

New Village Arts Inc.

Website

https://newvillagearts.org

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

New Village Arts is a 501(c)(3) nonprofit professional theatre in Carlsbad, California, operating a multi-venue campus with a 100-seat mainstage, 141-seat secondary stage, and arts education center. It serves 30,000+ annual visitors through productions, education classes, and community wellness and outreach programs.

Ownership category

akta.pro rank

Product category

Live Theatre and Performing Arts

NAICS

Performing Arts Companies (7111), Theater Companies and Dinner Theaters (711110), Other Performing Arts Companies (71119)

akta.pro primary industry

Regional & Repertory Theatre Companies (MPAGABAB)

akta.pro secondary industries

Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM), Cultural Centers & Community Cultural Organizations (BPAGAHAD), Arts Education & Community Arts Programs (BPAGAHAC)

Keywords

• Live theatre productions
• Performing arts education
• Theatre venue rentals
• Subscription ticket services
• Arts fellowship programs

Headquarters

HQ city

Carlsbad

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Ticket Sales: Individual tickets sold for theatrical productions, concerts, and events. Subscription packages for season access. Group sales for 10+ attendees.
2. Donations and Fundraising: Community-supported nonprofit accepting charitable contributions. Artist Advocate program allows direct artist sponsorship. Corporate partnerships and sponsorships available.
3. Donor Perks and Sponsorships: Corporate and individual sponsorships with recognition benefits. Handel partnership offering donor perks for ice cream.
4. Education Classes and Programs: Drop-in improv classes, Silver Singers senior program, Monday Night Live for neurodiverse teens, paint and sip events, and film club.
5. Venue Rental: Event rental program offering White Family Next Stage, Sahm Family Education Room, Happy Times Bar, and Conrad Prebys Theatre for private events, meetings, and performances.
6. Gift Certificates: Gift cards available for purchase and redemption toward tickets and concessions.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

New Village Arts is a nonprofit professional theatre company that produces a season of live theatrical productions, offers performing arts classes and an Emerging Artists Fellowship program for artists, and rents its Carlsbad performance venue to community groups and private clients for events and gatherings.

Product overview

New Village Arts is a professional theatre company and cultural hub in Carlsbad, California offering a portfolio of interconnected arts experiences. The core product is the Ray Charles Stage in the Conrad Prebys Theatre (100-seat venue) producing mainstage seasons of professional plays and musicals. Adjacent venues include the White Family Next Stage for community programming (improv, drag, opera, jazz, dance) and the Sahm Foundation Arts Education Center providing classes for all ages. Education products include Silver Singers (senior choir), improv classes, paint & sip, and the Monday Night Live! neurodiversity program. Fellowship programs (Dea Hurston Legacy Fellowship, Phifer-Collins Stage Management Fellowship, College Acting Apprenticeships) develop emerging artists. Community wellness is served through the Feeling Good Program (complimentary theatre access) and A Walk With Yáamay (outdoor art walks). Additional offerings include event rentals, group sales, season subscriptions, gift cards, and Artist Advocate sponsorships.

Differentiator

Problem solved

Functional benefit

Brands

• Dea Hurston New Village Arts Center: The main theatre center located in Carlsbad Village, named in honor of Dea Hurston
• Ray Charles Stage
• White Family Next Stage
• Sahm Foundation Arts Education Center
• Happy Times Bar

Products and services

• Live Season Productions Curated season of professional live theatrical productions (plays and musicals) staged at the New Village Arts venue, intended for general audiences in North San Diego County.
• Season Subscriptions Subscription ticket packages that allow patrons to attend multiple productions within a season at a discounted bundled price.
• Performing Arts Classes Performing arts instruction for students and adults covering acting and related theatrical skills, delivered in a community education setting.
• Emerging Artists Fellowship Fellowship program that supports emerging theatre artists through training, development, and production opportunities at New Village Arts.
• Venue Rentals Rental of the New Village Arts performance space to community groups, organizations, and private clients for events, performances, and gatherings.

Quantifiable outcome

• Over 30,000 visitors welcomed annually to Carlsbad Village
• +3 more outcomes

Named customers11 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• Diversionary TheatrecoreStrategic or Co-development PartnerCommunity partnership with Diversionary Theatre in San Diego for RENT production. NVA produces RENT October-December 2025 while Diversionary Theatre produces their own RENT in late Spring 2026, creating extended community engagement with the show.
• TuYo Theatre CompanycoreStrategic or Co-development PartnerCollaboration with TuYo Theatre Company for In The Heights production in Season 25 (June-July 2027), bringing Latiné-focused theatrical partnership to the production.
• Dad SkeletonminorStrategic or Co-development PartnerComedy collective co-producing Dad Skeleton's Comedy Variety Hour at White Family Next Stage. Collective founded by Jacob Rozansky and Paige Chadwick.
• Opera À La CarteminorStrategic or Co-development PartnerCo-production partnership presenting opera performances at NVA's White Family Next Stage, making opera accessible to community through storytelling and accessible performances.
• Queer Sol CollectivecoreStrategic or Co-development PartnerPartnership with Queer Sol Collective for A Walk With Yáamay program - site-specific guided art walks celebrating Indigenous Californian perspectives. Curated by jovanny perez, Juan A. Reynoso, and Camaray Davalos.
• Big Table ProductionsminorGTM or Marketing PartnerCommunity partnership supporting AFABulous drag performances to help audiences learn about San Diego's queer nightlife entertainers.
• House of BarrminorGTM or Marketing PartnerCommunity partnership for AFABulous program combining fierce drag performances and epic storytelling.
• EPOCH EducationminorOthersEDI training partner providing required training programs for NVA staff in anti-racist practices.
• SRPro ConsultingminorOthersEDI consulting partner for required staff training programs supporting NVA's anti-racist action plan.
• McCann DanceminorStrategic or Co-development PartnerCo-production partnership for McCann Dance Social Club events at White Family Next Stage.
• Cozmic ComedyminorStrategic or Co-development PartnerStand-up comedy showcase partnership featuring top comedic talent from San Diego, LA, Temecula, and Orange County.
• Carlsbad Chamber of CommerceminorGTM or Marketing PartnerKristianne Kurner serves on the Board of Carlsbad Chamber of Commerce, supporting community business connections.
• Handel's Ice CreamminorGTM or Marketing PartnerCommunity partnership offering donor perks including free Handel's Ice Cream pints for $500+ donors and Ultimate Theatre & Ice Cream Experience for $10,000+ donors.
• Ralphs RewardsminorGTM or Marketing PartnerCommunity support program where Ralphs donates percentage of purchases to NVA when customers use their Ralphs Rewards Card.

Scale indicators10 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• North Coast Repertory Theatre: Professional regional theatre located in Solana Beach, CA — directly adjacent to NVA's Carlsbad catchment. Offers a similar season of plays and musicals at a comparable small-venue scale, competing for the same North County San Diego audience.
• MOXIE Theatre: Independent San Diego theatre company producing contemporary and underrepresented works. Comparable in scale and EDI-driven programming focus, and competes for overlapping San Diego theatre audiences and donor dollars.
• Diversionary Theatre: San Diego-based professional theatre company focused on LGBTQ+ works. NVA and Diversionary have an active co-production collaboration (RENT) and serve overlapping North County / San Diego audiences with comparable small-scale regional theatre programming.
• Lamb's Players Theatre: Long-running professional regional theatre in Coronado, CA producing a mainstage season plus education programs. Comparable to NVA in scale, mission, and San Diego-area regional positioning with multi-venue operations and community programming.
• Cygnet Theatre: San Diego-based professional regional theatre producing a season of plays and musicals in Old Town. Comparable mid-sized regional theatre competing in the same broader San Diego market for subscribers, donors, and productions.
• San Diego REP: San Diego Repertory Theatre produces a season of contemporary plays with community engagement programming. Comparable mission-driven, mid-sized professional theatre serving San Diego with similar subscription and donation revenue model.

Broad incumbents

• La Jolla Playhouse: Larger, Tony Award-winning regional theatre in San Diego County. Operates at a significantly bigger scale (LCT3 venue, multiple stages, broad subscriber base), competing for the same San Diego regional theatre audience but with a national profile NVA does not pursue.
• The Old Globe: Major Tony Award-winning regional theatre in San Diego's Balboa Park. Much larger institution with multiple stages and Broadway development pipeline; competes broadly for San Diego theatre-goers and donor dollars but operates at a fundamentally different scale and scope.

Regional players

• South Coast Repertory: Major professional regional theatre in Costa Mesa, CA. Comparable mission-driven producing model (plays, musicals, education) but located in Orange County rather than San Diego; not a direct local competitor but serves as a same-tier Southern California regional peer.
• Laguna Playhouse: Long-established professional regional theatre in Laguna Beach, CA. Comparable season-based programming and donor-supported operating model serving a Southern California coastal community; competes indirectly for Southern California theatre audiences but in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/new-village-arts-theatre

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Village Arts