Nissan Gabriel

What Nissan Gabriel does

Groupe Nissan Gabriel is a privately-held, multi-location authorized Nissan automobile dealership franchise headquartered in Montreal, Quebec, Canada, operating since approximately 2000. The group runs six Nissan-branded showroom locations across the greater Montreal area (Anjou, Jean-Talon, P.A.T., St-Constant, St-Jacques, St-Léonard) plus a Liquidation Gabriel outlet for discounted vehicles, and is affiliated with the Hyundai Gabriel dealership group under common ownership. The company retails the full Nissan lineup including sedans (Versa, Sentra, Altima, Z), SUVs/crossovers (Kicks, Rogue, Murano, Pathfinder, Armada, ARIYA), trucks (Frontier), and electrified models (LEAF, Rogue Plug-in Hybrid), with 739 new vehicles, 179 pre-owned, and 31 certified pre-owned units in active inventory.

The business operates a traditional direct-to-consumer automotive retail model supplemented by a digital sales platform featuring a virtual showroom, online inventory browsing, build-and-price tools, trade-in valuation, and credit pre-qualification applications. Supporting revenue streams beyond vehicle sales include vehicle financing (notably 2nd and 3rd chance credit programs for credit-challenged buyers), after-sales service and parts performed by certified Nissan technicians, and trade-in brokerage. Pricing on new vehicles ranges from approximately $23,394 (Versa 2025) to $88,669 (Armada 2026); used vehicles span roughly $8,995 to $26,994. Marketing is conducted through the proprietary website (nissangabriel.com), the AutoAubaine marketplace network, Facebook promotions, and SEO for local search queries.

Customer segments center on individual retail vehicle buyers in the Montreal region, with a specialized secondary segment of credit-challenged buyers served by subprime financing products. The group carries no public financial disclosure, no institutional funding, and no M&A history. Operational technology is provided through the D2C Media dealer platform; no proprietary AI/ML or data assets are present in the available data.

Name

Nissan Gabriel

Legal name

Groupe Nissan Gabriel

Website

https://nissangabriel.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Groupe Nissan Gabriel is a privately-held authorized Nissan dealership group operating six retail locations plus a liquidation outlet across the greater Montreal area, selling new, used, and certified pre-owned Nissan vehicles with financing, service, and parts to individual consumers.

Ownership category

akta.pro rank

Product category

Retail Automotive Dealership

NAICS

Other Motor Vehicle Dealers (4412), Used Car Dealers (441120), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

New & Used Auto Purchase Loans (FSAKADAA)

akta.pro secondary industry

Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)

Keywords

• New vehicle sales
• Used vehicle sales
• Auto financing services
• Vehicle service parts
• Certified pre-owned vehicles

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Nissan vehicles including sedans, SUVs, trucks, and electric vehicles. Revenue generated from vehicle sales at varying price points from approximately $23,394 to $88,669.
2. Used Vehicle Sales: Sale of pre-owned vehicles including certified pre-owned (31 vehicles), various brands and models. Inventory includes Nissan and other brands.
3. Vehicle Financing: Financing services offered to customers for vehicle purchases, including specialized programs for customers with credit challenges (2nd and 3rd chance credit).
4. Service and Parts: After-sales service including routine maintenance, repairs, and genuine Nissan parts installation. Certified technicians using original equipment manufacturer parts.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Groupe Nissan Gabriel is a multi-location Nissan car dealership franchise in the Montreal, Quebec area that operates 6 showrooms selling new Nissan vehicles (739 in inventory), pre-owned vehicles (179 units), and 31 certified pre-owned Nissans. The dealership also provides vehicle financing including 2nd and 3rd chance credit programs, trade-in valuation, and after-sales service and parts performed by certified technicians using genuine OEM components.

Product overview

Groupe Nissan Gabriel operates as a multi-location Nissan car dealership franchise in the Montreal, Quebec area with 6 dealership locations (Anjou, Jean-Talon, P.A.T., St-Constant, St-Jacques, St-Léonard). The company offers a comprehensive automotive retail platform consisting of new Nissan vehicle sales (739 vehicles in new inventory), certified pre-owned vehicles (31 units), demo vehicles, and used vehicles from multiple manufacturers (179 total pre-owned). The product portfolio centers on Nissan's complete vehicle lineup including sedans (Altima, Sentra, Versa, Z), SUVs/crossovers (ARIYA, Armada, Kicks, Murano, Pathfinder, Rogue), trucks (Frontier), and electric vehicles (LEAF). Supporting services include vehicle financing (including 2nd/3rd chance credit programs), trade-in valuation, service and parts, and online tools for vehicle configuration and payment estimation. The dealership group also sells used vehicles from competing brands including Hyundai, Toyota, Honda, Kia, Ford, Volkswagen, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• New Nissan Vehicles

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• NissancoreChannel Partner/ Reseller/ DistributorAuthorized Nissan dealership franchise representing the Nissan brand in the greater Montreal area. Sells new Nissan vehicles, uses Nissan branding, follows manufacturer standards, and receives access to Nissan inventory, financing programs, and manufacturer incentives.
• AutoAubaineminorChannel Partner/ Reseller/ DistributorMember of the AutoAubaine automotive marketplace network, listing vehicles on the AutoAubaine platform to reach additional potential buyers beyond the dealership's own website.
• Hyundai GabrielminorOthersRelated dealership group under the same ownership, selling Hyundai vehicles. Mentioned as part of the Gabriel automotive group ecosystem.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Clutch: Canadian online used car retailer offering fully digital vehicle buying, home delivery, and financing. Emerging player peer because it competes directly for online auto buyers in Canada and represents the digital-first model that traditional dealers like Nissan Gabriel must counter with their own online sales tools.
• Driveway: Canadian online vehicle marketplace for new and used cars from dealer inventory. Emerging player peer because it directly competes with traditional dealer websites for online vehicle shoppers, has a partnership-based relationship with Canadian dealers, and represents a channel partner opportunity.

Broad incumbents

• CarMax: Largest US used vehicle retailer with a national omnichannel platform. Broad incumbent peer because it competes for the same used vehicle buyer, has institutionalized a no-haggle pricing model, and represents the digital-first dealer model that regional dealers must compete against.
• Lithia Motors: Largest US franchised auto retailer with 300+ stores and a digital acquisition platform. Broad incumbent peer because it represents the consolidated, omnichannel dealer model and provides a public market benchmark for new/used vehicle unit economics and F&I contribution.
• Holman Automotive: Large privately-held North American automotive services group with franchised dealerships, fleet services, and parts distribution. Broad incumbent peer because it operates multi-brand franchised dealerships with similar revenue mix (new, used, service, F&I) and demonstrates the scale that regional dealer groups aspire to.
• Dilawri Group: One of Canada's largest automotive dealer groups with 90+ franchises across multiple OEMs. Broad incumbent peer because it competes for Canadian franchise allocation, multi-location scale economics, and F&I margin, providing a useful benchmark for a regional multi-location dealer.
• AutoCanada: TSX-listed multi-brand Canadian auto dealership group operating franchised new vehicle dealerships, used vehicle retail, and F&I services across Canada. Broad incumbent peer because it operates in the same auto retail category with similar revenue streams (new/used/financing/service) and is a relevant benchmark for the Canadian dealer space.
• Group 1 Automotive: Large US public franchised auto retailer with 200+ dealerships and significant UK presence. Broad incumbent peer because it offers a comparable multi-brand, multi-location retail model with F&I and service operations, providing a public benchmark for valuation and margin analysis.

Direct peers

• Hyundai Gabriel: Affiliated Hyundai dealership under the same Gabriel ownership group, operating in the Montreal market. Direct peer because it shares parent ownership, similar multi-location retail model, and shares operational back-office, providing a natural comparison for cross-brand performance and group-level synergies.
• Pfaff Automotive Partners: Canadian multi-brand automotive dealer group operating luxury and mass-market franchised dealerships primarily in Ontario. Direct peer because it shares a multi-location franchised retail model, similar financing and service operations, and a comparable Canadian footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/nissan-gabriel

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nissan Gabriel