Niederösterreich-CARD GmbH

What Niederösterreich-CARD GmbH does

Niederösterreich-CARD GmbH is an Austrian tourism services company headquartered in St. Pölten, Lower Austria, that operates the NÖ-CARD, a single annual experience pass granting free entry to approximately 365 curated excursion destinations across Lower Austria and Vienna — including castles, museums, mountain railways, boat trips, outdoor pools, nature parks, gardens, and adventure worlds. The CARD is sold for a one-time annual fee covering a full season (April 1 to March 31), with pricing tiered by adult, youth, and accompanying children, and discounted rates available on renewal. The company monetizes primarily through direct new card sales, seasonal renewals, and gift vouchers, with a modest B2B corporate-gifting channel and an EVN bonus-points redemption partnership supplementing consumer revenue.

The underlying technology stack combines an e-commerce online shop, a backend NÖC-System managed by IT providers feratel media technologies AG and bitsfabrik GmbH, and a mobile app (iOS and Android) that hosts the digital card. An AI-powered chatbot called CARDi, built on Onlim GmbH's platform, provides natural-language excursion recommendations and automated customer support in German across web and app. The platform is also integrated with Google Maps for destination discovery and includes a public-transport accessibility filter. Distribution combines the company's own online shop with a dense retail partner network of Trafik tobacco shops, Raiffeisenbank branches, and OMV gas stations across the two states, supplemented by call center support from Concentrix Austria GmbH.

The company operates with a lean 8-employee team, led by Managing Director Mag. Klemens Wögerer, MPH, and outsources most technology and customer-service operations to specialized partners. It is registered as a private GmbH under Austrian law with no public listing, no disclosed funding rounds, no parent company, and no revenue disclosure. The business model is fundamentally a regional aggregator: it bundles fragmented leisure offerings into a unified subscription-like annual pass, monetized at low price points against a large distributed consumer base in the Austrian market.

Name

Niederösterreich-CARD GmbH

Legal name

Niederösterreich-Card GmbH

Website

https://niederoesterreich-card.at

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Niederösterreich-CARD GmbH operates the NÖ-CARD, an annual tourism pass providing free entry to about 365 excursion destinations across Lower Austria and Vienna, sold directly and through Trafik, Raiffeisenbank, and OMV retail partners to individual consumers and families.

Ownership category

akta.pro rank

Headquarters

HQ city

St. Pölten

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Niederösterreich-CARD Sales: The company generates revenue through the sale of physical and digital experience cards. Customers pay a one-time fee for access to approximately 365 excursion destinations across Lower Austria and Vienna for a full season (April 1 to March 31 of the following year). The CARD provides free entry to partner destinations, with the card paying for itself after just a few visits given potential savings of up to €4,000.
2. CARD Renewals: Existing CARD holders can renew their membership for the next season at a discounted rate compared to new purchases. This creates recurring revenue from satisfied customers who continue to use the service annually.
3. Gift Vouchers: The company sells gift vouchers (Gutscheine) that can be purchased and redeemed for CARD memberships, providing additional revenue streams and gifting opportunities.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Niederösterreich-CARD GmbH sells the NÖ-CARD, a physical and digital experience card that provides free one-time entry to approximately 365 excursion destinations across Lower Austria and Vienna for one season (April 1 – March 31). The card is sold directly to consumers via an online shop and through an extensive partner network including Trafik shops, Raiffeisenbank branches, and OMV gas stations, with renewals offered at a discounted rate. Supporting offerings include the NÖ-CARD mobile app, the AI-powered CARDi chatbot, gift vouchers, and a dedicated Youth CARD with free entry for accompanying children.

Product overview

Niederösterreich-CARD GmbH operates a unified product portfolio centered on the NÖ-CARD, a physical and digital experience card that provides free entry to approximately 365 excursion destinations across Lower Austria and Vienna. The core NÖ-CARD product is supplemented by the NÖ-CARD App (iOS/Android), which hosts the digital card version and the AI-powered CARDi chatbot. Additional offerings include an online shop for purchases and renewals, an online catalog, and the Ersparnis-Check savings calculator. The Youth CARD provides discounted pricing for younger users. The digital and physical cards share equal functionality, and all services are accessible through the website and mobile app.

Differentiator

Problem solved

Functional benefit

Brands

• CARDi: AI-powered chatbot digital excursion assistant on the website and in the NÖ-CARD App that provides automated answers to questions about the card's offerings and serves for trip inspiration and general information gathering.

Products and services

• Niederösterreich-CARD (NÖ-CARD) A physical or digital experience card providing free one-time entry to approximately 365 excursion destinations in Lower Austria and Vienna, including castles, palaces, museums, mountain railways, boat trips, outdoor pools, nature parks, gardens, and adventure worlds. Valid for one season (April 1 – March 31). Users must register online and present the card with a valid photo ID.
• Youth CARD (Jugend-CARD) A discounted version of the NÖ-CARD for youth born between 2010 and 2020, priced at €48 for new purchase and €45 for renewal for the 2026/27 season. Children born 2021-2026 receive free entry when accompanied by an adult CARD holder (up to 3 children per adult).
• NÖ-CARD Gift Vouchers (Gutscheine) Gift vouchers (Gutscheine) that can be purchased in the online shop and redeemed for CARD memberships, providing additional revenue streams and gifting opportunities.
• NÖ-CARD App A smartphone application for iOS and Android that mirrors the website and allows users to store their digital NÖ-CARD and additional cards on their device. Provides access to the online account, digital card, the CARDi chatbot, and additional information about excursion destinations.
• CARDi AI Chatbot An AI-powered digital excursion assistant (chatbot) available on the website and in the NÖ-CARD App. Provides automated answers to user questions about card offerings and excursion destinations, helping users find inspiration and tips tailored to their individual preferences.
• NÖ-CARD Online Shop The company's e-commerce platform for purchasing new cards, renewing existing cards, and buying gift vouchers. The shop is available at https://niederoesterreich-card.at/shop.
• NÖ-CARD Online-Katalog An online catalog of all excursion destinations included with the NÖ-CARD, allowing users to browse and plan their visits.

Quantifiable outcome

• Save up to €4,000 per season with free entry to all included destinations
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• feratel media technologies GmbHcoreTechnology or IntegrationIT service provider responsible for operating the NÖC-System and the Niederösterreich-CARD App. Located at Maria-Theresien-Straße 8, 6020 Innsbruck.
• bitsfabrik GmbHcoreTechnology or IntegrationWebsite and NÖ-CARD App developer. Located at Schönbrunner Straße 131/2/1, 1050 Wien.
• Concentrix Austria GmbHcoreImplementation/ SI/ Consulting PartnerCall center operator handling customer inquiries for the NÖC service. Located at Floridsdorfer Hauptstraße 1, 1210 Wien.
• Onlim GmbHcoreTechnology or IntegrationProvider of chatbot platform for CARDi, the AI-powered digital assistant. Located at Neutorgasse 13, 1010 Wien.
• ZMG Direktwerbung GmbHminorGTM or Marketing PartnerDirect marketing services provider for customer communications. Located at Zetschegasse 2, 1230 Wien.
• EVNminorGTM or Marketing PartnerEnergy company partnership allowing EVN bonus points holders to obtain a free Niederösterreich-CARD using accumulated bonus points.
• Trafik ShopsminorChannel Partner/ Reseller/ DistributorNetwork of tobacco shops across Vienna and Lower Austria serving as authorized sales and renewal points for the NÖ-CARD.
• RaiffeisenbankminorChannel Partner/ Reseller/ DistributorNetwork of Raiffeisenbank branches in Lower Austria serving as authorized sales and renewal points for the NÖ-CARD.
• OMVminorChannel Partner/ Reseller/ DistributorOMV gas stations in Lower Austria and Vienna serving as retail distribution points for the NÖ-CARD.
• 365 Excursion Destinations (Partner Network)coreStrategic or Co-development PartnerNetwork of approximately 365 excursion destinations including castles, palaces, museums, mountain railways, boat trips, nature parks, and adventure worlds. Partners provide free or discounted entry to CARD holders.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• SalzburgCard: Austrian regional tourism card offering free or discounted entry to attractions in Salzburg region. Operates the same annual pass model across a different Austrian state with a similar partner network of museums, castles, and natural attractions.
• TirolCard: Tourism card for the Tyrol region of Austria offering attraction access across alpine destinations including ski areas, mountain railways, and museums — a near-identical model to NÖ-CARD focused on a different Austrian state.
• Vienna Pass / Vienna City Card: Vienna-focused tourist pass that overlaps geographically with NÖ-CARD's Vienna destinations. Provides attraction access, public transport integration, and discounts in the city where NÖ-CARD also has 30+ destinations.
• Steiermark Card (Styria Card): Austrian regional tourism pass for Styria providing access to leisure attractions, thermal spas, and cultural sites under a similar annual membership model. Direct comparable as another state-level tourism pass.
• Kärnten Card (Carinthia Card): Regional tourism card for Carinthia offering access to lakes, mountains, and family attractions. Operates on a comparable annual pass basis competing with NÖ-CARD for Austrian tourist wallet share.
• Burgenland Card: Regional tourism pass for Burgenland in eastern Austria offering free entry to attractions. Smaller-scope peer operating a similar annual pass model in a neighboring state.
• Oberösterreich Card (Upper Austria Card): Annual tourism card for Upper Austria providing access to regional attractions. Direct Austrian regional comparable operating the same aggregated-pass model for a different state.

Broad incumbents

• CityPASS: US-based multi-city attraction pass aggregator offering bundled access to top attractions in North American cities. Operates the same aggregator-pass business model as NÖ-CARD but at significantly larger scale.
• Go City: Global multi-attraction pass operator offering all-inclusive and explorer passes in major cities including a Vienna edition. A scaled incumbent competitor to NÖ-CARD in the multi-attraction pass category.

Others

• ÖBB Vorteilscard / ÖBB Touristik: Austrian Federal Railways' discount card offering reduced fares and partner discounts including leisure attractions. An adjacent player in Austrian rail-tourism bundling that intersects with NÖ-CARD's public-transport accessibility feature.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC_SVeGK7kpJDv6_Fjhiz8bw
• Facebookfacebook.com/niederoesterreich.card
• Instagraminstagram.com/niederoesterreich.card
• Pinterestpinterest.at/niederoesterreichcard
• TikToktiktok.com/@visitniederoesterreich
• LinkedInlinkedin.com/company/nieder%C3%B6sterreich-card

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Niederösterreich-CARD GmbH