Grupo Nissan Dahruj

What Grupo Nissan Dahruj does

Grupo Nissan Dahruj is a privately-held Nissan automobile dealership group operating under the legal entity SUPER CDMD COMERCIO DE VEICULOS AUTOMOTORES LTDA, headquartered in Campinas, São Paulo, Brazil. The company operates seven physical dealership showrooms across São Paulo state — Campinas (headquarters), Americana, Indaiatuba, Jundiaí, Limeira, Piracicaba, and São Paulo (Ceasa) — selling new Nissan vehicles across five model lines (Kicks SUV, Kait subcompact SUV, Versa sedan, Sentra mid-size sedan, and Frontier pickup). The underlying technology consists of OEM-supplied Nissan vehicle platforms and features (Xtronic CVT transmission, Nissan Intelligent Mobility safety suite, Nissan Connect infotainment, Zero Gravity seats, Apple CarPlay/Android Auto integration, BOSE audio in select trims); the dealership itself does not develop proprietary technology.

The business model combines multiple revenue streams: one-time new and used vehicle sales (Seminovos, including multi-brand pre-owned inventory), transactional financing and consortium (Consórcio) credit solutions, and recurring after-sales revenue from certified maintenance, original Nissan parts, and the Nissan Protect extended warranty program. Customer segments include individual consumers (primary), plus dedicated direct sales programs for PCD (people with disabilities), small businesses, rental companies, rural producers, and taxi drivers — each with specialized support for Brazilian government tax exemptions (IPVA, ICMS, IPI, IOF, ITR). Distribution is entirely direct-to-consumer through physical showrooms with test drive capabilities, supplemented by a website with vehicle catalog, online comparison tool, and dedicated WhatsApp sales and after-sales lines. The company holds LGPD data protection compliance and operates under standard Brazilian automotive dealership governance (Código de Ética, Anticorrupção policies).

Name

Grupo Nissan Dahruj

Legal name

SUPER CDMD COMERCIO DE VEICULOS AUTOMOTORES LTDA

Website

https://nissandahruj.com.br

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Grupo Nissan Dahruj is a privately-held Nissan automobile dealership group operating seven showrooms across São Paulo state, Brazil, selling new Nissan vehicles (Kicks, Kait, Versa, Sentra, Frontier), multi-brand used cars, financing, and after-sales services to individual consumers and specialized segments including PCD, taxi drivers, rural producers, and rental companies.

Ownership category

akta.pro rank

Headquarters

HQ city

Campinas, São Paulo

HQ country

Brazil

HQ region

Latin America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. New Vehicle Sales: Sales of new Nissan vehicles including Kicks, Kait, Versa, Sentra, and Frontier models. Revenue generated from vehicle sales transactions with various financing and consortium options available.
2. Used Vehicle Sales (Seminovos): Sales of pre-owned vehicles including multiple brands (Nissan, Toyota, BYD, etc.). Offers approximately 104 used vehicles across different models, years, and price points.
3. Financial Services: Financing and consortium services offered to facilitate vehicle purchases with personalized plans and competitive rates.
4. Nissan Protect Extended Warranty: Extended warranty and maintenance package sold with new vehicles, including pre-purchased maintenance reviews, extended Nissan Way Assistance, and extended factory warranty.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Grupo Nissan Dahruj is a Nissan authorized automotive dealership group operating seven physical showrooms in São Paulo state, Brazil. It sells new Nissan vehicles (Kicks, Kait, Versa, Sentra, Frontier), pre-owned vehicles across multiple brands, provides vehicle financing and consortium plans, and delivers after-sales services including certified maintenance, original parts, and the Nissan Protect extended warranty program. The group also operates specialized direct-sales programs for PCD customers, small businesses, rental fleets, rural producers, and taxi drivers with dedicated tax-exemption documentation support.

Product overview

Grupo Nissan Dahruj is a Nissan automobile dealership group operating seven dealership locations in São Paulo state (Campinas region), Brazil. The company offers a portfolio of five new Nissan vehicle models spanning SUV (Kicks, Kait), sedan (Versa, Sentra), and pickup (Frontier) segments, complemented by used vehicle sales, financial solutions (financing and consorcios), and comprehensive after-sales services including maintenance, parts, and the Nissan Protect extended warranty program. The group also provides specialized direct sales programs for PCD customers, small businesses, rental fleets, rural producers, and taxi drivers.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 104+ pre-owned vehicles available across multiple brands
• +1 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Renault-Nissan AlliancecoreStrategic or Co-development Partner · 1 March 1999Strategic industrial and commercial alliance between Renault (France) and Nissan (Japan), the first such partnership between a French and Japanese company. The alliance positions Renault-Nissan as the fourth largest automotive group globally. Synergies include technological expertise, production operational structures, and combined vehicle sales.
• Daimler AGminorStrategic or Co-development PartnerCollaboration announced in 2010 to expand global performance. As part of the agreement, Renault-Nissan acquired a 3.1% stake in Daimler, and Daimler acquired 3.1% stakes in both Renault and Nissan.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Webmotors: Brazil's leading online automotive marketplace for new and used vehicle sales. Comparable as a competing channel for used vehicle demand in Brazil, but operates a marketplace/lead-gen model rather than physical dealership ownership.

Direct peers

• Grupo Caoa: Major Brazilian automotive group with a long-standing relationship with Nissan (formerly Caoa was Nissan's master distributor in Brazil). Operates multiple franchised dealerships across several states, providing the closest comparison in scale and franchise model to Grupo Nissan Dahruj.
• Grupo Saga: Large Brazilian multi-brand dealer group headquartered in Pará with operations across multiple states. Comparable in being a multi-location franchised dealer group offering new vehicles, used vehicles, and after-sales services.
• Grupo Carbel: Multi-brand automotive dealer group operating franchised dealerships primarily in Minas Gerais. Comparable in business model (franchised multi-location dealer with after-sales and financing) and serving a similar tier of Brazilian regional markets.
• Grupo Servopa: Multi-brand automotive dealer group based in Paraná and São Paulo offering franchised new vehicle sales, used vehicles, and after-sales services. Similar mid-size regional dealer profile to Grupo Nissan Dahruj.
• Grupo Itavema: São Paulo-based multi-brand automotive dealer group operating franchised dealerships in the state. Comparable in geography (overlapping São Paulo footprint), scale, and offering (new vehicles, used vehicles, financing, after-sales).
• Grupo Barigui: Multi-brand automotive dealer group based in Paraná operating franchised showrooms across multiple states. Directly comparable in business model (multi-location franchised auto retail with after-sales) and regional focus, though concentrated in the South rather than São Paulo.

Broad incumbents

• Localiza Seminovos: Used vehicle retail arm of Localiza, Brazil's largest car rental company. Comparable in operating a high-volume used vehicle retail business in Brazil, though at much larger scale and with a corporate (rental fleet) supply model rather than franchised.
• AutoNation: Largest automotive retailer in the United States operating hundreds of franchised dealerships across multiple brands. Comparable in operating multi-location franchised dealerships with after-sales and F&I, though at vastly larger scale and in a different market.
• Inchcape plc: Global automotive distributor and retailer operating in over 40 markets, including emerging markets. Comparable as a multi-brand automotive distribution and retail platform, though with global rather than regional scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/grupo-nissan-dahruj

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Nissan Dahruj