National Institute of Design, Assam

What National Institute of Design, Assam does

National Institute of Design, Assam (NID Assam) is an autonomous institution of national importance established under the Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce and Industry, Government of India, via the National Institute of Design (Amendment) Act, 2019. Located on a single campus in Jorhat, Assam, the institute delivers a four-year full-time Bachelor of Design (B.Des) degree across three disciplines — Communication Design, Industrial Design, and Textile & Apparel Design — preceded by a one-year Design Foundation program. It serves primarily undergraduate candidates admitted through the national Common Admission Test, with a stated focus on providing design education access to young creative talent from Northeast India and across the country.

The institute's core academic infrastructure includes academic blocks, design workshops, hostels, an XR Lab (VR/AR/MR), a Digital Media Lab equipped with 16 IMACS systems, IT laboratories, and a Knowledge Management Centre housing an RFID-based automated library, digital e-resources, and a Material Library inaugurated in August 2025. Technology backbone consists of a 1 GBPS NKN leased line, controller-based campus Wi-Fi, and video conferencing facilities. Leadership comprises a Director (Dr. J.P. Sampath Kumar), Deputy Registrar (Dr. Dinamani Thakuria), and discipline leads including Nitin Vishwakarma for Communication Design.

NID Assam generates revenue through B.Des tuition fees, Design Lab consulting services to corporates, government organizations, SMEs, and startups (covering design research, prototyping, brand identity, and innovation workshops), and training/skill development programs. Distribution is campus-based for education and direct-sales for the Design Lab, with admissions processed via the national admissions.nid.edu portal. Recent strategic activity includes MoUs with NSDC (Feb 2025), Green Action Foundation, Rujani, NRDC, and an exploratory engagement with Bhutan Youth Development Fund (Feb 2026). As a statutory government entity, NID Assam does not have private shareholders; its operating budget is principally grant-in-aid from DPIIT.

Name

National Institute of Design, Assam

Legal name

National Institute of Design, Assam

Website

https://nidj.ac.in

Company type

Public

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

National Institute of Design, Assam is a government autonomous institution under DPIIT offering a four-year B.Des degree in Communication, Industrial, and Textile & Apparel Design, serving undergraduate students in Northeast India with additional Design Lab consulting for corporates and government clients.

Ownership category

akta.pro rank

Product category

Higher Education / Design Education

NAICS

Industrial Design Services (54142), Industrial Design Services (541420)

akta.pro industry

PRIMARYEDAHAJAB

Design Colleges (Graphic, Industrial, UX/UI, Interior)

Education/Higher Education (Colleges & Universities)/Arts, Music & Design Colleges

SECONDARYBPAHAKAM

Industrial/Product & Furniture Design

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Architecture, Design & Planning Services

Keywords

• Design education
• Undergraduate design degree
• Design consulting services
• Communication design
• Industrial design

Headquarters

HQ city

Jorhat

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Others

Revenue model

1. Tuition and Academic Fees: Revenue generated from student tuition fees for the Bachelor of Design (B.Des) degree program across three disciplines: Communication Design, Industrial Design, and Textile & Apparel Design. Four-year full-time undergraduate program.
2. Design Consulting Services: NID Assam Design Lab provides dedicated design consulting to corporations, government organizations, SMEs and startups, including design research, prototyping, new product design, brand identity design, and startup mentorship programs.
3. Training and Skill Development: Training programs and workshops conducted for skill development, including programs for housekeeping staff and other institutional training services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

National Institute of Design, Assam (NID Assam) is a government autonomous institution offering a four-year full-time Bachelor of Design (B.Des) degree program preceded by a one-year Design Foundation year, with three disciplines: Communication Design, Industrial Design, and Textile & Apparel Design. The institute also runs a Design Lab providing integrated design consulting services to corporations, government organizations, SMEs and startups, including design research, prototyping, brand identity, and innovation workshops.

Product overview

National Institute of Design, Assam is an educational institution offering a four-year Bachelor of Design (B.Des.) degree program across three expertise streams: Communication Design, Industrial Design, and Textile & Apparel Design, preceded by a one-year Design Foundation Program. The institution also provides integrated Design Services for external clients and operates a Knowledge Management Centre (KMC) with digital and physical resources including a Material Library. The academic structure follows a unified curriculum approach with foundational preparation feeding into specialized degree programs, complemented by industry-oriented design consulting services.

Differentiator

Problem solved

Functional benefit

Products and services

• Design Foundation Program A one-year foundational program that introduces students to design fundamentals, developing perception, aesthetic sensitivity, and understanding of the multidisciplinary nature of design and its relationship with human senses, culture, environment, and ecology. Targeted at prospective B.Des students.
• B.Des in Communication Design An undergraduate degree discipline focusing on visual communication, balancing timeless foundational areas with new emerging global progress topics, operating under practical and narrative divisions. For students admitted to the B.Des program at NID Assam.
• B.Des in Industrial Design An undergraduate degree discipline encompassing new concepts, processes, and approaches in physical and digital object-user design within modern contexts, with thematic projects linked to local, social, cultural, and environmental perspectives. For students admitted to the B.Des program at NID Assam.
• B.Des in Textile & Apparel Design An undergraduate degree discipline focusing on inventive approaches for contemporary textiles and fashion development, promoting creativity with technology, skills, and understanding of local resources. For students admitted to the B.Des program at NID Assam.
• NID Assam Design Lab (Design Services) Integrated design consulting services offered by NID Assam Design Lab to corporations, government organizations, SMEs, and start-ups, including design research, prototyping, new product design, visual communication transformation, innovative team workshops, and start-up mentorship.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• Bhutan Youth Development Fund (YDF)minorStrategic or Co-development Partner · 1 February 2026A delegation of three officials from Bhutan Youth Development Fund visited NID Assam on 24th & 25th Feb 2026 to explore potential academic collaboration.
• National Skill Development Corporation (NSDC)coreStrategic or Co-development Partner · 6 February 2025On February 6, 2025, NID Assam and NSDC signed a landmark MoU aimed at fostering collaboration in skill development and design education. The strategic partnership seeks to bridge the gap between academia and industry, empowering students with skills required to excel in evolving design and skill sectors. The MoU facilitates joint initiatives including training programs, workshops, and skill certifications.
• Green Action Foundation, GuwahatiminorStrategic or Co-development Partner · 1 January 2025MoU signed for promoting research and training in sustainable development between NID Assam and Green Action Foundation based in Guwahati.
• Rujani (RU Tea Trading & Manufacturing Pvt. Ltd)minorStrategic or Co-development PartnerMemorandum of Understanding between NID Assam and RU Tea Trading & Manufacturing Pvt. Ltd for potential collaboration in tea-related design and research.
• National Research Development Corporation (NRDC)minorStrategic or Co-development PartnerMoA signed between NID Assam and NRDC for potential research and development collaboration.
• Assam State CommissionminorStrategic or Co-development PartnerMoU signed between NID Assam and Assam State Commission for graphic design work undertaken by the institute.
• GoogleminorStrategic or Co-development PartnerNID Assam conducted an online session on UX and Interaction Design in association with Google on 22 February 2022. Ramya Karyampudi, Interaction Designer at Google, conducted the 2-hour interactive session for students.
• DPIIT (Department for Promotion of Industry and Internal Trade)coreOthersNID Assam operates under the DPIIT, Ministry of Commerce and Industry, Government of India as an autonomous institution of national importance.
• Lions Club of Greater JorhatminorStrategic or Co-development PartnerCollaboration for blood donation camp conducted on 13th June 2025 within the institute premises.
• SBI JorhatminorStrategic or Co-development PartnerSBI Jorhat participated in World Environment Day 2025 celebrations at NID Assam, joining the plantation drive and conducting a financial awareness session for employees.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Symbiosis Institute of Design: Pune-based design school offering B.Des programs across communication design, industrial design, and textile design. Comparable in program structure and student target, though privately operated.
• Pearl Academy: A well-established private design and fashion institution offering B.Des-equivalent programs across communication, product, textile, and fashion design. Comparable as a multi-discipline design school competing for similar design-aspirant students.
• MIT Institute of Design, Pune: A leading private design school in India offering undergraduate design programs across multiple specializations including industrial and communication design. Comparable as a competing B.Des provider targeting similar student segments.
• National Institute of Design, Ahmedabad: The flagship and original NID campus (est. 1961) operating under the same NID Act framework as NID Assam. Most directly comparable peer as it offers the same B.Des program across multiple design disciplines with a Design Foundation year and serves as the benchmark for institutional quality in Indian design education.
• Srishti Manipal Institute of Art, Design & Technology: Bangalore-based design school with undergraduate programs across multiple design disciplines. Comparable as a multi-discipline design institute competing for similar student segments with industry-aligned curriculum.
• National Institute of Design, Haryana: Another newer NID campus established under the same NID (Amendment) Act, 2019. Directly comparable as a sister statutory design institute targeting a different underserved region (North India), with similar B.Des program structure.
• National Institute of Design, Andhra Pradesh: Third newer NID campus under the same 2019 Act. Directly comparable peer operating with identical mandate, B.Des structure, and government backing, serving the southern/Andhra region.

Emerging players

• World University of Design: A newer private design university offering undergraduate design programs. Comparable as an emerging design-focused institution targeting similar student demographics with multi-disciplinary design offerings.

Regional players

• DJ Academy of Design: Coimbatore-based design school with programs in industrial design, communication design, and textile/fashion. Comparable as a multi-discipline B.Des provider, though serving the South India region rather than Northeast India.

Broad incumbents

• IDC School of Design, IIT Bombay: India's other premier design institution, housed within IIT Bombay, offering undergraduate and graduate design programs. Comparable in that it offers industrial, communication, and textile-related design education at the highest tier, though it operates within a larger engineering university context.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/school/nid-assam

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Institute of Design, Assam