Next Radio
Next Radio is a Malaysia-based cloud platform that streams in-store radio for retailers and sells programmatic audio advertising reaching 15M+ consumers across supermarkets, pharmacies, malls, restaurants, and hotels. It monetizes via a freemium retailer app and advertiser contracts.
- Company typePrivate
- Founded2020
- HeadquartersPetaling Jaya, Malaysia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Next Radio firmographics
Firmographics- Name
- Next Radio
- Legal name
- Kasse Sdn Bhd
- Website
- https://nextradio.network
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Next Radio is a Malaysia-based cloud platform that streams in-store radio for retailers and sells programmatic audio advertising reaching 15M+ consumers across supermarkets, pharmacies, malls, restaurants, and hotels. It monetizes via a freemium retailer app and advertiser contracts.
- Ownership category
- akta.pro rank
Next Radio industry classification
Industry- Product category
- Retail Media / In-Store Audio Advertising
- NAICS
- Broadcasting and Content Providers (516)
- akta.pro primary industry
- Music & Audio Streaming Platforms (BPAMAJAC)
- akta.pro secondary industry
- Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)
Keywords
Where Next Radio is headquartered
LocationHeadquarters
- HQ city
- Petaling Jaya
- HQ country
- Malaysia
- HQ region
- Asia
Offices1 record
Markets served
Next Radio business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Retailer Subscription: Retailers subscribe to the cloud-based in-store radio platform for music streaming, branded experience control, and advertisement program participation. Free sign-up tier available with premium features for monetizing music through third-party advertising.
- Audio Advertising: Advertisers pay for programmatic audio ad placement through the retail network, targeting consumers at point-of-purchase. Services include location-specific targeting and on-the-spot conversions.
- Supplier & Partner Advertising: Retailers can monetize their music by allowing suppliers and third-party advertisers to reach customers at point-of-sale through the platform, creating additional revenue streams for retailers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for retailers |
| Subscription | Multi-year contract | Advertiser pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Next Radio product offering
Product offeringCore offering
Next Radio operates a cloud-based in-store radio platform that enables retailers to stream branded music and audio content via a mobile app without dedicated hardware, while also broadcasting programmatic audio advertisements from brands and suppliers to consumers at the point-of-purchase across a retail partner network. The platform combines a proprietary copyright-cleared music library, zone-based audio control, and an ad monetization program for retailers.
Product overview
Next Radio is a unified cloud-based in-store radio platform providing programmatic audio advertising services. The core Next Radio Platform enables retailers to manage in-store audio broadcasting through modules including Control (station management), Easy (music selection), and Earn (advertising monetization). For Advertisers, the platform offers targeted audio advertising reaching 15+ million consumers through a growing retail partner network. The platform operates via a mobile application distributed through the Play Store, allowing retailers to stream music and ads without dedicated hardware.
Differentiator
Problem solved
Functional benefit
Products and services
- Next Radio Platform Cloud-based in-store radio platform that enables retailers to broadcast programmatic audio ads and music to consumers at the point-of-purchase through a network of retail partners, accessible via mobile app without dedicated hardware.
- Next Radio for Advertisers Audio advertising service enabling brands, merchandisers, suppliers, and third-party companies to reach over 15 million consumers at point-of-purchase through programmatic in-store audio ads with location-based targeting and voiceover combinations.
- Next Radio for Retailers In-store radio solution for retailers providing cloud-based music streaming, branded audio experiences, zone control, scheduling, offline playback, and additional revenue streams through the integrated Earn advertising program.
Quantifiable outcome
- Reach over 15 million consumers at point-of-purchase through retail network
Companies that use Next Radio
Customer profileSegments2 records
Ideal customer profiles2 records
Next Radio technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Next Radio partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Next Radio competitors and assessment
Company assessmentBroad incumbents
- iHeartMedia: Major US radio broadcaster with digital audio advertising and programmatic capabilities. Overlaps with Next Radio's advertiser-side programmatic audio proposition, particularly around point-of-purchase and retail audio activations.
- Stingray Digital: Canadian media-tech company with in-store music, advertising, and digital signage offerings. Comparable to Next Radio's combined retailer-music and programmatic audio ad business, though at much greater scale.
- Mood Media: Largest global provider of in-store media including music, messaging, and scent. A broad incumbent that competes across the same verticals as Next Radio with a much larger sales footprint and broader service catalog.
- SiriusXM for Business: Satellite and streaming business-music service for restaurants, retail, and hotels in North America. Comparable retailer-facing value proposition via curated channels; competes in the same category with a much larger distribution footprint.
- Spotify for Business: Consumer streaming giant's B2B arm offering licensed in-store background music. Comparable core offering to Next Radio for Retailers, with substantially larger catalog and brand recognition.
Direct peers
- Soundtrack Your Brand: Cloud-based, licensed in-store music streaming platform for businesses (restaurants, retail, hotels). Directly comparable to Next Radio's retailer-facing core product, including the no-hardware streaming model and enterprise tier.
- Cloud Cover Music: Subscription-based background music streaming service for retail and hospitality, with fully licensed catalogs and centralized cloud control. Closely comparable to Next Radio's Easy/Control modules for retailers.
- Rockbot: In-store music and messaging platform for chains and venues, offering cloud-managed playlists and on-premise audio. Comparable business model and target customer verticals (restaurants, retail, hotels).
- Jamendo Licensing: Royalty-cleared background music licensing service for businesses including retail, hospitality, and events. Directly comparable to Next Radio's copyright-cleared music library value proposition for retailers.
Regional players
- Music Concierge: Australia-based in-store music curation and audio branding provider for retail, hospitality, and health. Operates a comparable music-for-business model but primarily across APAC rather than competing in Malaysia.
Market position
Strengths4 records
Weaknesses3 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Next Radio social profiles
Digital presenceNext Radio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Next Radio leadership team
Management profileNumber of profiles
Next Radio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Next Radio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Next Radio
What does Next Radio do?
Next Radio operates a cloud-based in-store radio platform that enables retailers to stream branded music and audio content via a mobile app without dedicated hardware, while also broadcasting programmatic audio advertisements from brands and suppliers to consumers at the point-of-purchase across a retail partner network. The platform combines a proprietary copyright-cleared music library, zone-based audio control, and an ad monetization program for retailers.
Is Next Radio a public or private company?
Next Radio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Next Radio founded?
Next Radio was founded in 2020. It employs 1 to 10 people.
Where is Next Radio based?
Next Radio is headquartered in Petaling Jaya, Malaysia, in the Asia region.
How does Next Radio make money?
Three revenue lines are on record. Retailer Subscription is the primary driver. The others are audio Advertising and supplier & Partner Advertising.
Who are Next Radio's main competitors?
Broad incumbents on record are iHeartMedia, Stingray Digital, Mood Media, SiriusXM for Business and Spotify for Business. Direct peers are Soundtrack Your Brand, Cloud Cover Music, Rockbot and Jamendo Licensing. Music Concierge is listed as a regional player.
Does Next Radio have an API?
No public API is recorded for Next Radio.
What industry is Next Radio in?
Next Radio's product category is Retail Media / In-Store Audio Advertising. Its primary akta.pro industry code is BPAMAJAC, Music & Audio Streaming Platforms, with a secondary code of MPAIAEAE, Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only). Its NAICS code is 516.