What NM Productions does

NM Productions is a London-headquartered commercial production company, legally registered as NM Media Productions Ltd, founded in 2018 by Anissa Payne. The company produces TV advertisements, social content, print campaigns, and branded content for global brand clients and advertising agencies, operating with crews, fixers, and production partners across multiple geographies to deliver shoots on-location worldwide. Its core service categories span commercial production, virtual production, and talent representation, with a named client portfolio covering automotive (Range Rover, Porsche), fashion and luxury (Graff Diamonds, Hugo Boss, Zara Home, Birkenstock, Marie Claire), sports (Nike, Adidas, STATSports), hospitality (Aman, Jumeirah, One & Only, Beaumier), beverages (Pepsi), financial services (Citi Bank), beauty (Noble Panacea, Vida Glow, Elevit), and other consumer verticals.

The company's technical differentiator is a Virtual Production capability built on LiDAR scanning, CGI integration, real-time LED walls, motion control, and a documented collaboration with NVIDIA Omniverse that has captured over 10 billion LiDAR points for virtual location shooting. Strategic partnerships with WPP, Hogarth (WPP), ARRI Studios, and membership in the Lemonade Reps representation network extend both technical capability and inbound demand channels. The company represents a curated talent roster of directing duos (Venkay, Animal, Michael-Kaine, Renegade), directors of photography (Brett Danton, Matthew James Thompson), and photographers (Boo George, Connor Langford, Mark Cant, Matthew Joseph), with multiple industry awards across 2020-2025.

NM Productions generates revenue through professional services fees on a project-by-project basis, with pricing handled privately through direct enterprise engagement with agencies and brand clients. In September 2025, the company launched Pintsized Studios, a sub-brand purpose-built for social-first, smaller-scale content production that does not require shutting down city streets. The company is privately held with no disclosed external funding rounds, headcount, or revenue figures.

Name

NM Productions

Legal name

NM Media Productions Ltd

Website

https://nm-productions.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

NM Productions is a London-based commercial production company, founded in 2018, that delivers TV ads, social content, print, and branded campaigns for global brands and agencies across fashion, automotive, sports, and hospitality, differentiated by virtual production capabilities using LiDAR scanning and NVIDIA Omniverse partnerships.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Commercial Production Services: Production company generating revenue through creating TV ads, social content, print, and branded campaigns for agencies and brands

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

NM Productions is a global commercial production company creating TV ads, social content, print campaigns, and branded campaigns for agencies and brands across automotive, fashion, sports, hospitality, and lifestyle sectors. The company represents a roster of directors, photographers, and directors of photography under NM Talent, and operates Virtual Production capabilities using LiDAR scanning, real-time LED walls, CGI integration, and NVIDIA Omniverse to blend physical and digital environments. A sub-brand, Pintsized Studios, was launched in September 2025 to deliver nimble, social-first production content.

Product overview

NM Productions is a global production company offering a comprehensive suite of creative production services. The core offering includes commercial production across TV ads, social content, print, and branded campaigns. Their specialized Virtual Production service leverages LiDAR scanning, real-time LED walls, and CGI integration for immersive storytelling. They represent a diverse roster of talent (directors, photographers, DOPs) through NM Talent. In September 2025, they launched Pintsized Studios as a nimble sub-brand focused on social-first content that doesn't require large-scale logistics. The company works with global brands across automotive (Range Rover, Porsche), fashion (Hugo Boss, Zara Home, Graff Diamonds), sports (Nike, Adidas), hospitality (Aman, One&Only, Jumeirah), and lifestyle sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Production Services

Quantifiable outcome

• Production capabilities across global locations

Named customers25 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• AbovocoreStrategic or Co-development Partner · 18 March 2024Partnership with boutique artist management company to support diversity initiatives. NM Productions is committed to diversity and has partnered with Abovo to strengthen this commitment.
• Creative Mentor NetworkcoreStrategic or Co-development Partner · 27 February 2024Partnership to support mentoring in the creative industry. NM Productions' Anissa Payne and Creative Mentor Network's Miles Zilesnick discuss the new partnership. Creative Mentor Network is a mentoring organization.
• Lemonade RepsminorChannel Partner/ Reseller/ Distributor · 12 September 2023NM Productions became a member of the Lemonade Reps family, a global production company and creative powerhouse representation group.
• WPPcoreStrategic or Co-development PartnerStrategic partnership with WPP for virtual production projects. NM Productions services projects for WPP including Bastille x EMI album launch, LiDAR scanning collaborations, and WPP Creative Tech Apprenticeship support.
• NVIDIA OmniversecoreTechnology or IntegrationCollaboration on LiDAR Scanning technologies for virtual production. Over 10 billion points captured by LiDAR and transformed into giant mesh within Omniverse for virtual location shooting.
• ARRI StudiosminorStrategic or Co-development PartnerFacilitated WPP Creative Tech Apprenticeship projects shot at ARRI Studios, providing production requirements to help apprentices realize their virtual production visions.
• Pintsized StudioscoreOthersLaunch of Pintsized Studios, a new nimble division purpose-built for content that doesn't need to shut down city streets. Launch announced September 2025.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Framestore: Global VFX and virtual production studio with deep capabilities in LED volume workflows, Unreal Engine integration, and immersive content. Comparable to NM Productions' virtual production offering but at far greater scale with in-house technology.
• The Mill: Global creative production and VFX company offering virtual production, CGI, and post-production services. Overlaps with NM Productions in virtual production workflows and commercial content delivery, though at larger scale.
• Hogarth (WPP): WPP-owned global production services platform at significantly larger scale. Comparable in production services to NM Productions and concurrently a strategic partner of NM; represents the scale-incumbent threat to boutique production companies.

Direct peers

• Partizan: Independent global production and entertainment company with deep commercial production heritage. Direct competitor for premium advertising work with established director roster and global production capabilities.
• Anonymous Content: High-end commercial and content production company representing award-winning directors and photographers. Direct comparable to NM Productions in serving luxury, fashion, and global brand briefs with a talent-led model.
• Prettybird: Independent creative production company representing directors and creators across commercials, branded content, and entertainment. Comparable in size and structure to NM Productions with similar client verticals.
• Pulse Films: Boutique production company producing commercials, music videos, and feature content with a director-driven model. Comparable to NM Productions in serving brand and entertainment clients with premium creative output.
• RSA Films (Ridley Scott Creative Group): Premier commercial production company with a global director roster across film, fashion, and advertising. Competes with NM Productions for premium brand and agency briefs, particularly in luxury and automotive verticals.
• Smuggler: Globally distributed commercial production company with strong director talent roster. Direct competitor for high-end advertising production work in fashion, automotive, and lifestyle.

Others

• Lemonade Reps: Global production company representation network of which NM Productions is a member. Comparable as a peer production-house network and indirect distribution partner for international work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Instagraminstagram.com/we_are_venkay
• LinkedInlinkedin.com/company/nm-productions

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NM Productions