Niamey Soir

What Niamey Soir does

Niamey Soir is a French-language online news magazine targeting readers interested in Niger and the broader Sahel region. The site publishes free editorial content across eight categories — News, Culture, Economy, Lifestyle, Tourism, Health, Society, and Sport — with a small team of named writers (Dany, Joris, Sandrine, Mathieu) under Director of Publication Paul Sanches. As of early 2025, the archive contains 678+ articles, with the earliest archived coverage appearing in late 2024, despite firmographic data indicating a 2018 founding date.

The publication is built on a standard WordPress CMS hosted on o2switch, with no proprietary technology stack. Its operational parent is Paris-based SEO Hackers SAS, which provides publishing infrastructure and back-office support. Distribution is multi-platform: Niamey Soir maintains active channels on Facebook, Twitter/X, YouTube, TikTok, Telegram, WhatsApp, Instagram, Pinterest, and Vimeo, alongside the flagship niameysoir.com domain. The publication is registered with CNIL (Commission Nationale de l'Informatique et des Libertés) for data protection compliance.

The business model is exclusively free-to-read, with no subscription, paywall, or display advertising disclosed. Monetization is limited to the Amazon EU affiliate program, which generates commissions from product links embedded in editorial content. The site has 13 employees and operates in a niche linguistic and geographic segment (French-language Niger-focused media), where it competes with regional broadcasters and international news outlets covering the Sahel.

Name

Niamey Soir

Legal name

SEO Hackers SAS

Website

https://niameysoir.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Niamey Soir is a French-language online news magazine covering Niger across news, culture, economy, lifestyle, tourism, health, society, and sport. It is operated by Paris-based SEO Hackers SAS and monetizes free content via the Amazon EU affiliate program.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Affiliate Marketing: The publication participates in the Amazon EU Partner Program, earning commissions through affiliate links directing to Amazon.fr products.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Niamey Soir is a free French-language online news magazine that publishes articles, reports, analyses, and interviews on national and international current affairs. The publication is organized into eight thematic categories — Actualités (News), Culture, Économie (Economy), Lifestyle, Tourisme (Tourism), Santé (Health), Société (Society), and Sport — and is produced by a small in-house editorial team. Content is freely accessible to readers on the website and distributed across multiple social media platforms.

Product overview

Niamey Soir is an online French-language news magazine organized as a single unified platform. The publication covers multiple thematic categories including Actualités (News), Culture, Économie (Economy), Lifestyle, Tourisme (Tourism), Santé (Health), Société (Society), and Sport. The site publishes articles, reports, and analyses written by an editorial team. The platform operates as a content-based service without modular add-ons or separate product lines.

Differentiator

Problem solved

Functional benefit

Products and services

• Niamey Soir Online News Platform A free French-language online news magazine at niameysoir.com that publishes articles, reports, analyses, and interviews across eight categories (Actualités, Culture, Économie, Lifestyle, Tourisme, Santé, Société, Sport) for French-speaking general readers, distributed via website, RSS, email newsletter, and multiple social media channels.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• SEO Hackers SAScoreOthersSEO Hackers SAS is the parent company and legal owner of Niamey Soir, responsible for the publication's operations, content management, and legal administration. The company is registered in Paris with SIRET 752 191 205 000 18.
• o2switchminorOtherso2switch is the web hosting provider for Niamey Soir's servers, located in Clermont-Ferrand, France. They provide infrastructure and hosting services for the website.
• Amazon EUminorGTM or Marketing PartnerNiamey Soir participates in the Amazon EU Partner Program, an affiliate marketing program that allows the site to earn commissions through links directing readers to Amazon.fr products.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• 20 Minutes: 20 Minutes is a free, French-language online (and formerly print) news publication with strong digital distribution. Directly comparable in free digital news model and broad multi-vertical coverage aimed at a general French-speaking audience.
• Slate.fr: Slate.fr is a French-language online news and lifestyle magazine covering news, culture, society, and lifestyle. Directly comparable to Niamey Soir in format (digital-only magazine), language (French), and editorial scope (multi-vertical news + lifestyle), though it is a much larger and more established publication.
• Le HuffPost France: HuffPost France is a free, ad-supported French-language online news publication covering politics, culture, lifestyle, and society. Same content-led, free, digital-only model as Niamey Soir; a major direct competitor in French digital news with similar target audience demographics.

Broad incumbents

• Le Monde: Le Monde is one of France's flagship news publications, covering politics, economy, culture, and international affairs. Operates in the same French-language general news space as Niamey Soir but at vastly larger scale with a partial paywall model.
• Le Figaro: Le Figaro is a major French-language general news publication with a long history, covering news, economy, culture, lifestyle, and society. Comparable in multi-vertical French editorial coverage but operates as a much larger established incumbent.
• France 24: France 24 is a state-owned French-language international news broadcaster with a large digital newsroom. Overlaps with Niamey Soir on French-language international news coverage but operates at much larger scale with broadcast and video distribution.

Emerging players

• Numerama: Numerama is a French-language online media outlet focused on technology, digital culture, and lifestyle. Comparable as a digital-native French publication, though more specialized in tech; overlaps with Niamey Soir's culture and lifestyle verticals.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/niameysoir
• Facebookfacebook.com/niameysoircom
• YouTubeyoutube.com/niameysoir
• TikToktiktok.com/@niameysoir
• Instagraminstagram.com/niameysoir
• Pinterestpinterest.com/niameysoir
• LinkedInlinkedin.com/company/niamey-soir

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Niamey Soir