What NMG Italia does

NMG Italia srl is a privately held Italian electric crane rental specialist headquartered in Legnago (Verona), founded around 2016 as a pioneer of electric self-propelled crane rental in a market previously dominated by diesel equipment. The company operates the largest dedicated electric crane fleet in Italy with 70+ units across 25+ models, sourced through exclusive dealer partnerships with Jekko (since 2023), JMG Cranes (since 2017), and Valla Tadano (since 2024). The fleet spans mini tracked cranes (from 0.7m width), electric pick & carry cranes, self-propelled cranes up to 50 tonnes, truck cranes, aerial platforms, and electric forklifts, with every rental bundled with a certified PLE operator.

NMG generates revenue through a multi-stream model: subscription-style equipment rental (1 day to 12 months), turnkey industrial relocation services spanning Italy and selected European countries (Austria, Germany, Switzerland), operator-only services, certified crane operator training, used crane resale, and covered storage. The go-to-market is sales-led, anchored by a toll-free number, WhatsApp, a website configurator, and content marketing including case studies and an industrial relocation e-book. The 100% electric fleet enables operation in ZTL zones, sterile environments, and food-grade facilities where diesel equipment is prohibited, forming the core of the company's differentiation.

The company serves 275+ enterprises annually across 11 sectors including manufacturing, pharmaceutical, food and beverage, healthcare, airports, logistics, construction, and aerospace, with a stated 86% client retention rate and 3,400+ completed operations. Ownership and leadership are family-controlled — Michele Vecchiato serves as CEO and CFO, and Stefano Vecchiato as Project Manager — with €1,000,000 fully paid-in share capital and no external institutional investors identified. Reported 2024 revenue growth of +39% (vs. an industry average of +15%) signals above-market momentum.

Name

NMG Italia

Legal name

NMG Italia srl

Website

https://nmgitalia.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

NMG Italia is a privately held Italian electric crane rental specialist operating Italy's largest dedicated 70+ unit electric crane fleet, serving 275+ industrial enterprises annually across 11 sectors with bundled certified operators, turnkey industrial relocation, and training services.

Ownership category

akta.pro rank

Product category

Industrial Crane Rental

NAICS

Commercial Air, Rail, and Water Transportation Equipment Rental and Leasing (532411), Material Handling Equipment Manufacturing (33392)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350), General Industrial Machinery & Equipment (3560), Misc Industrial & Commercial Machinery & Equipment (3590)

akta.pro primary industry

Cranes & Heavy Lifting Equipment Rental/Leasing (TLABAFAD)

akta.pro secondary industries

Cranes, Hoists & Overhead Material Handling (Industrial) (IMAHABAE), Cranes, Hoists & Rigging Equipment MRO (Mobile/Tower Cranes, Winches) (TLAKAHAE), Heavy Machinery & Oversized Equipment (Cranes, Excavators, Presses) (TLACAIAH), Industrial Machinery & Rigging (Small-Scale) (HSAKAEAN)

Keywords

• Electric crane rental
• Mini tracked cranes
• Pick and carry cranes
• Industrial relocation services
• Aerial platform rental

Headquarters

HQ city

Legnago (Verona)

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Electric Crane Rental: Rental of electric and hybrid-electric cranes (pick & carry, mini tracked cranes, self-propelled cranes, truck cranes) with or without operator. Rental periods range from 1 day to 12 months. Primary revenue stream; 70+ units available.
2. Aerial Platform and Forklift Rental: Rental of electric and diesel aerial platforms (scissor lifts, articulated booms) and electric forklifts. Available with operator.
3. Industrial Relocation Services: Turnkey industrial relocation including disassembly, transport with electric cranes, truck transport, and millimetric positioning at new site. Reduction of downtime by 50% vs standard solutions. Covers Italy and Europe.
4. Operator Service (Gru con Operatore): Rental of cranes with certified PLE (Piattaforme di Lavoro Elevabili) operators. Includes continuous training and updates. Ideal for companies without licensed personnel or for highly complex operations.
5. Professional Training for Crane Operators: Professional courses for crane operators, platform operators, and forklift drivers delivered at company premises. Practical training on real Jekko, JMG and Valla Tadano fleet. Certification outcomes.
6. Used Crane Sales: Sale of used electric cranes from manufacturers Jekko Cranes and Manitex Valla. Includes post-sale support and warranty as provided by the original manufacturer.
7. Covered Storage / Logistics Depot: Covered warehouse for storage of disassembled industrial machinery, production lines, and relocation assets. Services include receipt, inventory, conservation, and redelivery for companies transferring facilities or undergoing renovations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

NMG Italia rents a fleet of 70+ electric cranes (100% electric or hybrid-electric) including pick & carry, mini tracked, self-propelled, and truck-mounted cranes, alongside aerial platforms and forklifts, primarily with certified operators. The company also delivers turnkey industrial relocation services that disassemble, transport, and reinstall production lines with millimeter precision, reducing downtime by 50% versus standard solutions. Operations span Northern and Central Italy, with relocations extending to Austria, Germany, and Switzerland.

Product overview

NMG Italia operates as a specialist electric crane rental company offering a comprehensive portfolio of lifting equipment and industrial services. The core offering centers on electric crane rental (Noleggio Gru Elettriche) including Mini Gru Cingolate (tracked mini cranes from Jekko SPX and JF series), Pick & Carry and self-propelled electric cranes (JMG MC series, Valla Tadano series), truck cranes, aerial platforms (XCMG, Oil&Steel Snake), and electric forklifts. The company provides turnkey industrial relocation services (Relocation Industriale) integrating cranes, platforms, and specialized transport, plus crane operator training, used crane sales, and covered logistics storage. Services are available with certified operators and delivered within 24-48 hours across Northern and Central Italy.

Differentiator

Problem solved

Functional benefit

Products and services

• Noleggio Gru Elettriche (Electric Crane Rental) Rental service for electric self-propelled cranes, including pick & carry, mini tracked cranes, and truck cranes with certified operators, for industrial lifting operations across Northern and Central Italy. Rental periods range from 1 day to 12 months with the ability to extend, reduce, or swap equipment.
• Mini Gru Cingolate Rental (Compact Tracked Mini Cranes) Rental of compact tracked mini cranes, including Jekko SPX and JF series, designed for operation in tight spaces, indoor environments, museums, galleries, and constrained construction sites with minimum width of 0.7m.
• Gru Semoventi Elettriche Rental (Electric Self-Propelled Cranes) Rental of electric and hybrid self-propelled cranes including JMG MC series pick & carry and Valla Tadano models for large construction sites, industrial relocations, and complex installations with capacities up to 120 tons.
• Camion Gru Rental (Truck-Mounted Cranes) Rental of truck-mounted cranes equipped with hydrodynamic crane for deliveries and lifting on roads, set up in 15 minutes, suited to small construction sites and rapid installations.
• Piattaforme Aeree Rental (Aerial Work Platforms) Rental of aerial work platforms including XCMG and Oil&Steel Snake series scissor lifts and articulated boom lifts for overhead work at heights up to 26 meters, available with operator.
• Carrelli Elevatori / Muletti Rental (Electric Forklifts) Rental of electric forklifts for rapid warehouse and facility handling operations.
• Relocation Industriale (Turnkey Industrial Relocation) Turnkey industrial relocation service covering disassembly, transport with electric cranes, specialized trucks, and millimeter-precision positioning at new sites with 50% reduced downtime; covers Italy plus Austria, Germany, Switzerland, and other European countries.
• Servizio Gru con Operatore (Crane with Operator Service) Electric crane rental service with a certified PLE (Piattaforme di Lavoro Elevabili) operator included, suited for complex handling operations requiring careful planning and experience.
• Formazione Gruisti (Professional Crane Operator Training) Professional courses for crane operators, platform operators, and forklift drivers delivered on company premises with practical training on actual Jekko, JMG, and Valla Tadano fleets and certification outcomes.
• Vendita Gru Usate (Used Electric Crane Sales) Sale of used electric cranes from manufacturers Jekko Cranes and Manitex Valla, including post-sale support and warranty coverage as provided by the original manufacturer.
• Deposito Logistico (Covered Storage and Logistics Depot) Covered warehouse for industrial machinery storage, disassembled production lines, and relocation assets, providing receipt, inventory, conservation, and redelivery services for companies transferring facilities or undergoing renovations.

Quantifiable outcome

• Production downtime reduced by 50% compared to standard relocation solutions
• +5 more outcomes

Named customers7 records

Segments9 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Valla TadanocoreTechnology or Integration · 1 January 2024From 2024, NMG Italia established a new partnership with Valla Tadano, expanding its offering of self-propelled electric cranes. Valla Tadano is an Italian manufacturer of truck-mounted and self-propelled cranes. The partnership enables NMG to offer a broader range of electric crane solutions from 1 to 45 tonnes.
• Jekko (Jekko Cranes)coreTechnology or Integration · 1 January 2023NMG Italia signed an agreement in 2023 with Jekko for mini tracked crane distribution, revolutionizing assembly operations in historic centers and impossible construction sites. Jekko is an Italian manufacturer of compact tracked mini cranes. NMG serves as an official dealer with priority access to the latest models, certified maintenance, and dedicated technical support.
• JMG CranescoreTechnology or Integration · 1 January 2016NMG Italia established an exclusive partnership with JMG Cranes for radio-controlled electric pick & carry cranes, introducing the first zero-emission pick & carry units for sensitive departments. JMG Cranes is an Italian manufacturer specializing in compact electric cranes. This was NMG's foundational partnership that enabled it to pioneer electric crane rental in Italy.

Scale indicators15 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Mammoet: Global heavy lifting and transport specialist. Comparable only at the broad industry level — operates in much larger project sizes than NMG but addresses overlapping industrial customers in the same heavy-lift category.
• Sarens: Global heavy lifting and engineered transport provider. Comparable only at the broad industry level — much larger project scope than NMG but serves similar industrial customers needing cranes and specialized transport.

Direct peers

• Mateco: European aerial work platform and crane rental specialist with operations in Germany, Austria, Switzerland, and beyond. Comparable for its industrial customer focus and overlap in aerial platform and lifting equipment rental.
• Boels Rental: One of Europe's largest equipment rental companies offering cranes, aerial platforms, and material-handling equipment across multiple countries. Directly comparable as a pan-European crane and aerial platform rental provider serving industrial customers.
• Kiloutou: Large French-led equipment rental group with strong presence in construction and industrial lifting across Europe. Comparable as a multi-country rental operator offering cranes, aerial platforms, and handling equipment.
• Bruns Crane Group: German heavy-crane and heavy-haul rental operator. Comparable for project-based industrial lifting and crane rental to enterprise customers in the DACH region.
• Wittmann Unternehmensgruppe: Austrian crane and heavy haulage specialist with cross-border DACH coverage. Comparable for industrial crane rental, lifting project work, and geographic overlap with NMG's Central European relocation footprint.
• Spechtenhauser Kran-Vermietung: German specialist crane and heavy-lift rental company serving industrial and construction customers. Comparable in customer base (DACH industrial firms) and rental-led crane business model.
• Riwal: Specialist aerial work platform and telehandler rental company operating across Europe. Comparable to NMG as a rental specialist serving industrial customers with adjacent lifting/elevated-work equipment.

Others

• Jekko Cranes: Italian manufacturer of compact tracked mini cranes and NMG's exclusive OEM partner. Comparable not as a competitor but as the supplier underpinning NMG's mini-crane fleet and competitive positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/nmg-italia

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NMG Italia