Beyond Equality
Beyond Equality is a UK charity that delivers interactive workshops and educational toolkits engaging men and boys on positive masculinity, consent, and gender equality across schools, universities, workplaces, and professional sports organizations.
- Company typePrivate
- Founded2013
- HeadquartersUnited Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Beyond Equality does
Beyond Equality is a UK-registered charity (Charity Number 1192395) founded in 2013 as the Great Men Project by Sarah Perry and Genevieve Dawson, operating under Managing Director Dr. Daniel Guinness. The organization delivers interactive, facilitator-led workshops to engage men and boys in rethinking masculinity, building healthier relationships, and preventing gender-based violence. It serves four primary customer segments — schools (Year 8+ pupils and teachers), universities (student clubs, sports teams, and staff), workplaces (corporate training from one-hour seminars to multi-day programs), and professional sports organizations (athlete and academy programs including Crystal Palace FC and Southampton FC).
The organization's core technology is its interactive workshop methodology — a conversation-based, intersectional facilitation approach designed to create non-judgmental, brave spaces for reflection rather than lecturing. Supporting this delivery model is a portfolio of proprietary frameworks and toolkits: N.O.I.S.E. Check (developed with the London Mayor for critical thinking about online content and the manosphere), the IMAGINE Toolkit (international collaboration with Sweden's MAN and the Netherlands' Emancipator for violence prevention), the Parent's Toolkit (co-developed with Movember), and the Same Side Conversation Guide (co-authored with UN Women UK). The organization also publishes research including the State of Men UK Report.
Revenue is generated through a hybrid charity model: individual donations and recurring giving via JustGiving (£5–£100+ tiers), grants from foundations such as Movember, and bespoke corporate training fees. Workshop pricing is not publicly disclosed and is negotiated per engagement. Distribution is direct-to-organization via the website, with delivery handled by a volunteer community of trained facilitators across the UK. The organization has reached 102,146+ participants over its lifetime, with 1,058 workshops delivered and 197 partner organizations served in the most recent reporting year.
Beyond Equality firmographics
Firmographics- Name
- Beyond Equality
- Legal name
- Beyond Equality
- Website
- https://beyondequality.org
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Beyond Equality is a UK charity that delivers interactive workshops and educational toolkits engaging men and boys on positive masculinity, consent, and gender equality across schools, universities, workplaces, and professional sports organizations.
- Ownership category
- akta.pro rank
Beyond Equality industry classification
Industry- Product category
- Gender Equality Education and Training Services
- NAICS
- Human Rights Organizations (813311), Other Individual and Family Services (624190), Educational Support Services (611710)
- SIC
- Services-Social Services (8300), Services-Educational Services (8200)
- akta.pro primary industry
- Gender Equality & Women’s Empowerment (BPAGABAF)
- akta.pro secondary industry
- Education Partnerships for Equity, Inclusion & Gender (EDADALAF)
Keywords
Where Beyond Equality is headquartered
LocationHeadquarters
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Beyond Equality business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Donations and Charitable Contributions: Beyond Equality relies primarily on donations from individuals and organizations to fund their educational programs and volunteer training. They accept one-time and monthly recurring donations through their JustGiving platform, with suggested amounts ranging from £5 to £100 or more.
- Foundation and Grant Funding: The organization receives grants from charitable foundations such as Movember, which funded the 'Collective Resilience in Community Settings' project across 11 UK locations. This represents a significant funding stream for specific programs.
- Corporate Training and Workshops: Beyond Equality delivers bespoke corporate programs for organizations including workshops, seminars, and training sessions. They offer Initiate Conversations (1 hour), Active Engagement (2-3 hours), Creating Change Makers (2-3 days), Inspiring Teams (1h to full day), and Ongoing Development programs for C-suite to management teams.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | One time | Student Workshop Series Sponsorship |
| Other | One time | Community Ally Training |
| Other | One time | University Student Leader Training |
| Other | One time | Volunteer Facilitator Support |
| Other | One time | University Team Workshop |
| Other | One time | Teacher Training Program |
| Other | One time | Student Leaders Training Program |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Beyond Equality product offering
Product offeringCore offering
Beyond Equality designs and delivers expert-led, discussion-based workshops and training programs that engage men and boys on gender equality, positive masculinities, consent, mental wellbeing, and healthy relationships. Its four programme streams — Schools, Universities, Professional Sports, and Workplaces — are supported by proprietary toolkits and conversation guides (e.g., N.O.I.S.E. Check, IMAGINE Toolkit, Parent's Toolkit with Movember, Same Side Conversation Guide with UN Women UK). Programs are facilitated in person and online by a trained volunteer community across the United Kingdom.
Product overview
Beyond Equality is a non-profit organization offering a portfolio of workshop-based programs and educational resources focused on engaging men and boys in rethinking masculinity and fostering gender equality. The core offerings span four main program areas: Schools Programs (interactive workshops for pupils exploring gender stereotypes and healthy relationships), Universities Programs (workshops and leadership training for campus communities), Professional Sports Programs (sessions for athletes and sporting organizations), and Workplaces Programs (corporate training and consultancy services). Supporting these core programs are specialized tools and resources including the N.O.I.S.E. Check conversation tool (for critical thinking about online content), the IMAGINE Toolkit (for violence prevention), the See What She Sees campaign (safety awareness), the Same Side Conversation Guide (co-authored with UN Women UK), and a Parent's Toolkit developed with Movember. The organization also produces research publications including the State of Men UK Report. All programs utilize trained facilitators to create safe, interactive spaces for discussion rather than lecturing or prescribing how to behave.
Differentiator
Problem solved
Functional benefit
Products and services
- Schools Programs Interactive workshop programs for pupils in secondary schools (Year 8 onwards) exploring gender stereotypes, masculinities, consent, and healthy relationships, with complementary teacher training and online assembly workshops.
- Universities Programs Workshop programs for university students, student leaders, and staff covering campus culture, mental wellbeing, consent culture, allyship, and bystandership, including interactive sessions and CPD-accredited Inclusive Leadership Training.
- Professional Sports Programs Interactive workshops for young and adult athletes, support staff, coaches, and parents focusing on masculinities, team culture, mental wellbeing, and creating inclusive sporting environments.
- Workplaces Programs Bespoke corporate programs engaging men in fostering inclusive workplace environments through seminars, interactive workshops, training events, and consultancy at multiple engagement levels: Initiate Conversations (1 hour), Active Engagement (2–3 hours), Creating Change Makers (2–3 days), Inspiring Teams (1h to full day), and Ongoing Development.
- N.O.I.S.E. Check Conversation tools developed in partnership with the London Mayor's Office to support young people in thinking critically about online content and the manosphere, including a published conversation guide.
- IMAGINE Toolkit International toolkit of workshops and activities for engaging men and boys (especially adolescent boys and young adult men) in preventing violence against women and girls, used within Beyond Equality's programs and made available to partner organisations.
- Parent's Toolkit: Talking with Our Teen Sons About Influencers Online Toolkit co-developed with Movember that provides parents with tips (including the four-step ALEC Approach) to start and continue conversations with adolescent sons about online content, influencers, and digital literacy.
- Same Side Conversation Guide Conversation guide co-authored with UN Women UK providing practical prompts for parents, coaches, mentors, and educators to discuss masculinity, online content, and allyship with young people.
- Collective Resilience in Community Settings Movember-funded community program delivering workshops across 11 UK locations in sports and community settings (including socially disadvantaged communities), training and supporting local community leaders and youth workers to facilitate ongoing discussions on social dynamics, mental wellbeing, and gender equality.
Quantifiable outcome
- 102,146 participants and counting
- +6 more outcomes
Companies that use Beyond Equality
Customer profileNamed customers14 records
Segments6 records
Ideal customer profiles5 records
Beyond Equality technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Beyond Equality partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered major, core and minor.
- UN Women UKmajorProudly supporting the creation of 'The Same Side Conversation Guide' from UN Women UK. The campaign brings together elite athletes to talk about masculinity grounded in strength, respect, and allyship. Beyond Equality co-authored the conversation guide for parents, coaches, mentors, and educators.
- MovembercoreCo-developed the 'Parent's Toolkit: Talking with Our Teen Sons About Influencers Online' following Movember's 'Young Men's Health in a Digital World' report. This toolkit provides parents with guidance on discussing online content with adolescent sons.
- Forsman & BodenforsmajorCreative agency partner for the 'See What She Sees' campaign. A global creative collective committed to using innovative ideas for meaningful social impact. Responsible for campaign creative across digital OOH, print, and online across the UK.
- NRG (National Research Group)minorConducted nationwide survey research supporting the 'See What She Sees' campaign, providing data on gender differences in safety perceptions and experiences in public spaces.
- MAN (Sweden)minorInternational collaboration with Swedish organization MAN to co-develop the IMAGINE Toolkit - workshops and activities to engage men and boys in preventing violence against women and girls.
- Emancipator (Netherlands)minorInternational collaboration with Dutch organization Emancipator to co-develop the IMAGINE Toolkit - workshops and activities to engage men and boys in preventing violence against women and girls.
- London Mayor (Office)majorPartnership on the N.O.I.S.E. Check conversation tools for supporting young people to think critically about online content and the manosphere. Published conversation guide on London government website.
- McCainminorMcCain x Beyond Equality Partnership producing research reports on father-son relationships. Report found 54% of dads want a more meaningful relationship with their son but don't know where to begin.
Scale indicators13 records
Recent moves6 records
Expansion highlights5 records
Beyond Equality competitors and assessment
Company assessmentDirect peers
- The ManKind Project: International non-profit running peer-led groups and trainings for men to develop healthier masculinity, emotional intelligence, and accountability. Comparable in mission and group-facilitation methodology, though peer-group-led rather than professionally facilitated.
- A Call to Men: US-based non-profit working to prevent violence and promote healthy manhood through education, training, and advocacy. Closely aligned with Beyond Equality's workshop-based model and sports-engagement approach, though operating primarily in North America.
- White Ribbon UK: UK charity working to end male violence against women by engaging men and boys, operating in schools, workplaces, and communities. Most direct UK peer in mission and methodology, though focused more on awareness campaigns than deep workshop facilitation.
- MenCare Campaign: Global fatherhood campaign co-led by Promundo and Sonke Gender Justice to engage men as caregivers and equal parents. Directly comparable in mission and evidence-based approach, though focused on caregiving rather than masculinities education in schools.
- ManKind Initiative: UK charity providing information, support, and campaigning on male victims of domestic abuse and male health issues. Adjacent UK peer addressing male well-being, though focused more on services for male victims than the upstream prevention model used by Beyond Equality.
- Promundo: Global research and advocacy organization engaging men and boys in gender equality and violence prevention, co-author of the State of Men UK Report with Beyond Equality. Closest international peer in mission, evidence base, and program model.
Others
- MenEngage Alliance: Global alliance of civil society organizations working to engage men and boys in gender equality. Beyond Equality operates as a member of this peer network; relevant as a coordinating body and standards-setter in the same niche.
- The GREAT Initiative: Parent organization from which Beyond Equality (originally the Great Men Project) spun out in 2013. Operates in adjacent gender-equality and education spaces in the UK, providing a historical and ecosystem relationship.
Emerging players
- Holla Back!: International movement addressing street harassment, partially overlapping with Beyond Equality's N.O.I.S.E. Check and See What She Sees work on online and public safety. More activism-driven, less focused on workshop-based prevention with men and boys.
Broad incumbents
- Plan International UK: Large UK-based charity advancing children's rights and gender equality globally. Comparable mission on gender equality, but operates at much larger scale and broader scope (girls' rights, child marriage, education in development contexts) rather than a focused men-and-boys niche.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Beyond Equality social profiles
Digital presenceBeyond Equality financial estimates
Financial estimateRevenue estimate
Valuation estimate
Beyond Equality leadership team
Management profileNumber of profiles
Profiles1 record
Beyond Equality funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Beyond Equality M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Beyond Equality
What does Beyond Equality do?
Beyond Equality designs and delivers expert-led, discussion-based workshops and training programs that engage men and boys on gender equality, positive masculinities, consent, mental wellbeing, and healthy relationships. Its four programme streams — Schools, Universities, Professional Sports, and Workplaces — are supported by proprietary toolkits and conversation guides (e.g., N.O.I.S.E. Check, IMAGINE Toolkit, Parent's Toolkit with Movember, Same Side Conversation Guide with UN Women UK). Programs are facilitated in person and online by a trained volunteer community across the United Kingdom.
Is Beyond Equality a public or private company?
Beyond Equality is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Beyond Equality founded?
Beyond Equality was founded in 2013. It employs 11 to 50 people.
Where is Beyond Equality based?
Beyond Equality is headquartered in United Kingdom, in the Europe region.
How does Beyond Equality make money?
Three revenue lines are on record. Donations and Charitable Contributions are the primary driver. The others are foundation and Grant Funding and corporate Training and Workshops.
Who are Beyond Equality's main competitors?
Direct peers on record are The ManKind Project, A Call to Men, White Ribbon UK, MenCare Campaign, ManKind Initiative and Promundo. Others are MenEngage Alliance and The GREAT Initiative. Holla Back! is listed as an emerging player. Plan International UK is listed as a broad incumbent.
Does Beyond Equality have an API?
No public API is recorded for Beyond Equality.
What industry is Beyond Equality in?
Beyond Equality's product category is Gender Equality Education and Training Services. Its primary akta.pro industry code is BPAGABAF, Gender Equality & Women’s Empowerment, with a secondary code of EDADALAF, Education Partnerships for Equity, Inclusion & Gender. Its NAICS code is 813311 and its SIC code is 8300.