Nine13sports

What Nine13sports does

Nine13sports is a 501(c)(3) nonprofit organization headquartered in Indianapolis, Indiana, founded in 2012 by Tom Hanley. The organization delivers mobile youth bicycling programs to K-12 schools, community centers, parks, and faith-based organizations across Central Indiana. Its core product line includes Kids Riding Bikes (in-school physical education cycling instruction), Kids Building Bikes (STEM-focused hands-on bike mechanics program where students earn a bike to keep), ExploreIndy (guided city bicycle tours), Experience-Based Learning field trips, and Bike Camp summer programming. Programming is delivered through both mobile units that bring bicycles directly to sites and the Building Bikes Lab at the 25,000-square-foot Nine13 Depot facility in the Near Northwest neighborhood, acquired in late 2023.

Name

Nine13sports

Legal name

Nine13 Inc.

Website

https://nine13sports.org

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Nine13sports is an Indianapolis-based 501(c)(3) nonprofit that delivers mobile youth bicycling programs to Central Indiana schools and communities through sub-brands including Kids Riding Bikes and Kids Building Bikes, and operates a separate Nine13 Logistics division for community logistics services.

Ownership category

akta.pro rank

Product category

Youth Bicycle Education and Community Programming

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (611620)

SIC

Services-Educational Services (8200), Services-Amusement & Recreation Services (7900), Transportation Services (4700)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

akta.pro secondary industries

Athletics Fundraising, Sponsorships & NIL Support (EDALAIAN), Group Fitness, Personal Training & Wellness Coaching (EDALAIAE), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Youth bicycle education
• Mobile cycling programs
• STEM bike building
• Community wellness programs
• School physical education

Headquarters

HQ city

Indianapolis, Indiana

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: Individual and corporate donations support program operations, including specific giving levels for Kids Building Bikes scholarships ($850 full scholarship, $450 bike sponsorship, $75 accessory kit, $25 helmet/lock)
2. Grants and Foundation Funding: Major grants from foundations including Lilly Endowment ($300,000 in 2017) and LIDS Foundation ($125,000 Tip the Hat Award in 2017), plus Indiana Department of Education funding
3. ExploreIndy Ride Fees: Fee-based guided bicycle tours of Indianapolis that support Nine13sports programming
4. Cranksgiving Event Registration: Registration fees ($20 per rider) for annual food drive bicycle event
5. Nine13 Logistics Services: Fee-for-service logistics operations including freight support, home delivery, urban grower support, and event support for partners across Central Indiana

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Nine13sports is a nonprofit organization that delivers youth bicycle education programs directly to schools, community centers, and parks through a mobile programming model. Core offerings include in-school physical education cycling instruction (Kids Riding Bikes), STEM-based bike building (Kids Building Bikes), guided city bicycle tours (ExploreIndy), experience-based learning field trips, and summer Bike Camp. The organization also operates Nine13 Logistics, a separate division providing community logistics services such as food distribution, home delivery, freight support, and event logistics.

Product overview

Nine13sports operates a suite of interconnected youth bicycling programs organized around the bicycle as an educational and community-building tool. The core portfolio includes Kids Riding Bikes (in-school physical education cycling program), Kids Building Bikes (STEM-focused bike mechanics program where students build bikes to keep), ExploreIndy (guided city bicycle tours), Experience-Based Learning (field trip curriculum integration), and Bike Camp (summer programming). These programs are delivered both through mobile programming (bringing bikes to schools and community centers) and at the Building Bikes Lab facility at the Nine13 Depot headquarters. Related initiatives include CranksgivingIndy (annual food drive bike event) and the Bicycle Skills & Safety Park (announced for 2026). The organization also operates Nine13 Logistics as a separate division providing community logistics services, with proceeds supporting youth programming.

Differentiator

Problem solved

Functional benefit

Brands

• Kids Riding Bikes: Foundational bicycle program implemented into school physical education classes, teaching youth riding skills and health benefits.
• Kids Building Bikes
• ExploreIndy
• CranksgivingIndy
• Nine13 Logistics

Products and services

• Kids Riding Bikes
• Kids Building Bikes
• ExploreIndy
• Experience-Based Learning (E.B.L.)
• Bike Camp
• Nine13 Logistics
• CranksgivingIndy
• Building Bikes Lab

Quantifiable outcome

• 968 students rode 629.2 miles and burned 17,424 calories in single program cycle
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Genesis: Pathways to SuccesscoreStrategic or Co-development Partner · 1 March 2022Partnership with Ripley County Community Foundation initiative to deliver Kids Riding Bikes to six middle schools in Ripley County, funded by Indiana Department of Education 1008 Grant. 968 students rode 629.2 miles and burned 17,424 calories.
• LIDS/LIDS FoundationcoreStrategic or Co-development PartnerPartnership for Central Indiana operations expansion. Won $125,000 Tip the Hat Award grand prize in 2017. Includes partnership for expanded programming capacity.
• Gleaners Food BankcoreStrategic or Co-development PartnerCOVID-19 pivot partnership for food delivery operations. Delivered 6.5+ million pounds of food over 12 months. Household delivery to 250 homes/day, agency delivery to 40 agencies/week.
• Second HelpingscoreStrategic or Co-development PartnerCOVID-19 food delivery partnership continuing post-pandemic to address food insecurity in Marion County
• Indy Hunger NetworkcoreStrategic or Co-development PartnerCollaboration on food insecurity initiatives across Central Indiana
• MidNorth Food PantryminorStrategic or Co-development PartnerBeneficiary of CranksgivingIndy food drive events, serving the largest food desert in Indianapolis
• ActiveIndy ToursminorChannel Partner/ Reseller/ DistributorPartner for CranksgivingIndy event and guided city bicycle tours that benefit Nine13sports programming
• Indy Parks & RecreationcoreStrategic or Co-development PartnerProgramming partnership for summer 2017, relaunched ExploreIndy rides starting July 2020
• Major Hospital (Shelbyville)minorStrategic or Co-development PartnerExpanded partnership in 2017 to include school programs and additional community events
• Hendricks Regional HealthminorStrategic or Co-development PartnerExtended Kids Riding Bikes partnership for 2017 programming year
• Arbor HomesminorStrategic or Co-development PartnerThird-year partnership bringing Kids Riding Bikes programs to schools across Central Indiana
• City of IndianapoliscoreStrategic or Co-development PartnerCOVID-19 response partnership for food delivery and community support during pandemic
• GenesysminorStrategic or Co-development PartnerFeatured partnership through Gleaners highlighting Nine13sports COVID-19 response efforts
• Regions BankminorOthersFeatured partner supporting Nine13sports programming
• MHS (Managed Health Services)minorOthersFeatured partner supporting Nine13sports operations
• Butler UniversityminorOthersUniversity internship program providing Partnership & Business Development interns

Scale indicators8 records

Recent moves12 records

Expansion highlights5 records

Others

• PeopleForBikes: National bicycling advocacy and industry coalition that supports bicycling infrastructure and access. Not a direct competitor, but a peer in the broader bicycle-equity ecosystem where Nine13sports operates its youth programming mission.

Direct peers

• Outride: Nonprofit (formerly the Specialized Foundation) that funds youth cycling programs tied to social, emotional, and physical wellness in schools. Directly comparable on youth-cycling-school-programming focus and grant-funded nonprofit model.
• Bike New York: New York-based nonprofit offering youth cycling education, bike rodeos, and learn-to-ride classes alongside large-scale community events (Five Boro Bike Tour). Comparable in mission, programming, and event-driven community engagement model.
• National Interscholastic Cycling Association (NICA): National nonprofit operating interscholastic mountain biking leagues for middle and high school students. Comparable in K-12 youth cycling mission, school-based delivery model, and league/event programming structure.
• Cascade Bicycle Club: Pacific Northwest nonprofit that delivers youth cycling education, community rides, and advocacy programming. Directly comparable to Nine13sports on mission (bicycle as community-development tool), program mix (kids learn-to-ride and community rides), and nonprofit funding model.
• Major Taylor Bicycling Club: Nonprofit youth cycling organization focused on developing young cyclists through structured training, mentorship, and competition. Comparable on youth cycling development mission and nonprofit community-based delivery.

Broad incumbents

• Playworks: National nonprofit delivering in-school physical activity, recess, and play-based programming to K-12 students. Comparable on the school-embedded youth physical-activity delivery model, though Nine13sports specializes in cycling rather than general play.
• YMCA of the USA: Large national nonprofit offering youth sports, fitness, and recreation programs at community facilities. Comparable on youth recreation/fitness mission and community-center delivery model, though at vastly greater scale and broader scope.
• Boys & Girls Clubs of America: National youth-development nonprofit offering sports, education, and recreation programming to K-12 youth. Comparable on the youth-development nonprofit structure and K-12 audience, though cycling-specific rather than general programming.

Emerging players

• Strider Bikes: Manufacturer of balance bikes for young children paired with school-based learn-to-ride programs and the Strider Education Foundation. Comparable on the children/youth learn-to-ride mission, though operating primarily as a product company rather than programming nonprofit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/nine13sports
• YouTubeyoutube.com/user/Nine13sports
• Facebookfacebook.com/Nine13sports
• Instagraminstagram.com/nine13sports
• LinkedInlinkedin.com/company/nine13sports

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nine13sports