RAC Arena
RAC Arena is a government-owned, 15,500-seat live entertainment and sports venue in Perth CBD, hosting concerts, UFC, NBL, and netball for individual attendees, corporate clients, and sports organizations under Legends Global management.
- Company typePrivate
- Founded2012
- HeadquartersPerth, Australia
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What RAC Arena does
RAC Arena is a government-owned live entertainment and sports venue located in the Perth CBD at 700 Wellington Street, Western Australia. Opened in 2012, the asset is owned by the Western Australian Sports Centre Trust (trading as VenuesWest) on behalf of the State Government, with day-to-day operations managed by Legends Global under a long-term venue management agreement. The venue has a concert capacity of up to 15,500 and serves as home arena for anchor tenants including the Perth Wildcats (NBL), West Coast Fever (Super Netball), and the annual United Cup tennis tournament, while also hosting major touring concerts (Ed Sheeran, Beyonce, P!nk, Metallica, The Rolling Stones, Kylie Minogue), UFC events under a multi-year biannual agreement, comedy acts (Kevin Hart, Ricky Gervais, Trevor Noah), and family entertainment (The Wiggles, Cirque du Soleil, Disney on Ice). Supporting product lines include four premium hospitality experiences (Crown Concert Club, Vantage, UP at The Suites, and The Terrace launched April 2026 with multi-year subscriptions), five function rooms (Granite, Indigo, Reveley, RAC Local Lounge, Pirate Life Bar), in-house catering, and a 680-bay underground car park.
Revenue is generated across six streams: ticket sales (exclusively via Ticketek), in-house food and beverage, function and venue hire under customized proposals with ~50% deposits, parking at $30 flat event-day rates, premium hospitality (including subscription-style multi-year commitments), and corporate sponsorship anchored by RAC naming rights alongside Bankwest, Hyundai, Crown Perth, Peroni, and Pepsi. Pricing is event-driven (transaction-based for tickets and F&B), with subscription/multi-year models applied to premium hospitality.
The venue was crowned World's Best UFC Venue in the 2026 USA TODAY Sports Readers' Choice Awards (ahead of Madison Square Garden, T-Mobile Arena, and Etihad Arena), named Australia's Best Indoor Arena, and became the first venue in Western Australia to achieve 4-star Green Venue Certification from Green Music Australia, with documented 98%+ waste diversion from landfill. Additional moats include direct proximity to Perth Bus Station (~450m) and Perth Underground Station (~800m), a comprehensive accessibility offering (hearing augmentation, quiet room, social stories, WCAG 2.1 AA digital compliance), and a community partnership ecosystem of eight local charities including Telethon (which raised over $750M lifetime and $90.16M in 2025 alone). Technology surface area centers on physical venue infrastructure, in-house digital broadcast software, premium AV production, and accessibility tooling rather than software/AI products.
RAC Arena firmographics
Firmographics- Name
- RAC Arena
- Legal name
- Western Australian Sports Centre Trust trading as VenuesWest
- Website
- https://racarena.com.au
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- RAC Arena is a government-owned, 15,500-seat live entertainment and sports venue in Perth CBD, hosting concerts, UFC, NBL, and netball for individual attendees, corporate clients, and sports organizations under Legends Global management.
- Ownership category
- akta.pro rank
RAC Arena industry classification
Industry- Product category
- Live Entertainment Venue
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Spectator Sports (7112), Convention and Trade Show Organizers (56192)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)
- akta.pro secondary industry
- Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA)
Keywords
Where RAC Arena is headquartered
LocationHeadquarters
- HQ city
- Perth
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
RAC Arena business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Ticket Sales: Revenue from ticket sales for all events including concerts, sports, comedy, and family entertainment. Tickets sold exclusively through authorized ticketing agency Ticketek.
- Food and Beverage: In-house food and beverage operations including award-winning catering for functions, bars (Pirate Life Bar), RAC Local Lounge, and event-day outlets. All outlets accept card payment only.
- Function and Venue Hire: Rental of function spaces including Main Arena, Granite Room, Indigo Room, RAC Local Lounge, Reveley Room, Pirate Life Bar, and Tennis Court for corporate events, gala balls, awards nights, trade shows, conferences, and private functions. Catering provided separately by award-winning in-house chefs.
- Parking: 680-bay underground car park generating revenue through hourly and flat event rates ($30 flat event parking). Car park open 24/7 with ACROD bays available.
- Premium Hospitality: Premium seating and hospitality experiences including Crown Concert Club, Vantage, UP at The Suites, The Terrace, and event packages offering VIP access, sound checks, merchandise, and exclusive experiences.
- Corporate Sponsorship: Naming rights and founding partner arrangements with organizations including RAC (naming rights), Bankwest, Hyundai, Crown Perth, Peroni, and Pepsi. Advertising opportunities on site.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Event Parking - Flat Rate |
| Other | Multi-year contract | Function Room Hire |
| Subscription | Multi-year contract | The Terrace Premium Membership |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
RAC Arena product offering
Product offeringCore offering
RAC Arena is a 15,500-capacity live entertainment venue in Perth's CBD that hosts concerts, sporting events, comedy shows, and family entertainment. It provides supporting premium hospitality experiences, function rooms for corporate hire, in-house catering, food and beverage outlets, and 680-bay underground parking. The venue is operated as a managed facility under government ownership.
Product overview
RAC Arena is a live entertainment venue in Perth, Western Australia, offering a unified portfolio of event experiences and hospitality services. The core product is the Main Arena (capacity up to 15,500), which hosts live music concerts, sporting events, comedy shows, and family entertainment. Supporting this are premium hospitality offerings including Crown Concert Club, Vantage, UP at The Suites, and the newly launched The Terrace premium seating. The venue also provides function rooms (Granite Room, Indigo Room, Reveley Room), food and beverage services (Pirate Life Bar, RAC Local Lounge, in-house catering), and technology services (digital broadcast, streaming, and recording). The product ecosystem is completed by accessibility services, ticketing partnerships, and VIP experience packages. Managed by Legends Global on behalf of VenuesWest, the venue opened in 2012 and has hosted major global artists and sporting events.
Differentiator
Problem solved
Functional benefit
Products and services
- Main Arena The primary event venue space at RAC Arena capable of hosting up to 15,500 attendees. Supports flexible configurations for concerts, gala balls, awards nights, trade shows, conferences, and sports events with banquet (500-1700), cocktail (2500), and theatre (1000-3000) seating arrangements.
- The Terrace New exclusive premium seating offering launched April 2026 with 40 premium leather seats positioned in lower tiered seating blocks above Doors 2 and 3. Sold in pairs under long-term agreements with minimum two-year commitment. Includes reserved premium leather seating, all-inclusive cocktail-style menu with wine, beer and soft drinks in private hospitality lounge on Level 1.5, post-event beverages, transferable tickets, one onsite parking bay per member, suite level amenities, dedicated entry, invitations to exclusive events, and dedicated Account Management.
- Crown Concert Club Premium hospitality experience offering networking opportunities in an exclusive club setting for VIP guests and corporate clients at RAC Arena events.
- Vantage Premium viewing experience offering elevated perspective of events with enhanced amenities and service.
- UP at The Suites Business-class style hospitality experience for concerts and events with premium seating and exclusive amenities.
- Event Packages (VIP Fan Experiences) VIP fan experience packages through Ticketek offering opportunities to meet stars, access exclusive sound checks, and obtain tour merchandise.
- Pirate Life Bar Bar venue located on level 1 with windows overlooking the main arena, offering quality food, beverages and service. Accommodates up to 180 guests in cocktail configuration. Available for private functions and events.
- Granite Room One of the most versatile function spaces within RAC Arena, suitable for various events and private functions.
- Indigo Room Intimate function space located close to the arena's backstage area, popular for smaller events.
- RAC Local Lounge Ideal venue space for sundowners and casual gatherings, serving fresh warm drinks at events including coffee and tea.
- Reveley Room Function room located on the fourth floor of the venue featuring wall-to-wall windows and city views.
- Tennis Court Tennis court available for venue hire, allowing users to play on the same court as international tennis legends.
- In-House Catering Award-winning in-house catering service preparing contemporary food and drinks using fresh, sustainable and quality local ingredients. Custom menus available for events.
- Live Music Events Live music concerts featuring global superstars and local artists. Past headliners include Ed Sheeran, Beyonce, P!nk, Metallica, Kylie Minogue, Paul Kelly, and Doja Cat. Venue hosts up to 15,500 attendees with exceptional acoustics and state-of-the-art sound systems.
- Sporting Events World-class sporting events including Perth Wildcats NBL games, West Coast Fever netball, UFC events, international tennis tournaments, FIBA World Cup Qualifiers, and NBL1 West Grand Finals.
- Comedy Shows Live comedy events featuring international and local comedians including Kevin Hart, Ricky Gervais, Jimmy Carr, John Bishop, Trevor Noah, and Russell Peters.
- Family Events Family-friendly entertainment including Disney on Ice, The Wiggles, Cirque du Soleil, Peppa Pig Live, Paw Patrol Live, and Telethon.
- Live Experiences Immersive live experiences including anime conventions, gaming expos, cosplay festivals, Sneakerland sneakers/streetwear convention, and interactive exhibitions.
- Accessibility Services Comprehensive accessibility facilities including wheelchair seating, ACROD parking (14 bays), hearing assistance systems, Hearing Augmentation Systems, Quiet Room for sensory sensitivities, Social Stories, service animal accommodation, and accessible restrooms with baby change facilities.
- Digital Broadcast Services Digital broadcast software for streaming and recording events, utilizing state-of-the-art technology for corporate messages and brand communication.
- Parking Services 680-bay underground car park available 24/7 with $30 flat event parking rate. Includes 14 ACROD bays for accessibility. Pre-pay at pay stations. No reservations available.
Quantifiable outcome
- Diverting more than 98% of waste from landfill (volume), exceeding 70% goal
- +3 more outcomes
Companies that use RAC Arena
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles4 records
RAC Arena technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
RAC Arena partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core, flagship and minor.
- Legends GlobalcoreVenue management partner operating RAC Arena on behalf of VenuesWest. Legends Global is a premier venue management and services company with operations spanning multiple continents, managing over 450 venues, 20,000 events, and 165 million guests annually.
- VenuesWest (Western Australian Sports Centre Trust)coreOwner of RAC Arena and 14 other sport and entertainment venues across Perth metropolitan area. VenuesWest delivers world-class sport and entertainment experiences on behalf of the State Government of Western Australia.
- RAC (Royal Automobile Club of Western Australia)flagshipNaming Rights Partner for RAC Arena. RAC provides trusted services to enhance Western Australian lifestyles and advocates for safer, more sustainable transportation. Naming rights arrangement since venue opening in 2012.
- BankwestcoreFounding Partner providing banking services and customer benefits. Bankwest focuses on understanding what makes WA home and helping customers make the most of it.
- HyundaicoreFounding Partner and vehicle sponsor. Hyundai Australia launched in Perth in 1986 and has been a long-standing partner of the venue.
- Crown PerthcoreFounding Partner and Western Australia's only fully integrated entertainment resort. Crown Perth is the State's largest single site private employer with over 5,000 team members.
- Peroni Nastro Azzurro (Asahi Lifestyle Beverages)coreFounding Partner providing premium beer and beverage offerings. Peroni represents effortless style, sublime creativity, and absolute authenticity. Asahi Lifestyle Beverages distributes leading brands including Pepsi, Schweppes, Solo, and Gatorade.
- Pepsi (Asahi Lifestyle Beverages)coreFounding Partner and official beverage partner. Pepsi products available throughout the venue alongside Schweppes, Solo, Gatorade, and other Asahi brands.
- TicketekcoreAuthorized ticketing agency for all RAC Arena events. Exclusive provider of ticket sales online, by phone (13 28 49), and through physical agency locations. Also handles accessible seating bookings via dedicated hotline.
- W.R.I.T.E SolutionscoreWaste management partnership for comprehensive waste management system. Partnership has enabled 98%+ waste diversion from landfill and implementation of five-bin disposal system including landfill, organic, recyclable, Stack Cups, and Containers for Change.
- SAVA ARTminorCollaboration for Passing By Project public art exhibition featuring works from 16 emerging young WA artists aged 14-24, many engaged with youth support services.
- The Salvation Army WAcoreCommunity partner and recipient of Containers for Change donations (over $100,000 raised). Charity partner for Passing By Project with 60% of artwork sales supporting their youth services. Provides services including homelessness support, family violence assistance, and alcohol/drug crisis intervention.
- WAM (Western Australian Music)coreCommunity partner and collaborator on Limelight Music Support Fund initiative to support emerging WA musicians. WAM is Western Australia's peak music body cultivating the local music scene.
- TelethonflagshipMajor community partner. RAC Arena hosts annual Telethon events which have raised over $750 million for sick children since inception, including $90,160,275 in 2025 alone.
- Ronald McDonald House Charities WAcoreCommunity partner enabling family-centred care within the Western Australian child and adolescent health system. Venue supports through volunteering and donations.
- Binar FuturesminorCommunity partner engaging Aboriginal youth, promoting healthier lives, and developing positive futures through First Nations cultural programs.
- WA WildlifeminorCommunity partner protecting wildlife and preserving tomorrow through nationally recognized veterinary medicine, rehabilitation, emergency response, education, and research programs.
- Inclusions SolutionsminorCommunity partner dedicated to unlocking potential within every individual and community through social impact projects, training, and inclusive organizational mentoring.
- 20TalkminorCommunity partner and mental health charity supporting young adults aged 18-30 through awareness, education, and safe conversation spaces about mental health.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
RAC Arena competitors and assessment
Company assessmentDirect peers
- Qudos Bank Arena: Australia's largest indoor arena (21,000 capacity) in Sydney, hosting concerts, sports, and family entertainment. Direct Australian competitor for touring artist routing decisions and the closest functional peer to RAC Arena in scale and programming mix.
- Rod Laver Arena: 15,000-capacity multi-purpose arena in Melbourne, primary venue for the Australian Open and major concerts. Comparable in capacity to RAC Arena and competes head-to-head for concert and family-show touring routes.
- Spark Arena: Auckland's premier indoor arena (~12,000 capacity) hosting concerts, sports, and entertainment events. Comparable scale, programming mix, and government/Crown entity backing to RAC Arena, and a regional ANZ peer.
Broad incumbents
- ICC Sydney: Australia's leading convention and exhibition centre, rated 4-star Green Venue (alongside RAC Arena). Comparable on sustainability credentials and corporate/conference hosting, though oriented to conventions rather than arena-style live entertainment.
- T-Mobile Arena (Las Vegas): 20,000-capacity Las Vegas arena operated by AEG and MGM. Named alongside RAC Arena in the 2026 World's Best UFC Venue rankings and comparable as a global premier indoor arena for sports and concerts.
- Madison Square Garden: Iconic New York arena and global benchmark for live entertainment venues. Cited in the same 2026 USA TODAY UFC venue ranking as RAC Arena, and a comparable premium-event venue at the upper end of the global arena category.
- Etihad Arena (Abu Dhabi): 18,000-capacity multi-purpose arena in Abu Dhabi hosting UFC, concerts, and entertainment events. Comparable international UFC venue competitor and cited in the 2026 World's Best UFC Venue rankings.
Regional players
- Adelaide Entertainment Centre: Adelaide's principal indoor arena hosting concerts, sports, and family entertainment. Comparable Australian arena for touring routing decisions, though smaller and primarily serving South Australia.
- Brisbane Entertainment Centre: 13,500-capacity arena in Brisbane hosting concerts, family shows, and sporting events. Comparable scale and programming mix to RAC Arena, competing for touring content in the Australian market.
- Coca-Cola Arena (Dubai): 17,000-capacity multi-purpose indoor arena in Dubai hosting concerts, sports, and entertainment events. Comparable as a mid-sized international arena competing for global touring content, particularly across the Asia-Pacific and Middle East corridor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
RAC Arena social profiles
Digital presenceRAC Arena compliance and trust
Trust signalCompliance3 records
RAC Arena financial estimates
Financial estimateRevenue estimate
Valuation estimate
RAC Arena leadership team
Management profileNumber of profiles
Profiles1 record
RAC Arena funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RAC Arena M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RAC Arena
What does RAC Arena do?
RAC Arena is a 15,500-capacity live entertainment venue in Perth's CBD that hosts concerts, sporting events, comedy shows, and family entertainment. It provides supporting premium hospitality experiences, function rooms for corporate hire, in-house catering, food and beverage outlets, and 680-bay underground parking. The venue is operated as a managed facility under government ownership.
Is RAC Arena a public or private company?
RAC Arena is a private company. It is classified as state government owned and is currently operating.
When was RAC Arena founded?
RAC Arena was founded in 2012. It employs 101 to 250 people.
Where is RAC Arena based?
RAC Arena is headquartered in Perth, Australia, in the Oceania region.
How does RAC Arena make money?
Six revenue lines are on record. Ticket Sales are the primary driver. The others are food and Beverage, function and Venue Hire, parking, premium Hospitality and corporate Sponsorship.
Who are RAC Arena's main competitors?
Direct peers on record are Qudos Bank Arena, Rod Laver Arena and Spark Arena. Broad incumbents are ICC Sydney, T-Mobile Arena (Las Vegas), Madison Square Garden and Etihad Arena (Abu Dhabi). Regional players are Adelaide Entertainment Centre, Brisbane Entertainment Centre and Coca-Cola Arena (Dubai).
Does RAC Arena have an API?
No public API is recorded for RAC Arena.
What industry is RAC Arena in?
RAC Arena's product category is Live Entertainment Venue. Its primary akta.pro industry code is MPAGABAM, Performing Arts Centers & Presenters (Programming/Booking), with a secondary code of THAHAAAA, Convention & Exhibition Centers (Public Convention Centers, Civic Centers). Its NAICS code is 71131 and its SIC code is 7900.