US PET FOOD LLC

Name

US PET FOOD LLC

Legal name

U.S. Pet Food, L.L.C.

Website

https://nextlevelpetfood.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Super Premium Pet Food (Dog and Cat)

NAICS

Dog and Cat Food Manufacturing (311111)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Dry Kibble (Dog & Cat) (CRADAFAA)

akta.pro secondary industry

Wet/Canned & Pouch Food (Dog & Cat) (CRADAFAB)

Keywords

• Super premium pet food
• Dry dog kibble
• Wet canned cat food
• Pet nutrition manufacturing
• Breeder pet food program

Headquarters

HQ city

Mount Pleasant

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales (E-commerce): One-time purchase or subscription-based online sales of dry kibble and wet canned dog and cat food through the company's Shopify e-commerce storefront. Offers Subscribe & Save 5% discount for recurring deliveries. Orders ship via FedEx Standard Ground with free delivery to the customer.
2. Retail/Distribution Wholesale: Wholesale product sales through a network of authorized brick-and-mortar retailers including pet specialty stores, feed and farm stores, garden stores, and hardware stores. The company connects with distributors/suppliers that service each retailer's area.
3. Breeder Program: Professional breeder partners receive wholesale pricing and program benefits, with breeders required to provide puppy starter kits to new owners. Program strengthens brand loyalty and drives future customer acquisition from puppyhood.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

US Pet Food LLC manufactures and distributes super premium dry kibble and wet canned dog and cat food under the Next Level brand, formulated with the proprietary VX Advantage™ blend of vitamins, nutrients, and prebiotics. All products are produced in the company's purpose-built Pittsburg, Texas facility with computer-controlled lot tracking, and are sold direct-to-consumer through a Shopify e-commerce storefront offering free home delivery and Subscribe and Save subscriptions, alongside a wholesale network of authorized brick-and-mortar retailers nationwide and a Signature Breeder Program for professional breeders.

Product overview

Next Level Super Premium Pet Food, owned by U.S. Pet Food L.L.C., is a comprehensive pet food manufacturer offering science-driven super premium nutrition for dogs and cats. The product portfolio includes 21 dry and wet dog food formulas plus 4 cat food products, organized across multiple product lines: Life Stage formulas (Puppy/Adult/Senior), Breed Size formulas (Small/Medium/Large/Giant), Special Purpose formulas (Grain Free, Skin & Coat, Hi-Energy, Performance, Healthy Weight), and Premium Protein recipes (Beef, Chicken, Lamb, Salmon). The company operates its own manufacturing facility in Pittsburg, Texas, and employs proprietary VX Advantage™ nutrition technology across all formulas. Distribution is through authorized brick-and-mortar retailers and direct online sales with home delivery.

Differentiator

Problem solved

Functional benefit

Brands

• VX Advantage: Proprietary blend of vitamins, nutrients and prebiotics designed to support immunity, digestion, metabolism, and whole body health.

Products and services

• Beef & Brown Rice Recipe Dog Food Super premium 28lb dry dog food with deboned beef as the #1 ingredient, formulated for normally active adult dogs to support digestive health, immune response, and overall wellness.
• Chicken & Brown Rice Recipe Dog Food Super premium 28lb dry dog food with deboned chicken as the #1 ingredient, formulated for normally active adult dogs to support digestive health, immune response, and overall wellness.
• Lamb & Brown Rice Recipe Dog Food Super premium 28lb dry dog food with deboned lamb as the #1 ingredient, formulated for normally active adult dogs to support digestive health, immune response, and overall wellness.
• Salmon & Brown Rice Skin & Coat Recipe Dog Food Super premium 28lb dry dog food with deboned salmon as the #1 ingredient and omega-6 and omega-3 fatty acids to nourish skin and coat while supporting digestion, immunity, and overall wellness.
• Grain Free Salmon River Dog Food 40lb grain-free super premium dry dog food formulated with high-quality salmon for adult dogs with sensitivities to other meat proteins; rich in omega-3 fatty acids for skin and coat health.
• Ocean Catch Skin & Coat Recipe Dog Food 40lb super premium dry dog food with sustainable, wild-caught ocean fish as the primary protein; chicken-free and formulated for dogs with allergies and sensitivities, delivering omega fatty acids for skin and coat health.
• Performance Plus Dry Dog Food 40lb super premium dry dog food formulated for large breed dogs over 12 months; combines an optimal protein-to-fat ratio with L-Carnitine for lean muscle and tailored nutrients for joint health and overall wellness.
• Hero's Salute Dog Food 40lb super premium dry dog food for active adult dogs, formulated with high-quality ocean fish meal and honoring veterans, service members, and their families; supports joint health with glucosamine and chondroitin and healthy skin and coat with omega fatty acids, with $2 from each 40lb bag donated to Tunnel to Towers Foundation.
• Giant Breed Puppy + Growth Dog Food 50lb dry dog food scientifically formulated for giant breed puppies under 2 years old and pregnant or lactating mothers, delivering optimum nutrition with precisely controlled calcium for strong muscles, bone density, and joint development.
• Giant Breed Active Adult Dog Food 50lb dry dog food formulated for giant breed dogs aged 2-6 years, providing balanced high-quality protein, fat, and precisely controlled calcium for long-term bone density, whole-body health, and maximum longevity.
• Giant Breed Mature Adult Dog Food 50lb dry dog food formulated for giant breed dogs over 6 years, providing specialized nutrition with precisely controlled calcium for joint health, long-term bone density, immunity, and whole body health for optimal longevity.
• Senior Healthy Weight Dog Food 28lb super premium dry dog food with deboned chicken as the #1 ingredient, formulated for adult and senior dogs with glucosamine and chondroitin for joint support, promoting healthy digestion, immune response, and whole body health.
• Hi-Pro Puppy Dog Food 40lb scientifically-balanced dry dog food for all puppies under one year of age, providing high-quality protein, fat, and nutrients to fuel healthy growth and development.
• Hi-Pro 30 LS Dog Food 40lb super premium dry dog food with 30% high-quality protein and 20% fat, specially formulated with three sources of high-quality protein for active dogs of all life stages, including sporting dogs, growing puppies, and pregnant or lactating females.
• Hi-Pro Professional Dog Food 40lb super premium dry dog food with 26% high-quality protein and 18% fat, designed for sporting and working dogs, growing puppies, and pregnant or lactating adult females for optimal endurance and overall health.
• Hi-Energy Dog Food 40lb super premium dry dog food with 24% high-quality protein and 20% fat, formulated for highly active and sporting adult dogs for peak energy, endurance, and a healthy active life.
• Normally Active Healthy Weight Dog Food 40lb dry dog food expertly formulated with a scientifically-proven balance of protein and fat for adult dogs; provides optimal nutrition and energy for normally active dogs while supporting healthy digestion, strong immune response, and overall wellness.
• Chicken & Beef Dinner Canned Dog Food 12.5oz premium wet dog food in smooth pâté texture crafted with chicken and beef, free from artificial flavors, colors, and preservatives; suitable as a complete meal or topper to dry kibble, sold as a case of 12.
• Chicken & Rice Dinner Canned Dog Food 12.5oz premium wet dog food with chicken as the #1 ingredient in smooth pâté texture, free from artificial flavors, colors, and preservatives; ideal for dogs of all sizes including picky eaters, sold as a case of 12.
• Chicken & Whitefish Dinner Canned Dog Food 12.5oz premium wet dog food crafted with chicken and whitefish in smooth pâté texture, free from artificial flavors, colors, and preservatives; easy to eat for dogs of all sizes, sold as a case of 12.
• Turkey Dinner Canned Dog Food 12.5oz wholesome and hearty wet dog food in smooth pâté style, free from artificial flavors, colors, and preservatives; can be served as a complete meal or tasty topper to dry kibble, sold as a case of 12.
• Grain Free Salmon River Skin & Coat Feline Cat Food 15lb super premium grain-free dry cat food with high-quality salmon, ideal for cats of all life stages with sensitivities to other meat proteins; rich in omega-3 fatty acids to support skin, coat, and full body health.
• Deboned Chicken & Brown Rice Feline Cat Food 15lb super premium dry cat food formulated for healthy cats at all life stages, providing a balanced blend of high-quality protein, fiber, vitamins, and minerals for healthy digestion, whole body health, and maximum longevity.
• Chicken & Tuna Dinner Canned Cat Food 5.5oz super-premium pâté canned cat food made with real chicken, tuna, and chicken liver; contains taurine for vision and heart health and omega-rich ingredients for skin and coat support, sold as a case of 12.
• Chicken & Liver Dinner Canned Cat Food 5.5oz super-premium pâté canned cat food made with real chicken and nutrient-dense chicken liver, delivering high-quality protein to support lean muscle, energy, and overall vitality for cats of all life stages, sold as a case of 12.
• Signature Breeder Program Partnership program for professional U.S. breeders focused on health, structure, and temperament; provides premium nutrition at wholesale pricing, simple ordering, feeding guides, and tools to help puppies thrive, and requires breeders to provide free Next Level puppy starter kits to new puppy owners.
• Retailer Program Partnership program for U.S. brick-and-mortar retailers carrying pet food products; qualifying retailers (US-based, brick-and-mortar presence, sales tax permit) gain access to area distributor networks and a password-protected portal with marketing resources including logos, social media templates, and brochures.

Quantifiable outcome

• Giant breed formulas guarantee calcium levels below 1.5% (vs. FDA maximum 2.5% allowed in pet foods) to support long-term skeletal health in large dogs
• +2 more outcomes

Named customers1 record

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Tunnel to Towers FoundationcoreStrategic or Co-development Partner · 23 October 2024For every 40lb bag of Hero's Salute™ dog food sold, Next Level donates $2 directly to the Tunnel to Towers Foundation, a nonprofit supporting military personnel, first responders, and their families. The foundation provides mortgage-free homes for fallen first responder families, builds smart homes for injured veterans, and operates a Homeless Veteran Program. Over 95% of all Tunnel to Towers donations go directly to programs.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Open Farm: Premium pet food brand emphasizing ethically sourced, transparent ingredients with DTC and retail presence — comparable positioning in the super premium segment with strong ingredient-story branding, though smaller scale and DTC-led.
• Stella & Chewy's: Premium raw, freeze-dried, and wet pet food brand with a strong specialty retail footprint and science-driven marketing — adjacent competitor in the super premium segment, particularly relevant for Next Level's wet/canned expansion.

Direct peers

• Blue Buffalo: Super premium natural pet food brand offering dry and wet dog and cat food across life stages — the closest direct analog to Next Level's positioning, including a science/marketing-led brand story (now owned by General Mills).
• Orijen / Acana (Champion Petfoods): Premium and 'biologically appropriate' dry kibble for dogs and cats with breed-size and life-stage segmentation — comparable premium pricing, ingredient-quality messaging, and specialty retail distribution.
• Wellness Pet Company: Premium and natural pet food brand (Wellness Core, Holistic) targeting health-conscious pet parents with grain-inclusive and grain-free recipes — comparable super premium positioning, life-stage segmentation, and ingredient-quality messaging.
• Fromm Family Foods: Independently owned, family-operated premium pet food manufacturer offering dry and wet food for dogs and cats with breed-size and life-stage segmentation — analogous in being an independent, owner-operated premium manufacturer with direct and specialty retail distribution.
• Diamond Pet Foods: Privately held US pet food manufacturer producing multiple premium and value brands (Taste of the Wild, Kirkland Signature, Diamond) — analogous in being an independent manufacturer with broad formula portfolio and nationwide retail/wholesale reach.
• Taste of the Wild (Diamond Pet Foods): Premium dry kibble brand owned by Diamond Pet Foods, emphasizing unique proteins, grain-free formulas, and science-driven nutrition — comparable product mix, channel structure (specialty retail + DTC), and emphasis on novel protein formulations.

Broad incumbents

• Nutro (Mars Petcare): Natural pet food brand under Mars Petcare covering life-stage and breed-size formulas including giant breed — directly competes in the same super premium dry kibble segment as Next Level but benefits from Mars's distribution scale.
• Hill's Pet Nutrition: Science-led pet nutrition brand (owned by Colgate-Palmolive) with veterinary and specialty retail channels — Next Level's VX Advantage™ 'science-driven' positioning and controlled-mineral claims echo Hill's clinical-nutrition narrative.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@NextLevelPetFood
• Facebookfacebook.com/nextlevelsuperpremiumpetfood
• Instagraminstagram.com/nextlevelsuperpremiumpetfood/?hl=en
• LinkedInlinkedin.com/company/us-pet-food-llc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about US PET FOOD LLC