PIC NL

What PIC NL does

PIC NL (legal name: Next Genetix – PIC-NL B.V.) is the Dutch distribution entity for PIC (Pig Improvement Company), which is a division of UK-listed Genus plc. Operating from Diessen, Noord-Brabant, PIC NL is the official distributor of PIC male and female pig genetics in the Netherlands, selling semen, gilts, and breeding boars (including the Camborough F1 sow built from PIC L02 Landrace × PIC L03 Large White, and terminal sires PIC 800 Duroc, PIC 800MQ, PIC 408 Piétrain, PIC 410, and PIC 337) alongside a comprehensive technical service package covering nutrition, biosecurity, gilt and sow management, boar stud operations, and carcass value optimization. Revenue is generated through one-time sales of genetic material and professional services/technical support, with pricing handled via direct account managers rather than public list pricing. The Dutch operation is small (approximately 5 employees per firmographic data, with around 8 staff contactable across the management and account team) and relies on a partner-mediated distribution model: sow lines move through Next Genetix (renewed January 2026), while end-boar semen sales were assumed from Preferent KI in January 2026 with production handled by GFS eG (Ascheberg, Germany), which produces over 4 million semen doses per year and serves roughly 2,000 active members.

Underlying the genetic offering is a technology stack spanning 60+ years of cumulative selection investment, genomic selection across large multi-country populations, FDA-approved gene editing for PRRS-resistant pigs (May 2025), ISO-conform lifecycle assessment validating 7.7% GHG reductions from full PIC genetics in Europe, and proprietary AI applications — including camera-based computer vision for leg conformation and gait scoring and Social Network Analysis mapping pig social structures for welfare and breeding decisions. PIC NL's go-to-market is sales-led, executed through a small team of account managers, on-farm technical support, participation in Dutch industry events (e.g., Dutch Pork Expo), digital content (website, social, manuals), and a network of AI partners and multipliers. Customer outcomes documented in the input (€3.45 more profit per pig with PIC 408, 10+ kg feed savings per pig per year, 7.7% GHG reduction) support the value proposition targeting commercial Dutch pig producers facing productivity, disease (notably PRRS), emissions, and welfare regulatory pressures.

Name

PIC NL

Legal name

Next Genetix – PIC-NL B.V.

Website

https://nl.pic.com

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

1–10 employees

Short description

PIC NL is the Netherlands distributor of PIC (Genus plc) pig genetics, selling premium semen, gilts, and terminal boars (Camborough, PIC 800, PIC 408) plus technical services to Dutch commercial pig farmers through direct account managers and partner AI organizations.

Ownership category

akta.pro rank

Product category

Swine genetics and breeding stock

NAICS

All Other Animal Production (11299)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Genetic Trait Selection (e.g., polled, disease resistance) Services (AFAEAJAJ)

akta.pro secondary industries

Sexed Semen & Sex Selection Services (AFAEAJAI), Cloning & Advanced Reproductive Technologies Services (AFAEAJAL)

Keywords

• Pig genetics distribution
• Swine breeding stock
• Porcine genetic improvement
• Livestock genetics services
• Commercial pig breeding

Headquarters

HQ city

Diessen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Pig Genetics Sales: PIC-NL sells PIC pig genetics (semen, gilts, breeding boars) to pig farmers and producers in the Netherlands. Revenue is generated from the sale of genetic material, with prices excluding VAT and transport costs included.
2. Technical Support Services: Technical support, training, farm visits, and advisory services accompany genetic product sales. The team includes sow specialists, nutritionists, piglet and finisher specialists, and meat quality experts who support customers on site and through manuals/guidelines.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

PIC NL distributes PIC's proprietary pig genetics — including the Camborough® F1 sow and terminal sire lines such as PIC®800 Duroc, PIC®408 Piétrain, PIC®410, and PIC®337 — to commercial pig farmers and producers in the Netherlands. Genetic material (semen, gilts, breeding boars) is delivered alongside value-added technical services covering farm visits, training, nutrition, biosecurity, and breeding management.

Product overview

PIC NL is the Netherlands subsidiary of PIC (Pig Improvement Company), a global leader in pig genetics with over 60 years of operation. The product portfolio centers on a multi-tiered genetics system: maternal line products (the Camborough® Next Generation F1 sow, built from PIC®L02 Landrace and PIC®L03 Large White lines) and terminal sire products (PIC®800 Duroc, PIC®800MQ Duroc, PIC®408 Piétrain, PIC®410, PIC®337 — the world's most widely used boar). Supporting the genetic products is a suite of technical services including the Health Assurance Portal, a 10-part Biosecurity Training Video series, PIC Nutrition and Feeding Guidelines, Total Carcass Value Handbook, Boar Stud Management Guidelines, Gilt & Sow Management Guidelines, and the Camborough Manual. Advanced digital selection technology applies camera-based computer vision for objective leg conformation and gait scoring, while AI combined with Social Network Analysis maps social structures in pig herds. PIC NL operates through strategic partnerships including Next Genetix (Dutch distributor of PIC genetics) and represents the PIC brand across the Netherlands.

Differentiator

Problem solved

Functional benefit

Brands

• Camborough®: The Camborough sow is the most used sow in global pork production, known for high fertility and low-cost piglet production.
• PIC®800 Duroc
• PIC®408
• PIC®410
• PIC®337
• PIC®800MQ Duroc
• PIC®L02
• PIC®L03

Products and services

• Camborough® Next Generation F1 sow A highly fertile PIC F1 maternal sow producing large, vital litters of strong piglets at low cost per weaned pig, with high longevity and low sow mortality; built from PIC®L02 Landrace × PIC®L03 Large White lines and sold to commercial Dutch pig producers.
• PIC®800 Duroc terminal boar A Duroc terminal sire selected for excellent feed conversion, exceptional meat quality (intramuscular fat), high survival to slaughter, quiet temperament, and social behavior; bred for robustness and efficient growth on commercial farms.
• PIC®800MQ Duroc terminal boar A Duroc terminal sire focused on meat quality and economic return, selected for robustness, strong growth, and outstanding meat quality characteristics.
• PIC®408 Piétrain terminal boar A fast-growing, efficient Piétrain terminal sire with excellent lean meat percentage, available in PIC408G (growth/efficiency) and PIC408M (leanness/carcass quality) variants; selected for robustness.
• PIC®410 terminal boar A terminal boar chosen for exceptional yields and robustness, combining high growth with low feed consumption and balanced muscle coverage to maximize total profitability.
• PIC®337 terminal boar The most widely used boar globally, bred for profitability across the entire chain — farmer, slaughterhouse, and processing industry — with sharp feed conversion, performance at high delivery weights, and high daily gain.
• PIC®L02 (Landrace) multiplier boar The PIC Landrace (L02) line, combined with PIC L03 to produce the Camborough F1 sow hybrid for closed-herd and multiplier systems in the Netherlands.
• PIC®L03 (Large White) multiplier boar The PIC Large White (L03) line, combined with PIC L02 to produce the Camborough F1 sow hybrid for closed-herd and multiplier systems in the Netherlands.
• Health Assurance Portal A web-based portal providing access to PIC Health Assurance instruments and reference materials, supporting health monitoring, risk assessment, biosecurity, surveillance, and disease control for pig farmers.
• Technical support and on-farm service On-farm technical support, training, farm visits, and advisory services delivered by PIC specialists across genetics, nutrition, reproduction, piglet care, and meat quality to help customers realize the value of PIC genetics.
• Biosecurity training video series A 10-part video training series covering biosecurity protocols including farm entry procedures, shower entry/exit processes, clean/dirty line concepts, disinfection, equipment and supply entry, mortality management, waste management, feed biosecurity, pig transport, and pest control.

Quantifiable outcome

• 7.7% reduction in greenhouse gas emissions for European pig producers using full PIC genetics (sire + mother lines) vs. industry average, with an additional 0.66% annual reduction from continuous genetic improvement.
• +5 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Next Genetix / PIC-NLcoreStrategic or Co-development Partner · 1 January 2026The long-standing partnership between PIC and Next Genetix/PIC-NL B.V., originally began in 2011, was renewed in January 2026. Under the renewed genetic distribution agreement, Next Genetix/PIC-NL remains the official distributor of PIC male and female genetics in the Netherlands, including rights to produce and sell PIC sows and maternal line genetics for closed farm concepts, rights to sell PIC terminal boar semen, and continued use of the PIC brand and technology.
• GFS eGcoreStrategic or Co-development Partner · 1 January 2026As of January 1, 2026, GFS eG (Ascheberg, Germany) and PIC-NL (Sint-Michielsgestel) entered a strategic cooperation. GFS takes over the production activities of Preferent KI (semen production, distribution, and invoicing) and the production location in Landhorst. PIC-NL takes over sales of PIC end-boar semen from Preferent KI. PIC has worked internationally with GFS for many years and wants to further expand that cooperation. GFS is a European cooperative AI organization operating since 1970 with approximately 2000 active members/customers and over 4 million semen doses per year.
• Preferent KIminorChannel Partner/ Reseller/ Distributor · 1 January 2026Preferent KI, a private AI organization active in the Netherlands since July 1, 2008, is transferring its activities to GFS eG and PIC-NL as of January 1, 2026. The company is owned by Harrie and Tonnie van Gennip and is the number 2 AI organization in the Netherlands by revenue.
• EU Re-Livestock Project ConsortiumminorStrategic or Co-development Partner · 1 October 2022PIC participates in the EU Horizon Europe Re-Livestock project (€13.5M budget, 5 years, starting September 2022), involving 37 partners from 14 European countries and Australia. The project evaluates and mobilizes innovative practices to reduce GHG emissions and increase climate resilience in livestock farming. Partners include CRV, ANAS, DSM, Agrifirm, Barenbrug, multiple universities (Wageningen University, Aarhus University, etc.), and research institutes.
• DANIC® (Powered by PIC)minorChannel Partner/ Reseller/ DistributorNext Genetix is the exclusive supplier of DANIC® genetics in the Netherlands and Belgium. DANIC® breeding is supported by PIC's genetic progress and latest breeding techniques.
• Varkens KI TwentheminorChannel Partner/ Reseller/ DistributorVarkens KI Twenthe is an independent cooperative primarily serving sow farmers in the Twente region of the Netherlands.

Scale indicators6 records

Recent moves2 records

Expansion highlights6 records

Direct peers

• Choice Genetics (Hendrix Genetics): Choice Genetics, part of Hendrix Genetics, distributes pig genetics globally under the Choice and Hypor brands with a similar multi-tiered sow and terminal sire portfolio. It is a direct PIC competitor in Europe, North America, and Asia, and serves the same commercial pig farmer customer base.
• Agroceres PIC (Brazil/LatAm): Agroceres PIC is the joint venture between PIC and Agroceres that distributes PIC genetics across Brazil and Latin America. It is essentially a sister entity to PIC-NL with the same underlying Camborough and terminal sire products, competing against Topigs Norsvin and Danbred in LatAm.
• Axiom (France): Axiom is a major French pig genetics company with a portfolio of maternal and terminal lines (NaïMa, P76, Piétrain) sold across Europe and selected global markets. It competes directly with PIC and Topigs Norsvin for European share, particularly in France, Belgium, and Germany.
• Danbred: Danbred is Denmark's leading pig genetics company and a global exporter of Danbred Duroc, Landrace, and Yorkshire lines. It competes directly with PIC for European and international market share among commercial pig producers and AI organizations, with a comparable nucleus-farm, genomic-selection business model.
• Topigs Norsvin: Topigs Norsvin is one of the world's largest pig breeding companies and PIC's closest direct competitor, also headquartered in the Netherlands. It offers a comparable portfolio of maternal and terminal sire lines (e.g., TN70 sow, Tempo, Pietrain) to commercial pig producers in Europe and globally, making it the most direct substitute for PIC genetics in PIC-NL's home market.
• Genus plc / PIC (Parent): Genus plc is the UK-listed parent of PIC and PIC-NL's ultimate parent. Genus also owns ABS Global (dairy genetics) and Bovine. While PIC-NL is itself a subsidiary, Genus/PIC at group level is the reference peer for evaluating genetics IP, R&D scale, and global pricing power that PIC-NL monetizes locally.
• Møllevang Danish AI Center: Møllevang is a Danish AI organization producing and distributing pig semen, listed on PIC-NL's own website as a country partner. It is a direct competitor/partner for semen distribution across Denmark and parts of Europe, with a comparable catalog of Duroc, Hampshire, and Pietrain terminal sires.
• Hermitage AI (Ireland): Hermitage is an Irish pig genetics and AI company with its own proprietary lines and a long history in the UK and Irish markets. It overlaps with PIC in nucleus and AI distribution and is a directly comparable competitor/partner for commercial pig producers in the British Isles.

Others

• CRV: CRV is a Dutch-based cooperative that is a global leader in dairy and beef cattle genetics and a co-partner with PIC in the EU Re-Livestock project. While not a pig-breeding direct competitor, CRV is a useful comparand as an adjacent animal-genetics cooperative with similar nucleus-farm, genomic-selection, and AI distribution mechanics.

Emerging players

• DNA Genetics (Genus): DNA Genetics is a US-based commercial boar stud and AI business acquired by Genus in 2019. While smaller and US-focused, it directly competes in the North American terminal sire market using genetic lines that may eventually surface in PIC-NL's portfolio through parent-level integration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/PICNL
• Facebookfacebook.com/NextGenetix
• LinkedInlinkedin.com/company/picnl

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PIC NL