New Holstein Utilities

What New Holstein Utilities does

New Holstein Utilities is a municipally-owned public power utility founded on June 20, 1912, when village voters approved the establishment of a community lighting plant. The utility provides four core services — electric distribution, potable water, water softening rentals, and sanitary sewer/wastewater treatment — to more than 2,600 residential and commercial customers in New Holstein, Wisconsin and five surrounding townships. As one of approximately 2,200 public power systems in the United States, NHU operates as a not-for-profit entity under a five-member Utilities Commission appointed by the mayor and confirmed by the City Council, and is governed by the Public Service Commission of Wisconsin.

The underlying infrastructure includes a 12,400-volt three-phase electric distribution system supported by two substations (3,750 KVA and 7,500 KVA transformers) connected by a distribution tie line and loop system, plus water and wastewater treatment assets discharging to Jordan Creek. Wholesale electricity is procured through co-ownership of WPPI Energy, a Sun Prairie, Wisconsin-based non-profit power company serving approximately 30 member utilities under a long-term supply contract extended to 2037. Customer-facing technology is modest: an automated meter reading system, high-pressure sodium street lighting, time-of-day rate capability, and the MyAccount online billing and account management portal.

NHU's revenue model is rate-regulated cost-of-service billing across the four core utility streams, supplemented by participation in Focus on Energy rebates and WPPI-administered programs such as Efficiency Improvement Incentives, Multifamily Energy Savings, New Construction Program, an RFP for Energy Efficiency (up to $250,000 per bid cycle), and Renewable Energy Grants for Non-Profits (up to $100,000). The go-to-market is direct-to-consumer within the protected service territory: customers access service through the walk-in office, phone support, the MyAccount portal, and an active community-engagement program including scholarships, K-12 energy education, and Public Power Week events. Residential customers are the primary segment, with a secondary commercial, industrial, multifamily, agricultural, and institutional book.

Name

New Holstein Utilities

Legal name

New Holstein Utilities

Website

https://nhutilities.org

Company type

Private

Founded year

1912

Operating status

Operating

Headcount range

1–10 employees

Short description

New Holstein Utilities is a municipally-owned public power utility founded in 1912, serving over 2,600 residential and commercial customers in New Holstein, Wisconsin and five surrounding townships with electric, water, water softening, and wastewater services at cost-of-service rates.

Ownership category

akta.pro rank

Product category

Municipal Utility Services

NAICS

Utilities (221), Electric Power Generation, Transmission and Distribution (2211), Water, Sewage and Other Systems (2213)

SIC

Electric, Gas & Sanitary Services (4900), Electric Services (4911), Water Supply (4941)

akta.pro primary industry

Municipal Electric Utilities (Munis) (EUADABAB)

akta.pro secondary industries

Design & Engineering for Renewal/Expansion (Pipelines, Pump Stations, Treatment Plants) (EUANALAD), Public Power Districts & State/Provincial Utilities (EUADABAD)

Keywords

• Municipal electric utility
• Water and wastewater services
• Public power distribution
• Energy efficiency programs
• Community utility services

Headquarters

HQ city

New Holstein

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Infrastructure, Personnel, Operations, Technology or R&D

Revenue model

1. Electric Service: Residential and commercial electric distribution and service. The utility purchases wholesale power from WPPI Energy and distributes it to over 2,600 customers. Rates are set to cover costs only, as a not-for-profit entity.
2. Water Service: Clean, high-quality water distribution meeting or exceeding state and federal standards. Water is monitored daily by trained system operators.
3. Water Softening Service: Water softening systems rented to over 1,400 homes and businesses for a monthly fee. NHU installs and maintains equipment; customers purchase salt.
4. Wastewater Treatment: Sanitary sewer service for homes and businesses in the City of New Holstein. Waste is collected through a collection system and processed at the wastewater treatment plant before discharge into Jordan Creek.
5. Energy Efficiency Incentives: Cash incentives offered to business customers for efficiency improvement projects that reduce energy consumption and peak demand. Administered through Focus on Energy partnership.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

New Holstein Utilities is a community-owned municipal utility that distributes electricity to over 2,600 customers across New Holstein, Wisconsin and five surrounding townships, supplies treated drinking water, rents water softening systems to over 1,400 homes and businesses, and operates a sanitary sewer collection system with wastewater treatment discharging to Jordan Creek. As a not-for-profit public power entity co-owning WPPI Energy, it sets rates to cover cost of service only and supplements core utility delivery with business energy management programs, residential efficiency incentives, and free community education programs.

Product overview

New Holstein Utilities operates as a municipally-owned public power utility offering a portfolio of core utility services including electric service (serving 2,600+ customers), water service, water softening (serving 1,400+ customers), and sanitary sewer/wastewater treatment. The utility provides these core services alongside various energy management programs including Efficiency Improvement Incentives, Multifamily Energy Savings, New Construction Programs, RFP for Energy Efficiency, and Renewable Energy Grants for Non-Profits. Customers can access account management through the MyAccount online portal. The company also offers community education programs including K-12 Energy Education, National Theatre for Children, Pedal Power demonstrations, PowerTOWN safety presentations, and the Watts Up! meter lending program. New Holstein Utilities partners with WPPI Energy for wholesale power supply and participates in the Focus on Energy statewide program.

Differentiator

Problem solved

Functional benefit

Products and services

• Electric Service Electric distribution service delivering reliable energy at some of the lowest electric rates in the area, serving more than 2,600 customers in New Holstein, Wisconsin and five surrounding townships. Purchases wholesale electricity from WPPI Energy.
• Water Service Clean, high-quality water utility service that meets or exceeds all state and federal standards; water quality and capacity are monitored daily by well-trained system operators.
• Water Softening Services Water softening system rental program providing rented softening units to over 1,400 homes and businesses in the New Holstein area; NHU installs and maintains the equipment and customers purchase salt.
• Sanitary Sewer / Wastewater Treatment Sanitary sewer collection service and wastewater treatment processing at a treatment plant according to state and federal standards, with effluent discharged into Jordan Creek.
• Efficiency Improvement Incentives Cash incentive program for business customers implementing efficiency improvement projects that reduce energy consumption and power demand during peak periods; eligible measures include lighting, HVAC, motors and drives, compressed air systems, electric chillers, food service measures, and specialty measures.
• Multifamily Energy Savings Program Focus on Energy program specializing in energy efficiency opportunities for multifamily properties with four or more dwelling units, providing services that lower operating costs for building owners and managers and lower costs of living for tenants.
• New Construction Program Program working with prospective building owners, developers, design professionals, and construction contractors to deliver high-performance buildings with improved energy efficiency, peak load reduction, improved systems performance, and greater comfort through integrated lighting, HVAC, and building systems design.
• RFP for Energy Efficiency Request for Proposals program with up to $250,000 of incentive funding available during each bid cycle, encouraging large commercial and industrial customers to invest in energy efficient improvements that reduce annual total energy consumption by 100,000+ kilowatt-hours or reduce on-peak electrical demand by 20+ kilowatts.
• Renewable Energy Grants for Non-Profits Grant funding program through WPPI Energy providing grants of up to $100,000 to selected renewable energy projects interconnected to member utility distribution systems; grants will not exceed 50 percent of total project cost.
• MyAccount Online Portal Online account management platform allowing customers to manage their account, pay bills online, take control of their energy use, and access utility services digitally.
• Energy and Safety Education Programs Educational programs including K-12 Energy Education Program (KEEP), National Theatre for Children live performances, Pedal Power bicycle generator demonstrations, PowerTOWN tabletop electrical safety demonstrations, and Watts Up! meter lending program, delivered free to local schools.

Quantifiable outcome

• Over 2,600 customers served across electric, water, and wastewater services
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• WPPI EnergycoreStrategic or Co-development Partner · 12 February 1980WPPI Energy is a Sun Prairie, Wisconsin-based non-profit power company co-owned by New Holstein Utilities and approximately 30 other municipal electric utilities. WPPI Energy provides low-cost wholesale electricity and shared services to member utilities. New Holstein Utilities receives wholesale electric service from WPPI under a 35-year power supply contract (extended to 2037). WPPI also provides community grant funding, scholarships, and supports energy efficiency programs.
• American Public Power AssociationminorOthersNational organization representing community-owned utilities. New Holstein Utilities participates as one of approximately 2,200 public power systems in the U.S.
• American Water Works AssociationminorOthersNational organization for water professionals. AWWA supports water utilities with standards, resources, and best practices.
• Focus on EnergycoreGTM or Marketing PartnerWisconsin's utility-funded energy efficiency and renewable energy program. Focus on Energy offers financial incentives to eligible business and residential customers for installing qualifying energy efficiency measures including lighting, motors, compressed air, and HVAC equipment. NHU participates to offer these programs to its customers.
• Diggers HotlinecoreOthersNot-for-profit organization that assists utilities and customers in locating buried underground utility equipment before excavation projects. Wisconsin law requires contacting Diggers Hotline before digging. Available 24/7.
• Municipal Electric Utilities of Wisconsin (MEUW)minorOthersState association representing municipal electric utilities in Wisconsin. Provides resources, advocacy, and support for Wisconsin public power utilities.
• Public Service Commission of WisconsinminorOthersState regulatory agency overseeing public utilities in Wisconsin.
• Wisconsin Rural Water AssociationminorOthersState association supporting rural water and wastewater systems with training, technical assistance, and advocacy.
• Customers First!minorOthersCustomer advocacy organization focused on utility consumer interests.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• WPPI Energy: Sun Prairie-based non-profit wholesale power supplier co-owned by New Holstein Utilities along with ~30 other municipal electric utilities; it is NHU's contractual wholesale power provider under a long-term agreement and functions as a broad incumbent in the shared-services space NHU relies on.
• Alliant Energy: Large Wisconsin-headquartered investor-owned utility providing electric and gas service across the broader region; a broad incumbent whose service-territory boundaries frame the competitive context for municipal utilities like New Holstein.
• Wisconsin Public Service Corporation (WPS): Investor-owned electric and natural gas utility serving much of Wisconsin with significantly broader scale; signed a 1938 territorial agreement with New Holstein Utilities and supplies wholesale power through arrangements dating to 1945, making it a key adjacent/border incumbent.

Direct peers

• Two Rivers Water & Light: Wisconsin municipal utility delivering electric, water, and wastewater services; same bundle of community-owned utility offerings as New Holstein, also a WPPI Energy member in the region.
• City of Kiel Utilities: Neighboring Wisconsin municipal utility that is the direct territorial-agreement counterparty to New Holstein Utilities (since 1938); operates electric, water and wastewater services at similar community-owned scale in eastern Wisconsin.
• Columbus Water & Light: Small Wisconsin municipal utility providing electric and water service under community-ownership; comparable scale and value proposition to New Holstein Utilities with overlapping customer programs.
• Manitowoc Public Utilities: Wisconsin municipal utility providing electric, water and wastewater services as a community-owned public power system; comparable product mix and regulatory framework, though at larger scale.
• Hartford Utilities: Wisconsin municipal electric, water and wastewater utility providing community-owned utility services; comparable multi-utility municipal model and WPPI/MEUW industry affiliation to New Holstein Utilities.
• Waunakee Utilities: Wisconsin municipal utility delivering electric, water and wastewater to a single community under a Village Board-governed structure; comparable bundled service and regulatory environment to New Holstein Utilities.
• Sun Prairie Utilities: Wisconsin municipal water and electric utility that, like New Holstein Utilities, is a WPPI Energy member co-owner serving a single community with bundled electric/water/wastewater service; comparable multi-utility municipal model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/New-Holstein-Utilities-484949091662168
• LinkedInlinkedin.com/company/new-holstein-utilities

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Holstein Utilities