Next Gen Men
- Company typePrivate
- Founded2014
- HeadquartersVancouver, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
Next Gen Men firmographics
Firmographics- Name
- Next Gen Men
- Legal name
- Next Gen Men
- Website
- https://nextgenmen.ca
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Next Gen Men industry classification
Industry- Product category
- Youth Development and Gender Justice Services
- NAICS
- Child and Youth Services (62411), All Other Schools and Instruction (61169)
- akta.pro primary industry
- Men’s Health & Lifestyle Coaching (Non-Clinical) (HSADAGAJ)
- akta.pro secondary industry
- Gender Equality & Women’s Empowerment (BPAGABAF)
Keywords
Where Next Gen Men is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Next Gen Men business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Voice Male Membership Subscriptions: Monthly or annual membership subscriptions providing Voice Male magazine subscription (two print or digital issues per year), 15% discount on products, early event access, and member community access.
- Product Sales (Shop): E-commerce sales of merchandise including Books (A Kids Book About Masculinity, Boys Will Be), Cards for Masculinity, Voice Male Magazine subscriptions, and Raising Next Gen Men guides.
- Donations and Grants: One-time donations accepted in CAD and USD. Funded by partners including Women and Gender Equality Canada and Young Futures.
- Online Courses: Courses offered through Thinkific including Making Sense of Senseless Violence online course, Breaking the Boy Code podcast series, and How to Build an Online Youth Community video series.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Canadian and International Voice Male Membership |
| Transaction based/ take rate | Pay-as-you-go | One-time Donations |
| Unit Pricing | Pay-as-you-go | NGM Shop Products |
| Subscription | Annual | B.O.O.K. Club |
| Freemium | Pay-as-you-go | NGM Alliance |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels6 records
Next Gen Men product offering
Product offeringCore offering
Next Gen Men is a Canadian nonprofit that delivers programs, resources, and community experiences to engage boys and young men in positive masculinity and gender justice. Its core offerings include the free NGM Alliance online youth community on Discord, wilderness-based Rite of Passage Expeditions, the Next Gen Mentors professional development series for educators, the Future of Masculinity Summit for schools, and the Voice Male Magazine publication. It also sells related merchandise (books, cards, guides) and online courses to support its mission.
Product overview
Next Gen Men operates as a nonprofit organization offering a portfolio of programs and products focused on engaging boys and young men in positive masculinity and gender justice. The core offerings include NGM Alliance (free Discord-based online youth community), Rite of Passage Expeditions (wilderness-based summer trips), the Next Gen Mentors professional development series for educators, and the Future of Masculinity Summit annual event. The organization also publishes Voice Male Magazine (established 1983) and hosts the NGM Podcast Network including Breaking the Boy Code. Physical products available through the shop include Boys Will Be, Cards For Masculinity, A Kids Book About Masculinity, and Raising Next Gen Men. Online courses on topics like violence prevention are delivered through Thinkific, while membership and community features use Circle and Stripe platforms.
Differentiator
Problem solved
Functional benefit
Brands
- NGM Alliance: A free, safe online community hosted on Discord for masculine-identifying youth in middle school and high school to build connections with like-minded peers, offering a place where boys' mental wellness, peer support and real friendship are the norm.
- Voice Male Magazine
- Breaking the Boy Code
- B.O.O.K. Club
- Next Gen Mentors
- Rite of Passage Expeditions
- Future of Masculinity Summit
Products and services
- NGM Alliance A free, safe, moderated online community hosted on Discord for masculine-identifying youth in middle school and high school (grades 7-12, inclusive of 2SLGBTQ+ youth), offering mental wellness support, peer relationships, gaming channels, and real friendship.
- Rite of Passage Expeditions Wilderness-based summer trips for young people across Canada, including backcountry canoe trips in the French River delta and Georgian Bay and hiking expeditions in the Rocky Mountains of Alberta, providing opportunities for meaningful relationships and resilience practice.
- Voice Male Magazine Established in 1983, North America's longest-running publication chronicling the pro-feminist men's movement, published by Next Gen Men with two print or digital issues per year for subscribers.
- Next Gen Mentors Professional development series for educators focused on preventing suicide and violence, increasing engagement and performance, and transforming youth into change-makers through workshops on positive masculinity.
- Future of Masculinity Summit Annual event during Women's History Month where schools participate to engage masculine-identifying students in exploring positive masculinity, gender justice, and consent culture.
- B.O.O.K. Club Quarterly reading group for self-identified men (and Beyond Our Own Knowledge cohorts), operating at $349/year with four quarterly cohorts, focused on expanding perspectives through books authored by diverse voices.
- Making Sense of Senseless Violence Online Course Online course for parents, educators, coaches, and youth workers about male-led violence, mass shootings, and preventing gender-based violence, hosted on Thinkific.
- A Kids Book About Masculinity A book co-authored by Jake Stika designed to help children understand and discuss masculinity in age-appropriate ways; available for purchase through the NGM Shop.
- Boys Will Be A book available in the NGM Shop addressing masculinity themes, priced at $29 CAD.
- Cards For Masculinity A card deck product designed to foster conversations about masculinity, with streetwear-style apparel also created featuring highlights from the card deck; priced at $29 CAD.
- Raising Next Gen Men A guide product focused on helping parents raise boys toward healthy masculinity, priced at $149 CAD.
- Breaking the Boy Code Podcast Part of the NGM Podcast Network, a podcast series exploring the intersection of youth, masculinity, mental health, and race through conversations with young people.
Quantifiable outcome
- 91% of participants build stronger peer connections
- +3 more outcomes
Companies that use Next Gen Men
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles5 records
Next Gen Men technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Next Gen Men partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship, minor and core.
- Inspired Internet Pledge / Digital Wellness LabflagshipNext Gen Men is a proud advisor to the Inspired Internet Pledge, a coalition of over 60 organizations committed to making the internet a safer and healthier place for young people.
- Students Commission of CanadaminorPart of Hearing Unheard Moments, a collaboration of youth-serving organizations to address youth grievances, create safe third spaces, and prevent violence through upstream, community-based approaches.
- DiscordcorePlatform provider for NGM Alliance online youth community. Discord provides the safe hosting environment for masculine-identifying youth to connect via text, voice, and video channels.
- ThinkificcoreLearning platform hosting Next Gen Men's online courses including professional development series and educational resources.
- MovemberflagshipInternational partner in men's health initiatives. Kickoff of new program with Next Gen Men, The Man Cave, and Beyond Equality in Australia for nurturing positive development of boys and young men.
Scale indicators9 records
Recent moves6 records
Expansion highlights3 records
Next Gen Men competitors and assessment
Company assessmentEmerging players
- Jack.org: Canadian charity empowering young leaders to revolutionize mental health. Comparable target audience (youth) and Canadian base, with overlap on boys' mental wellness, but broader mental health focus rather than masculinity and gender justice.
- Healthy Masculinity Action Project: US-based initiative supporting educators to facilitate healthy masculinity conversations with boys and young men in school settings. Highly comparable educator-focused professional development offering and youth audience.
- HeadsUpGuys: UBC-based Canadian resource supporting men in depression management. Comparable focus on men's mental health from a Canadian research institution, but narrower (depression) and resource-led rather than community/peer-driven.
Broad incumbents
- MenEngage Alliance: Global alliance of NGOs and UN partners working to engage men and boys in gender equality, human rights, and social justice. Comparable mission framework and shared global movement infrastructure; Next Gen Men operates as a national affiliate in this broader ecosystem.
- Movember Foundation: Global men's health charity funding programs on mental health, prostate cancer, and suicide prevention. Comparable target beneficiary (men and boys) and explicit funder/strategic partner of Next Gen Men, but operating at much larger scale with a broader health agenda.
- Promundo: Global nonprofit leader on engaging men and boys in gender equality, with research, curricula (e.g., Program H), and country programs. Comparable mission at much larger global scale, positioning Promundo as the broad incumbent in the same movement space.
Direct peers
- The Man Cave: Australian nonprofit running school-based workshops and programs for boys and young men on healthy masculinity, emotional literacy, and respectful relationships. Closest international peer to Next Gen Men's youth and educator programming, and an explicit co-partner in the Movember-backed international initiative.
- Equimundo (formerly Promundo-US): US-focused nonprofit (formerly Promundo-US) working to engage men and boys in gender equality through research, programs, and policy. Directly comparable in methodology (e.g., Manhood 2.0 curriculum) and target audience, with similar school and community delivery model.
- Beyond Equality: UK-based nonprofit working with boys and men to promote gender equality and healthier masculinity through schools, communities, and research. Directly comparable mission and methodology to Next Gen Men, and named co-partner in the same Movember program.
Others
- A Kids Book About: US-based children's publishing platform producing books on challenging topics (race, gender, masculinity). Direct product partnership with Next Gen Men for 'A Kids Book About Masculinity' — comparable in audience (children/parents) and content category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Next Gen Men social profiles
Digital presenceNext Gen Men financial estimates
Financial estimateRevenue estimate
Valuation estimate
Next Gen Men leadership team
Management profileNumber of profiles
Profiles9 records
Next Gen Men funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Next Gen Men M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Next Gen Men
What does Next Gen Men do?
Next Gen Men is a Canadian nonprofit that delivers programs, resources, and community experiences to engage boys and young men in positive masculinity and gender justice. Its core offerings include the free NGM Alliance online youth community on Discord, wilderness-based Rite of Passage Expeditions, the Next Gen Mentors professional development series for educators, the Future of Masculinity Summit for schools, and the Voice Male Magazine publication. It also sells related merchandise (books, cards, guides) and online courses to support its mission.
Is Next Gen Men a public or private company?
Next Gen Men is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Next Gen Men founded?
Next Gen Men was founded in 2014. It employs 11 to 50 people.
Where is Next Gen Men based?
Next Gen Men is headquartered in Vancouver, Canada, in the North America region.
How does Next Gen Men make money?
Four revenue lines are on record. Voice Male Membership Subscriptions are the primary driver. The others are product Sales (Shop), donations and Grants and online Courses.
Who are Next Gen Men's main competitors?
Emerging players on record are Jack.org, Healthy Masculinity Action Project and HeadsUpGuys. Broad incumbents are MenEngage Alliance, Movember Foundation and Promundo. Direct peers are The Man Cave, Equimundo (formerly Promundo-US) and Beyond Equality. A Kids Book About is listed as an others.
Does Next Gen Men have an API?
No public API is recorded for Next Gen Men.
What industry is Next Gen Men in?
Next Gen Men's product category is Youth Development and Gender Justice Services. Its primary akta.pro industry code is HSADAGAJ, Men’s Health & Lifestyle Coaching (Non-Clinical), with a secondary code of BPAGABAF, Gender Equality & Women’s Empowerment. Its NAICS code is 62411.