Nic - Finland Oy

What Nic - Finland Oy does

Nic - Finland Oy is a B2B wholesale distributor of professional ice cream supplies, gelato ingredients, and fun food concepts serving food service businesses in Finland. The company operates as the Finnish arm of the Nic Nordic platform, which is owned by Nimatopaal AB (Sweden) and ultimately by Orkla Group, a Norwegian consumer goods conglomerate, since 2005. Its product portfolio spans approximately 12 categories, including ice cream accessories (toppings, cones, cups, sprinkles, machines), gelato bases and flavoring pastes, Mr Funslush concentrates, bubble tea supplies, popcorn, waffles, cotton candy, FunSnacks/Millions confectionery, coffee and hot chocolate, and Frozen Frappé mixes. The company also offers custom-branded profiled products and marketing materials as add-on services.

The business model is sales-led B2B distribution with no proprietary technology. Customers must register as corporate accounts to place orders through the company-owned e-commerce storefront (nicice.fi), with delivery fulfilled from a dedicated Vantaa warehouse. Pricing is unit-based on weight tiers (€30 for 1–25 kg, €40 for 26–100 kg, €60 for over 100 kg), with all prices excluding VAT. The company does not operate on a subscription or recurring contract model; revenue derives from one-time product purchases. Customer segments are horizontal: ice cream kiosks (primary), cafés and restaurants, and retail operations. Marketing operates through email newsletters (Nicspiration), organic social, blogs, and printed product catalogues. The company holds BRC, FSC, OK compost, and GDPR certifications, signaling compliance with food-safety and sustainability standards relevant to its B2B buyer base.

Structurally, Nic Finland Oy is a privately held limited liability company within Orkla Group with no disclosed funding rounds, no management team publicly listed, and no disclosed M&A activity at the Finnish entity level. Operations are integrated with sibling entities Frima Vafler (waffle production) and Våffelbagaren AB within the Nic Nordic group, serving Finland, Sweden, Norway, and Denmark markets.

Name

Nic - Finland Oy

Legal name

Nic Finland Oy

Website

https://nicice.fi

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Nic - Finland Oy is a B2B wholesale distributor of ice cream supplies, gelato ingredients, and fun food concepts serving ice cream kiosks, cafés, restaurants, and retailers in Finland, operating as part of Orkla Group's Nic Nordic platform.

Ownership category

akta.pro rank

NAICS

Packaged Frozen Food Merchant Wholesalers (42442), Packaged Frozen Food Merchant Wholesalers (424420)

SIC

Ice Cream & Frozen Desserts (2024)

akta.pro primary industry

Ice Cream & Frozen Desserts Wholesale (AFAIAHAC)

akta.pro secondary industry

Ice Cream & Frozen Dairy Wholesale (AFAIAEAF)

Keywords

• Ice cream supplies
• Gelato ingredients
• Fun food concepts
• Bubble tea supplies
• Slush concentrates

Headquarters

HQ city

Turku

HQ country

Finland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Product Sales: Wholesale B2B sales of ice cream supplies, ingredients, and fun food products to businesses. Products include toppings, gelato bases, slush concentrates, bubble tea supplies, popcorn, waffles, cotton candy, frozen frappe, and accessories. Sales are primarily one-time product purchases with no recurring subscription model.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Nic - Finland Oy is a B2B wholesale distributor of professional ice cream supplies, gelato ingredients, and fun food concepts to food service operators in Finland. Its catalogue covers toppings, cones, cups, sprinkles, decorations, soft-ice and gelato bases/pastes/variegatos, slush and bubble tea concentrates and machines, popcorn kits, waffle mixes and irons, cotton candy equipment, frozen frappé kits, FunSnacks and Millions confectionery, plus custom-printed branded products. Sales are made to registered business customers through the company's own e-commerce webstore, with products shipped from its Vantaa warehouse.

Product overview

Nic - Finland Oy is a B2B supplier of professional ice cream supplies and fun food concepts, operating as part of Nic Nordic (a division of Orkla). The company offers a comprehensive portfolio organized around distinct product categories: Ice Cream Supplies (Jäätelötarvikkeet), Gelato products, Mr Funslush (slush concept), Bubble Tea, Popcorn, Hot Waffles, Cotton Candy, FunSnacks & Millions, Coffee & Hot Chocolate, and Frozen Frappé. Additional offerings include customized/profiled products with custom branding, marketing materials, and the Nicspiration newsletter. The product range spans ingredients (bases, pastes, flavourings), consumables (cups, toppings, sprinkles), equipment (machines), and accessories. The company also incorporated Snackfood Oy's concepts into their expanded assortment. Products are delivered from Vantaa warehouse in Finland, with delivery to Swedish, Norwegian, and Finnish markets managed through Nimatopaal.

Differentiator

Problem solved

Functional benefit

Brands

• Mr Funslush: Slush concept brand offering slush concentrates, accessories and machines
• Nicspiration
• Snackfood
• FunSnacks

Quantifiable outcome

• Reduced customer plastic usage by 700 kg/year, cardboard by 700 kg/year, water by 10,000 m³/year through sustainability partnership

Segments3 records

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Nimatopaal ABcoreStrategic or Co-development PartnerParent company based in Dala-Järna, Sweden, responsible for Nic products in Swedish, Norwegian, and Finnish markets. Part of Orkla Group since 2005. Nimatopaal has nearly four decades of experience in ice cream supplies with approximately 20 employees.
• Frima VaflerminorStrategic or Co-development PartnerPart of Nic Nordic group, manages Danish market and export operations. Many Nic waffles are produced at Frima Vafler facilities.
• Våffelbagaren ABminorStrategic or Co-development PartnerSwedish company specialized in waffle production and sales. Part of Nic Nordic group.
• Snackfood OyminorStrategic or Co-development PartnerPartnership with Snackfood Oy expanded Nic's product range to include additional fun food concepts. Customers can now order both Nic and Snackfood products from the same platform.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Fazer Food Services: Nordic food service and bakery operator serving hotels, restaurants, and cafés across Finland, Sweden, and the Baltic region. Comparable as a Nordic regional player overlapping in the B2B foodservice supply and HoReCa distribution space.
• Caterway: European foodservice wholesale distributor serving restaurant and hospitality operators with a broad range of supplies. Comparable as a regional peer in the B2B foodservice distribution space with overlapping customer base and product categories.

Emerging players

• Menken Orlando: European supplier of ice cream ingredients, toppings, and related foodservice dessert supplies. Comparable as a niche specialist competitor in the ice cream supplies and ingredients wholesale segment with overlapping product categories.
• Eurogastron: European food and beverage ingredients distributor serving HoReCa and foodservice operators with specialty products. Comparable as a regional wholesaler in the same B2B foodservice supply space with overlapping product categories.

Broad incumbents

• Bidfood: Leading European foodservice wholesale distributor operating across multiple countries with broad product portfolios including ice cream, beverages, and snack supplies. Comparable as a large-scale incumbent serving the same B2B foodservice operator segment with overlapping categories.
• Sysco: Global foodservice distribution leader serving restaurants, hotels, and food service operators with broad assortments including frozen desserts and beverage supplies. Comparable as a large incumbent operating in the same B2B foodservice distribution space, though on a much larger scale.
• Brakes Group: Major UK and European foodservice wholesale distributor serving pubs, restaurants, and hospitality operators with broad assortments including ice cream and dessert ingredients. Comparable as a large incumbent in the B2B foodservice distribution space with overlapping category coverage.
• METRO/MAKRO Cash & Carry: International cash and carry and foodservice distribution group serving HoReCa customers across Europe. Comparable as a broad incumbent offering overlapping foodservice supplies including ice cream and beverage ingredients to the same B2B professional buyer segment.

Direct peers

• Orkla Foods Ingredients: Sibling Orkla Group business unit focused on ingredients and supplies for the bakery, ice cream, and food industry. Comparable as a direct in-group peer operating in adjacent Orkla food ingredient and supply categories across the same Nordic markets.
• Nimatopaal AB: Parent entity of Nic Nordic, headquartered in Dala-Järna, Sweden, with ~20 employees. Operates the same Nic product lines in Sweden, Norway, and Finland. Directly comparable as the regional sibling handling the same ice cream and fun food wholesale business for the broader Nordic market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCDZaPvtUFnqTQ3jH9FyLDbQ
• Facebookfacebook.com/nicnordic
• Instagraminstagram.com/nicice_sverige
• LinkedInlinkedin.com/company/nic-finland-oy

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nic - Finland Oy