Nijmegen Atletiek

What Nijmegen Atletiek does

Nijmegen Atletiek is a Dutch non-profit athletics club founded in 1978 and headquartered at Heemraadstraat 3, Nijmegen, Netherlands. The organization provides structured athletics, running, walking, and adaptive sports programs across all age categories — pupillen (6-11), junioren (11-19), senioren (20-34), masters (35+), and adapted sports participants — through four integrated product sections: Baanatletiek (track and field), Loopgroepen (recreational running groups of approximately 450 members), Wandelen (Nordic Walking and Sportief Wandelen), and Aangepast Sporten (programs for visual impairment, autism, and other disabilities). The club is staffed by 17 employees with a broader network of 80+ certified trainers across disciplines including sprint, hurdles, throws, jumps, pole vault, combined events, and middle/long distance. Its competitive track record includes multiple Dutch national champions and Olympians (notably Marko Koers, 9x national champion and 3x Olympian; Miranda Boonstra, national champion and record holder) and the Meerkampgroep's qualification for the European Championships U20 in 2023.

The club's technology infrastructure is centered on the AllUnited-powered website (nijmegenatletiek.nl) for membership management, training registration, and competition sign-up. Revenue is generated through annual membership dues, paid beginner courses (Beginnerscursus Hardlopen at €48, Start to Nordic Walk at €75, Start to Power Walk), Krachthonk strength training facility access (€55 per 12 months plus €15 pass fee), and local business sponsorships (bakery, physiotherapist, accountants, running store, signage company, garden design). The go-to-market motion is community-led, leveraging free trial training (4 proeftrainingen sessions) as the entry point, followed by structured beginner courses that convert to recurring memberships. Marketing channels include the website, Facebook, Instagram, Flickr photo galleries, email newsletters, and earned media through integration with the national federation's Atletiekunie.nl news feed. Event-driven engagement is reinforced by hosting competitions (NK Trailrunning at Zevenheuvelentrail, stedenwedstrijden, league matches) and the club's own calendar including Zevenheuvelenloop and Vierdaagse training.

Key strategic relationships include a core partnership with Atletiekunie (national athletics federation governing competition rules, athlete registration, and national team selection) and compliance infrastructure with Centrum Veilige Sport Nederland (confidential advisors for misconduct, doping, bullying, and discrimination reporting). The senior team achieved direct promotion to the highest national class (NK Teams 2027) after the 2025 competition season. The organization is volunteer-led by a board chaired by Francois van Schaik, with Yvonne van Alebeek serving as Verenigingsmanager for day-to-day operations and Niels Lambers as coordinator of trainers and head coach of the Meerkampgroep.

Name

Nijmegen Atletiek

Legal name

Nijmegen Atletiek

Website

https://nijmegenatletiek.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Nijmegen Atletiek is a Dutch non-profit athletics club founded in 1978 in Nijmegen, serving hundreds of members across all age groups through track and field, running groups, walking, and adaptive sports programs with 80+ certified trainers.

Ownership category

akta.pro rank

Product category

Athletics and running club services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.) (MPAKABAD)

akta.pro secondary industry

Strength & Conditioning / Athletic Performance Training (HSADAEAB)

Keywords

• Athletics club
• Running training
• Track and field
• Youth sports development
• Recreational running

Headquarters

HQ city

Nijmegen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership fees (contributie) for access to training programs, competition participation, and club facilities.
2. Strength Training Facility Access: Krachthonk (strength training room) access fee of €55.00 for 12 months plus €15.00 for pass issuance.
3. Beginner Courses: Paid courses including Beginnerscursus Hardlopen (€48.00 for 6 weeks) and Start to Nordic Walk (€75.00 for 5-week course) that convert to memberships.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Nijmegen Atletiek operates a multi-section athletics association offering track and field training, recreational running groups, Nordic and sportief walking, adaptive sports, and beginner technique courses for members aged 6 through masters. Members access coached training programs, participate in local and national competitions, and use affiliated facilities such as the Krachthonk strength room under annual membership and course fee structures.

Product overview

Nijmegen Atletiek is a multi-section athletics club offering a unified platform of sports programs including Baanatletiek (track and field), Loopgroepen (running groups), Wandelen (walking including Nordic Walking and Sportief Wandelen), and Aangepast Sporten (adaptive sports). The club provides structured training pathways from pupil through master age categories, supported by specialized training groups like the Meerkampgroep. Supplementary programs include the Beginnerscursus Hardlopen, Start to Nordic Walk, and Start to Power Walk courses, plus facility access to Krachthonk - De Tribune for strength training. The portfolio is integrated through a shared membership system, proeftrainingen (trial training) onboarding program, and unified training schedules across all sections.

Differentiator

Problem solved

Functional benefit

Products and services

• Baanatletiek (Track Athletics)

Quantifiable outcome

• 450 recreational runners in loopgroepen
• +2 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered minor and core.

• Veilig & vertrouwd sportenminorGTM or Marketing PartnerSafety and trust in sports certification program partner, promoting safe sporting environment standards.
• Streekbakker JorritminorGTM or Marketing PartnerLocal bakery sponsor providing refreshments and support for club activities.
• Tamminga SportsminorGTM or Marketing PartnerSports equipment supplier sponsor supporting the athletics club.
• Q AccountantsminorGTM or Marketing PartnerAccounting firm providing financial services sponsorship.
• Lopers CompanyminorGTM or Marketing PartnerRunning specialty store sponsor, relevant to running groups member base.
• Hendri Peters TuindesignminorGTM or Marketing PartnerGarden design company sponsor.
• InterscreenminorGTM or Marketing PartnerSignage and display company sponsor.
• mm fysiominorGTM or Marketing PartnerPhysiotherapy partner providing medical support to athletes.
• AtletiekuniecoreStrategic or Co-development PartnerNational athletics federation governing competition rules, athlete registration through atletiek.nu, national team selection, and development programs including Start to Run initiative.
• Centrum Veilige Sport NederlandcoreStrategic or Co-development PartnerNOC*NSF center providing trained confidential advisors for reporting misconduct, doping, matchfixing, eating disorders, bullying, discrimination, aggression and sexual intimidation.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• PSV Atletiek: PSV Atletiek is the athletics department of PSV Eindhoven, providing organized track and field training, running groups, and competitive programs. Direct peer given its comprehensive athletics offering and similar competitive standing in Dutch athletics.
• PAC Rotterdam: PAC Rotterdam is a major Dutch athletics club providing comprehensive track and field training, recreational running, and masters programs. Operates with the same multi-discipline club model and membership structure as Nijmegen Atletiek, serving a comparable athlete base from youth to masters.
• AV Haarlem: AV Haarlem is a Dutch athletics club providing track and field training, running groups, and youth athletics programs. Comparable to Nijmegen Atletiek as a regional comprehensive athletics club with similar training and competition focus.
• AV Atverno: AV Atverno is a Dutch athletics club providing track and field, running, and youth athletics programs. Comparable to Nijmegen Atletiek as a regional athletics club with similar multi-discipline offerings and community membership structure.
• AAV SISU: AAV SISU is a Dutch athletics club offering structured track and field, running, and youth development programs. Comparable to Nijmegen Atletiek in operating model, multi-discipline track and field scope, and community-focused membership base.
• Fortius: Fortius is a Dutch athletics club in the Amsterdam region offering track and field, running groups, and competitive athletics programs. Comparable to Nijmegen Atletiek as a comprehensive athletics club with strong community running programs and competitive national participation.
• Hellas Utrecht: Hellas Utrecht is one of the largest athletics clubs in the Netherlands, offering track and field, running groups, walking, and youth development programs across the Utrecht region. It is a direct comparable to Nijmegen Atletiek in scope, multi-discipline offering, and competitive participation at the national level.
• AV Lycurgus: AV Lycurgus is a Dutch athletics club offering track and field, running, and masters athletics programs. Comparable to Nijmegen Atletiek in offering multi-discipline athletics with both recreational and competitive tracks and similar membership/local club model.
• AV Phoenix: AV Phoenix is a Dutch athletics club offering track and field, running groups, and competitive athletics programs. Direct peer to Nijmegen Atletiek in organizational model, athletic discipline coverage, and competitive national participation.
• AV Achilles: AV Achilles is a Dutch athletics club with multi-discipline track and field, running, and youth programs. Comparable to Nijmegen Atletiek as a community-based athletics club with comparable training structure and competitive participation in Dutch athletics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/nijmegenatletiek
• LinkedInlinkedin.com/company/atletiek-nijmegen

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nijmegen Atletiek