Ngungwulah Aboriginal Corporation

What Ngungwulah Aboriginal Corporation does

Ngungwulah Aboriginal Corporation is a First Nations-led nonprofit organization established in 2020 and headquartered in Cunjurong Point, New South Wales, that operates as a bridge between Aboriginal and Torres Strait Islander communities and the Australian wellness industry. Its stated objective is to advance First Nations culture within the wellness community through reciprocal relationships, employment pathways, cultural education, and Reconciliation Action Plan consultancy, with cultural direction provided by Sheila Rose, a proud Wiradjuri woman.

The organization's core offerings center on the Yaan Circle — a nationwide network of First Nations yoga teachers supporting Yoga Australia's Reconciliation Action Plan — alongside a three-tier First Nations Cultural Training program (AU$150 for 3-hour online, AU$300 for 1-day in-person, AU$600 for 3-day intensive, all with bursary positions for Aboriginal and Torres Strait Islander participants), digital Acknowledging Country mandala artworks for website integration (priced AU$250 individual, AU$500 studio/NGO, AU$900 company/government), and a curated Marketplace featuring partner Indigenous wellness products (LovEarth compostable mats, XcessFIT plus-size activewear, The WellBeing Collab herbal teas, YINDI ARTZ educational games, Recycled Mats, and The Sacred Country Collective). The underlying technology stack is minimal: a Wix-hosted website, PayPal donation integration, SendGrid for the monthly Yaaning Up newsletter, Benojo/Givar for crowdfunding, and installation guides for WordPress, Squarespace, Weebly, and POWR.io. Additional initiatives include the annual Go Barefoot on Belonging Day campaign and nationwide Healing on Country events.

Revenue is generated through one-time training fees, digital product sales, a 15% marketplace commission on partner product sales, and donations/crowdfunding via PayPal and the Benojo platform. The organization operates a registered Gift Fund under the Income Tax Assessment Act 1997 and is a registered Supply Nation supplier. Governance is provided by a board that includes Yuin Elder JRumpinjinbah and directors Cate Peterson, Eve White, Jem Stone, Kirt Mallie, and Elese Barrymore.

Name

Ngungwulah Aboriginal Corporation

Legal name

Ngungwulah Aboriginal Corporation

Website

https://ngungwulah.org.au

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Ngungwulah Aboriginal Corporation is a First Nations-led Australian nonprofit bridging Aboriginal and Torres Strait Islander communities with the wellness industry through cultural training, a national Indigenous yoga teacher network, Reconciliation Action Plan consultancy, and a curated Indigenous wellness marketplace.

Ownership category

akta.pro rank

Product category

Indigenous Cultural and Community Services

NAICS

American Indian and Alaska Native Tribal Governments (921150), Museums, Historical Sites, and Similar Institutions (712)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro industry

PRIMARYBPAGAHAI

Indigenous, Ethnic & Folk Arts/Heritage Organizations

Business & Public Services/Nonprofit, NGO & Social Services/Arts, Culture & Heritage Nonprofits

SECONDARYEDAAAHAH

Holistic & Integrative Wellness Education (Ayurveda, Traditional Practices)

Education/Adult & Continuing Education/Health, Wellness & Lifestyle Education (Nutrition, Fitness, Mindfulness)

SECONDARYTHAJADAK

Indigenous & Community Cultural Institutions

Travel & Hospitality/Tours, Attractions & Experiences/Museums, Galleries & Cultural Institutions

Keywords

• Indigenous cultural training
• Aboriginal wellness programs
• Cultural awareness workshops
• First Nations reconciliation services
• Indigenous wellness marketplace

Headquarters

HQ city

Cunjurong Point, New South Wales

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Cultural Training Programs: First Nations Cultural Training offered in three formats: 3-hour online ($150), 1-day in-person ($240), and 3-day intensive ($600). All trainings include bursary positions for Aboriginal or Torres Strait Islander people in the spirit of reciprocity.
2. Mandala Artwork Sales: Sale of mandala artworks for Acknowledging Country splash pages. Pricing varies by customer type: Individual ($250), Studio/NGO ($500), Company/Government ($900). The organization accepts 15% commission from artists.
3. Marketplace Commission: Platform facilitating sales of First Nations wellness products including affirmation cards, yoga mats, activewear, herbal teas, and educational game packs. The organization earns commission from vendor sales.
4. Donations and Crowdfunding: Accepts donations through PayPal and the Givar platform. Conducts crowdfunding campaigns for specific initiatives such as the Yoga on Country Reconciliation Action Plan.
5. Gift Fund: Operates 'The Ngungwulah Aboriginal Corporation Gift Fund' in accordance with Income Tax Assessment Act 1997 requirements.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Ngungwulah Aboriginal Corporation advances Aboriginal and Torres Strait Islander culture within the Australian wellness community by delivering tiered First Nations Cultural Training programs (online and in-person formats), operating a curated marketplace for Indigenous wellness products, licensing digital Acknowledging Country mandala artworks for website splash pages, and providing bursary-supported community scholarships. The organization also facilitates nationwide Healing on Country events and supports Yoga Australia's Reconciliation Action Plan through the Yaan Circle network of First Nations yoga teachers, with a registered Supply Nation supplier status enabling corporate and government procurement.

Product overview

Ngungwulah Aboriginal Corporation is a First Nations-led organization bridging Aboriginal and Torres Strait Islander peoples with the Australian wellness community. The core offering centers on the Yaan Circle—a national network of Indigenous yoga teachers supporting Yoga Australia's Reconciliation Action Plan—alongside First Nations Cultural Training programs (3-hour, 1-day, and 3-day formats priced AU$200-AU$750) and a curated Marketplace featuring partner Indigenous products including LovEarth compostable yoga mats, XcessFIT plus size activewear, The WellBeing Collab herbal teas, YINDI ARTZ educational games, and Recycled Mats. Additional offerings include digital Acknowledging Country mandalas (AU$250-AU$900 tiers) for website integration, community scholarship programs providing bursaries for yoga classes and teacher training, the Go Barefoot on Belonging Day annual initiative, and the monthly Yaaning Up newsletter.

Differentiator

Problem solved

Functional benefit

Products and services

• First Nations Cultural Training Online and in-person cultural training workshops for wellness practitioners and organisations covering Acknowledging Country, ceremony, cultural appropriation, trauma awareness, Uluru Statement of the Heart, and traditional wellbeing practices. Each format includes bursary positions for Aboriginal or Torres Strait Islander participants.
• Acknowledging Country Mandalas Digital mandala artworks by Bundjalung/Palawa artist Scarlet Barnett designed as Acknowledging Country splash page backgrounds for websites. Five designs available with tiered pricing for individuals, studios/NGOs, and companies/governments, plus installation guides for WordPress, Wix, Squarespace, and Weebly.
• Ngungwulah Marketplace Curated online marketplace featuring Aboriginal and First Nations wellness products from partnered Indigenous creators and businesses. Ngungwulah earns a 15% commission from vendor sales.
• LovEarth Yoga Mats Compostable yoga mats made from natural tree rubber and jute with Polygiene antimicrobial technology, priced at AU$98 with organic cotton carry bag. Eco-friendly alternative to PVC mats that supports a mat redistribution program for karma classes and charitable causes.
• XcessFIT Activewear Australian plus-size activewear (sizes 18–28) featuring original Aboriginal designs by Wiradjuri founder De Greer-Yindimincarlie. Includes moisture-wicking polyester tops with flatlock seams, sold through the Ngungwulah marketplace.
• The WellBeing Collab Inner Connection Herbal Tea Sacred Self Herbal Tea collection featuring hand-blended organic ingredients including spearmint, rose petals, lavender, and calendula in compostable packaging, with 100g (AU$49) and 45g refill (AU$29) variants.
• YINDI ARTZ The Little Black Game Pack Educational 36-card game pack designed by award-winning Wiradjuri artist De Greer-Yindimincarlie for learning about Aboriginal culture and symbols, including games like Hunt, Gather and Catch, memory, fish and snap. Priced at AU$15 and suitable for all ages.
• Recycled Mats Family-run Australian business creating culturally inspired mats with Indigenous artist designs, made from recycled materials including plastics and car tyres diverted from landfill. Based in Tweed Heads, NSW.

Quantifiable outcome

• 15% commission model ensures direct financial support to Indigenous artists and suppliers
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Ten partnerships are on record, tiered core and supporting.

• Yoga AustraliacoreStrategic or Co-development PartnerFormal partnership supporting Yoga Australia's Reconciliation Action Plan (RAP). The Yaan Circle informs and supports Yoga Australia's Reconciliation Working Group and Social Responsibility & Sustainability Working Group. Ngungwulah provides cultural consultancy to yoga bodies across Australia to ensure the Yoga Australia RAP comes to full realisation.
• YogaventuressupportingChannel Partner/ Reseller/ DistributorPartner studio offering classes for Aboriginal and Torres Strait Islander community members and Indigenous yoga teacher training spots.
• cntre spacesupportingChannel Partner/ Reseller/ DistributorPartner studio offering bursary position applications for Aboriginal and Torres Strait Islander community members.
• LovEarthsupportingTechnology or IntegrationEco-friendly yoga mat supplier featured in Ngungwulah's marketplace. LovEarth creates biodegradable mats from tree rubber and jute, supports mat redistribution programs to karma classes and charitable projects.
• XcessFITsupportingTechnology or IntegrationAustralian plus size activewear company (sizes 18-28) featuring authentic Aboriginal designs by founder De Greer-Yindimincarlie, a Wiradjuri woman. Products sold through Ngungwulah marketplace.
• YINDI ARTZsupportingTechnology or IntegrationAuthentic Aboriginal creations by award-winning artist De Greer-Yindimincarlie (Wiradjuri Nation). Products include The Little Black Game Pack educational resource. Award winner including 2008 South East QLD NAIDOC award.
• The WellBeing CollabsupportingTechnology or IntegrationSocially conscious enterprise by Kylie Olivia offering holistic wellbeing products including Sacred Self Herbal Tea. Featured in Ngungwulah marketplace with focus on inspiring, empowering and supporting women, mothers and children.
• Recycled MatssupportingTechnology or IntegrationFamily-run Australian business creating culturally inspired mats from recycled materials. Supports Indigenous artists and has helped save over 217+ tonnes of plastics from landfill. Based in Tweed Heads, NSW.
• The Sacred Country CollectivesupportingTechnology or IntegrationSocially and environmentally responsible community dedicated to wellness by Gemma Lloyd (Dunghutti, Gumbangyir & Yuin descent). Products sourced ethically from within Australia.
• Scarlet Barnett (Mandalas)supportingTechnology or IntegrationBundjalung woman of Palawa descent, trained yoga teacher and visionary artist creating mandala artworks for Acknowledging Country pages. Uses metallic ink on black paper exploring intersection of Indigenous wisdom and yogic philosophy.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• Yoga Australia: National peak body for yoga in Australia and Ngungwulah's core strategic partner. Comparable as an industry body in the wellness space, although positioned as a partner rather than a competitor and operating at a different layer of the ecosystem.
• Supply Nation: Australia's leading Indigenous business directory and certification body, of which Ngungwulah is a registered supplier. Comparable as an Indigenous-focused ecosystem enabler connecting Aboriginal businesses with corporate and government procurement opportunities.
• Yalari: Nonprofit providing Indigenous scholarships and educational opportunities, comparable to Ngungwulah's bursary model within the wellness sector. Both create pathways for First Nations people into mainstream industries.
• The Healing Foundation: National Aboriginal and Torres Strait Islander-led organization working on intergenerational healing. Comparably positioned at the intersection of Indigenous culture, healing, and mainstream service systems.
• Indigenous Literacy Foundation: National nonprofit raising literacy outcomes for remote Indigenous communities, comparable as an Indigenous-led nonprofit that brokers partnerships between mainstream institutions and First Nations communities.
• ANTaR: National advocacy organization for Aboriginal and Torres Strait Islander rights. Comparable as an Indigenous-focused nonprofit engaging corporate and government stakeholders on reconciliation outcomes.
• Indigenous Business Australia: Australian government-backed organization supporting Indigenous economic participation and business ownership. Comparable as an ecosystem enabler for Indigenous enterprise, including access to mainstream markets.
• First Nations Media Alliance: Peak body for Indigenous media and broadcasting organizations, comparable as a First Nations-led national network structure supporting members across geographies, similar in form to the Yaan Circle model.
• AIME (Australian Indigenous Mentoring Experience): Indigenous education nonprofit running school-based mentoring and university pathways programs. Comparable as a nonprofit operating at the intersection of Indigenous community uplift and a mainstream industry (education).
• Reconciliation Australia: National peak body for reconciliation that owns the RAP framework Ngungwulah implements with Yoga Australia. Comparably focused on advancing reconciliation between Indigenous and non-Indigenous Australians, with an overlapping corporate, government, and nonprofit client base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCshlA2olSE69VrE0WmwtKQw
• Facebookfacebook.com/Ngungwulah-Aboriginal-Corporation-110742270696955
• LinkedInlinkedin.com/company/ngungwulah
• Instagraminstagram.com/ngungwulah

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ngungwulah Aboriginal Corporation