Ningbo Ningshing Trading Group Inc.

What Ningbo Ningshing Trading Group Inc. does

Ningbo Ningshing Trading Group Inc. (宁波宁兴贸易集团有限公司) is a Ningbo-based diversified international trading conglomerate and a wholly-owned subsidiary of Ningbo Ningshing Holding Co., Ltd. The company operates across four interlocking business lines: international import/export trade (covering bathroom hardware, rubber boots, textiles, stainless steel, home appliances, outdoor shading equipment, and consumer goods across 100+ countries); cross-border B2C e-commerce through Amazon, Wayfair, and AliExpress under its Ningbo Ningshing Cloud E-Commerce subsidiary; a foreign trade comprehensive service platform (Ningshing Cloud Foreign Trade Service Platform) serving 2,000 small and medium enterprises with customs, logistics, inspection, and financing services since 2014; and overseas manufacturing, most notably the DJM rubber boots production base in Dominican Republic (established October 2018 as the first Chinese manufacturing investment in that country post-diplomatic normalization, generating $20M annual sales at 1M pairs annual capacity). The group owns five wholly-owned operating subsidiaries including Ningbo Ningshing Footwear (rubber boots), Senfu Sun-shading Equipment (aluminum louvered pavilions, awnings, exports to 70+ countries), Ningbo Ningshing International Trading, and the cloud e-commerce and foreign trade service entities.

The company holds AEO high-level customs certification, is recognized as a National Top 500 Import/Export Enterprise and National Top 500 Service Enterprise, and serves marquee clients including Carrefour, Woolworths, Walmart, Aldi, and Tommy Hilfiger. Manufacturing and R&D capabilities span multiple specialized units — the Senfu production base (25,000 sqm in Yuyao since 1995), DJM facility (5 production lines in Dominican Republic), and the newly launched AQUAX Bathroom Technology R&D Center (unveiled June 15, 2026, with two utility model patents for self-developed bathroom products). The company goes to market through traditional B2B sales, trade fair participation (every session of Canton Fair, Shanghai International Home Expo), cross-border e-commerce platforms, and platform-based services to SMEs.

Revenue mechanics combine transaction-based import/export trade margins, B2C product sales on third-party marketplaces, subscription-based platform services for SME clients, and hardware/OEM sales from owned manufacturing facilities. The business model is fundamentally that of a state-affiliated trading intermediary that has progressively built upstream manufacturing control (via the 2018 Dominican Republic investment and 1995 Senfu base) and downstream distribution assets (cloud e-commerce, service platform) to capture additional value chain margin while maintaining AEO customs advantages and government recognition.

Name

Ningbo Ningshing Trading Group Inc.

Legal name

宁波宁兴贸易集团有限公司

Website

https://ningshing.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Ningbo Ningshing Trading Group is a Ningbo-headquartered Chinese international trading conglomerate operating across import/export trade, cross-border e-commerce, an SME foreign trade service platform (2,000 clients), and overseas manufacturing (Dominican Republic rubber boot facility), serving customers in 100+ countries with diversified product categories.

Ownership category

akta.pro rank

Product category

International Trade Services

NAICS

Wholesale Trade (42), Footwear Merchant Wholesalers (424340), Piece Goods, Notions, and Other Dry Goods Merchant Wholesalers (424310)

SIC

Wholesale-Miscellaneous Nondurable Goods (5190), Wholesale-Apparel, Piece Goods & Notions (5130), Wholesale-Hardware (5072)

akta.pro primary industry

Cross-border Import/Export Generalist Marketplaces (CRAFAAAE)

Keywords

• International trade services
• Cross-border e-commerce
• OEM/ODM manufacturing
• Foreign trade platform
• Import export services

Headquarters

HQ city

Ningbo

HQ country

China

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. International Trade (Import/Export): Core business involving import and export of diversified product categories including bathroom hardware, rubber boots, steel products, clothing, stainless steel, outdoor shading, electronics, and daily consumer goods. Serves customers in 100+ countries worldwide. Major export products: water plumbing equipment, rubber boots, steel, clothing; Major import products: oat grass, light cycle oil, fuel oil, chemicals, steel, olive oil, plastics, wood.
2. Cross-border E-commerce (B2C): Direct-to-consumer sales through Amazon, Wayfair, and other international e-commerce platforms. Products include high-quality indoor furniture, outdoor leisure items, and home appliances. Revenue generated from product sales with company handling logistics and customer service.
3. Foreign Trade Comprehensive Services: One-stop platform services for small and medium foreign trade enterprises including customs declaration, inspection, logistics, and financing support. Platform serves 2,000 member companies using membership-based model. Also serves foreign buyers sourcing Chinese products.
4. Overseas Manufacturing: DJM rubber boots production base in Dominican Republic operates as OEM/ODM manufacturer for international brands. Annual production capacity of 1 million pairs generating $20 million annual sales revenue.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels4 records

Core offering

Ningbo Ningshing Trading Group conducts import and export of diverse product categories (bathroom hardware, rubber boots, textiles, home appliances, outdoor shading, daily consumer goods) across 100+ countries, supplemented by OEM/ODM manufacturing of rubber boots, bathroom products and sun-shading equipment, cross-border e-commerce sales via Amazon/Wayfair/AliExpress, and a membership-based foreign trade comprehensive service platform serving 2,000 small and medium foreign trade enterprises.

Differentiator

Problem solved

Functional benefit

Brands

• 宁兴云外贸综合服务平台: 外贸综合服务平台，成立于2014年，为中小微外贸企业提供一站式、管家式、全程化、个性化的外贸综合服务，服务企业达2000家。
• 宁兴云电子商务
• AQUAX

Products and services

• International Trade Services (Export & Import) Import and export of diversified product categories including bathroom hardware/plumbing, rubber boots, textiles/clothing, home appliances, stainless steel, outdoor shading, electronics, and daily consumer goods. Major export products include water plumbing equipment, rubber boots, steel, and clothing; major import products include oat grass, light cycle oil, fuel oil, chemicals, steel, olive oil, plastics, and wood. Serves customers across 100+ countries.
• Ningshing Cloud Foreign Trade Comprehensive Service Platform (宁兴云外贸综合服务平台) One-stop comprehensive foreign trade service platform combining B2B/B2C e-commerce with service outsourcing. Provides customs declaration, inspection, logistics, and financial services to small and medium foreign trade enterprises. Serves 2,000 member companies using membership-based model with personalized support.
• Cross-border E-commerce Operations (Ningbo Ningshing Cloud E-Commerce) Direct-to-consumer sales of high-quality indoor furniture, outdoor leisure products, and home appliances through Amazon, Wayfair, and AliExpress. Operated by Ningbo Ningshing Cloud E-Commerce Co., Ltd. as a wholly-owned subsidiary, handling logistics and customer service for B2C transactions in global markets.
• OEM/ODM Rubber Boots Manufacturing (DJM Brand) OEM/ODM manufacturing of rubber rain boots, snow boots, and fashion rubber shoes. Production occurs at the DJM production base in Dominican Republic (Tamboril Free Trade Zone) with 5 advanced production lines, annual capacity of 1 million pairs, and $20 million USD annual sales. Serves international brands as long-term OEM partner.
• Senfu Sun-shading Equipment Manufactured sun-shading products including aluminum louvered pavilions, iron louvered pavilions, full-box awnings, half-box awnings, full-open awnings, pavilions, window awnings, curtains, sunshade nets, and accessories. Daily production capacity of 2,000 sets of basic retractable sun-shading products. Products exported to 70+ countries including France, Germany, USA, and Japan. Produced by Ningbo Senfu Sun-shading Equipment Co., Ltd.
• AQUAX Bathroom Products Mid-to-high-end bathroom and faucet products developed at the AQUAX Bathroom Technology R&D Center. Two utility model patents obtained for self-developed bathroom products. Kitchen dual-channel faucet won CF Copper Award at the 138th Canton Fair; bathroom products won 2025 Hongmian Design Award Annual Product Design Award. Designed to drive business transformation from passive order-taking to proactive market leadership.

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• TUVcoreTechnology or Integration · 1 January 1995International testing and certification organization collaborating with Sunfuk production base for product quality testing including aging, tensile strength, and salt spray tests.
• SGScoreTechnology or Integration · 1 January 1995International third-party testing, inspection, and certification company partnering with Sunfuk for quality assurance and product certification services.
• China Export & Credit Insurance Corporation (中国信保)coreStrategic or Co-development PartnerStrategic partnership for export credit insurance services. Company is a strategic partner providing risk management and credit protection for international trade transactions.
• Ningbo Cross-border E-commerce Comprehensive Experimental Zone (宁波跨境电商综合实验区)coreStrategic or Co-development PartnerStrategic partnership with the zone's Haishu Park area. Ningbo Ningshing Cloud E-Commerce Co., Ltd. serves as a strategic partner for cross-border e-commerce operations.
• AmazoncoreChannel Partner/ Reseller/ DistributorCross-border e-commerce platform partner for selling products directly to consumers globally through Amazon marketplace.
• WayfaircoreChannel Partner/ Reseller/ DistributorCross-border e-commerce platform partner for furniture and home goods sales to consumers in North America and Europe.
• AliExpress (阿里国际)minorChannel Partner/ Reseller/ DistributorInternational B2B and B2C e-commerce platform partner for cross-border trade operations.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Alibaba.com (Alibaba Group): Largest Chinese B2B export marketplace and a broader incumbent in the same international trade enablement space. While much larger and broader in scope, Alibaba.com competes with Ningshing for SME export clients and is a comparable destination for international buyers.
• Li & Fung Limited: Hong Kong-headquartered global trading and sourcing company with deep relationships with Western retailers and brands. Comparable in the OEM/ODM trading and apparel sourcing business, though at much larger scale and with longer-standing brand relationships.
• Comix Group (齐心集团): Shenzhen-listed Chinese OEM manufacturer and distributor of office supplies and stationery with international export exposure and brand partnerships. While focused on office products, it shares the broader Chinese OEM-international-brand export business model with Ningshing's DJM rubber boots OEM business.

Regional players

• Ningbo Donly Co., Ltd. (宁波道尔): Ningbo-based OEM/ODM manufacturer and exporter with diversified product lines and similar mid-tier customer base in international markets. Comparable as a regional Chinese export manufacturer with broad product range exporting to global markets.
• Yiwu Yiyuan Import & Export Co., Ltd. Yiwu-based Chinese general trading and export company with diversified consumer goods categories, similar broad product portfolio model and B2B export orientation. Comparable in scale and business model to Ningshing's general trading division.

Direct peers

• DHgate (敦煌网): Major Chinese cross-border B2B/B2C e-commerce marketplace for Chinese-manufactured goods, directly comparable to Ningbo Ningshing's cross-border e-commerce operations on Amazon, Wayfair, and AliExpress. Both serve global buyers sourcing Chinese products.
• Hangzhou Focus Technology Co., Ltd. (焦点科技 / Made-in-China.com): Operates Made-in-China.com, one of China's largest B2B trade service platforms helping SMEs with international trade, very similar to Ningshing Cloud's platform business. Both serve Chinese SMEs exporting globally with one-stop trade services, and both combine platform services with broader trade operations.
• Global Sources: Hong Kong-headquartered B2B sourcing platform connecting Asian manufacturers with international buyers, with strong overlap in trade fairs, online sourcing, and OEM/ODM supplier matching — highly comparable service offering to Ningshing's international trade business.
• TradeKey: B2B e-commerce marketplace for global trade and sourcing, headquartered in Pakistan with strong Chinese supplier base. Operates in the same international trade enablement space as Ningshing's foreign trade services and B2B platform business.

Emerging players

• ECVV.com: Shenzhen-based B2B e-commerce platform for Chinese manufacturers and global buyers, with similar SME-export focus and one-stop sourcing services. Smaller in scale than Ningshing but overlapping in B2B trade services and supplier enablement.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ningbo-ningshing-trading-group-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ningbo Ningshing Trading Group Inc.