SEO Hackers

What SEO Hackers does

SEO Hackers SAS is a privately held French boutique SEO consultancy founded in 2012 and headquartered at 37 rue des Mathurins in Paris. The firm is co-founded by Paul Sanches and Mathieu Gheerbrant, both active in SEO since 2006, and operates with a small senior team (1-10 employees) including trainer Sandrine Bertrand and administrative coordinator Magali Torrione. The company's offering spans the full SEO stack: technical and semantic audits, off-site netlinking, e-commerce SEO, international and multilingual SEO, Google Discover and Google News optimization, site migration and redesign support, video SEO, content optimization, backlink and competitive analysis, penalty recovery, and — as of 2025 — GEO (Generative Engine Optimization) for AI-powered answer engines such as ChatGPT, Google AI, Claude, and Perplexity. Service pricing is quote-based, delivered through project or annual retainer engagements.

Revenue is generated through two professional-services streams. The primary stream is direct SEO consulting sold via website forms and inbound phone inquiries, targeting businesses in France with a focus on e-commerce retailers, media publishers, corporates, and local service businesses. The secondary stream is a separate Qualiopi-certified training division (SEO Hackers Formation, registration 11.75.54394.75) offering instructor-led SEO programs at €1,500/day across modules covering on-site, off-site, e-commerce, local, analytics, and advanced SEO, delivered in-person, on-site at client premises, or remotely via Zoom, Google Meet, Microsoft Teams, or Skype. The firm claims to have trained over 500 professionals cumulatively.

Go-to-market is built on founder-led thought leadership rather than paid acquisition: Paul Sanches, Mathieu Gheerbrant, and Sandrine Bertrand regularly speak at SMX France, SEO Campus, Web2Day, eCommerce Quebec, and related industry events, and the founders' peer recognition — including Paul Sanches' 2013 election as second-best SEO in France — anchors brand authority. The company is bootstrapped with no disclosed venture or private equity investment, no M&A activity, no subsidiaries, and no geographic operations outside France. Named reference clients include 4murs (achieving 200% higher digital revenue), Irrijardin / Irripiscine (#1 ranking on the keyword 'piscine'), and a confidential healthcare/senior-living engagement.

Name

SEO Hackers

Legal name

SEO Hackers SAS

Website

https://seohackers.fr

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

SEO Hackers is a Paris-based boutique SEO consultancy (founded 2012) offering audits, netlinking, e-commerce, international, Google Discover, and AI-engine optimization services to French businesses, plus Qualiopi-certified SEO training through a separate division.

Ownership category

akta.pro rank

Product category

SEO Consulting and Digital Marketing Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Search Engine Optimization (SEO) Services (MPAAACAA)

akta.pro secondary industries

Technical SEO (Audits, Crawl/Indexing, Site Architecture) (BPAFAJAA), E-commerce SEO (Category/Product SEO, Merchant Feeds) (BPAFAJAE), Enterprise SEO (Large Sites, Governance, Workflow) (BPAFAJAF), Video/YouTube SEO (Channel Optimization, Discovery) (BPAFAJAM), Search, Review & Ratings Management (SEO/Content/Platforms/Local Listings) (MPAAAOAC)

Keywords

• SEO consulting services
• Link building
• Technical SEO audits
• E-commerce SEO
• SEO training programs

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. SEO Consulting and Services: Core revenue from SEO consulting engagements including audits, strategy development, ongoing optimization, technical SEO, and netlinking campaigns. Services are priced per project or retainer.
2. SEO Training: Training services for professionals and companies. Certified Qualiopi training organization offering modules on SEO on-site, off-site, e-commerce, local, Google Discover, Web Analytics, and advanced SEO High Level seminars.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

SEO Hackers is a boutique SEO agency providing professional search engine optimization services to businesses across France. Core offerings include technical/semantic/editorial SEO audits, netlinking (link building), e-commerce SEO, international and multilingual SEO, Google Discover optimization, site migration and redesign support, content optimization, video SEO (VSEO), penalty recovery, backlink and competitive analysis, and Generative Engine Optimization (GEO) for AI search engines. The firm also runs a Qualiopi-certified training division delivering instructor-led SEO courses in-person, remote, and on-site at client premises.

Product overview

SEO Hackers is a French SEO consulting agency founded in 2012, offering a portfolio of specialized SEO services rather than a single software product. Its core offerings span SEO audits, netlinking, e-commerce SEO, international and multilingual SEO, Google Discover optimization, site migration, on-site/on-page optimization, video SEO (VSEO), content optimization, penalty recovery, backlink analysis, and competitive analysis. The agency also operates a dedicated training division (SEO Hackers Formation) offering instructor-led programs across on-site SEO, off-site SEO, advanced SEO, e-commerce SEO, local SEO, Google Discover, and web analytics, delivered in-person, remotely via video conferencing, or on-site at client premises. All training programs are Qualiopi-certified.

Differentiator

Problem solved

Functional benefit

Products and services

• SEO Audit Comprehensive technical, semantic, and editorial analysis of a website to identify optimization opportunities for search engine ranking improvement, delivered to businesses seeking organic visibility gains.
• Netlinking / Link Building Off-site SEO strategy focused on acquiring high-authority backlinks from relevant websites to increase site popularity and organic search traffic, targeting French businesses seeking domain authority improvement.
• SEO E-Commerce Specialized SEO services for online stores combining technical and editorial optimizations to drive qualified traffic and increase conversion rates, designed for e-commerce businesses operating in France.
• International / Multilingual SEO International SEO strategy targeting multiple countries and languages, including hreflang implementation, localized keyword research, and market-specific optimization for businesses expanding beyond France.
• Google Discover SEO Optimization strategy to appear in Google Discover's personalized content feed, targeting user interests rather than explicit search queries, for publishers and brands seeking incremental content discovery traffic.
• SEO Migration and Site Redesign Managed website migrations and redesigns (CMS, domain, or hosting changes) with 301 redirect planning and post-migration monitoring to preserve SEO equity for French businesses undergoing site transformations.
• SEO On-Site / On-Page Optimization Direct page-level optimizations including meta tags, heading structure, semantic markup, internal linking, page speed, and mobile rendering improvements for websites seeking on-page SEO gains.
• Video SEO (VSEO) Video optimization for Google and YouTube including metadata tuning, keyword research, thumbnail design, subtitle/transcript optimization, and cross-platform strategy across Vimeo and Dailymotion for video publishers.
• Content SEO Optimization Editorial and semantic optimization of existing content aligned with search intent, keyword strategy, and E-E-A-T quality criteria to improve rankings and authority for content-driven websites.
• SEO Penalty Recovery Diagnosis and resolution of manual and algorithmic Google penalties, including toxic backlink disavowal, content remediation, and long-term compliance with Google guidelines for affected websites.
• Backlink Analysis Evaluation of a site's inbound link profile using tools such as Majestic, Ahrefs, SEMrush, and Moz to identify toxic links, competitive gaps, and link-building opportunities.
• SEO Competitive Analysis In-depth analysis of competitor SEO strategies including keyword gaps, backlink profiles, content performance, and technical SEO benchmarks to inform strategic positioning.
• GEO (Generative Engine Optimization) Optimization for AI-powered search engines and answer engines (ChatGPT, Google AI, Claude, Perplexity) to increase visibility in generative search results for businesses seeking presence in emerging AI-driven discovery channels.
• SEO Training Instructor-led SEO training programs covering on-site, off-site, advanced, e-commerce, local, analytics, and Google Discover modules, delivered in-person, remote, or intra-company by a Qualiopi-certified training organization to professionals and companies.

Quantifiable outcome

• 200% higher revenue from digital channels for e-commerce client 4murs
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Resoneo: Resoneo is a French SEO agency focused on netlinking and content strategies for e-commerce and publisher clients. Comparable to SEO Hackers in serving French e-commerce and media segments with off-site SEO emphasis.
• Semji: Semji is a French SEO content optimization platform that combines SaaS tooling with agency services. Comparable to SEO Hackers in targeting French enterprise customers seeking content-led SEO performance, with overlapping geographic and customer segment focus.
• Brioude Internet: Brioude Internet is a French SEO agency offering SEO audits, content optimization, and training services to SMEs and mid-market clients. Comparable to SEO Hackers in geographic focus and overlap between consulting and training offerings.
• Eskimoz: Eskimoz is a leading French SEO agency offering audits, netlinking, content SEO, and SEA services to enterprise clients across France and Europe. It is the most direct competitor to SEO Hackers in the French premium SEO services market, with similar product mix and enterprise focus.
• Junto: Junto is a French SEO and content marketing agency focused on editorial SEO, netlinking, and SEA. Directly comparable to SEO Hackers in offering specialised French-language SEO services to mid-market and enterprise clients.
• Yoda Consulting: Yoda Consulting is a French SEO agency specialising in technical SEO, e-commerce SEO, and international SEO. Closely comparable to SEO Hackers in service portfolio and target customer profile within the French market.

Broad incumbents

• Yumens: Yumens is a French digital marketing agency offering broader services including SEO, SEA, content, data, and martech. Comparable to SEO Hackers in the SEO and content optimisation segments while operating at larger scale across a wider service portfolio.

Emerging players

• Babbar Tech: Babbar is a French SEO technology company offering a SaaS platform for semantic analysis and content optimization. Comparable to SEO Hackers in targeting French SEO professionals, with a software-first rather than services-first model that could compete on tooling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SEOHackers
• LinkedInlinkedin.com/company/seohackers

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SEO Hackers