What Grupo Itavema does

Grupo Itavema is a privately held Brazilian automotive dealership group headquartered in São Paulo that operates as an authorized multi-brand concessionária across the states of São Paulo and Rio de Janeiro. The firm represents seven OEMs — Hyundai, Volvo, BYD, Toyota, Fiat, Renault, and Geely — through 19+ physical dealership locations, including the wholly owned subsidiary Toyota Inter Japan (described as the largest Toyota dealer in São Paulo state) and Volvo operations under the Intercarvocal brand. Its legal entity is Itavema Motors Veículos Ltda., CNPJ 07.731.056/0001-65, and the company employs 5,001-10,000 people.

Revenue is generated across five streams: new vehicle sales (unit-priced, transactional), used vehicle sales (seminovos, including certified and armored units), after-sales service for the represented brands, genuine parts distribution through a dedicated ecommerce portal (pecas.itavema.com.br), and vehicle insurance referral commissions. The go-to-market is a hybrid of enterprise field sales (B2B fleet, rental, corporate, rural) and direct-to-consumer retail (B2C individual buyers, taxi drivers, PCD buyers) supported by WhatsApp Business, online service scheduling, and the AutoForce digital marketing platform.

The customer mix spans individual consumers, fleet buyers, corporate clients (Pessoa Jurídica), rental companies (locadoras), taxi drivers (with IPI/ICMS exemptions), PCD buyers (with ICDESF exemptions), and rural producers. Pricing is per-vehicle in Brazilian Reais (e.g., HB20 2026 from R$96,140; Corolla Cross 2024 used from R$138,890), with financing intermediated through partner banks including Banco Toyota and trade-in vehicle acceptance as a partial payment mechanism. The firm's positioning rests on its 50+ year operational history, multi-brand breadth, and dense physical distribution in Brazil's two largest auto markets.

Name

Grupo Itavema

Legal name

Itavema Motors Veículos Ltda.

Website

https://itavema.com.br

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Grupo Itavema is a privately held Brazilian multi-brand automotive dealership group operating 19+ authorized showrooms across São Paulo and Rio de Janeiro, selling new vehicles from Hyundai, Volvo, BYD, Toyota, Fiat, Renault, and Geely alongside used cars, after-sales service, parts, and insurance.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices19 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Vehicle Sales: Sale of new vehicles from multiple automotive brands (Hyundai, Volvo, BYD, Toyota, Fiat, Renault). Revenue generated through direct sales at dealership showrooms with various financing options available through partner banks.
2. Used Vehicle Sales (Seminovos): Sale of pre-owned vehicles including certified used cars with warranty. The company offers trade-in programs where customers can use their existing vehicles as partial payment for used inventory.
3. After-Sales Service and Maintenance: Vehicle maintenance and repair services through authorized service centers. Customers can schedule service appointments online for Hyundai, Fiat, Toyota, and Renault vehicles.
4. Parts and Accessories Sales: Sale of genuine vehicle parts and accessories through dedicated parts portal (pecas.itavema.com.br) and physical dealership locations.
5. Insurance Products: Vehicle insurance products offered through partnership with external insurance providers, including renewal services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Grupo Itavema is a Brazilian multi-brand automotive dealership group that sells new vehicles from seven authorized manufacturers (Hyundai, Volvo, BYD, Toyota, Fiat, Renault, and Geely) and certified pre-owned vehicles through approximately 19+ physical dealership showrooms in São Paulo and Rio de Janeiro states. The group also operates authorized after-sales service centers, supplies genuine manufacturer parts through a dedicated e-commerce portal, and offers vehicle insurance through partner providers, with specialized direct sales programs for taxi drivers, PCD buyers, corporate/fleet clients, and agricultural producers.

Product overview

Grupo Itavema is a Brazilian automotive dealership group operating across São Paulo and Rio de Janeiro states, offering a diversified portfolio of new vehicles from multiple international brands (Hyundai, Volvo, BYD, Toyota, Fiat, Renault, and Geely), complemented by a comprehensive used vehicle (seminovos) program. The company operates as a multi-brand dealership group, providing sales of new and pre-owned vehicles through brand-specific dealership networks, supported by after-sales services, genuine parts supply, vehicle insurance, and specialized direct sales programs targeting PCD buyers, taxi drivers, corporate clients, fleet operators, and rural producers. The group leverages digital engagement through WhatsApp sales channels, online service scheduling, and a dedicated parts e-commerce platform.

Differentiator

Problem solved

Functional benefit

Brands

• Toyota Inter Japan: Toyota dealership brand operating in Rio de Janeiro and São Paulo states, described as the largest Toyota dealership in São Paulo state with over 35 years of experience.

Products and services

• Hyundai New Vehicles New Hyundai passenger vehicles (HB20, Creta, Tucson, Kona, IONIQ 5, Palisade) sold through the Hyundai Itavema Motors authorized dealerships in Rio de Janeiro state, with associated financing, trade-in options, and after-sales service.
• Volvo New Vehicles New Volvo passenger vehicles (including XC40) sold through the Intercarvocal authorized Volvo dealerships across São Paulo state.
• BYD New Vehicles New BYD electric and hybrid (new energy) vehicles sold through the BYD Itavema authorized dealerships in Rio de Janeiro state.
• Toyota New Vehicles New Toyota passenger and commercial vehicles (including Corolla, Yaris, Hilux) sold through Toyota Inter Japan authorized dealerships across São Paulo and Rio de Janeiro, with financing facilitated through Banco Toyota.
• Fiat New Vehicles New Fiat passenger vehicles (including Argo, Cronos, Pulse) sold through Fiat Itavema authorized dealerships in Rio de Janeiro state.
• Renault New Vehicles New Renault passenger vehicles (KWID, Duster, Kardian, Sandero) sold through the Renault France authorized dealerships in São Paulo state.
• Geely New Vehicles New Geely passenger vehicles sold through Grupo Itavema's authorized Geely dealerships across São Paulo state, including Vila Leopoldina, Jardim Europa, and Campinas locations.
• Seminovos Premium (Certified Used Vehicles) Certified pre-owned and used vehicles from multiple brands with verified inspection reports and warranty, including premium and armored options. Trade-in values are credited toward purchase.
• Pós-Venda (After-Sales Service and Maintenance) Authorized vehicle maintenance, repair, and servicing offered at dealership locations with online appointment scheduling via the website for Hyundai, Fiat, Toyota, and Renault vehicles.
• Peças (Genuine Parts and Accessories) Genuine manufacturer parts and accessories sold through a dedicated parts e-commerce portal (pecas.itavema.com.br and pecashyundai.itavema.com.br) and at dealership parts counters.
• Seguro (Vehicle Insurance) Vehicle insurance products and renewals offered in partnership with external insurance providers, including dedicated renewal channels accessible via the dealership.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• HyundaicoreChannel Partner/ Reseller/ DistributorAuthorized Hyundai dealership (Hyundai Itavema Motors) operating in Rio de Janeiro state with two locations (Duque de Caxias and Campo Grande). Offers new vehicle sales, seminovo (used) sales, after-sales service, and parts. Sells full Hyundai lineup including HB20, Creta, Tucson, Kona, IONIQ 5, and Palisade.
• VolvocoreChannel Partner/ Reseller/ DistributorAuthorized Volvo dealership (Intercarvocal) operating in São Paulo state with three locations (Vila Olímpia, Jardim Europa, and Campinas). Sells Volvo passenger vehicles including XC40.
• BYDcoreChannel Partner/ Reseller/ DistributorAuthorized BYD dealership (BYD Itavema) operating in Rio de Janeiro state with six locations (Barra da Tijuca, Recreio, Botafogo, Nova Iguaçu, São Conrado, and pós-vendas). Sells BYD electric and hybrid vehicles including new energy vehicles.
• Toyota (Toyota Inter Japan)coreChannel Partner/ Reseller/ DistributorAuthorized Toyota dealership (Toyota Inter Japan) described as the largest Toyota dealership in São Paulo state with over 35 years of experience. Operates four locations (Vila Leopoldina, Butantã in São Paulo; Botafogo, São João de Meriti, Duque de Caxias in Rio de Janeiro). Offers new and seminovo Toyota vehicles with financing through Banco Toyota.
• FiatcoreChannel Partner/ Reseller/ DistributorAuthorized Fiat dealership (Fiat Itavema) operating in Rio de Janeiro state with two locations (Campo Grande and Nova Iguaçu). Offers new and seminovo Fiat vehicles.
• RenaultcoreChannel Partner/ Reseller/ DistributorAuthorized Renault dealership (Renault France - Itavema) operating in São Paulo state with four locations (Guarulhos, Vila Leopoldina, São José dos Campos, Taubaté). Offers new and seminovo Renault vehicles including KWID, Duster, Kardian, and Sandero.
• GeelyminorChannel Partner/ Reseller/ DistributorAuthorized Geely dealership operating in São Paulo state with three locations (Vila Leopoldina, Jardim Europa, and Campinas). Sells Geely vehicles in the Brazilian market.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Grupo Saga: Large Brazilian multi-brand automotive dealership group operating across multiple states. Directly comparable as a multi-brand authorized dealer network with similar new vehicle, used vehicle, and after-sales service offerings in Brazil.
• Grupo SHC: Brazilian multi-brand automobile dealership group with a footprint overlapping Itavema's core states. Comparable multi-OEM authorized dealer model serving individual and corporate buyers with financing and trade-in.
• Grupo Parana: Established Brazilian auto dealer group representing multiple OEMs. Similar business model of new/used vehicle sales, parts, and service, operating with comparable scale and regional dealership density.
• Grupo Barigui: Multi-brand Brazilian automotive dealer group with multiple showrooms and authorized franchises. Comparable in business model (multi-brand concessionária), customer segments, and reliance on manufacturer relationships.
• Grupo Carbel: Brazilian automotive dealer group operating authorized franchises across multiple brands. Direct competitor in the multi-brand dealership model with parallel revenue streams in new, used, parts, and service.
• Grupo Brasal: Brazilian multi-brand automotive dealership group concentrated in the Federal District region. Comparable multi-OEM authorized dealer model with similar after-sales, parts, and used vehicle programs.
• Grupo Marçal: Brazilian multi-brand automotive dealership group with regional presence. Direct comparable as a multi-OEM authorized dealer serving individual and fleet customers with similar service and parts operations.
• Original Brasil Veículos: Brazilian automotive dealer group operating multiple authorized franchises. Comparable multi-brand retail and service model with overlap in target customer segments.

Broad incumbents

• Localiza & Co: Largest Brazilian vehicle rental and fleet management company. Comparable as a large-scale Brazilian automotive retail/fleet platform with adjacent (not identical) exposure to vehicle distribution, fleet sales, and used vehicle inventory through its Seminovos Localiza channel.

Emerging players

• Movida Participações: Brazilian vehicle rental company with a growing used vehicle (Seminovos) retail operation. Comparable in the sense of distributing vehicles to Brazilian consumers and operating service infrastructure, but primarily a rental operator with used-car retail as an adjacent vertical.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/itavema
• Facebookfacebook.com/Grupo-Itavema-773672332807367

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Itavema