Nice N' Spiky Comedy

What Nice N' Spiky Comedy does

Nice N' Spiky Comedy Limited is a UK-based live and virtual comedy event production company operating from London (with a registered address in Biggleswade, Bedfordshire) that has been producing live comedy since 2002. The company curates bespoke comedy programming for corporate clients, private members clubs, festivals, private parties, and charities, working with a roster of 60+ top-tier comedians including Stewart Lee, Stephen Merchant, Katherine Ryan, Jimmy Carr, Romesh Ranganathan, and Jack Whitehall. Long-standing venue partnerships include Soho House Group venues (Shoreditch House, White City House, Soho Farmhouse), The Ned, Stanley Arts, Signature Brew, Battersea Power Station, Chelsea Theatre, and Sea Containers Hotel's 12th Knot rooftop bar.

The business operates on a professional services model with two pricing tiers: quote-based bespoke pricing for corporate and private events, and unit pricing of £10 per person plus booking fee for public virtual comedy shows. Core product lines include Corporate Events, Live Comedy Shows, Festival Programming, Private Parties, and Virtual Comedy Events (delivered via Zoom for teams of 10 to thousands with hybrid in-person and online formats). A sub-brand called 'Comedy in the Office' (comedyintheoffice.com) targets the corporate segment with dedicated workplace shows and team-building workshops. The company also provides full technical production support including staging, lighting, sound, and music as part of its event services.

Go-to-market is sales-led with direct outreach via [email protected] and a contact form, supported by a Squarespace website, Linktree, and word-of-mouth referrals. The company is a privately held, founder-led limited company (Company Number 11079546) with 7 employees, no disclosed institutional funding, and operations spanning the UK, Europe, and internationally. It has won consecutive Best Creative Business Silver Awards at the Best Business Women Awards in 2024 and 2025. Named enterprise clients include ING Bank, Criteo, Accenture, the European Bank for Reconstruction and Development (EBRD), Linklaters, Imperial College London, and Ravensbourne University.

Name

Nice N' Spiky Comedy

Legal name

Nice N' Spiky Comedy Limited

Website

https://nicenspiky.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Nice N' Spiky Comedy is a UK-based live and virtual comedy event production company producing bespoke comedy programming for corporate clients, private members clubs, festivals, private parties, and charities across the UK, Europe, and internationally, with a 60+ comedian roster and 20+ years of track record.

Ownership category

akta.pro rank

Product category

Live Comedy Entertainment

NAICS

Independent Artists, Writers, and Performers (711510)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Stand-Up Comedy Shows (MPAGACAA)

akta.pro secondary industries

Comedy Festivals (MPAGACAD), Comedy Club & Showcase Nights (MPAGACAE)

Keywords

• Live comedy events
• Virtual comedy shows
• Corporate entertainment
• Comedy event production
• Festival comedy programming

Headquarters

HQ city

Biggleswade

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Live Comedy Event Production: Bespoke comedy events produced in-person at client-specified venues or virtual platforms. Revenue generated through event production fees for corporate events, private parties, festivals, award ceremonies, and team building events.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Nice N' Spiky Comedy produces bespoke live and virtual comedy events for corporate clients, private members clubs, festivals, private parties, and charities. Services include curated comedian booking, full technical production (staging, lighting, sound, music), and virtual/hybrid event delivery via Zoom. The company works across the UK, Europe, and internationally, with a sister sub-brand "Comedy in the Office" focused on corporate workplace comedy.

Product overview

Nice N' Spiky Comedy is a live and virtual comedy events service offering. The core offering consists of bespoke comedy events for corporate clients, private parties, and public venues, complemented by a virtual events division developed during the pandemic. The product portfolio includes Corporate Events, Live Comedy Shows, Festival Programming, and Private Parties as the main service lines, with Virtual Comedy Events representing the digital delivery capability. A sub-brand called Comedy in the Office targets the corporate segment with dedicated shows and workshops. The company also provides full technical production support including staging, lighting, sound, and music as part of its event services.

Differentiator

Problem solved

Functional benefit

Brands

• Comedy in the Office: A sister brand focused on corporate comedy shows and workshops.

Products and services

• Corporate Events Bespoke comedy events for corporate clients including award ceremonies, work Christmas parties, summer drinks events, and team building activities. The company provides full technical support including staging, lighting, sound, and music, and curates comedy talent precisely matched to client events.
• Live Comedy Shows Producing live comedy shows across London venues including The Lower Third Soho, The Regent Islington, Stanley Arts South Norwood, Signature Brew Walthamstow, The Ministry Borough, The Tokenhouse Moorgate, Battersea Power Station, and Olympic Studios. The company has been producing live comedy for nearly two decades.
• Festival Programming Programming live comedy and spoken word for festivals across the UK. The company curates festival comedy lineups tailored to specific festival audiences and themes.
• Private Parties Comedy entertainment for private celebrations including birthday parties, anniversary events, and special occasions. The company provides performers and venue coordination for bespoke private comedy events.
• Virtual Comedy Events Live and interactive virtual comedy shows delivered via Zoom platform. The company perfected virtual event production over five years, supporting teams of 10 to thousands of participants across multiple locations, with features including visible and audible audiences and optional camera-off participation.
• Comedy in the Office Sister brand focused specifically on corporate comedy shows and team-building workshops. Operated through a separate website at comedyintheoffice.com, providing workplace-focused comedy entertainment and interactive experiences for corporate clients.

Quantifiable outcome

• Virtual events successfully delivered for teams of 10 through to thousands

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Soho House GroupcoreChannel Partner/ Reseller/ DistributorLongstanding partnership providing comedy programming for multiple Soho House venues including Shoreditch House, White City House, and Soho Farmhouse. Members-only comedy events curated specifically for Soho House members.
• The NedcoreChannel Partner/ Reseller/ DistributorRegular venue partner for private comedy events. Producing bespoke comedy nights at The Ned private members club.
• Stanley ArtscoreChannel Partner/ Reseller/ DistributorRegular venue partner hosting Nice N' Spiky Comedy Club shows and annual Comedy Festival Weekender events.
• Signature BrewminorChannel Partner/ Reseller/ DistributorVenue partner hosting live comedy events at their venues including Walthamstow location.
• The RegentminorChannel Partner/ Reseller/ DistributorVenue partner for new material nights and regular comedy shows in Islington.
• Collywobblers ComedyminorStrategic or Co-development PartnerCollaborative partnership for virtual comedy events including New Year's Eve specials and live virtual party shows.
• Sea Containers Hotel (12th Knot)minorChannel Partner/ Reseller/ DistributorVenue partner for rooftop comedy events at the 12th Knot rooftop bar.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Collywobblers Comedy: London-based comedy producer of live and virtual comedy events, explicitly named as a Nice N' Spiky collaboration partner for virtual New Year's Eve specials. Directly comparable in service offering, scale and event formats.
• PBJ Management: UK comedy talent management and live event production agency representing stand-up comedians and producing live comedy shows and tours. Closely comparable business model combining talent representation with live event production for UK audiences.
• Off The Kerb Productions: One of the UK's largest comedy management and production companies representing many A-list comedians and producing live tours and events. Comparable as a UK comedy production company serving corporates and live audiences, but at materially greater scale.

Broad incumbents

• Soho Theatre: London venue and producer of comedy, cabaret and new writing with a year-round programme and development pipeline. Comparable as a London-based comedy producer/programmer, though operating as a venue rather than a bespoke corporate event producer.
• Avalon Entertainment: Major UK and international comedy management, production and distribution company representing top comedians and producing television, tours and live events. Overlaps with Nice N' Spiky on talent representation and corporate/live comedy production but at much larger scale and broader portfolio.
• Glee Club: UK comedy club chain operating multiple venues with regular stand-up programming. Comparable on live comedy programming and showcase nights but operates fixed venues rather than bespoke corporate/private events.
• The Comedy Store: Iconic London (and Manchester) comedy venue running regular club nights, showcases and special events. Overlaps with Nice N' Spiky on live stand-up programming and showcase nights for UK audiences but is venue-anchored rather than corporate-event led.

Others

• Chortle: UK comedy industry directory and listings platform covering comedians, venues and live shows. Comparable as a UK comedy ecosystem participant but serves an enabling/directory role rather than producing events directly.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/nice-n-spiky-comedy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nice N' Spiky Comedy