New Homes Mortgage Scotland

What New Homes Mortgage Scotland does

New Homes Mortgage Scotland (NHMS) is a whole-of-market mortgage broker operating as a trading name of The New Homes Group Limited, a privately held UK firm founded in 1993. NHMS specializes exclusively in arranging mortgages for new build residential property in Scotland, serving First Time Buyers, Home Movers, and Buy-to-Let Investors, while simultaneously acting as a B2B service provider to UK housebuilders who refer their homebuyers. The company's core technology consists of a web-based qualification flow (Mortgage Calculator with adjustable interest rate) and a Scotland-specific Land and Buildings Transaction Tax (LBTT) Calculator that handles First Time Buyer relief and Additional Dwelling Supplement logic; these calculators sit in front of human Mortgage and Protection Advisers who are directly employed by the group to provide application continuity.

NHMS distributes services through two principal go-to-market channels: a telephone-led inside-sales motion (helpline 01786 451234, available seven days a week) for direct consumer engagement, and formal channel partnerships with 25+ major UK housebuilders — including Barratt, Bellway, Taylor Wimpey, Bovis, Vistry, Redrow, Miller Homes, Tilia Homes, and Story Homes — who route their new build buyers into NHMS via dedicated Account Directors. The company advertises access to over 15,000 mortgage products from lenders such as NatWest, Halifax, Nationwide, Barclays, HSBC, Virgin Money, and The Co-operative Bank, and is regulated by the Financial Conduct Authority as an appointed representative of Connells Limited.

The business model is commission-based: NHMS charges no broker fee to residential customers and instead earns transaction-based commission from lenders on each completed mortgage arrangement, supplemented by referral arrangements with housebuilders. Adjacent revenue capture occurs through an internal referral pathway to sister company IMH for remortgage work, and through cross-sell of Protection products by in-house advisers. Operational offices are maintained in Glasgow (Scotland HQ), Wakefield, and Colchester (group HQ), with the group reporting 500+ staff handling 45,000+ mortgage applications since 2022 — evidence of meaningful volume scale behind the trading brand.

Name

New Homes Mortgage Scotland

Legal name

The New Homes Group Limited

Website

https://nhmscotland.co.uk

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

New Homes Mortgage Scotland is a Scotland-focused, whole-of-market mortgage broker and trading name of The New Homes Group, arranging new build mortgages free of charge to consumers via in-house advisers and referral partnerships with 25+ UK housebuilders.

Ownership category

akta.pro rank

Product category

Mortgage Brokage Services

NAICS

Mortgage and Nonmortgage Loan Brokers (522310)

SIC

Loan Brokers (6163)

akta.pro primary industry

Residential Mortgage Brokerage (Purchase & Refinance) (FSAEAEAA)

Keywords

• Mortgage brokage services
• New build mortgages
• Residential mortgage lending
• Government housing schemes
• Housebuilder partnerships

Headquarters

HQ city

Glasgow

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Commission from Lenders: NHMS earns commission from mortgage lenders when a customer completes a mortgage product arranged through the broker. This is the primary revenue stream and allows the company to offer services completely free to customers.
2. Referral Arrangements with Housebuilders: Partnership arrangements with housebuilders who refer their customers to NHMS for mortgage services, creating a steady flow of qualified leads from the new build property market.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

New Homes Mortgage Scotland is a whole-of-market mortgage broker that arranges residential mortgages for buyers of new build properties in Scotland. The company provides free mortgage arrangement services to consumers, accessing over 15,000 mortgage products from UK lenders and offering specialist guidance on government schemes, Scottish property tax (LBTT), and housebuilder-specific processes. Revenue is earned through commissions from lenders on completed mortgage arrangements.

Product overview

New Homes Mortgage Scotland is a whole-of-market mortgage brokage service operating as part of The New Homes Group. The company provides access to over 15,000 mortgage products through its own directly-employed Mortgage and Protection Advisers, offering mortgage brokage services specifically tailored for new build properties. The core offering centers on the mortgage calculator tools (affordability calculator and LBTT calculator) that drive customer qualification, supported by specialist services for first-time buyers, next-time buyers, remortgages, joint borrower arrangements, and housebuilder partnerships. The company also provides access to various government and private sector schemes including Help to Buy Scotland, Shared Ownership, Own New Rate Reducer, LIFT, Golden Share, and Green Mortgages, with sister company IMH handling specialist remortgage services. All services are provided free of broker fees to residential customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Mortgage Brokage Services Whole-of-market mortgage brokage service connecting homebuyers with over 15,000 mortgage products from multiple lenders. The company employs directly-owned Mortgage and Protection Advisers to provide continuity and consistency throughout the mortgage application process, catering to first-time buyers, home movers, and buy-to-let investors seeking new build properties in Scotland.
• Agreement in Principle Service Assistance obtaining an Agreement in Principle (AIP) from lenders, providing borrowers with an estimated borrowing capacity before making an offer on a property. Available as a free qualification service via the company's online portal.
• Remortgage Services Remortgage brokage services handled through IMH (part of The New Homes Group), helping homeowners replace existing mortgages with new deals, including rate switches and equity release.
• First Time Buyer Mortgage Services Specialized mortgage brokage for first-time buyers in Scotland, including guidance through government schemes (LISA, Help to Buy, Shared Ownership), deposit requirements, and the Scottish home-buying process.
• Next Time Buyer Mortgage Services Mortgage services for buyers who have previously owned property, including guidance on part exchange, let to buy, and sequential property purchase for new build homes.
• Joint Borrower Sole Proprietor Mortgages Income booster mortgage product allowing up to three additional borrowers (typically family members) to contribute income without becoming property owners, increasing affordability for new build buyers.
• Housebuilder Partnership Services Account management services for housebuilders, providing dedicated Account Directors to help developers maximize sales and facilitate smooth mortgage completions for their customers purchasing new build properties.
• New Build Mortgages Specialized mortgage products for newly constructed properties, including guidance on housebuilder incentives, warranties (NHBC), and off-plan purchases. New build mortgages typically have different lending criteria than resale properties.
• Buy-to-Let Mortgage Services Specialized mortgage brokage services for buy-to-let investors purchasing new build properties to rent out, including guidance on landlord mortgage products and regulatory requirements.

Quantifiable outcome

• 40,000+ mortgage applications processed since 2021
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• The New Homes GroupcoreStrategic or Co-development PartnerNew Homes Mortgage Scotland is a trading name and operating division of The New Homes Group Limited, the UK's leading new homes specialist. The parent company provides operational infrastructure, staff (500+), and handles over 40,000 mortgage applications, enabling NHMS to leverage group resources and established housebuilder relationships.
• Connells LimitedcoreOthersThe New Homes Group Limited (parent company of NHMS) operates as an appointed representative of Connells Limited, which is authorised and regulated by the Financial Conduct Authority (FCA register number 302221). This regulatory relationship enables NHMS to provide regulated mortgage and non-investment insurance services.
• IMH (The New Homes Group)supportingChannel Partner/ Reseller/ DistributorIMH is a remortgage specialist and part of The New Homes Group. When NHMS customers are considering remortgaging, they are referred to IMH for specialist remortgage services, creating an internal referral pathway within the group.
• Own NewsupportingStrategic or Co-development PartnerNHMS has partnered with Own New to offer their Rate Reducer and Deposit Drop mortgage products to customers purchasing new build properties. These innovative products offer reduced interest rates for the initial mortgage period, helping buyers with affordability.
• UK Mortgage LenderscoreOthersNHMS maintains relationships with multiple UK mortgage lenders providing access to over 15,000 mortgage products. Major lenders mentioned include NatWest, Halifax, Nationwide, Barclays, HSBC, Virgin Money, and The Co-operative Bank. These relationships enable NHMS to offer exclusive rates not available directly or through other brokers.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• John Charcol: Long-established specialist UK mortgage broker with adviser-led service and whole-of-market access. Comparable on intermediary model and adviser-led delivery, though Charcol targets complex prime borrowers rather than volume new-build.
• London & Country Mortgages (L&C): Large UK whole-of-market mortgage broker with fee-free customer proposition and adviser-led model. Comparable on revenue model (commission from lenders, free to customer) and breadth of lender access, though L&C is broader market versus NHMS's new-build specialization.
• SPF Private Clients: UK specialist mortgage broker with strong high-net-worth and complex-case focus. Comparable on the intermediary-only model and curated lender panel approach, though SPF focuses on complex cases rather than new-build volume.
• Alexander Hall: London-focused mortgage broker offering fee-free, whole-of-market advice with directly employed advisers. Comparable on the directly-employed adviser model and customer fee-free proposition, though Alexander Hall concentrates on London prime market rather than new-build.
• Mortgage Advice Bureau: UK's largest publicly listed mortgage broker network, operating a similar intermediary model connecting borrowers with whole-of-market mortgage products. Comparable on business model (commission-based, lender-funded), scale ambition, and adviser-led distribution, though MAB is national versus NHMS's Scottish new-build focus.
• Habito: Digital-first UK mortgage broker offering whole-of-market product comparison and online application journeys. Comparable on the fee-free customer proposition and whole-of-market access, though Habito is digitally-led and consumer-direct rather than housebuilder-channel-driven.
• TMA Mortgage Specialists: UK whole-of-market mortgage broker network offering intermediary services to consumers. Comparable on the commission-based intermediary model and lender panel access, though TMA operates as a network rather than a specialist new-build brand.

Broad incumbents

• Connells Limited: UK's largest estate agency and mortgage services group, and the FCA-authorised principal under which NHMS operates as an appointed representative. Comparable on regulatory mortgage broking infrastructure and lender relationships, but operates across the full property services stack (sales, lettings, conveyancing).
• Countrywide (Connells Group subsidiary): Major UK estate agency and mortgage services group offering mortgage broking alongside sales and lettings. Comparable on mortgage intermediary capability within a wider property services group, and now part of the same regulatory family as NHMS via Connells.

Emerging players

• Own New: UK fintech offering Rate Reducer and Deposit Drop mortgage products specifically designed for new-build buyers — already a partner of NHMS. Comparable on the new-build mortgage focus and use of innovative lender products, though Own New operates as a product/platform rather than a full broker.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/new-homes-mortgage-scotland

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Homes Mortgage Scotland