Q Accountants

What Q Accountants does

Q Accountants is a UK-based, ACCA-regulated accountancy firm founded in 2015 by Farid Gasanov and headquartered in London. The firm operates across three UK offices (London, Sheffield, and Manchester) with a team of 29 and serves an active client base of 400+ spanning limited companies, sole traders and freelancers, high-net-worth individuals, startups, SMEs, and construction industry contractors. Services are organised into three primary plan families — Self Assessment, Company Tax (Ltd), and Private Client — supplemented by a wide catalogue of one-off services including R&D tax relief, SEIS/EIS applications, Patent Box, EMI scheme setup, CIS compliance, payroll, and bookkeeping.

The technology foundation is the proprietary QTax platform (accessible at platform.q.tax), built around Xero as the cloud accounting backbone (Xero Gold Partner status) and integrated with QuickBooks, Dext, Stripe, PayPal, and Pleo. Layered on top are several AI-powered features: an AI Tax Assistant for guided Self Assessment completion, an AI Tax Planner (early access) for forward-looking scenario analysis, an MTD Batch Filing engine for 100+ HMRC submissions in a single click, and a Self-Employed & Landlord Tax Saving Report priced at £9.99 that analyses uploaded bank statements for allowable expenses and tax-saving opportunities. The firm is ACCA-regulated and listed on ACCA's find-an-accountant directory.

Commercially, Q Accountants runs a sales-led, subscription-anchored model. Ltd Company plans are monthly fixed-fee subscriptions (£250–£500/month), Self Assessment tiers are annual subscriptions (£39.99–£500+), and Private Client packages range from £1,500 per engagement to £7,500/year Annual Tax Retention and bespoke engagements at price on application. Add-on services (VAT, payroll, CIS, bookkeeping) are unit-priced from £25/quarter, £5/employee, £15/month, and £50/month respectively. Customer acquisition is driven primarily by 27+ SEO-optimised landing pages targeting high-intent tax queries, a 25-article blog, and organic social media presence, with a free 30-minute discovery call booked via Calendly serving as the primary conversion mechanism. A £450 paid 1-hour private consultation serves higher-value HNWI leads.

Name

Q Accountants

Legal name

Q Accountants

Website

https://qaccountants.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Q Accountants is a UK ACCA-regulated accountancy firm offering tiered subscription services across Self Assessment, limited company accounting, and private client advisory, supported by a proprietary AI-powered QTax platform and delivered from offices in London, Sheffield, and Manchester.

Ownership category

akta.pro rank

Product category

Accounting Services

NAICS

Accounting, Tax Preparation, Bookkeeping, and Payroll Services (5412), Offices of Certified Public Accountants (541211), Other Accounting Services (541219)

akta.pro primary industry

Financial Reporting & Technical Accounting Advisory (GAAP/IFRS) (BPAHABAF)

akta.pro secondary industry

Expense Management & T&E Audit (Employee Expenses, Corporate Cards) (BPAAAGAE)

Keywords

• Accounting services
• Tax compliance
• Bookkeeping services
• Self assessment filing
• Corporate tax planning

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Subscription Accounting Plans (Ltd Company): Monthly fixed-fee subscription plans for limited company accounting. Three tiers: Basic (£250/month), Standard (£350/month), and Premium (£500/month). All tiers include a dedicated accountant, fixed fees, and tax investigation insurance. Additional services (payroll, VAT) included or add-on depending on tier.
2. Self Assessment Filing Plans: Annual subscription tiers for personal tax returns: Basic (£39.99/year), Standard (£99.99/year), Premium (from £500/year). Basic is a self-serve digital product; Standard adds full KYC and HMRC correspondence handling; Premium adds a dedicated accountant and tax planning consultation.
3. Private Client Advisory: High-net-worth individual advisory with three tiers: SA100 Complex (£1,500+), Annual Tax Retention (£7,500/year), and Bespoke (POA). The annual retention package includes dedicated partner access, unlimited meetings, tax investigation protection, and written tax opinions. Bespoke includes 24/7 priority partner access and family office support.
4. One-Off Services: Discrete project fees including company formation, SEIS/EIS applications, R&D claims, Patent Box relief, EMI scheme setup, company valuation, group restructuring, cross-border tax planning, bookkeeping, payroll, VAT registration, and CIS compliance. Add-on services are priced: VAT returns from £25/quarter, payroll from £5/employee, CIS returns from £15/month, bookkeeping from £50/month.
5. 1-Hour Private Consultation: Paid consultation at £450 GBP for private clients with complex tax and wealth planning requirements. Available by video call, phone, or in-person at 53 Duke Street, London. Booked via Calendly.
6. Tax Saving Report: One-off digital product at £9.99 GBP. Users upload a bank statement and receive an HMRC-aligned tax analysis report covering estimated liability, detected allowable expenses, and potential missed deductions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Q Accountants is an ACCA-regulated UK accounting firm that delivers fixed-fee monthly subscription accounting for limited companies (£250–£500+/month), tiered annual Self Assessment filing (£39.99–£500+/year), and high-net-worth Private Client advisory (from £1,500). The firm supplements these subscription lines with one-off specialist services — R&D Tax Relief, SEIS/EIS, Patent Box, EMI, Company Formation, Bookkeeping, Payroll, VAT Registration, and CIS Compliance — and is differentiated by the proprietary QTax digital platform featuring AI Tax Assistant, AI Tax Planner, MTD Batch Filing, and a £9.99 Self-Employed Tax Saving Report.

Product overview

Q Accountants operates a multi-tier service model combining traditional accounting services with a digital-first QTax platform. The core offering consists of Self Assessment services across three tiers (Basic at GBP 39.99/year for DIY digital, Standard at GBP 99.99/year for full compliance, and Premium from GBP 500/year with dedicated accountant support), and Company Tax services for limited companies across Basic (GBP 250/month), Standard (GBP 350/month), and Premium (GBP 500/month) tiers. The QTax Platform underpins these services with AI-powered features including an AI Tax Assistant, AI Tax Planner (early access), MTD Batch Filing (early access), and a Self-Employed Tax Saving Report (GBP 9.99). Private Client services offer high-net-worth advisory across SA100 (from GBP 1,500), Annual Tax Retention (GBP 7,500/year), and Bespoke tiers. Additional specialist services include R&D Tax Relief, SEIS/EIS, Company Formation, Bookkeeping (Xero-delivered), Payroll, VAT Registration, CIS Compliance, IFRS advisory, and Cross Border Tax Planning. The firm is Xero Gold Partner and ACCA-regulated.

Differentiator

Problem solved

Functional benefit

Products and services

• Self Assessment Filing Service Annual subscription Self Assessment filing service for UK sole traders, freelancers, contractors, and individuals with additional income. Three tiers span DIY digital (guided workflows, smart data import, AI Tax Assistant, MTD-compliant filing) through full managed compliance (KYC, HMRC correspondence, Form 64-8) up to dedicated-accountant service with tax planning consultation.
• Company Tax (Limited Company Accounting) Fixed-fee monthly subscription accounting for UK limited companies covering CT600, annual accounts, confirmation statement, payroll, VAT, salary and dividend optimisation, Companies House compliance, registered address, and tax investigation insurance. Three tiers address solo directors (£10K-£50K revenue), growing businesses (£50K-£150K revenue), and established companies (£300K+ revenue, VAT-registered).
• Private Client Advisory Partner-led tax advisory for high-net-worth individuals with complex personal tax affairs. Tiers cover sophisticated SA100 filing (FIG regime, CGT, non-resident landlord scheme, multiple income sources), all-inclusive annual strategy (dedicated partner, unlimited meetings, tax investigation protection, written tax opinion), and bespoke engagements (FIG advisory, property structuring, pre-exit planning, IHT mitigation, trusts, family wealth).
• Company Formation Services Done-for-you UK company formation including incorporation, director/shareholder structuring, registered office support, and downstream VAT, PAYE, and CIS registrations for new UK businesses.
• SEIS/EIS Application Services SEIS and EIS tax relief advisory for UK startups raising investment, covering eligibility assessment, investor-facing documentation support, and process clarity to position companies for fundraising.
• R&D Tax Relief Services Specialist R&D tax relief support for the post-April-2024 merged R&D scheme and ERIS claims, including eligibility assessment, costing preparation, technical narratives, and HMRC enquiry-ready documentation.
• Patent Box Relief Patent Box relief advisory and claim support for companies holding qualifying patents, enabling a reduced UK Corporation Tax rate on profits attributable to patented inventions.
• EMI Scheme Set Up Setup and administration of Enterprise Management Incentives share option schemes for qualifying UK companies to grant tax-advantaged options to employees.
• Company Valuation Independent company valuation services for fundraising, sale transactions, restructuring decisions, and dispute resolution.
• Group Restructuring (with HMRC Approval) Corporate group restructuring services including HMRC clearances and approvals for tax-efficient reorganisations of UK corporate groups.
• Cross Border Tax Planning International tax planning for UK businesses and individuals with cross-border operations, covering treaty analysis, transfer pricing, and expatriate tax matters.
• Bookkeeping Services Cloud-based bookkeeping delivered through Xero with bank reconciliation, transaction categorisation, and real-time financial reporting, available as a standalone service or integrated with monthly Company Tax plans.
• Payroll Services Employee payroll processing including RTI submissions, auto-enrolment pension management, P11D and P11D(b) forms, and year-end payroll documentation, priced from £5 per employee.
• VAT Registration Service Done-for-you VAT registration with HMRC including threshold assessment, application submission, and tailored VAT scheme setup guidance for VAT-registered businesses.
• CIS Compliance Services Construction Industry Scheme compliance services for UK contractors and subcontractors, including monthly CIS return preparation and filing, subcontractor verification, deduction tracking, and CIS tax reclaim support.
• Family Investment Company Setup Family Investment Company formation and ongoing administration for family wealth planning, succession strategy, and investment holding company management.
• IFRS Services for SMEs IFRS advisory, conversion, and compliance support for SMEs including impact assessments, framework setup, conversion planning, and financial statement reviews.
• Financial Planning for Businesses Financial planning for founders and business owners covering pension tax relief, SIPP strategy, investment structuring, and long-term wealth protection.
• Self-Employed & Landlord Tax Saving Report One-off AI-powered digital product priced at £9.99. Users upload a bank statement (PDF, CSV, or Excel) and receive an HMRC-aligned tax analysis report covering estimated tax liability, detected allowable expenses, and potential missed deductions with HMRC references.
• AI Tax Planner Early-access AI-powered tax planning tool for UK self-employed professionals and small Ltd company directors, providing forward-looking deduction prompts, sole trader vs Ltd scenario comparisons, VAT threshold monitoring, and an advisor escalation path into Q Accountants' human advisory.
• MTD Batch Filing Early-access AI-powered MTD-compliant batch processing tool for accountants and tax agents, enabling submission of 100+ Self Assessment returns to HMRC in a single click with CSV/Excel bulk import, pre-flight validation, audit trail, and a portfolio dashboard for practice-level visibility.
• UK FIG Regime Advisory Specialist UK Foreign Income and Gains (FIG) Regime advisory for individuals relocating to the UK from 6 April 2025, covering pre-relocation, during, and post four-year window planning with asset structuring support to replace the historic remittance basis.
• 1-Hour Private Consultation Paid 1-hour private consultation priced at £450 GBP for private clients with complex tax and wealth planning requirements, available by Google Meet, phone, or in-person at 53 Duke Street, London.

Quantifiable outcome

• 400+ active clients supported across the UK
• +3 more outcomes

Named customers25 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability9 records

Feature5 records

Partnerships

One partnership is on record.

• XerocoreTechnology or IntegrationXero Gold Partner status. Q Accountants delivers its cloud accounting services through the Xero platform, providing clients with real-time financial visibility, bank reconciliation, invoicing, and MTD-compliant record-keeping. Xero Gold is the highest partner tier, emphasising Q Accountants' commitment to digital-first accounting solutions.

Scale indicators6 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Bench: US-headquartered SMB-focused online bookkeeping and accounting service with dedicated bookkeepers and software platform. Comparable business model and SMB target customer; broad incumbent in the digital SMB accounting category.

Direct peers

• Coconut: UK digital accounting app for freelancers, sole traders, and limited companies with built-in tax estimation and Self Assessment integration. Comparable on product, target customer, and UK SMB focus.
• Crunch Accounting: UK SMB-focused online accounting firm offering fixed-fee limited company accounting packages with dedicated accountant support. Directly competes with Q Accountants' Basic/Standard/Premium Company Tax tiers for the same UK Ltd company customer.
• Mazuma: UK fixed-fee online accountancy for limited companies, freelancers, and contractors with Xero integration. Similar subscription pricing tiers and target customer segment as Q Accountants' Ltd Company Tax plans.
• FreeAgent: UK cloud accounting platform (now part of NatWest) serving freelancers, contractors, and small businesses. Overlaps with Q Accountants on UK SMB accounting workflow, MTD compliance, and contractor/Self Assessment use cases.
• TaxScouts: UK-based digital tax filing platform offering self-serve and assisted Self Assessment to consumers and sole traders. Closely comparable to Q Accountants' QTax Basic/Standard tier in target customer, AI-assisted filing flow, and low price-point digital product.
• Clear Books: UK cloud accounting software for small businesses and accountants with MTD-compliant bookkeeping. Compares as a digital-native UK accounting platform serving the same SMB/accountant ecosystem as QTax.
• GoSimpleTax: UK DIY Self Assessment software with low annual subscription pricing and HMRC-recognised MTD integration. Competes head-to-head with Q Accountants' QTax Basic tier (£39.99/year) for the price-sensitive sole-trader segment.
• DNS Accountants: Multi-office UK accountancy firm offering fixed-fee SMB, contractor, and HNWI tax services with digital onboarding. Closely comparable on multi-city UK presence, fixed-fee subscription tiers, and HNWI/private client work.

Emerging players

• ForrestBrown: UK specialist R&D tax credit advisory firm with deep technical expertise in merged scheme and ERIS claims. Direct overlap with Q Accountants' post-April-2024 R&D service line on specialist advisory for loss-making R&D-intensive SMEs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCqw9XmGUQR6jL0B_SohxY2w
• Facebookfacebook.com/qaccountants
• LinkedInlinkedin.com/company/qaccountants
• Instagraminstagram.com/qaccountants
• Xx.com/qaccountantsUK

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Q Accountants