New Way Diesel

What New Way Diesel does

New Way Diesel (legal entity New Way Power Solution Inc.) is a Canadian diesel engine and power systems distributor serving Eastern Canada through two regional offices in Mississauga, Ontario and Moncton, New Brunswick. The company is a wholly owned subsidiary of Superior Diesel, North America's premier diesel engine and power systems distributor, and operates alongside sister subsidiaries Bell Power Systems and Diesel-Bec Solutions de Puissance. New Way Diesel holds authorized distribution rights for a multi-brand portfolio including John Deere, Rehlko/Kohler, Yanmar, ZF Marine, Funk Drivetrain Components, and JSL Energy, spanning diesel engines, marine propulsion engines, generators, power transmissions, and pumps.

The company's revenue model is anchored in one-time sales of new and used engines and generators, supplemented by a repower/replacement engine program offering both new and remanufactured units. Pricing is quote-based and not publicly disclosed. Beyond equipment distribution, New Way Diesel operates a 20,000+ SKU parts inventory described as one of the largest in Canada for diesel engine components, a 24/7 emergency mobile repair service, custom power-solution design services, and manufacturer-accredited training programs for technicians. The technology layer is a traditional distribution platform with custom engineering capabilities rather than an AI/software platform.

The go-to-market is sales-led and relationship-based, targeting industrial and commercial equipment operators, marine operators (commercial and recreational), and power-generation customers across Ontario and Atlantic Canada. Distribution occurs through direct regional sales offices and an authorized dealer network. Marketing channels consist of a bilingual EN/FR website, dedicated regional toll-free phone lines, and division-specific email contacts. The company employs approximately 6 people in the reported data set, though this likely understates total operating labor given the service and inventory footprint, with much of the support infrastructure potentially housed within the Superior Diesel parent network.

Name

New Way Diesel

Legal name

New Way Power Solution Inc.

Website

https://newwaydiesel.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

New Way Diesel is an Eastern Canada diesel engine and power systems distributor (Ontario and Atlantic Canada) operating as a subsidiary of Superior Diesel. It distributes multi-brand diesel engines, marine engines, generators, transmissions, and pumps from John Deere, Rehlko, Yanmar, ZF Marine, and others, supported by parts, service, and training.

Ownership category

akta.pro rank

Product category

Diesel and Marine Power Equipment Distribution

NAICS

Engine, Turbine, and Power Transmission Equipment Manufacturing (33361), Engine, Turbine, and Power Transmission Equipment Manufacturing (3336)

SIC

Engines & Turbines (3510)

akta.pro primary industry

Diesel Engine Repair, Overhaul & Remanufacturing (TLAKABAB)

akta.pro secondary industries

Truck & Commercial Vehicle Powertrain Manufacturing (Diesel/CNG/Hydrogen/Hybrid) (IMACABAJ), Marine Diesel & Dual-Fuel Engines (IMAJAHAA), Fuel Systems Service (Diesel/Gas/CNG/LNG, Injectors, Tanks) (TLAKABAH)

Keywords

• Diesel engine distribution
• Marine propulsion systems
• Power generation equipment
• Industrial drivetrain components
• Aftermarket parts service

Headquarters

HQ city

Mississauga

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Engine and Generator Sales: Sale of new and used diesel engines, marine engines, generators, and power transmissions. Primary revenue stream from distributing major brand products (John Deere, Rehlko, Yanmar, ZF Marine) to customers across industrial, marine, and commercial sectors.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

New Way Diesel (legal name New Way Power Solution Inc.) is an authorized regional distributor of diesel engines, marine engines, generators, power transmissions, and pumps serving Eastern Canada (Ontario and Atlantic Canada). The company supplies new equipment and repower engines from brands including John Deere, Rehlko/Kohler, Yanmar, ZF Marine, Funk Drivetrain Components, and JSL Energy, and backs these with a 20,000+ line-item parts inventory, maintenance and repair services, custom power solution design, and technician training. It operates as a subsidiary of Superior Diesel with 6 employees across two regional offices.

Product overview

New Way Power Solutions (New Way Diesel) is Eastern Canada's diesel engine leader and a subsidiary of Superior Diesel. The company operates as a multi-brand distributor offering a portfolio of diesel engines, marine engines, generators, power transmissions, and pumps from major manufacturers including John Deere, Rehlko/Kohler, Yanmar, ZF Marine, Funk Drivetrain Components, and JSL Energy. In addition to new and used product sales, the portfolio includes a repower/replacement engine program offering both new and remanufactured engines. The company complements its product distribution with parts distribution (20,000+ items), maintenance and repair services (including 24/7 emergency service), custom power solution design, and dealer training programs accredited by the major brand partners.

Differentiator

Problem solved

Functional benefit

Products and services

• John Deere Diesel Engines Authorized distribution of John Deere diesel engines for marine, agricultural, industrial, and municipal applications across Eastern Canada. Targeted at fleet operators and equipment buyers needing OEM-authorized diesel powertrains.
• Rehlko/Kohler Generators Authorized distribution of Rehlko/Kohler power generators for stationary and standby power needs. Targeted at commercial, institutional, and municipal customers in Eastern Canada.
• Yanmar Marine Engines Authorized distribution of Yanmar marine engines for commercial marine operators and fishing fleets. Targeted at marine propulsion buyers in Ontario and Atlantic Canada.
• ZF Marine Propulsion and Drivetrain Systems Authorized distribution of ZF Marine propulsion and drivetrain systems for marine vessels. Targeted at commercial marine operators needing OEM-authorized drivetrain solutions.
• Funk Drivetrain Components Authorized distribution of Funk power transmission and drivetrain components for industrial and mobile equipment applications. Targeted at industrial operators and equipment builders.
• JSL Energy Renewable Energy Solutions Distribution of JSL Energy renewable energy solutions. Targeted at customers seeking renewable or hybrid power options alongside conventional diesel systems.
• Repower Engines Repower engine program replacing legacy diesel and marine engines with new OEM units. Targeted at fleet operators and vessel owners seeking to extend equipment life.
• Aftermarket Parts Inventory Aftermarket parts service backed by a 20,000+ line-item inventory for distributed brands. Targeted at maintenance teams and service operations needing OEM parts.
• Maintenance and Repair Services Authorized maintenance, repair, and service support for distributed engine, generator, drivetrain, and pump brands. Targeted at equipment owners across Eastern Canada.
• Custom Power Solution Design Custom design services engineering power solutions for specialized applications. Targeted at industrial customers with non-standard power or drivetrain requirements.
• Technician Training Programs Training programs for technicians servicing the distributed equipment brands. Targeted at service technicians and maintenance staff at customer organizations.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and major.

• Superior DieselcoreStrategic or Co-development PartnerParent company and North America's premier diesel engine and power systems distributor. New Way Diesel is a wholly owned subsidiary (New Way Power Solutions) under the Superior Diesel corporate umbrella alongside Bell Power Systems and Diesel-Bec Solutions de Puissance.
• John DeerecoreTechnology or IntegrationMajor engine brand distributed by New Way Diesel. Products include industrial diesel engines, marine propulsion engines, marine generator drives, and replacement/remanufactured engines. Training programs accredited by John Deere.
• Rehlko (Kohler)coreTechnology or IntegrationIndustrial and marine generator brand distributed by New Way Diesel. Products include commercial generators, pleasure craft generators, and industrial diesel engines. Training programs accredited by Rehlko/Kohler.
• YanmarcoreTechnology or IntegrationMarine and industrial engine brand distributed by New Way Diesel. Products include recreational/commercial marine engines, industrial diesel engines, and diesel pumps. Training programs accredited by Yanmar.
• ZF MarinemajorTechnology or IntegrationMarine transmission brand distributed by New Way Diesel. Products include marine transmissions for commercial craft, fast craft, and pleasure craft segments ranging from 5-500 KW (5-500 HP).
• Funk Drivetrain ComponentsmajorTechnology or IntegrationPower transmission products distributed by New Way Diesel. Products include planetary gear drives, pump drives, and direct drives for diesel engine applications.
• JSL EnergymajorTechnology or IntegrationGenerator brand distributed by New Way Diesel. Products include diesel and gas generators for various power requirements.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Wajax Corporation: Canadian industrial equipment and power systems distributor serving construction, mining, forestry, and industrial customers. Comparable broad-line industrial distribution model with service and parts revenue.
• Superior Diesel: Parent company and North America's premier diesel engine and power systems distributor. Operates at a broader geographic and operational scale across the full subsidiary network.
• Finning International: World's largest Caterpillar dealer, providing equipment, engines, and power systems across Canada. Overlaps in industrial engine distribution and power generation service.
• Toromont Industries: Canadian Caterpillar dealer and industrial equipment distributor with energy and power generation segments. Comparable B2B distribution of heavy engines and power systems across Canadian markets.

Direct peers

• Clarke Power Services: US-based diesel engine and power generation distributor and service provider, representing similar brands. Closely comparable engine distribution plus parts and service business model.
• Kinsley Power Systems: Mid-Atlantic diesel and natural gas generator distributor with custom engineering and 24/7 service. Directly comparable generator and power systems distribution plus aftermarket services model.
• Bell Power Systems: Sister subsidiary under Superior Diesel, distributing diesel engines, generators, and power systems with overlapping brand portfolio (John Deere, Kohler/Rehlko, Yanmar). Directly comparable business model and parent backing.
• Hawboldt Industries: Canadian manufacturer and supplier of marine deck machinery and engine systems for commercial marine. Comparable focus on marine propulsion and engine distribution for similar end customers.
• Diesel-Bec Solutions de Puissance: Third sister subsidiary of Superior Diesel serving Quebec with the same multi-brand diesel engine and power systems distribution model. Closest functional peer to New Way Diesel.

Regional players

• Atlantic Power & Equipment: Atlantic Canadian distributor of engines, generators, and power equipment. Operates in overlapping territory with New Way Diesel in Eastern Canada.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/new-way-diesel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Way Diesel