Folding Chair/Folding Bed/Folding Table Manufacturer-Niceway Outdoor

Name

Folding Chair/Folding Bed/Folding Table Manufacturer-Niceway Outdoor

Website

https://nicewayoutdoor.com

Company type

Private

Headcount range

1–10 employees

Short description

Niceway Outdoor is a small Chinese manufacturer founded in 2013 in Hangzhou, Zhejiang, producing folding chairs, folding beds, and folding tables for outdoor use. The 7-employee firm operates without disclosed customers, pricing, revenue, or distribution channels in the source data.

Ownership category

akta.pro rank

Product category

Folding Furniture

NAICS

Household and Institutional Furniture Manufacturing (33712)

SIC

Household Furniture (2510), Wood Household Furniture, (No Upholstered) (2511)

akta.pro primary industry

Outdoor Furniture Retail (Patio Seating, Dining Sets, Umbrellas, Outdoor Storage) (CRAIAAAJ)

akta.pro secondary industry

Camping Furniture & Camp Kitchen Retail (CRAMAMAC)

Keywords

• Folding furniture
• Outdoor furniture
• Folding chairs
• Folding tables
• Portable furniture

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Core offering

Niceway Outdoor manufactures folding chairs, folding beds, and folding tables, supplying portable outdoor furniture products. The company is based in Hangzhou, Zhejiang, China, and presents its folding furniture lines through its product website. Its core activity is the production and sale of folding furniture for outdoor and portable use.

Differentiator

Problem solved

Functional benefit

Products and services

• Folding Chairs Portable folding chairs manufactured by Niceway Outdoor for outdoor and general use. Targeted at wholesale buyers, distributors, and retailers seeking folding furniture supply.
• Folding Beds Portable folding beds manufactured by Niceway Outdoor, designed for outdoor, camping, or temporary sleeping use. Offered to wholesale and retail buyers.
• Folding Tables Portable folding tables manufactured by Niceway Outdoor for outdoor and general use. Sold to wholesale buyers, distributors, and retailers.

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Outsunny (Aosom): Aosom is a China-founded cross-border retailer/manufacturer selling under brands like Outsunny offering folding outdoor chairs, patio furniture, and folding tables. Highly comparable to Niceway on product mix and cross-border e-commerce distribution.
• GCI Outdoor: Specialist outdoor folding chair brand (e.g., Freestyle Rocker, Everywhere Chair). Highly comparable to Niceway as a focused maker of portable outdoor seating, though operating as a US-based branded specialist rather than an OEM manufacturer.
• KingCamp: China-based manufacturer and brand of outdoor and camping furniture including folding chairs, camping beds, and folding tables. Closest direct peer to Niceway given shared China origin, product mix, and outdoor/camping focus.
• Alps Mountaineering: Outdoor brand offering camping chairs, cots, and folding furniture. Comparable product set to Niceway's chair/bed/table lineup within the camping/outdoor channel.

Emerging players

• Helinox: Premium portable outdoor furniture brand best known for lightweight folding chairs and camp furniture. Comparable category to Niceway but differentiated by premium aluminum framing, strong DTC brand, and outdoor lifestyle positioning.
• Mountain Summit Gear: Direct-to-consumer outdoor brand offering folding camping chairs, cots, and related gear. Comparable category focus to Niceway but operating as a niche DTC brand rather than an OEM.

Broad incumbents

• Coleman (The Coleman Company): Iconic mass-market outdoor recreation brand selling folding chairs, camping beds/cots, and folding tables globally. Comparable to Niceway on product category (folding outdoor furniture) but operates as a brand-led incumbent with vastly larger scale.
• Lifetime Products: Major US-based manufacturer of folding tables, folding chairs, and outdoor/resin furniture sold through retail and wholesale channels. Direct product overlap with Niceway across folding chairs and folding tables at much larger scale.
• Cosco (Dorel Industries): Mass-market folding furniture brand selling folding chairs, tables, and outdoor furniture through big-box retail. Comparable product set to Niceway at much larger scale and brand recognition.

Others

• REI Co-op (house brand outdoor furniture): US outdoor co-op retailer selling folding chairs, cots, and folding tables under its house brand and third-party labels. Not a direct competitor but a major buyer/channel for products in Niceway's category.

Market position

Customer concentration

• LinkedInlinkedin.com/company/real-leisure-products-supplier

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Folding Chair/Folding Bed/Folding Table Manufacturer-Niceway Outdoor