Niagara Jazz Festival

Name

Niagara Jazz Festival

Legal name

Niagara Jazz Festival

Website

https://niagarajazzfestival.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

NAICS

Arts, Entertainment, and Recreation (71), Other Performing Arts Companies (71119)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Music Festival Organizers & Promoters (MPAGAAAB)

akta.pro secondary industry

Cultural Festivals & Events Organizations (BPAGAHAG)

Keywords

• Jazz music festivals
• Live music events
• Music education programs
• Youth music competitions
• Cultural arts festivals

Headquarters

HQ city

Niagara Region, Ontario

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Revenue from individual event tickets, weekend passes, VIP passes, and season passes for various festival events throughout the year.
2. Sponsorships: Corporate sponsorships including presenting sponsor (TD Bank Group through TD Ready Commitment) and other event sponsors and partners.
3. Government Funding: Funding from government bodies including OMDC (Ontario Media Development Corporation), Ontario Music Fund, Ontario 150 Fund, Celebrate Ontario, Niagara Region, and City of St. Catharines.
4. Donations: Donations from supporters and community members to support the not-for-profit festival operations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

The Niagara Jazz Festival is a not-for-profit organization that produces an annual multi-day jazz and world music festival in the Niagara Region of Ontario, alongside year-round jazz concert series and music education programming for youth. It sells individual event tickets, festival passes, and educational program registrations, and is funded in part through corporate sponsorships and government grants.

Product overview

Niagara Jazz Festival is a not-for-profit music festival organization that operates as a unified portfolio of event and educational products centered around celebrating jazz and world music. The core offering is the annual TD Niagara Jazz Festival summer event in June, supplemented year-round by the Twilight Jazz Series (monthly shows), LIVE LEARN JAZZ educational programs with Master Classes, and the JAZZ 4 the AGES youth competition. Additional event products include Jazz in the Park, Soul Jazz in the Vineyard, and World Music on the Beach. The organization fuses live jazz experiences with the Niagara wine and culinary experience across multiple venues.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 5,000+ attendees at Jazz in the Park events
• +1 more outcomes

Named customers4 records

Segments4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core and minor.

• FirstOntario Performing Arts CentrecoreStrategic or Co-development PartnerKey venue partner hosting flagship events and co-presenting holiday shows like 'The Music of a Charlie Brown Christmas'. Major partner for festival headquarters events.
• Mahtay Café and LoungecoreStrategic or Co-development PartnerHome venue for Twilight Jazz Series (first Sunday of every month). Co-presented by Shea D Duo and JADE Entertainment. Running since October 2011.
• Jackson-Triggs WinerycoreStrategic or Co-development PartnerVenue partner for launch events and festival programming. Hosted ribbon-cutting ceremony for inaugural festival in 2014.
• Stratus VineyardscoreStrategic or Co-development PartnerVenue partner for Jazz in the Vineyard events and festival wrap parties. Regular host of vineyard jazz programming.
• Vieni EstatesminorStrategic or Co-development PartnerPartner for Sparkle Fest events. 3rd annual Vieni Estates Sparkle Fest held in 2020 at 4553 Fly Rd, Beamsville.
• Southbrook VineyardsminorStrategic or Co-development PartnerVenue for Jazz in the Vineyard events featuring Liberty Silver and Cinnamon Jones performances.
• Oast House BreweryminorStrategic or Co-development PartnerVenue for festival wrap party and craft beer programming alongside wine events.
• Henry of Pelham WineryminorStrategic or Co-development PartnerVenue for Sax in the Vineyard events as part of LIVE LEARN JAZZ educational programming.
• Planet3 CommunicationsminorGTM or Marketing PartnerPR and communications partner assisting with media requests and festival publicity since 2014.
• Niagara CasinosminorGTM or Marketing PartnerSponsor of Fiesta Stage at Jazz in the Park featuring dancing, big bands, Latin bands and fiesta ambiance in Simcoe Park.
• Long and McQuademinorGTM or Marketing PartnerMusical equipment sponsor providing LIVE LEARN JAZZ Stage sponsorship and jazz instrument petting zoo for Jazzy Juniors zone.
• In the Soil FestivalminorStrategic or Co-development PartnerArts festival partnership where NJF co-presents artists like Denielle Bassels Quintet and Mel Monaco/Turbo Street Funk.
• LiveStock Niagara Music and Arts FestivalminorStrategic or Co-development PartnerNJF sponsors the Jazz Stage at LiveStock Niagara's Moose and Pepper venue.
• Niagara VegFestminorStrategic or Co-development PartnerFirst-time partnership in 2016 where NJF provided music stage artists for the VegFest event in downtown St. Catharines.
• Niagara ParksminorStrategic or Co-development PartnerPartner for Summer Mardi Gras events alongside the falls, kicking off festival seasons.
• JADE (Juliet Amanda Dunn Entertainment)coreStrategic or Co-development PartnerEntertainment company of festival co-founder Juliet Dunn, co-presenter of Twilight Jazz Series and festival events.
• Shea D Duo (Peter Shea + Juliet Dunn)coreStrategic or Co-development PartnerFestival co-creators who also present Twilight Jazz Series and various festival events. Core leadership team.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Stratford Summer Music: Ontario-based multi-genre summer music festival. Comparable as a regional Ontario summer music event combining ticketed and free programming, though broader in genre than NJF's jazz-only focus.
• Mariposa Folk Festival: Long-running Ontario folk music festival operating on a similar not-for-profit model with educational programming, family components, and multi-day ticketed plus free event formats. Comparable organizational structure more than genre.
• Niagara Wine Festival: Regional Niagara-based food and beverage festival using similar winery and municipal venues. Comparable tourism-crossover model pairing local product (wine) with cultural programming, sharing venue and sponsor overlap with NJF.
• In the Soil Arts Festival: St. Catharines-based multi-arts festival that NJF has co-presented with. Comparable geographic catchment, nonprofit structure, and community-festival operating model, though focused on multidisciplinary arts rather than music.

Direct peers

• Music Niagara: Niagara-region classical and contemporary music presenter with year-round ticketed programming. Closely comparable in geography, nonprofit structure, and venue footprint, with overlapping audience and sponsor pools.
• Beaches International Jazz Festival: Toronto-based free and ticketed jazz festival featuring local and international artists. Closely comparable in format (mix of free street/outdoor stages with ticketed headline shows) and Ontario audience base.
• Ottawa Jazz Festival: Major Ontario-based jazz festival operating across multiple indoor and outdoor venues. Directly comparable as a multi-day, multi-venue jazz event with educational programming and a similar mix of ticketed and free performances.
• Toronto Jazz Festival: Large annual jazz festival in Toronto, Ontario presenting Canadian and international jazz artists over multiple days. Directly comparable genre, format, and Ontario geography to Niagara Jazz Festival, but at a significantly larger urban scale.

Broad incumbents

• Montreal International Jazz Festival: World's largest jazz festival and the dominant incumbent in the Canadian jazz festival landscape. Comparable genre and model but operates at massive scale with much broader programming, sponsorships, and international draw.
• TD Sun Center: TD-sponsored performing arts and community programming in the Greater Toronto Area. Comparable as another TD-anchored cultural programming platform, though broader in scope than NJF.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/jazzniagara
• YouTubeyoutube.com/jazzniagara
• Facebookfacebook.com/jazzniagara
• LinkedInlinkedin.com/company/niagara-jazz-festival
• Instagraminstagram.com/jazzniagara

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Niagara Jazz Festival