What JMG Cranes does

JMG Cranes S.p.A. is an Italian privately held manufacturer founded in 2007 by Maurizio Manzini that designs, builds, and sells battery-powered electric self-propelled cranes for industrial and construction applications. The portfolio spans four product families (Serie M modular telescopic cranes, Pick and Carry cranes, Carry Deck rotating cranes, and Forklift cranes) covering lifting capacities from 0.9 to 70 tons across more than 35 models. Core technology is built around lead-acid or lithium battery electric propulsion (up to 8 hours of zero-emission operation), electronic load moment indicators, radio remote control, and a patented proportional extension boom (2010); recent R&D extends the platform into hydrogen fuel cell (MC250.09FL) and hybrid (MC100 HYBRID) powertrains, with on-site green hydrogen production at the new Sarmato facility. ATEX explosion-proof conversions address hazardous-environment customers in energy and petrochemical segments.

The company operates a hybrid go-to-market model: direct enterprise field sales in Italy supported by an Italian commercial headquarters in Cremona and a 14,000 m² production complex in Sarmato, complemented by exclusive channel partnerships for international expansion (Hanselmann GmbH for Germany, Transgruas Cial S.L. for Iberia). Revenue is generated primarily through hardware sales of cranes and accessories (hydraulic winches, jibs, forks, baskets, custom configurations), with a secondary recurring revenue stream from technical assistance, spare parts, and prioritized service contracts. Customer segments are horizontally diversified across industrial manufacturing, automotive, aerospace, logistics, energy and petrochemical, glass and facade installation, construction, naval, and equipment rental companies. The company is ISO 9001 certified, holds multiple industry awards including IHTA 2025 and JDL d'Or 2024, and is positioning itself as a European reference point in zero-emission industrial lifting.

Name

JMG Cranes

Legal name

JMG Cranes S.p.A.

Website

https://jmgcranes.it

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

JMG Cranes is an Italian manufacturer of battery-powered electric self-propelled cranes (0.9–70 tons) serving industrial manufacturing, automotive, logistics, energy, and construction customers across Europe via direct sales and channel partners.

Ownership category

akta.pro rank

Product category

Electric Industrial Cranes

NAICS

Material Handling Equipment Manufacturing (33392), Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Agriculture, Construction, and Mining Machinery Manufacturing (3331)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530), Industrial Trucks, Tractors, Trailors & Stackers (3537)

akta.pro primary industry

Mobile & Crawler Cranes (IMAHAJAA)

akta.pro secondary industries

Jib Cranes (IMAHAJAE), Cranes, Hoists & Overhead Material Handling (Industrial) (IMAHABAE), Cranes, Hoists & Rigging Equipment MRO (Mobile/Tower Cranes, Winches) (TLAKAHAE), Cranes & Heavy Lifting Equipment Rental/Leasing (TLABAFAD)

Keywords

• Electric pick and carry cranes
• Battery-powered industrial cranes
• Self-propelled telescopic cranes
• Hydrogen fuel cell cranes
• Carry deck cranes

Headquarters

HQ city

Cremona

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Electric Crane Sales: JMG Cranes generates primary revenue through the design, manufacture, and sale of battery-powered electric self-propelled cranes. The product portfolio includes Pick & Carry cranes, M Series, Carry Deck cranes, and Forklift cranes with lifting capacities ranging from 0.9 to 70 tons. Customers include industrial companies, rental companies, and equipment distributors.
2. Technical Assistance and Spare Parts: JMG provides technical support services and spare parts globally, ensuring customer satisfaction and ongoing revenue from maintenance contracts and parts sales. The company offers assistance requests through online forms with priority levels (high, normal, low) for different service needs.
3. Accessories and Customization: Revenue generated from optional accessories including hydraulic winches, mechanical and hydraulic jibs, hydraulic forks, extensions, personnel baskets, non-marking wheels, and custom color options. ATEX explosion-proof conversions available for hazardous environments.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

JMG Cranes designs, manufactures, and sells battery-powered electric self-propelled industrial cranes with lifting capacities from 0.9 to 70 tons. The product portfolio spans four families — modular Serie M telescopic cranes, Pick and Carry cranes, Carry Deck (rotating) cranes, and Forklift cranes — plus hydrogen fuel cell and hybrid variants, complemented by accessories (jibs, winches, forks, baskets, non-marking wheels) and ATEX explosion-proof conversions. Aftermarket revenue comes from global technical assistance and spare parts.

Product overview

JMG Cranes designs and manufactures battery-powered electric self-propelled cranes ranging from 0.9 to 70 tons capacity. The product portfolio consists of four main crane categories: (1) Serie M - modular telescopic cranes with interchangeable booms and removable counterweights for ultra-compact operation; (2) Pick and Carry Cranes - self-propelled electric cranes that lift, transport, and position loads without stabilizers; (3) Gru Girevoli (Carry Deck Cranes) - rotating tower cranes with 360-degree continuous hydraulic rotation; and (4) Carrelli Gru (Forklift Cranes) - telescopic forklift cranes with integrated hydraulic forks. Recent innovations include hydrogen-powered models (MC250.09FL Fuel Cell) and hybrid variants (MC100 HYBRID) developed under the H2-ZEF project. The company operates from production facilities in Sarmato (PC) and commercial headquarters in Cremona (CR), Italy.

Differentiator

Problem solved

Functional benefit

Brands

• LIGE: Acquired brand for crane products.

Products and services

• Serie M Modular Electric Telescopic Cranes Modular electric telescopic crane family with interchangeable booms and removable counterweights. Ultra-compact architecture designed for operation in congested industrial spaces, with wireless remote control and LMI safety system. Includes sub-models MC15.08 (5-ton), MC50.08 (10-ton), MC100.08 (15-ton), MC180.08 (30-ton), and MC250.08 (50-ton).
• Pick and Carry Cranes Self-propelled electric cranes that lift, transport, and position heavy loads without external stabilizers. Compact design with exceptional maneuverability for indoor and outdoor industrial applications. Portfolio spans from 0.75-ton (MC750TC) up to 65-ton (MC650S) models including MC25S, MC45SB, MC160, MC180S, MC400S, and GREENLIFTER.
• Carry Deck Cranes (Gru Girevoli) Rotating tower cranes with continuous 360-degree hydraulic rotation on turntable, offering precision positioning and high lifting capacity for industrial maintenance and construction applications. Models include MC100RE (10-ton), MC22500RE (22.5 ton-meter), MC50000RE, MC50000TE (50 ton-meter), and MC95000RE (95 ton-meter).
• Forklift Cranes (Carrelli Gru)

Quantifiable outcome

• Zero emissions during operation - 0 CO2 emissions
• +3 more outcomes

Segments9 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Transgruas Cial S.L.coreChannel Partner/ Reseller/ Distributor · 1 April 2026Partnership for the Iberian market (Spain and Portugal). Transgruas handles distribution and sales support for JMG cranes in Spain, with joint presence announced at SMOPYC 2026. The partnership strengthens JMG's market position in Southern Europe through Transgruas's established dealer network and local market knowledge.
• Hanselmann GmbHcoreChannel Partner/ Reseller/ Distributor · 1 January 2025Strategic partnership for the German intralogistics market. Hanselmann GmbH serves as the exclusive distribution and support partner for JMG electric cranes in Germany, combining JMG's product innovation with Hanselmann's local market expertise and customer relationships. The partnership was announced around 2025 and featured at LogiMAT 2026.
• University of Modena and Reggio Emilia (UNIMORE)coreStrategic or Co-development Partner · 1 January 2022Academic collaboration within the ECOSISTER ecosystem (Ecosystem for Sustainable Transition in Emilia-Romagna), part of Italy's PNRRR research program. UNIMORE collaborates with JMG on the H2-ZEF (Zero Emissions Forklifts) project, developing hydrogen fuel cell technology for industrial lifting equipment. The partnership focuses on clean energy production, storage, and saving research.
• ECOSISTER (Ecosystem for Sustainable Transition in Emilia-Romagna)coreStrategic or Co-development PartnerPNRR-funded research ecosystem (CUP E93C22001100001) bringing together universities and companies for sustainable transition research. JMG participates through the H2-ZEF project, developing hydrogen applications for industrial lifting with support from SPOKE 2 focused on clean energy production.
• Confindustria PiacenzaminorOthersJMG Cranes became a member of Confindustria Piacenza, strengthening collaboration with the local territory and industry association to address innovation, sustainability, and energy transition challenges together.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Palfinger: Palfinger is an Austrian-based global leader in loader cranes and lifting solutions mounted on trucks; its product line of truck-mounted and material handling equipment overlaps with portions of JMG's industrial applications, particularly across European markets.

Broad incumbents

• Manitou Group: Manitou is a French manufacturer of handling, aerial work platform, and earthmoving equipment with growing electric offerings; it targets overlapping industrial, construction, and rental customers in Europe.
• Konecranes: Konecranes is a leading global manufacturer of lifting equipment and services focused on industrial customers and ports; its portfolio of electric and hybrid industrial cranes overlaps with JMG's industrial manufacturing and logistics segments.
• Liebherr: Liebherr is a global manufacturer of mobile, crawler, tower, and material handling cranes across industrial and construction segments; an incumbent whose electrification roadmap directly competes with JMG's positioning.
• Manitowoc Company: Manitowoc is a global crane manufacturer (mobile, crawler, tower) whose broader portfolio overlaps with JMG's industrial lifting applications; it serves as the dominant incumbent JMG must differentiate against on electric mobility.
• Sany: Sany is a global heavy equipment manufacturer with expanding crane and material handling lines, including emerging electric offerings; it competes for the same industrial and construction customers as JMG across geographies.
• Tadano: Tadano is a global crane manufacturer with a strong European presence (including Demag) and a stated electrification roadmap; competes with JMG across mobile and industrial lifting categories.
• Terex Corporation: Terex manufactures a broad range of lifting and material handling equipment (Genie, MP, AWP); its industrial handling portfolio overlaps with JMG's electric material handling value proposition.

Direct peers

• Hoist Liftruck Manufacturing: Hoist Liftruck is a US-based manufacturer of heavy-duty self-propelled Pick & Carry cranes with capacities up to 80 tons, making it the closest direct competitor to JMG in the electric/diesel Pick & Carry segment.
• Valla (Valla Crane S.p.A.): Valla is an Italian manufacturer of self-propelled Pick & Carry and mini-cranes with comparable product positioning, capacity ranges, and industrial customer base; the two companies are the principal European specialists in this category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

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Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JMG Cranes