Viện Đào tạo Quốc tế NIIE - NTTU

What Viện Đào tạo Quốc tế NIIE - NTTU does

Viện Đào tạo Quốc tế NIIE is an educational institute operating as the internationalization unit of Nguyen Tat Thanh University (NTTU), a private Vietnamese university headquartered at 458/3F Nguyen Huu Tho Street, Tan Hung Ward, District 7, Ho Chi Minh City. Established in 2009 with approximately 53 employees, NIIE delivers bilingual (Vietnamese-English) bachelor's degree programs across 11 disciplines spanning International Business, Business Technology Management, Digital Marketing, E-commerce, Logistics & Supply Chain Management, Financial Accounting, Economic Law, Hospitality Management, Software Engineering, Technology & Innovation, and Automotive Engineering Technology. The institute targets B2 English proficiency (IELTS 5.5-6.0) by graduation and structures student development through the proprietary S.T.A.R training pathway (Start-Transition-Action-Ready) over 3.5-4 years, supported by project-based learning, an annual startup competition, and enterprise connection activities with 2,000+ partner companies.

The business model is fundamentally tuition-driven: students pay 17-21 million VND per semester on a subscription basis with a public commitment to no in-program price increases, and the institute supplements this with a 75+ billion VND scholarship pool that includes up to 19 million VND in entrance scholarships for up to 2,000 early enrollees. Go-to-market is direct-to-consumer through the xettuyen.niie.edu.vn enrollment portal, an on-campus enrollment office, high school recruitment visits, educational fairs, and the annual NIIE Fair open house event. Strategic differentiation rests on international university partnerships (Pearson, La Trobe University, Asian Institute of Technology, Ming Chuan University, Chinese Culture University, Woosong University, and Abu Dhabi University) plus a 2,000+ enterprise network (including Toyota Phu My Hung, Saigon Prince Hotel, Decathlon, Six Senses Con Dao, and Yakult) that supplies internships, site visits, and graduate employment pathways. Technology stack consists of standard bilingual learning delivery and student management systems integrated with NTTU infrastructure; no proprietary AI, API, or SaaS product is offered.

Name

Viện Đào tạo Quốc tế NIIE - NTTU

Legal name

Viện Đào tạo Quốc tế NIIE - Trường Đại học Nguyễn Tất Thành

Website

https://niie.edu.vn

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Viện Đào tạo Quốc tế NIIE, the internationalization unit of Nguyen Tat Thanh University in Ho Chi Minh City, delivers bilingual Vietnamese-English bachelor's degree programs across 11 business, technology, and hospitality disciplines to Vietnamese high school graduates and select ASEAN international students.

Ownership category

akta.pro rank

Product category

Higher Education / Bilingual Tertiary Education

NAICS

Colleges, Universities, and Professional Schools (61131), Language Schools (611630)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAIAJAG

Diploma-to-Degree / Articulation & Credit-Transfer Pathways

Education/International Education & Study Abroad/Overseas Pathway, Foundation & Bridging Programs

SECONDARYEDAIAJAA

University-Affiliated Pathway & Foundation Programs

Education/International Education & Study Abroad/Overseas Pathway, Foundation & Bridging Programs

Keywords

• Higher education services
• Bilingual degree programs
• International education
• University transfer pathways
• English-taught programs

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Tuition Fees: Semester-based tuition fees for international standard programs. Average tuition ranges from 17-21 million VND per semester depending on program. Students pay per academic term for the duration of their 3.5-4 year degree programs.
2. Scholarship Programs: University operates scholarship fund exceeding 75 billion VND for new students. NIIE-specific scholarships up to 19 million VND including 17 million entrance scholarship and 2 million for second semester tuition.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Viện Đào tạo Quốc tế NIIE - NTTU delivers 11 bilingual (Vietnamese–English) bachelor's degree programs in Business Management, Marketing, Finance–Banking, Accounting, Logistics & Supply Chain Management, Information Technology, Computer Science, Tourism, Hospitality Management, English, and Business English. The institute combines an Industry-Collaborative Training model with direct transfer pathways to partner universities in the United Kingdom and Australia, allowing students to complete internationally recognized qualifications starting in Vietnam.

Product overview

NIIE (Viện Đào tạo Quốc tế - NTT Institute of International Education) is an educational institution under Nguyen Tat Thanh University offering international-standard bachelor's degree programs through a bilingual teaching model. The institution provides 11 undergraduate programs across business, technology, and hospitality sectors including Business Administration (International Business and Business Technology Management), Information Technology (Software Engineering and Technology Innovation), Digital Marketing, E-commerce, Logistics & Supply Chain Management, Financial Accounting, Economic Law, Hospitality Management, and Automotive Engineering Technology. Programs follow the S.T.A.R. Training Pathway (Start-Transition-Action-Ready) structured over 3.5-4 years, complemented by project-based learning, annual startup competitions, scientific research opportunities, and enterprise connection activities with 2,000+ partner companies. The institution differentiates through its bilingual (Vietnamese-English) delivery format, industry partnerships with international universities (Pearson, La Trobe University, AIT, Ming Chuan University, Chinese Culture University, Woosong University), and focus on developing practical skills alongside academic knowledge.

Differentiator

Problem solved

Functional benefit

Products and services

• Bachelor of Business Administration (Quản trị Kinh doanh)
• Bachelor of Marketing (Marketing)
• Bachelor of Finance & Banking (Tài chính – Ngân hàng)
• Bachelor of Accounting (Kế toán)
• Bachelor of Logistics & Supply Chain Management (Logistics & Quản lý Chuỗi Cung ứng)
• Bachelor of Information Technology (Công nghệ Thông tin)
• Bachelor of Computer Science (Khoa học Máy tính)
• Bachelor of Tourism (Du lịch)
• Bachelor of Hospitality Management (Quản trị Khách sạn)
• Bachelor of English (Tiếng Anh)
• Bachelor of Business English (Tiếng Anh Thương mại)
• S.T.A.R Pathway Program (Special Tertiary Aspirational Route)
• International Transfer Pathway to UK and Australian Universities

Quantifiable outcome

• Graduates achieve B2 English level (IELTS 5.5-6.0)
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Partnerships

Nine partnerships are on record, tiered major and core.

• Abu Dhabi UniversitymajorStrategic or Co-development Partner · 1 January 2026Academic partnership with UAE university featuring workshop on ESG and sustainable business conducted by Dr. Prerna Kumari, Assistant Professor of Management, College of Business.
• PearsonmajorStrategic or Co-development PartnerInternational educational publishing and curriculum partner providing quality assurance for international standard programs and educational materials.
• La Trobe UniversitymajorStrategic or Co-development PartnerAustralian university partnership for international education collaboration, student exchange, and curriculum development in various disciplines.
• Asian Institute of Technology (AIT)majorStrategic or Co-development PartnerRegional technical university partnership for advanced education and research collaboration in technology and engineering fields.
• Ming Chuan UniversitymajorStrategic or Co-development PartnerTaiwan university partnership for international exchange, collaborative programs, and academic development in business and hospitality disciplines.
• Chinese Culture UniversitymajorStrategic or Co-development PartnerTaiwan university partnership for academic exchange, research collaboration, and international student mobility programs.
• Woosong UniversitymajorStrategic or Co-development PartnerSouth Korean university partnership for international education collaboration and student exchange opportunities.
• Toyota Phu My HungcoreStrategic or Co-development PartnerCorporate partnership providing internship and employment opportunities for NIIE students, particularly in automotive technology programs.
• 2000+ Enterprise PartnerscoreStrategic or Co-development PartnerNetwork of over 2000 companies providing internship placements, career opportunities, and enterprise connection activities for student career development.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• FPT University: FPT University is a major Vietnamese private university with strong programs in IT, Business, and Digital Marketing and an extensive enterprise network including FPT's own technology companies. It competes directly with NIIE for Vietnamese students seeking tech and business degrees, with a stronger employer brand in Vietnam's tech sector.
• RMIT University Vietnam: RMIT Vietnam is a direct competitor offering English-medium bachelor's and master's degrees from a globally-ranked Australian university, with strong industry partnerships and a premium tuition model in Ho Chi Minh City and Hanoi. It targets the same Vietnamese high school graduate segment with an international-standard curriculum, directly competing with NIIE's bilingual model at a higher price point.
• Fulbright University Vietnam: Fulbright University Vietnam is a US-affiliated nonprofit institution offering liberal arts and professional programs in Ho Chi Minh City. It targets high-achieving Vietnamese students seeking American-style education and competes with NIIE for the same bilingual/international higher education segment, particularly for students prioritizing critical thinking and global credentials.
• Ton Duc Thang University: Ton Duc Thang University is a public-affiliated Vietnamese university with QS-ranked programs and a strong employer reputation, particularly in business and engineering. It competes with NIIE for top Vietnamese students at a lower price point and represents the public-university alternative that constrains NIIE's premium positioning.
• Hoa Sen University: Hoa Sen University is a private Vietnamese university offering business, technology, and design programs with a focus on practical training. It competes with NIIE for the same high school graduate segment in Ho Chi Minh City, particularly for students seeking industry-aligned curriculum with strong internship pipelines.
• British University Vietnam (BUV): BUV is a direct competitor offering UK degree programs delivered in English in Hanoi and Ho Chi Minh City, with strong employer partnerships and an international-standard curriculum. It targets the same bilingual/international higher education segment with a fully English-medium delivery model, positioning as a premium alternative to NIIE.
• University of Economics Ho Chi Minh City (UEH): UEH is Vietnam's leading public economics and business university with strong international partnerships and a QS-ranked reputation. It competes with NIIE for top business school applicants in Ho Chi Minh City at substantially lower tuition, representing the most credible public-university alternative for NIIE's business and economics programs.
• Duy Tan University: Duy Tan University is a large private university in Da Nang offering diverse undergraduate and graduate programs in business, engineering, and healthcare with international partnerships. It competes with NIIE for Vietnamese students seeking international-standard education, with a broader program portfolio but less of a Ho Chi Minh City footprint.
• VinUni: VinUni is a private university established by Vingroup offering premium tuition, English-medium instruction, and partnerships with Cornell and Penn. It directly competes with NIIE for top Vietnamese students seeking internationally-aligned education, with a substantially larger capital base and stronger employer brand via Vingroup's corporate ecosystem.

Broad incumbents

• Nguyen Tat Thanh University (NTTU): NTTU is NIIE's parent university and a broader incumbent in Vietnamese private higher education, offering diverse programs beyond NIIE's international-standard portfolio. It is comparable as the broader operating context within which NIIE functions and shares infrastructure, governance, and reputation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/niieinstitute2009
• LinkedInlinkedin.com/company/niie

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viện Đào tạo Quốc tế NIIE - NTTU