（株）新潟日報社
Niigata Nippo is a privately-held regional newspaper publisher founded in 1874, serving Niigata Prefecture with a daily print newspaper, digital subscriptions, mobile apps, and a Paper Viewer digital replica. The company operates an integrated multi-platform news and cultural media business targeting local consumers.
- Company typePrivate
- Founded1874
- Headquarters新潟市中央区, 新潟県, Japan
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What （株）新潟日報社 does
（株）新潟日報社 (Niigata Nippo Co., Ltd.) is a privately-held regional newspaper publisher founded in 1874 and headquartered at the Mediagip complex in Niigata City, Niigata Prefecture, Japan. The company's primary product is the daily 新潟日報 (Niigata Nippo) newspaper, which provides comprehensive local news, regional sports coverage (notably Albirex Niigata and high school baseball), politics, economics, cultural content, and investigative journalism. The newspaper is distributed via home delivery through the affiliated NIC新潟日報販売 sales network covering all Niigata Prefecture municipalities, including Sado Island. The company also operates an active investigative reporting unit, もっとあなたに特報道班 (もあ特), which accepts reader-submitted investigation requests.
Niigata Nippo runs a multi-platform digital ecosystem built around its news website (niigata-nippo.co.jp), the 紙面ビューアー (Paper Viewer) digital replica with 28-day article search and QR code features, and dedicated iOS and Android mobile applications. Digital subscription plans are tiered: Regular Plan (¥3,300/month, unlimited access), Student Plan (¥2,000/month), Light Plan (¥1,650/month, 50 articles/month), with Reader Membership (free for print subscribers) and Family Plan (¥330/month for co-residing family members) as bundled extensions. Unified authentication is handled via the 新潟日報パスポート (Niigata Nippo Passport) account system. Communication channels include email newsletters (ニュースレター, 記者セレクション, asshエクストラ), a LINE official account, and social media presence on X, Facebook, and Instagram. The company participates in the 47NEWS consortium of 47 Japanese regional newspapers for shared content distribution.
The revenue model combines recurring subscription revenue (print home delivery and digital tiers), print and digital advertising, professional services from cultural events (including the large-scale TGC新潟 consumer event at the Mediagip venue), publishing (NNJ BOOKS, monthly CARREL magazine), cultural education programs (カルチャースクール with locations in Joetsu and Nagaoka), and e-commerce through subsidiary-operated storefronts (新潟日報メディアネット, ガタチラ). The company holds industry recognition from the Japan Newspaper Publishers & Editors Association (新聞協会賞) and operates additional sub-brands including the にいがた元気プラス health longevity project and the にいがた鮭プロジェクト regional economic initiative.
（株）新潟日報社 firmographics
Firmographics- Name
- （株）新潟日報社
- Legal name
- 新潟日報社
- Website
- https://niigata-nippo.co.jp
- Company type
- Private
- Founded year
- 1874
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Niigata Nippo is a privately-held regional newspaper publisher founded in 1874, serving Niigata Prefecture with a daily print newspaper, digital subscriptions, mobile apps, and a Paper Viewer digital replica. The company operates an integrated multi-platform news and cultural media business targeting local consumers.
- Ownership category
- akta.pro rank
（株）新潟日報社 industry classification
Industry- Product category
- Regional Newspaper Publishing
- NAICS
- Newspaper Publishers (513110), Newspaper, Periodical, Book, and Directory Publishers (5131)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- Local & Regional Newspapers (Print & Digital) (MPAJADAB)
- akta.pro secondary industry
- News, Politics & Current Affairs Magazines (MPAJAEAO)
Keywords
Where （株）新潟日報社 is headquartered
LocationHeadquarters
- HQ city
- 新潟市中央区, 新潟県
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
（株）新潟日報社 business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Home Delivery Subscription: Physical newspaper home delivery through NIC distribution network, the primary revenue stream with reader membership offered as a bundled digital benefit
- Digital Subscription: Tiered digital subscription plans (Regular, Student, Light) providing online news access, paper viewer, and exclusive digital content
- Advertising: Print and digital advertising space sold to local and national advertisers
- Cultural Events and Publishing: Revenue from organizing events (TGC新潟, exhibitions), publishing books through NNJ BOOKS and CARREL magazine, and cultural school operations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Regular Plan - Unlimited access to all news content and paper viewer |
| Subscription | Monthly | Student Plan - Unlimited access for students |
| Subscription | Monthly | Light Plan - Limited access plan |
| Subscription | Monthly | Reader Membership - For newspaper subscribers |
| Subscription | Monthly | Family Plan - For family members of subscribers |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
（株）新潟日報社 product offering
Product offeringCore offering
（株）新潟日報社 publishes the daily Niigata Nippo (新潟日報) regional newspaper serving Niigata Prefecture, available through print home delivery and digital subscription. The company operates a comprehensive news website, a digital Paper Viewer (紙面ビューアー) replica, mobile applications, and tiered subscription plans (Regular, Student, Light, Reader Membership, Family). It also runs an investigative reporting unit (もあ特), cultural education programs, and produces events and vertical content brands.
Product overview
（株）新潟日報社 operates a multi-platform news and media business serving Niigata Prefecture. The core offering is the daily 新潟日报 (Niigata Nippo) newspaper, available via home delivery subscription and digital access. The digital portfolio includes the ニュースサイト (news website), 紙面ビューアー (paper viewer for digital newspaper replicas), and LINE-based communication channels. Subscription plans (購読プラン) range from レギュラープラン (¥3,300/month) offering unlimited digital access, to ライトプラン (¥1,650/month) with limited articles, plus bundled paper+digital options (読者会員, 家族プラン). The company also operates vertical content brands including Otona+ (lifestyle/culture), にいがた元気プラス (health/wellness), 業界地図 (industry coverage), and maintains a specialized investigative unit もっと あなたにー特別報道班 (もあ特). Related services include 新潟日报カルチャースクール (cultural education programs), 新潟の選挙 (election coverage portal), and mobile apps for iOS and Android. 新潟日报パスポート serves as the unified user authentication system across all digital services.
Differentiator
Problem solved
Functional benefit
Brands
- assh: Web magazine lifestyle publication covering topics related to Niigata lifestyle, culture, and leisure activities
- ガタちら
- メディアシップ
- にいがた元気プラス
Products and services
- 新潟日報 (Niigata Nippo) — Main Newspaper The company's primary daily newspaper serving Niigata Prefecture, providing local news, regional coverage, sports (including Albirex Niigata), politics, economics, and cultural content. Available in both print (home delivery) and digital formats.
- 紙面ビューアー (Paper Viewer) Digital replica of the morning newspaper accessible on computers, smartphones, and tablets. Features include article scrapbooking, 28-day archive search, QR code scanning, and flyer information linking.
- 購読プラン (Subscription Plans) Tiered subscription model including Regular Plan (¥3,300/month, unlimited access), Student Plan (¥2,000/month), Light Plan (¥1,650/month, 50 articles/month), Reader Member (free with print subscription), and Family Plan (¥330/month for co-residing family members).
- メールマガジン (Email Newsletters) Email newsletter services including ニュースレター (daily news picks 3x/day), 記者セレクション (Reporter Select), and asshエクストラ (assh Extra).
- もっと あなたにー特別報道班 (もあ特) On-demand investigative journalism unit addressing reader questions, consumer complaints, and social issues. Readers can submit investigation requests via LINE, email, fax, or mail.
- 新潟の選挙 (Niigata Elections) Election coverage portal providing election news, schedules, past results, political news, and candidate information for Niigata Prefecture.
- 新潟日報カルチャースクール Cultural education programs including health/exercise, tea ceremony, flower arrangement, art, crafts, music, language, cooking, and business courses. Available at Media Ship and satellite locations in Joetsu and Nagaoka.
- 新潟日報電子版アプリ (Niigata Nippo Digital Apps) Mobile applications for iOS (App Store) and Android (Google Play) providing access to the Paper Viewer and digital news content.
Quantifiable outcome
- Daily news updates across all Niigata municipalities with regional-specific content
Companies that use （株）新潟日報社
Customer profileSegments2 records
Ideal customer profiles2 records
（株）新潟日報社 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature1 record
（株）新潟日報社 partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- 47NEWS Consortium (全国47新聞社)coreParticipating member of the 47NEWS consortium, a collaboration of 47 regional Japanese newspapers for shared news distribution and content exchange. This partnership extends content reach beyond Niigata Prefecture and enables cross-regional news coverage.
- NIC新潟日報販売 NetworkcoreDistribution network of NIC (新潟日報販売) regional sales offices handling newspaper home delivery subscriptions and customer service across Niigata Prefecture municipalities.
- JR東日本 (East Japan Railway Company)minorCollaboration on regional promotion content, including special features like the Sakurazaka46 train travel campaign in Niigata area.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
（株）新潟日報社 competitors and assessment
Company assessmentDirect peers
- Shinano Mainichi Shimbun (信濃毎日新聞): Nagano-based regional newspaper with print subscriptions, digital tiers, and cultural/community programming. Closely mirrors Niigata Nippo's hybrid revenue model and prefecture-wide local news monopoly.
- Chunichi Shimbun (中日新聞社): Largest regional newspaper in Japan, headquartered in Nagoya, serving the Chubu region with a print+digital subscription model and 47NEWS consortium membership. Closely comparable to Niigata Nippo in operating model and regional monopoly positioning, but at materially larger scale.
- Kyoto Shimbun (京都新聞社): Regional newspaper serving Kyoto Prefecture with print and digital operations. Directly comparable to Niigata Nippo's regional scope, multi-platform distribution, and local-events/community content portfolio.
- Nishinippon Shimbun (西日本新聞社): Regional newspaper serving northern Kyushu (Fukuoka) with a print+digital+event business mix. Strong comparable to Niigata Nippo's regional dominance, multi-tier digital subscription strategy, and community-engagement verticals.
- Chugoku Shimbun (中国新聞社): Regional newspaper headquartered in Hiroshima serving the Chugoku region with print, digital subscriptions, and cultural/community initiatives. Comparable to Niigata Nippo's diversified revenue model including events and lifestyle content.
- Shizuoka Shimbun (静岡新聞社): Regional newspaper serving Shizuoka Prefecture, notably transitioned to digital-first and operates digital subscription tiers. Comparable strategic peer given its analogous print+digital pivot and prefecture-level focus.
- Hokkaido Shimbun (北海道新聞社): Regional newspaper serving Hokkaido with print, digital, and event verticals. Direct operational parallel to Niigata Nippo's hybrid print+digital+community engagement model, and a fellow 47NEWS member.
- Kahoku Shimpo (河北新報社): Tohoku regional newspaper (Miyagi) with similar print+digital subscription tiers, local sports coverage, and 47NEWS consortium participation. Closely matches Niigata Nippo's regional newspaper structure and prefecture-wide coverage scope.
Broad incumbents
- Asahi Shimbun (朝日新聞社): National newspaper with significant regional bureaus including Niigata, offering digital subscription bundles (朝日新聞デジタル) that overlap with Niigata Nippo's digital subscription offering. Represents competitive pressure at the digital and national-news aggregation layer.
Others
- Kyodo News (共同通信社): National and international wire service that supplies news to Niigata Nippo's 国内・海外のニュース (National/International News) section. Functions as a content supplier rather than direct competitor, anchoring Niigata Nippo's non-local content stream.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
（株）新潟日報社 social profiles
Digital presence（株）新潟日報社 financial estimates
Financial estimateRevenue estimate
Valuation estimate
（株）新潟日報社 leadership team
Management profileNumber of profiles
（株）新潟日報社 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
（株）新潟日報社 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about （株）新潟日報社
What does （株）新潟日報社 do?
（株）新潟日報社 publishes the daily Niigata Nippo (新潟日報) regional newspaper serving Niigata Prefecture, available through print home delivery and digital subscription. The company operates a comprehensive news website, a digital Paper Viewer (紙面ビューアー) replica, mobile applications, and tiered subscription plans (Regular, Student, Light, Reader Membership, Family). It also runs an investigative reporting unit (もあ特), cultural education programs, and produces events and vertical content brands.
Is （株）新潟日報社 a public or private company?
（株）新潟日報社 is a private company. It is classified as unknown and is currently operating.
When was （株）新潟日報社 founded?
（株）新潟日報社 was founded in 1874. It employs 11 to 50 people.
Where is （株）新潟日報社 based?
（株）新潟日報社 is headquartered in 新潟市中央区, 新潟県, Japan, in the Asia region.
How does （株）新潟日報社 make money?
Four revenue lines are on record. Home Delivery Subscription is the primary driver. The others are digital Subscription, advertising and cultural Events and Publishing.
Who are （株）新潟日報社's main competitors?
Direct peers on record are Shinano Mainichi Shimbun (信濃毎日新聞), Chunichi Shimbun (中日新聞社), Kyoto Shimbun (京都新聞社), Nishinippon Shimbun (西日本新聞社), Chugoku Shimbun (中国新聞社), Shizuoka Shimbun (静岡新聞社), Hokkaido Shimbun (北海道新聞社) and Kahoku Shimpo (河北新報社). Asahi Shimbun (朝日新聞社) is listed as a broad incumbent. Kyodo News (共同通信社) is listed as an others.
Does （株）新潟日報社 have an API?
No public API is recorded for （株）新潟日報社.
What industry is （株）新潟日報社 in?
（株）新潟日報社's product category is Regional Newspaper Publishing. Its primary akta.pro industry code is MPAJADAB, Local & Regional Newspapers (Print & Digital), with a secondary code of MPAJAEAO, News, Politics & Current Affairs Magazines. Its NAICS code is 513110 and its SIC code is 2711.