The Murray, Hong Kong, a Niccolo Hotel

What The Murray, Hong Kong, a Niccolo Hotel does

The Murray, Hong Kong is a 25-storey luxury hotel with 336 oversized guestrooms and suites, located at 22 Cotton Tree Drive in Central Hong Kong. The property occupies the rehabilitated 1969 Murray Government Offices building, which was transformed by Foster + Partners at a cost of USD 1 billion and opened in December 2017 under the Hong Kong SAR government's 'Conserving Central' heritage initiative. It is the flagship Hong Kong property of the Niccolo Hotels brand, operated by Wharf Hotels Management Limited, a wholly-owned subsidiary of Wharf (Holdings) Limited (HKEX: 0004). The hotel features the building's original signature recessed windows, a four-level arch arcade, and the only registered century-old Cassia Javanica tree in Hong Kong. It is the sole Hong Kong member of The Leading Hotels of the World and a recipient of the inaugural MICHELIN Key.

The hotel generates revenue across multiple streams: luxury accommodation (with 75%+ of rooms exceeding 50 sqm), five F&B outlets (Garden Lounge for Cantonese cuisine and afternoon tea, Popinjays as the 360° rooftop Italian restaurant, The Tai Pan French brasserie, Murray Lane all-day bar, and MIÁN Chinese restaurant), MICE and wedding event venues (Niccolo Ballroom, Cassia Rooms, The Arches, Popinjays rooftop, Garden Lounge, The Lawn), wellness (Wellness at The Murray spa, Health Club, indoor pool), and an online store selling mooncakes, patisserie, branded merchandise, and Niccolo Prosecco. Distribution channels include the official website, the GHA DISCOVERY loyalty platform spanning 950+ properties across 100+ countries, major OTAs (Booking.com, Expedia, Agoda, Tripadvisor), a WeChat mini-program, and eight regional sales offices across Greater China, Southeast Asia, Japan, Europe, and North America. Pricing is dynamic and undisclosed publicly, with DISCOVERY member discounts of up to 10%, advance-purchase savings up to 15%, summer-package savings up to 25% with F&B credit, and stay-longer savings up to 30% for three or more nights.

Customer segments span affluent leisure travelers, MICE and corporate event clients, luxury wedding and celebration bookings, long-stay suite guests (C-suite, diplomatic, transitional), and experiential travelers engaging with the building's heritage narrative. The broader Niccolo brand operates five hotels across Hong Kong SAR and mainland China (Changsha, Chengdu, Chongqing, Suzhou).

Name

The Murray, Hong Kong, a Niccolo Hotel

Legal name

The Murray, Hong Kong, a Niccolo Hotel

Website

https://niccolohotels.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

The Murray, Hong Kong is a 336-room luxury hotel in Central Hong Kong, operated under the Niccolo Hotels brand by Wharf Hotels Management Limited. It serves affluent leisure, MICE, and wedding guests with heritage architecture, five F&B outlets, wellness facilities, and event venues.

Ownership category

akta.pro rank

Product category

Luxury Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Urban Luxury Hotels (City Luxury) (THAGACAE)

akta.pro secondary industries

Heritage & Palace Luxury Hotels (THAGACAF), Urban & Downtown Full-Service Hotels (THAGAAAA), Large-Scale Headquarters Convention Hotels (THAGALAH)

Keywords

• Luxury hotel accommodation
• Hotel dining services
• MICE event venues
• Wedding venues
• Wellness and spa services

Headquarters

HQ city

Hong Kong SAR, Hong Kong SAR, China

HQ country

Hong Kong SAR China

HQ region

Asia

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D, Others

Revenue model

1. Luxury Accommodation: Revenue from 336 oversized guestrooms and suites across multiple room categories (Superior, N1 Deluxe, N2 Grand, N3 Grand Deluxe, Explorer Suite, Signature Suite, Cotton Tree Suite, Park Suite, Penthouse Suite, Murray Suite). Over 75% of rooms exceed 50 sqm, commanding premium rates.
2. Food & Beverage: Multiple dining outlets including Garden Lounge (modern Cantonese cuisine and afternoon tea), Popinjays (Italian rooftop restaurant and bar with 360° city views), The Tai Pan (French bistro), The Tai Pan Terrace, Murray Lane (bar and all-day dining), and MIÁN (Chinese restaurant). Revenues from cover charges, à la carte dining, private dining, and banquets.
3. Events & Weddings: Venues include the Niccolo Ballroom, Cassia Rooms, The Arches, Popinjays rooftop, Garden Lounge, The Lawn, The Tai Pan, and The Tai Pan Terrace. Revenue from MICE bookings, weddings, private banquets, and corporate events.
4. Spa, Wellness & Recreation: Wellness at The Murray offers bespoke massage treatments and beauty services using Grown Alchemist products. The Health Club provides fitness classes including HIIT and Pilates. An indoor pool provides leisure swimming. Revenue from treatment bookings and club memberships.
5. Online Store & Merchandise: The Murray's online store sells mooncakes, patisserie items, and hotel merchandise including the bespoke Niccolo Prosecco sparkling wine.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels12 records

Core offering

The Murray, Hong Kong operates a 25-storey luxury hotel with 336 oversized guestrooms and suites in Central Hong Kong, housed in a revitalized 1969 heritage government building. The hotel provides luxury accommodation, five distinct food and beverage outlets, wellness facilities (spa, health club, indoor pool), flexible event and wedding venues, and curated cultural and shopping experiences. It operates under the Niccolo Hotels brand, which is part of the GHA DISCOVERY loyalty network covering 950+ properties worldwide.

Product overview

The Murray, Hong Kong is a luxury hotel brand operated under Niccolo Hotels, part of Wharf Hotels Management Limited. The property features 336 oversized guestrooms and suites across multiple room categories (Superior, N1 Deluxe, N2 Grand, N3 Grand Deluxe) and premium suite options (Explorer, Signature, Cotton Tree, Park, Penthouse, and Murray Suite), all with the hotel's signature recessed window design. The hotel operates multiple dining venues including Garden Lounge (Cantonese cuisine and afternoon tea), Popinjays (Italian rooftop restaurant), The Tai Pan (French brasserie), Murray Lane (all-day bar), and MIÁN (Chinese restaurant). Wellness facilities include a spa, health club, and indoor pool. The property offers event and wedding venues, complimentary shuttle bus service, historic tours, and personal shopping services. The Niccolo DISCOVERY loyalty program provides membership benefits across the brand's 950+ GHA DISCOVERY properties globally.

Differentiator

Problem solved

Functional benefit

Brands

• Niccolo Hotels: Collection of contemporary luxury hotels under Wharf Hotels, inspired by fashion and creativity, delivering luxurious experiences across China and Hong Kong.

Products and services

• The Murray, Hong Kong (Luxury Hotel Stay)
• Superior Room
• N1 Deluxe Room
• N2 Grand Room
• N3 Grand Deluxe Room
• Explorer Suite
• Signature Suite
• Cotton Tree Suite
• Park Suite
• Penthouse Suite
• Murray Suite
• Garden Lounge
• Popinjays
• The Tai Pan
• Murray Lane
• MIÁN
• Wellness at The Murray (Spa)
• The Murray Health Club
• Event & Wedding Venues
• The Murray Historic Tour
• Niccolo DISCOVERY Loyalty Program
• The Murray Online Store

Quantifiable outcome

• Over 75% of 336 rooms exceed 50 sqm — significantly above Hong Kong luxury hotel average
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• GHA DISCOVERY (Global Hotel Alliance)coreGTM or Marketing PartnerNiccolo Hotels is a member of the GHA DISCOVERY loyalty programme, which encompasses 950+ properties across 100+ countries. Members earn DISCOVERY Dollars (D$) on eligible spending and can redeem them across all alliance hotels. The partnership drives cross-property bookings and provides global distribution and brand recognition.
• Foster + PartnerscoreStrategic or Co-development PartnerFoster + Partners led the USD 1 billion adaptive reuse revitalization of the 1969 Murray Government Offices building, completed in December 2017. The architectural firm preserved the building's iconic recessed windows and four-level arches while transforming the heritage structure into a contemporary luxury hotel.
• The Leading Hotels of the WorldflagshipChannel Partner/ Reseller/ DistributorThe Murray is the only Hong Kong member of The Leading Hotels of the World, an exclusive collection of independent luxury hotels. This membership provides global distribution through LHW channels and positions the property within a prestigious international network.
• Asia Miles (Cathay Pacific)minorGTM or Marketing PartnerThe Summer Indulgence package offers Triple Asia Miles for bookings, partnering with Cathay Pacific's frequent flyer programme to attract air travelers.
• Hong Kong Government — 'Conserving Central' InitiativeflagshipStrategic or Co-development PartnerThe Murray's building revitalization was undertaken in partnership with the Hong Kong SAR government's 'Conserving Central' heritage preservation programme, which encouraged the adaptive reuse of historic Central buildings.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Regent Hong Kong: Reimagined luxury hotel on the Tsim Sha Tsui waterfront with Harbour-view suites and a strong design narrative. Competes for design-driven luxury leisure and long-stay guests.
• JW Marriott Hotel Hong Kong: Luxury hotel atop Pacific Place with 602 rooms and extensive MICE facilities. Competes for corporate group business, weddings, and upscale leisure demand in the same Central-adjacent market.
• Rosewood Hong Kong: Newer luxury hotel at Victoria Dockside with 322 rooms and suites, residential-style design, and multiple dining venues. Targets the same affluent leisure, long-stay, and MICE segments as The Murray in Hong Kong.
• Conrad Hong Kong: Luxury hotel in Pacific Place with 468 rooms and Harbour views. Targets similar luxury leisure, executive, and group business as The Murray.
• Mandarin Oriental Hong Kong: Iconic luxury hotel in Central Hong Kong with 447 rooms, Harbour views, and a long-standing reputation for service excellence. Directly competes with The Murray for luxury leisure, corporate, and MICE demand in the same Central district.
• The Peninsula Hong Kong: Historic luxury hotel in Tsim Sha Tsui, Hong Kong, offering heritage architecture, oversized rooms, and strong F&B. Competes for the same luxury leisure, suite, and event clientele, especially for heritage-driven and design-conscious guests.
• Island Shangri-La, Hong Kong: Luxury hotel in Pacific Place with 454 rooms and a strong corporate and MICE base. Competes with The Murray for inbound business travellers, events, and suite upgrades in the Admiralty/Central corridor.
• Four Seasons Hotel Hong Kong: Luxury hotel in Central Hong Kong with 399 rooms, including large suites, three-MICHELIN-star Lung King Heen, and a strong spa. Competes directly with The Murray for international luxury travellers, F&B diners, and MICE events.
• The Upper House: Boutique luxury hotel in Pacific Place, Admiralty, with 117 oversized rooms designed by Andre Fu. Competes with The Murray for design-conscious luxury travellers and offers similar oversized-room, residential-style positioning.
• St. Regis Hong Kong: Luxury hotel in Wan Chai with 129 rooms and suites and a focus on butler service and event spaces. Competes for high-end leisure, MICE, and wedding demand similar to The Murray's positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCM3ZljotMmMIY8K0njVaVjQ
• Facebookfacebook.com/TheMurrayHK
• LinkedInlinkedin.com/company/themurrayhk
• Instagraminstagram.com/themurrayhk

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Murray, Hong Kong, a Niccolo Hotel