NHN Service Technology Corp.

Name

NHN Service Technology Corp.

Legal name

NHN Service Technology Corp.

Website

https://nhnst.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Game Services and IT Solutions

NAICS

Computer Systems Design and Related Services (5415), Other Computer Related Services (541519)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Trust, Safety & Anti-Fraud Operations (Toxicity, Account Security, Chargebacks) (MPAFAKAE)

akta.pro secondary industries

Community Safety, Moderation & Trust Tools (UGC moderation, anti-toxicity) (MPAFAIAJ), Localization & Culturalization Services (Translation, LQA, VO/Subtitle) (MPAFAKAB)

Keywords

• Game QA testing
• Software localization services
• Cloud platform solutions
• Game operations support
• Enterprise information systems

Headquarters

HQ city

Dalian

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Game Development & QA Services: Provides software planning, development, testing automation, maintenance, and game-related services including development, testing, operations, localization, and publishing for game companies
2. Enterprise Solutions (EIS): Customized enterprise information solutions covering production, sales, HR, and finance including MIS, MES, and building management systems
3. Cloud Services (TOAST): SaaS products including Dooray!, Online Contact, GameBase SDK, and AppGuard, as well as IaaS infrastructure services
4. E-commerce Platform Development: B2B/B2C and O2O e-commerce platform development services
5. Service Operations (CS/GM/MO): Customer service, game operations, and content monitoring services operating 365 days a year

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

NHNST provides end-to-end game and IT services for game companies and enterprises across China, Japan, Korea, and Taiwan. Core offerings include QA testing (function, content, localization, platform approval across 190+ devices), game operations (customer service, game management, 24/7 content monitoring), global services (publishing, localization, translation), and software solutions (TOAST Cloud platform with Dooray!, Online Contact, GameBase SDK, AppGuard; enterprise information systems including MIS, MES, and Building Management; and e-commerce platform development).

Product overview

NHN Service Technology Corp. is a game operations and IT solutions company offering an integrated portfolio of services. The core offerings include: (1) QA Services — function/compatibility testing, content QA, localization QA, and store approval QA across 190+ devices; (2) Service Operations — customer support, game operations management, and 24/7 content monitoring; (3) Global Services — game publishing, localization/translation, and alliance support; (4) Solutions — TOAST Cloud platform (Dooray! collaboration, Online Contact support management, GameBase SDK, AppGuard security), Enterprise Intelligence Services (MIS, MES, Building Management System), E-Commerce platform development, and Game Entertainment Services including game website development and game applications (Lezhin TH, 天级牌). The company operates as a subsidiary of NHN Group, providing services across China, Japan, Korea, and Taiwan.

Differentiator

Problem solved

Functional benefit

Brands

• TOAST: Cloud integrated solution offering SaaS, PaaS, IaaS services including Dooray!, Online Contact, GameBase, AppGuard, and cloud infrastructure.
• GameBase
• Dooray!
• Online Contact
• AppGuard

Products and services

• Function/Compatibility QA

Quantifiable outcome

• 100+ game/software QA projects completed
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• NHN comicominorStrategic or Co-development Partner · 1 June 2017NHN group company operating the comico manga platform (CEO: 丁佑鎭/Chung Ujin). NHNST provides 24-hour monitoring and customer service for comico since 2014.
• NHN PlayArtcoreStrategic or Co-development Partner · 1 October 2015NHN group company (CEO: 丁佑鎭/Chung Ujin) focused on game development and publishing in Japan. Key partner for game publishing and development collaboration.
• NHN FukuokaminorStrategic or Co-development Partner · 10 September 2013NHN group company in Fukuoka, Japan (CEO: 髙田奈津子/Takada Natsuko). Located at Higashihie Business Center 8F, Hakata-ku, Fukuoka.
• NHNcoreStrategic or Co-development Partner · 1 August 2013Parent company of NHNST. NHN is a Korean internet company (established 2013-08-01, CEO: 丁 佑镇/Chung Ujin) headquartered in Seongnam-si, Gyeonggi-do, Korea. Provides strategic direction and support for NHNST's operations in China.
• NHN JAPANcoreStrategic or Co-development Partner · 1 April 2013Japanese subsidiary of NHN group (CEO: 安賢植/Ahn Hyunshik, address: NHN atelier, Nishi-Shimbashi 3-1-8, Minato-ku, Tokyo). Key market for NHNST's localization and game publishing services. NHN Japan's service center was transferred to Dalian in 2009.
• Amazon Web Services (AWS)coreTechnology or IntegrationCloud infrastructure provider used for hosting game services such as Lezhin TH. AWS Cloud is used as the server infrastructure platform.
• FashionGominorChannel Partner/ Reseller/ DistributorE-commerce platform client using NHNST's platform development services for B2B/B2C e-commerce solutions.
• GodomallminorChannel Partner/ Reseller/ DistributorE-commerce platform client using NHNST's platform development services.

Scale indicators7 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Pactera Technologies: China-headquartered IT services and localization provider with gaming industry exposure. Comparable as a China-based multi-service IT outsourcer competing for similar client budgets.
• Sutherland: Large-scale BPO and digital services firm with player support and content moderation practices. Comparable on 24/7 customer service and content moderation for gaming and digital clients.
• iSoftStone: China-based IT services and digital transformation provider. Comparable for enterprise MIS/MES-style work and B2B IT outsourcing within China.

Direct peers

• Keywords Studios: Largest global game services platform providing QA, localization, player support, and art services to AAA publishers. Direct comparable on end-to-end game service delivery model that NHNST pursues in Asia.
• Lionbridge Games: Specialized game localization, LQA, and player support services. Highly comparable to NHNST's native-speaker localization QA, translation, and customer service offerings for game publishers.
• TransPerfect: Global language and content services including game localization and translation. Comparable in localization depth and global client base for entertainment software.
• RWS Group: Language and content services with a strong games localization practice. Comparable to NHNST's LQA and translation stack across multiple languages.

Emerging players

• Testlio: Software QA services platform focused on functional and compatibility testing. Comparable on the QA/function-testing line that NHNST delivers via its 190+ device lab.
• Centific: AI-enabled data and digital services firm with content moderation and localization offerings. Comparable on content monitoring (Post Monitoring) and language services for digital platforms.

Others

• Naver (parent-adjacent): Korean internet conglomerate and historical NHN-related entity. Relevant as a former parent/customer ecosystem and as a regional digital services incumbent comparable in cloud and content operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/nhnst

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NHN Service Technology Corp.