NIEVES by Nieves Álvarez

What NIEVES by Nieves Álvarez does

NIEVES by Nieves Álvarez is a privately-held, Madrid-based skincare brand founded in 2020 by the Spanish model and presenter Nieves Álvarez and operated under the legal entity ABB27 S.L. The company develops and sells a science-oriented facial skincare line in which Edelweiss (Leontopodium alpinum) stem cells serve as the proprietary key active, paired with advanced delivery systems (Vegan DDS, liposomal encapsulation) and biotech complexes such as X50 Hyalufiller, Centella Reversa exosomes, Preventhelia peptides, SEADERMIUM, and triple-weight hyaluronic acid. Products are formulated and manufactured by partner cosmetic laboratories in France and Spain under ISO 22716 guidelines, and are positioned as vegan, cruelty-free, paraben-free, silicone-free, and dermatologist-tested. The portfolio spans cleansers, serums, moisturizers, eye and lip treatments, SPF 50 sun care, exfoliants, and bundled routine sets, with the 2024 launch of THE CURE Skin Biotech Protocol ($189) extending into biotech-grade anti-aging.

The business operates on a unit-pricing model with individual products priced between $14 and $78 and bundles ranging up to $219. Go-to-market combines direct-to-consumer e-commerce through nievesbeauty.com (shipping globally to 30+ countries) with physical retail placement in 30+ El Corte Inglés parafarmacies across Spain's major cities and a newly opened pharmacy/parapharmacy wholesale channel. Distribution and brand-building leverage the founder's celebrity status, formal endorsements from named dermatologists and dermocosmetic experts, an educational content library covering 40+ ingredients and clinical studies, and active presence across Instagram, TikTok, YouTube, and Facebook. A donation-linked partnership with the Tara For Women foundation is featured at checkout on orders above €50.

Customer segmentation is by skin type and concern (dry, oily, combination, sensitive, mature, blemished), with dedicated routine sets for each. The company remains founder-owned and bootstrapped with no disclosed external funding, and operates with a team of 1–10 employees under CEO Adriana Castro, who brings a decade of dermocosmetics experience.

Name

NIEVES by Nieves Álvarez

Legal name

ABB27 S.L.

Website

https://nievesbeauty.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

NIEVES by Nieves Álvarez is a Madrid-based, founder-led skincare brand that develops and sells Edelweiss-stem-cell facial skincare lines via global D2C e-commerce and El Corte Inglés parafarmacies across Spain, targeting women seeking clinically backed anti-aging and routine solutions.

Ownership category

akta.pro rank

Product category

Premium Skincare

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Health and Personal Care Retailers (456)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Eye & Lip Skincare (CRABAAAC)

akta.pro secondary industries

Beauty & Personal Care Omnichannel (CRAFAEAB), Beauty & Personal Care Online Retailers (CRAFADAC)

Keywords

• Anti-aging skincare
• Dermocosmetics products
• Facial care serums
• Vegan skincare line
• Premium beauty brand

Headquarters

HQ city

Madrid, Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations, Others

Revenue model

1. Direct E-commerce Sales: Primary revenue channel through the company's owned e-commerce website (nievesbeauty.com), selling individual skincare products and bundled routine sets directly to consumers globally.
2. Physical Retail / Pharmacy Distribution: Revenue through sales at El Corte Inglés parafarmacies across Spain and select international locations, representing a traditional retail channel for cosmetics and dermocosmetic products.
3. Pharmacy Wholesale / Distribution: Revenue through pharmacy distribution network, with a dedicated inquiry form for pharmacies and parafarmacies to distribute NIEVES products.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels11 records

Core offering

NIEVES by Nieves Álvarez is a science-backed skincare brand that develops, manufactures, and sells a facial skincare line formulated around Edelweiss stem cells as the proprietary active ingredient. The portfolio spans cleansers, serums, moisturizers, eye and lip treatments, sunscreens, exfoliants, and bundled routine sets, sold direct-to-consumer via nievesbeauty.com globally and through El Corte Inglés parafarmacies in Spain. The brand is positioned in the premium dermocosmetics tier with vegan, cruelty-free formulations endorsed by dermatologists.

Product overview

NIEVES by Nieves Álvarez is a science-based skincare brand offering a comprehensive portfolio of facial care products centered around Edelweiss stem cells as the key active ingredient. The product line includes cleansers (Total Cleansing Solution), serums (Power Firm Peptide Serum, ProGlycan HA Serum, VitaC Glow Serum, Exosome-Retinal Serum), moisturizers (Absolute Lift Cream), eye care (Eye Lifting Cream), sun protection (Daily Skin Perfector SPF 50, Skin Defence SPF50), exfoliants (Radiant Renewal Enzymatic Peeling), lip treatments (Triple Action Lip Elixir, Sos Lip Recovery Mask, Lip Perfection Fusion), and bundled routine sets (NIEVES Collection, Skincare Routine Set, Absolute Skincare Duo, Firming Duo, Skin Renewal Duo). Advanced treatment offerings include THE CURE. Skin Biotech Protocol featuring biotechnological ingredients like exosomes, liposomal retinal, and advanced peptides. Products are manufactured in France and Spain following ISO 22716 standards, are vegan, cruelty-free, and dermatologist-tested.

Differentiator

Problem solved

Functional benefit

Products and services

• Triple Action Lip Elixir Lip treatment elixir formulated with hyaluronic acid, peptides, and Edelweiss extract to hydrate, repair, and add volume to lips.
• Eye Lifting Cream Eye contour cream that firms skin and reduces dark circles and puffiness using caffeine and Bakuchiol.
• Power Firm Peptide Serum Firming serum combining peptides with Edelweiss stem cells to improve firmness, smooth expression lines, and add luminosity.
• Absolute Lift Cream Nourishing facial cream that improves elasticity and comfort while leaving skin softer, more flexible, and plump.
• Total Cleansing Solution Facial gel cleanser that deeply cleanses without drying, respecting the skin's natural balance while hydrating and reinforcing the skin barrier.
• Daily Skin Perfector SPF 50 Daily broad-spectrum SPF 50 sunscreen with modulable pigments that unify skin tone, blur imperfections, and provide an immediate good-skin effect.
• Skin Defence SPF50 Ultra-light SPF 50+ facial photoprotector with anti-aging action that protects against sun damage and helps repair cellular DNA.
• Radiant Renewal Enzymatic Peeling Enzymatic powder exfoliant that purifies, renews, and gently illuminates skin; suitable even for sensitive skin types.
• Sos Lip Recovery Mask Intensive lip recovery mask designed for emergency lip repair and deep hydration.
• Lip Perfection Fusion: Mask & Elixir Dual lip treatment combining a mask and an elixir for comprehensive lip care and enhancement.
• THE CURE. Skin Biotech Protocol Comprehensive skin biotechnology treatment protocol featuring triple hyaluronic acid, liposomal retinal, Centella Reversa exosome technology, and advanced peptides.
• ProGlycan HA Serum Serum with pure hyaluronic acid in three molecular weights that deeply hydrates, fills wrinkles from within, and improves firmness and elasticity.
• VitaC Glow Serum Antioxidant serum with liposomal vitamin C and biomimetic peptides that illuminates, unifies skin tone, and improves firmness.
• Exosome-Retinal Serum Night regenerative serum with encapsulated retinal that promotes cellular renewal, improving texture, firmness, and uniformity.
• Mini Power Firm Peptide Serum Travel-size version of the Power Firm Peptide Serum for on-the-go firming treatment.
• Mini Total Cleansing Solution Travel-size version of the Total Cleansing Solution for convenient facial cleansing.
• Absolute Skincare Duo Bundle combining the firming serum and lift cream for a comprehensive daily skincare routine.
• Skincare Routine Set Complete skincare routine set for a daily facial care regimen.
• Skin Renewal Duo Duo set designed for skin renewal and rejuvenation.
• Firming Duo Duo set combining firming products for a comprehensive anti-aging skincare routine.
• Firming Duo Nieves x Lonbali Co-branded firming duo with skincare brand Lonbali combining complementary firming treatments, sold exclusively through NIEVES channels.
• NIEVES Collection Curated gift collection of NIEVES skincare products presented as a complete set.
• Beauty Elixir Icons Limited edition beauty elixir collection featuring iconic NIEVES products.
• Enzymatic Peeling Application Set Application accessory set for the Radiant Renewal Enzymatic Peeling, including the tools needed to perform the treatment.

Quantifiable outcome

• Expression lines reduced by 18% after 40 days of use (Edelweiss stem cells)
• +8 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature13 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Tara For WomencoreStrategic or Co-development PartnerNIEVES collaborates with Tara For Women, donating a portion of its profits to their development and assistance programs for women. Tara for Women is a global foundation dedicated to elevating bold women entrepreneurs through mentorship, education, resources, and funding for projects that create meaningful societal change. On orders over €50, a donation is generated to support one of TARA's social projects. The partnership focuses on three areas: art and culture, education, and business. The impact of donations can be tracked via a dedicated portal.
• El Corte IngléscoreChannel Partner/ Reseller/ DistributorNIEVES products are sold through El Corte Inglés parafarmacies at over 30 locations across Spain. El Corte Inglés is one of Spain's largest and most prestigious department store groups, providing significant retail credibility and access to a wide consumer base in the Spanish market.
• LonbaliminorStrategic or Co-development PartnerCo-branded product 'Firming Duo Nieves x Lonbali' sold exclusively through NIEVES channels. This represents a co-development/co-branding partnership between the two skincare brands for a joint product offering.
• Dermatologists and Skincare Experts (Natalia Jiménez, Marta Garay, Belén Chaparro)coreStrategic or Co-development PartnerProducts are endorsed and recommended by recognized dermatologists (Natalia Jiménez - dermatologist), aesthetic physicians (Marta Garay), and dermocosmetic pharmacists (Belén Chaparro). These experts validate product safety and effectiveness and provide practical guidance on optimal incorporation into skincare routines. Each expert has a dedicated profile page on the NIEVES website.
• Leading Cosmetic Laboratories (France and Spain)coreTechnology or IntegrationProducts are manufactured and produced by leading cosmetic laboratories in France and Spain, following international ISO 22716 guidelines for correct manufacturing and handling of cosmetic products. These partnerships provide manufacturing expertise and quality assurance.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Tatcha: Premium skincare built around a hero natural ingredient (Japanese camellia, hadasei-3) with clinically supported efficacy claims and global DTC plus prestige retail. Comparable hero-ingredient premium positioning, owned by Unilever.
• Paula's Choice: Evidence-based skincare brand with strong ingredient transparency content and clinical-claim positioning, sold globally via DTC. Comparable 'science over marketing' credibility angle.
• Allies of Skin: Clinical-grade biotech skincare (peptides, exosomes, retinal) at premium prices, sold via DTC globally. Closest technology peer given NIEVES's exosome/retinal/liposomal stack in THE CURE.
• Honest Beauty: Celebrity-founded (Jessica Alba), clean, science-formulated beauty brand sold DTC plus mass retail. Direct comparator for the celebrity-led premium clean-beauty model, though at lower price points.
• Medik8: Science-led skincare brand founded by biologists, focused on vitamin A/C and peptides, sold via DTC and professional channels. Highly comparable hero-ingredient science model and pricing tier.
• Drunk Elephant: Celebrity-pedigree (Tiffany Masterson), science-led, premium-priced skincare brand with a hero-ingredient philosophy and clean formulations. Most direct structural analogue to NIEVES, though larger and now owned by Shiseido.
• Augustinus Bader: Biotech-backed luxury skincare (TFC8 cellular complex) at $150–$300 ASPs, celebrity-driven co-founders, global prestige retail. Closest competitor in the high-end biotech skincare tier NIEVES is targeting with THE CURE.

Emerging players

• DECIEM / The Ordinary: Science-led, ingredient-transparent skincare at accessible price points, with strong global DTC. Comparable in clinical-claim, ingredient-first storytelling, though at a much lower price architecture.

Regional players

• Sesderma: Spanish dermatologist-led skincare brand with heavy pharmacy distribution and biotech actives. Direct Spanish market competitor for parafarmacia shelf space.
• ISDIN: Spain-headquartered dermo-cosmetic leader with strong pharmacy and parafarmacia presence across Spain and Europe. Closest comparable for channel mix (Spanish pharmacies) and science-led skincare positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@NIEVES_byNievesAlvarez
• Facebookfacebook.com/nievesbynievesalvarez
• Instagraminstagram.com/nievesbynievesalvarez/?hl=en
• TikToktiktok.com/@nievesbynievesalvarez
• LinkedInlinkedin.com/company/nieves-by-nieves-%C3%A1lvarez

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NIEVES by Nieves Álvarez