Nissan Arena

What Nissan Arena does

Nissan Arena is a multi-purpose sports and entertainment venue located on the Queensland Sports and Athletic Centre (QSAC) precinct in Nathan, approximately 12 minutes from Brisbane CBD. It is operated by Netball Queensland, a non-profit sporting organisation, and previously traded under the name Queensland State Netball Centre. The venue is the home ground of the Queensland Firebirds professional netball team in the Suncorp Super Netball competition, and also hosts a diverse event calendar spanning Muay Thai (YOKKAO), hybrid combat (IBC), boxing (Golden Gloves), taekwondo, cheerleading, and athletics championships, as well as corporate and private functions.

The venue's product surface consists of venue hire, ticketing, court bookings (casual shooting and half-court hire), on-site food and beverage (Courtside Brew), and access to high-performance sports services via the Sports & Spinal Group tenant. Production value is delivered through a strategic partnership with Eventco, which provides lighting, sound, and technical presentation for game days and major events. Ticketing is distributed via partner platforms including mtlaus.com and Facebook event pages, while venue hire and court bookings run through direct enquiry on the official website.

The business model is event-driven and non-profit. Revenue is generated from three streams: venue hire (corporate and private events), ticketing (major events, Firebirds home games), and court bookings (recreational use). Pricing is not publicly disclosed and is quote-based. Customer segments split between elite sports events and championships (primary), corporate and private events, and community/recreational users. The venue monetises its fixed infrastructure across multiple event verticals, with the Queensland Firebirds tenant arrangement and Suncorp Super Netball matchdays functioning as the anchor revenue and brand driver.

Name

Nissan Arena

Legal name

Netball Queensland

Website

https://nissanarena.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Nissan Arena is a multi-purpose sports and entertainment venue in Nathan, Brisbane, operated by non-profit Netball Queensland. It hosts the Queensland Firebirds Suncorp Super Netball home games, combat sport championships, corporate events, and community court bookings.

Ownership category

akta.pro rank

Product category

Sports & Entertainment Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Spectator Sports (7112)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Arenas & Indoor Sports Centers (MPAKAEAB)

akta.pro secondary industries

Arena & Stadium Operations (Large-Capacity Venues) (MPAGALAA), Combat Sports Venues (Arenas, Halls) (MPAKAEAK), Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF), Concession & Stadium / Arena Catering (THAFAIAG)

Keywords

• Sports venue management
• Event hosting services
• Venue hire
• Sporting event ticketing
• Recreational court bookings

Headquarters

HQ city

Brisbane (Nathan)

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Venue Hire: Revenue generated from hiring out the venue for corporate events, functions, and private bookings through their venue hire program and prospectus.
2. Ticketing: Revenue from ticket sales for major events, sports matches including Queensland Firebirds Suncorp Super Netball home games, and entertainment events.
3. Court Bookings: Revenue from casual shoot around bookings and half court hire, available weekdays for training and practice sessions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Nissan Arena is a multi-purpose sports and entertainment venue located at the QSAC precinct in Nathan, Brisbane. It generates revenue by hosting elite sporting events (netball, Muay Thai, boxing, taekwondo, cheerleading, FISAF), selling event tickets, hiring out the venue for corporate and private functions, and taking court bookings for casual shooting and half-court hire. It also operates the on-site Courtside Brew restaurant and café.

Product overview

Nissan Arena is a multi-purpose sports and entertainment venue that offers venue hire for events, court bookings for sports training, functions and events hosting, ticketing services, on-site dining via Courtside Brew, and access to high-performance sports services through tenants. The venue serves as the home of the Queensland Firebirds netball team and hosts various sporting events including netball, boxing, Muay Thai, taekwondo, darts, and cheerleading championships. It operates as a single unified venue offering both sports facilities and event hosting services.

Differentiator

Problem solved

Functional benefit

Products and services

• Venue Hire Multi-purpose venue available for hire for events, functions, conferences, and celebrations at the QSAC precinct in Nathan, Brisbane. Targeted at corporate event planners and private function hosts, with quote-based pricing.
• Court Bookings Basketball courts and facilities available for casual shoot arounds, half court hire, and team bookings for training and games. Available weekdays from 8:00am to 4:00pm in 1-hour slots, supporting up to 2 people for casual shooting or 6 people for half-court hire.
• Functions & Events Hosting of corporate events, weddings, social gatherings, and special occasions at the multi-purpose venue, supported by professional event management capabilities.
• Ticketing Ticket sales and distribution for events held at the venue, including Suncorp Super Netball home games (Queensland Firebirds), YOKKAO Muay Thai, Golden Gloves Boxing, and other championships. Tickets are sold through partner ticketing platforms including new.mtlaus.com and Facebook event pages.
• Courtside Brew On-site restaurant and café serving food and beverages to venue visitors, event attendees, and casual court-booking users.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• ON THE HOUSEminorOthers · 24 April 2026ON THE HOUSE is the world's first free period product network funded by advertising, not women. They install dispensers that double as digital billboards in high-foot-traffic bathrooms. Nissan Arena is the newest venue as part of ON THE HOUSE, with 10 cents from every product dispensed going to their partner charity (RizeUp Australia in 2025).
• EventcocoreStrategic or Co-development Partner · 1 January 2025Eventco partnered with Queensland Firebirds and Nissan Arena in 2025 to elevate sports presentation, game days, ceremonies, and fan activations. With over 25 years of experience delivering events across Australia, New Zealand, and beyond, Eventco provides expertise in lighting, sound, and technical precision for Queensland Firebirds Suncorp Super Netball home games and major events at the venue.
• Queensland FirebirdscoreStrategic or Co-development PartnerThe Queensland Firebirds are the primary home team tenant of Nissan Arena, competing in the Suncorp Super Netball league. The partnership sees the venue host all Firebirds home games and provides professional sports presentation through the Eventco partnership.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Brisbane Entertainment Centre: Large indoor arena in Boondall, Brisbane, hosting concerts, family entertainment, and sporting events. Directly comparable as a Brisbane-region multi-purpose indoor venue competing for the same promoters and event-goers as Nissan Arena.
• Brisbane Convention & Exhibition Centre: Major Brisbane venue hosting conferences, exhibitions, corporate functions, and events. Comparable venue-hire business model targeting the same corporate and event promoter customers in Brisbane.
• QSAC Main Stadium: Queensland Sport and Athletic Centre main stadium co-located with Nissan Arena at the QSAC precinct. Comparable as an adjacent sports venue operating athletics, school sports, and large-scale events on shared precinct infrastructure.
• Suncorp Stadium: Major Brisbane stadium (Lang Park) operated as a venue for sporting events, concerts, and large-scale entertainment. Comparable as a Brisbane-based sports and entertainment venue operator with major naming-rights partnership.

Broad incumbents

• Marvel Stadium: Multi-purpose Melbourne stadium hosting AFL, concerts, and major events under a naming-rights partnership. Comparable Australian sports and entertainment venue with anchor tenant and naming-rights structure.
• Rod Laver Arena: Iconic Melbourne indoor arena home to the Australian Open and hosting concerts and other major events. Comparable large-capacity Australian arena venue with anchor tenant (Tennis Australia) and diversified event programming.
• Qudos Bank Arena: Australia's largest indoor arena located in Sydney Olympic Park. Comparable multi-purpose indoor venue hosting major concerts, sporting events, and entertainment, though at a significantly larger scale and broader catchment.
• RAC Arena: Multi-purpose indoor arena in Perth hosting sports, concerts, and entertainment. Comparable Australian multi-purpose indoor arena model with naming-rights sponsorship and tier-1 event programming.
• International Convention Centre Sydney: Large-scale Sydney venue hosting conventions, exhibitions, corporate events, and entertainment. Comparable venue hire and event-hosting business model targeting corporate clients.

Others

• Eventco: Australian event production and sports presentation company. Listed as a strategic partner of Nissan Arena for event delivery — comparable as an event-services operator serving sports venues and live events.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/NissanArena
• Instagraminstagram.com/nissanarena
• LinkedInlinkedin.com/company/nissan-arena

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nissan Arena