NG Enseignes & Publicité

What NG Enseignes & Publicité does

NG Enseignes & Publicité is a Reims-based French signage manufacturer operating since 1995 (formerly Néon Graphic's) as a SARL with 7 employees. The company designs, fabricates, assembles, and installs illuminated and non-illuminated signage, panels, totems, vehicle branding, large-format printed materials, digital displays, pharmacy crosses, and 3D-printed objects for businesses, franchise networks, local authorities, and other signage professionals. Its core technology stack consists of in-house printing, CNC cutting, milling, bonding, and assembly equipment, augmented by a 3D printing sub-brand (NG Solutions 3D, created 2023), and supported by company-owned installation trucks including a truck-mounted aerial lift.

The business model is project-based professional services with one-time per-project fees, complemented by a B2B subcontracting channel that sells fabrication and installation capacity to other signage companies across France. Pricing is custom-quoted per project and not publicly disclosed. The company sells primarily through direct enterprise field sales, supported by content marketing, SEO targeting Reims-area searches, social media on Facebook and LinkedIn, Google Reviews (5.0 across 15 reviews), and community events such as the July 2025 30th anniversary open house. Its client base includes E.Leclerc, Crédit Agricole, Enedis, Cora (11-location Cora en Ville network rollout since 2020), Carrefour, Intermarché, Moët & Chandon, Champagne Mercier, Champagne Jacquart, Banette, Citura, and Nestenn. The company holds the French Fab label for 100% French manufacturing, distinguishing it from competitors relying on imported fabrication, and operates from a single facility at 9 Rue Louise Michel in the Neuvillette industrial zone of Reims.

Name

NG Enseignes & Publicité

Legal name

SARL NG ENSEIGNES PUBLICITÉ & SOLUTIONS 3D

Website

https://ngenseignespublicite.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

NG Enseignes & Publicité is a Reims-based French full-service signage manufacturer designing, fabricating, and installing illuminated signs, panels, vehicle branding, and 3D-printed advertising supports for retail, banking, energy, and franchise networks across France since 1995.

Ownership category

akta.pro rank

Product category

Commercial Signage Manufacturing

NAICS

Indoor and Outdoor Display Advertising (541850), Indoor and Outdoor Display Advertising (54185)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Event Signage, Props & Custom Installations (HSACAOAG)

akta.pro secondary industry

Digital Signage & Campus Communication Displays (EDAEAHAM)

Keywords

• Commercial signage manufacturing
• Illuminated sign fabrication
• Vehicle branding services
• Large-format printing
• 3D printing services

Headquarters

HQ city

Reims

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Custom signage fabrication and installation: Design, manufacture, and installation of illuminated and non-illuminated signs, panels, totems, and decorative lettering for commercial facades. Revenue is generated on a project-by-project basis as one-time service contracts.
2. Graphic creation and printing: Graphic design services and large-format printing for flyers, brochures, business cards, banners, roll-ups, posters, and other promotional materials. One-time per-project fees.
3. Vehicle lettering and marking: Digital design and adhesive application for vehicle fleet branding, converting company vehicles into mobile advertising platforms. One-time per-vehicle or per-project fees.
4. 3D printing services: 3D modeling and additive manufacturing introduced as a new service line in 2023 (NG Solutions 3D), serving prototyping, decorative signage, and custom object needs.
5. Subcontracting for signage professionals: B2B fabrication and installation services provided to other signage companies and building trade professionals who need outsourced production or installation capacity, serving clients throughout France.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

NG Enseignes & Publicité is a Reims-based full-service manufacturer of physical advertising supports, designing, fabricating, and installing illuminated and non-illuminated signs, totems, panels, vehicle branding, large-format printed materials, digital displays, pharmacy crosses, and 3D-printed objects. The company operates entirely in-house from computer-aided graphic design through manufacturing in its Reims workshops to on-site installation using its own fleet, and also provides subcontracted fabrication and installation services to other signage professionals across France.

Product overview

NG Enseignes & Publicité is a manufacturer of physical advertising supports based in Reims, France, operating since 1995. The company operates as a single-brand, full-service provider — handling design, fabrication, assembly, and installation entirely in-house — across six core product lines: illuminated and non-illuminated signage, panels and exterior/interior signage, graphic design and large-format printing, vehicle branding, digital display (screens, pharmacy crosses), and 3D printing via its sub-brand NG Solutions 3D. The portfolio is unified by a complete A-to-Z service model: computer-aided design, manufacturing in their Reims workshops, and on-site installation. The company holds the 'French Fab' (French Fab) label, confirming 100% French manufacturing.

Differentiator

Problem solved

Functional benefit

Brands

• NG Solutions 3D: Activity created in 2023 dedicated to 3D modeling and 3D printing in Reims.

Products and services

• Enseignes lumineuses & non lumineuses (Illuminated & Non-Illuminated Signs) Design, fabrication, and on-site installation of illuminated and non-illuminated business signs in multiple lighting variants (direct lighting, point-by-point, indirect/halo, luminous box, linear LED, neon effect) and non-lit options (relief letters, flat plaques). Sold to commercial businesses, retail shops, franchise networks, and large enterprises across France.
• Panneaux & signalétique (Signs & Signage Panels) Interior and exterior signage products including totem signs, directional signage, adhesive lettering, banners (bâches), display windows (vitrophanie), pre-signs, and window graphics, manufactured from aluminum composite for outdoor durability. Used by retail businesses, public facilities, and franchise networks for directional and identity purposes.
• Création graphique & impression (Graphic Design & Large-Format Printing) Graphic design services and large-format digital printing for flyers, brochures, business cards, posters, banners, roll-ups, sidewalk signs, pop-up displays, counters, oriflammes, and custom advertising objects (pens, mugs, textile marking). Offered to businesses and organizations for promotional and marketing collateral needs.
• Marquage de véhicule (Vehicle Branding) Digital design, production, and adhesive application of full or partial vehicle wraps and markings, converting company fleets into mobile advertising media. Sold to businesses operating commercial vehicle fleets, including retail, delivery, and service companies.
• Affichage & croix de pharmacie (Digital Display & Pharmacy Crosses) Digital display screens, multimedia totems, connected kiosks, alphanumeric displays, and traditional illuminated pharmacy crosses for dynamic advertising and pharmacy identification. Sold to pharmacies, retailers, and businesses needing dynamic on-premise communication.
• Impression 3D (3D Printing) 3D modeling and additive manufacturing for prototyping, decorative signage, and custom objects. Marketed under the sub-brand 'NG Solutions 3D' with its own dedicated website. Offered to clients seeking innovative visual communication and personalized 3D-printed items.
• Sécurité & protection (Safety & Protection Signage) Safety signage and protective communication supports for workplaces, public facilities, and buildings. Manufactured and installed for businesses and local authorities needing compliant safety communication.
• Sous-traitance (Subcontracting for Signage Professionals) Subcontracted fabrication, on-site installation, and maintenance services delivered under the client's brand for other signage companies, advertising agencies, and building trade professionals. Coverage extends throughout France from the Reims base.

Quantifiable outcome

• 11 Cora en Ville drive locations fully signed since 2020
• +3 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• ABC Enseignes: ABC Enseignes is a French full-service signage manufacturer offering design, fabrication, and installation of illuminated signs, totems, and vehicle branding. It competes head-to-head with NG in the same product categories and customer segments.
• Enseignes & Lumière: Enseignes & Lumière is a French manufacturer specialising in illuminated commercial signs and facade lighting. It is directly comparable in scope of illuminated signage products and end-customer profile (retail, franchises, local authorities).
• Enseignes Decayeux: Enseignes Decayeux is a French manufacturer of commercial signs and visual communication products. It is directly comparable as a French-based fabricator of illuminated and non-illuminated signage serving a similar SMB and retail customer base.

Emerging players

• New Numeric (Groupe Trafic): New Numeric is a French digital signage and dynamic display specialist. It is comparable as an emerging player in the digital display and pharmacy cross segment that NG also serves through its 'Affichage & croix de pharmacie' line.
• 3D Print Factory / generic French 3D printing services: 3D Print Factory is a French 3D printing service bureau serving prototyping and small-batch production. It is comparable as an emerging player in additive manufacturing services, mirroring NG Solutions 3D's recently launched offering.

Broad incumbents

• Clear Channel France: Clear Channel France operates outdoor advertising (billboards, digital displays) across France. It is a broad incumbent in out-of-home visual communication, comparable as a major player in the French outdoor display and advertising infrastructure market where NG also sells signage solutions.
• Signaux Girod: Signaux Girod is a long-established French national signage manufacturer and installer (road, urban, and commercial signage). It is comparable as a broader incumbent in the same French signage manufacturing and installation market, with significantly larger scale and geographic coverage.
• JCDecaux: JCDecaux is the global leader in outdoor advertising and street furniture, including digital displays. While much larger and focused on OOH advertising sales rather than bespoke fabrication, it overlaps with NG's digital display and large-format signage offerings as a scale operator in the French market.

Others

• Hexis (vehicle wrapping films): Hexis is a French manufacturer of adhesive films for vehicle wrapping and visual communication. It is an adjacent supplier/enabler whose materials are used in the same vehicle branding and signage applications that NG delivers.

Regional players

• Maqsign: Maqsign is a French signage manufacturer and installer focused on commercial clients. It is a regional player offering directly comparable signage fabrication and installation services, useful for benchmarking regional French sign makers of similar size.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ngenseignespublicite
• LinkedInlinkedin.com/company/ngenseignespublicite

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NG Enseignes & Publicité